Web 'U' RSS Feeds
SEO Tips: Get More Traffic with These 10 Important Inbound Links
posted by Luigi_M_Scollo @ 8:00 AM
Friday, August 27, 2010
SEO Tips: Get More Traffic with These 10 Important Inbound Links
Don’t overlook your inbound linking strategy as you think
about search engine optimization for your site. An inbound
link is a hyperlink back to your site from another web site.
The one constant and reliable strategy in search engine
optimization is that sites with a variety of high quality
backlinks rank higher in the search engine results pages.
Why are these links to your site important? They can can…
– bring potential customers to your site when they click
on the link
– increase the number of visitors to your web site
– dramatically improve your search engine rankings
Even though there are software packages on the market that
help automate the linking process, use them sparingly, if at
all. The only way to succeed in linking strategies is (aside
from creating useful content that will encourage inbound
links) by manually creating the links. That’s a hard fact
to swallow, given how I like to automate as much of my
marketing as I can.
Here are the 10 most important inbound links you must have
to your site:
1. Directory Links
Directories are indexes of online sites, typically organized
by category. Links back to your site from directories like
Yahoo Directory and DMOZ.org are very valuable. DMOZ.org is
edited by human editors, and while it’s free, it may take
awhile for your site to be listed. Getting listed in Yahoo’s
Directory costs $299/year.
2. Press Releases
If you’re writing press releases, make sure they are optimized
for keywords that someone would use to find a business like
yours and include links back to your site, as well. Once
written, you can have your press release distributed through
a service like PRWeb.com, which will create links from high
traffic news sites back to your site.
3. Article Directories
Writing and distributing articles through high traffic article
directories, like EzineArticles. com, is a great way to get
valuable inbound links from a high traffic site. By crafting
an effective resource box at the close of your article, you can
drive traffic back to your site!
4. Social Bookmarking
Similar to web browser bookmarks, social bookmarking sites
store individual pages (bookmarks) online and allows users
to tag (with keywords), organize, search, and manage bookmarks
of web resources as well as share them with others. If you
bookmark your own content on these sites (like Digg.com,
Reddit.com, Del.icio.us. com), you get a link from the service.
By producing content that your readers love and then bookmark
to their friends, the link increases in SEO value.
5. Blog Comments
To find blog posts on which to comment, you can use
blog-specific search engines like Google Blog Search. Make sure
these are blogs read by your target market, not your colleagues.
Brand yourself by always using the same name and remember to
link back to your site. Always leave a comment that adds to the
conversation that’s happening within the comments.
6. Social Media
Now, Google also indexes your Twitter updates and your social
networking profiles. Add that to Web 2.0 hubsites like Scribd
or HubPage and you’ve got the option of creating many, many
inbound links in a very short period of time.
7. Blog/Podcast Syndication
Submitting the RSS feed of your blog and podcast to syndication
services will give you a link back to your site. In some cases,
each time you publish a new blog post, the post itself will also
get a link.
8. Video Syndication
YouTube is one of the most visited sites online, and the number
of sites that syndicate videos is growing each day. These sites
often allow you to link to your site either in your video’s
description or on your profile page, or both.
9. .EDU and .GOV Links
Search engines place a great deal of credibility in government
and education web sites, and the links carry a great deal of
weight. Frankly, it isn’t easy to get inbound links from these
sites.
10. Internal Links
Remember, if you have more than one web site, or a web site and
a blog, be sure and link one to the other. You can do this by
linking one article to other related articles, or link to
categories or archives of information.
Creating a sound inbound linking strategy is a key component
of your search engine optimization efforts. Try a few of the
strategies listed above and see how your traffic and rankings
increase.
Recent Comments