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iGoDigital has launched a new tool that aims to improve upon traditional e-commerce search boxes.

The iGoDigital Guided Search is a search interface that delivers personalized results from a retailer's website search box by directing customers to the most relevant product pages with fewer clicks. The new tool focuses on three successful search objectives – relevancy, speed and interactivity.

Guided Search offers shoppers search results that are not only based on search terms, but also on their individual purchase behavior and preferences. The results are delivered in a "quick view" window from the search box, which includes filters that enable shoppers to further customize their search experience.

"Search plays one of the most significant roles in the path of the online retail sale, yet today's process requires several clicks, forms transmissions and page loads – all of which consume too much time and ultimately hinder a retailer's ability to capture and maintain the customer's interest," says iGoDigital president, Eric Tobias. "iGoDigital Guided Search reduces the number of clicks and page loads required to refine your shoppers' searches and equips consumers with relevant search results based on what a retailer has learned about their preferences. Guided Search can not only speed up the checkout process and improve sales conversion rates, but also demonstrates retailers' deep understanding of their customers' preferences, increasing loyalty."

iGoDigital’s Guided Search is a valuable tool for merchants who want to personalize their site’s user experience and deliver search results efficiently. This tool can be used as a site’s primary search function or together with enterprise search platforms.

Businesses looking to implement a video strategy into their website marketing efforts might want to consider leveraging SmartVideo technology.

SundaySky’s SmartVideo solution offers a personalized way to engage with consumers. The solution's goal is to deliver the right message to the right person at the right time, based on information such as the consumer’s browsing behavior, customer history or geography. 

Recently, personal technology company Lenovo decided to leverage the SmartVideo technology throughout its online product catalog in order to deliver personalized, real-time video experiences to consumers. The solution not only drove higher-quality traffic to Lenovo’s website, but also boosted conversion rates.

In fact, during a two-month testing period, Lenovo discovered that SmartVideo's automated creation and delivery of 1,300 product videos contributed to an average increase in revenue of 2 percent across all products. Furthermore, 5 percent of visitors who watched the product videos made purchases, and a video-viewing completion rate of 88 percent further proved that the SmartVideos both increased and improved online engagement. 

“Lenovo joins other leaders in online retail in using automated, real-time product videos to increase website traffic and conversions, and to bring value to other areas of its business,” says Jim Dicso, president of SundaySky. “SmartVideo creates more effective engagement throughout the customer lifecycle, and Lenovo’s SmartVideo strategy is a prime example of that.” 

In the aftermath of Facebook’s historic IPO on Friday, an interesting new survey on the technology/Internet sector's mergers and acquisitions landscape has surfaced.

Released by the law firm Morrison & Foerster and tech market intelligence firm 451 Research, the M&A Leaders Survey polled some 300 professionals within the Web industry. Respondents indicate that while mergers and acquisitions were noticeably down in the first quarter of 2012, the majority of tech companies expect deal activity to accelerate the rest of the year – primarily as businesses expand product and service lines and execute on long-term growth plans.

The survey highlights the factors that are most likely to drive deals this year, but also deal hindrances starting with doubts about sustainability of economic recovery and growing concerns over European debt crisis. Below are the report’s key findings:

Deal Activity on the Rise? – Slightly more than half of the respondents (52 percent) said they’ve seen more deal activity during the past six months than during the same period in 2011 or 2010. Looking ahead, a healthy 59 percent expect 2012 to end with a greater volume of done deals than 2011.

In contrast, only 8 percent project their deal total will be lower this year than last. The continued activity reflects both the potential for deal volume to rebound, as well as the increasing amount of work being put into individual deals as participants seek to increase certainty and returns from their investments.

Key Transaction Drivers – Respondents had strong views as to the factors most likely to propel M&A activity the rest of this year. Chief among them was delivering on long-term growth (87 percent) and filling in existing product and service portfolios (83 percent), followed by entering new geographic markets (43 percent) and diversifying lines of business (42 percent).

A smaller group (29 percent) said they’re on the prowl opportunistically to take advantage of attractive prices of target companies.

Patents Take a Back Seat – Despite a recent spate of patent transactions involving major players such as Google-Motorola Mobility and Microsoft-AOL, only 20 percent of respondents said that they regard protecting IP rights as a strong driver for M&A transactions. Nearly half of respondents (47 percent) said that patents don’t play a significant role in their acquisitions.

This somewhat surprising finding suggests that while some big companies are making aggressive plays for IP assets for both offensive and defensive purposes, such moves appear to be limited to certain industries like mobile devices and digital printing.

Deal Drags – Asked to account for the decrease in spending on mergers and acquisitions thus far in 2012, respondents cited doubts about the sustainability of the U.S. economic recovery and concerns over the European debt crisis as the two most important factors. A smaller number noted the uncertainty surrounding this year’s presidential election.

Prices: Which Way Is Up? – While many would-be acquirers see current valuations as inflated, they’re not holding their breath waiting for prices to come down, at least when it comes to private acquisitions. Fewer than 10 percent of survey respondents said they expect to see a decline in private company valuations in 2012, while nearly half (47 percent) predicted valuations would stay about the same as last year, and more than 40 percent said private company prices would actually increase.

The continued availability of the IPO market as an alternative to a sale is one factor giving private companies additional negotiating leverage and confidence.

Sticking Close to Home – Despite a near-constant buzz about capturing China and other overseas markets, would-be acquirers appear to be focused on deals closer to home. Over 60 percent of respondents said that their potential acquisition targets are either wholly based in the U.S. or largely so. Only 12 percent of executives said that their M&A targets are either mostly or entirely based outside the U.S.

A quarter said their deals are evenly split between domestic and foreign targets. Interestingly, 11 percent said they could adequately meet international needs by acquiring U.S. firms with global operations and growth prospects.

Cross-Border Challenges – Companies that considered but ultimately didn’t pursue cross-border acquisitions pointed to a number of challenges. The #1 stop sign was concern over integration risks, a concession to the practical hazards of combining companies in wholly different markets. Other major factors were concerns over diligence and transaction risk and lack of visibility into overseas markets.

Competition for U.S. Targets From Abroad – Conversely, respondents believe that more acquirers from abroad are joining the hunt for U.S. domestic targets. More than a quarter of respondents reported that they already face significant competition from overseas buyers, and that they expect that competition to increase.

Just under half of the respondents (49 percent) said that while they currently don’t have to fend off overseas acquirers, they believe the number of foreign buyers vying for U.S. companies is likely to rise.

The Inside View on Earnouts – Respondents had a surprisingly favorable (or at least grudgingly practical) view of earnouts as an acquisition technique. More than 80 percent said their company (or their client company) included earnout clauses in M&A agreements during the past two years. Among that group, over 30 percent reported that they’ve used earnout clauses in over half of their transactions over that period.

•    Earnout Metrics: As for which yardsticks work best for measuring earnout-related performance, nearly half of respondents pointed to achievement of revenue targets, while roughly one-fourth cited achieving profitability goals.

•    A Recipe for Conflict?: Almost three-quarters of those who’ve used earnouts said such clauses have led to subsequent disputes or litigation. Nearly one-fifth of respondents estimated there had been post-deal conflict over earnouts up to half of the time, and an unlucky 10 percent of participants said that the use of earnouts had led to disputes or lawsuits more than 75 percent of the time.

•    Earnout Alternatives: Asked which other mechanisms might work for closing valuation gaps, respondents cited joint ventures, licensing agreements and use of buyer or seller debt as viable alternatives.