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Issues on Privacy Concerns on Facebook

posted by Web_University @ 8:00 AM
Friday, November 4, 2011

Issues on Privacy Concerns on Facebook

It seems that you can barely log into the internet today without finding dire warnings about the privacy of your FaceBook account. Hundreds (and possibly thousands) of users have declared May 31, 2010 as “Leave FaceBook Day”. Since the dawn of the internet, privacy has been a concern. However, if you put a google search in for “Facebook Privacy Concerns” it returns 17,400,000 results while Twitter returns 15,500,000 results and LinkedIn at the bottom of the pile returns 667,000 results.

In a viewpoint, Facebook is approximated to have the largest number of users among the three. And truthfully, the three (although often lumped together) are really different and have different audiences. With that said, how concerned should you be about your FaceBook security?

Well, like anything else that’s on the internet, it’s not hack-proof. Even the strongest privacy policy isn’t going to protect you if someone really wants to get at your information. Changes on the privacy policy on Facebook however seem to be on a craze and they don’t really mind how many protests they receive, it is more like a “woops” to them. Then there is the audacity of Facebook founders to tell you that having multiple “online” identities is displaying unethical behavior? He’s simply letting you know that your account for business and personal account on Facebook must be one and the same or you don’t have the ethics. And the answer to that?

Probably not – most of us tend to like to keep our “personal” and our “business” lives (especially online) separate as much as possible. I mean seriously – do your children really care if the company that you are promoting has already reached 1000 blog readers? Do those people who follows your company really need to know that your grand daughter is a part of a cheerleading tournament? Probably the answer to both of these is “not so much”.

Given the number of issues that have come around you’ll find hundreds of articles including a very interesting one from the New York Times where they referred to FaceBook privacy options as “A Bewildering Tangle of Options”. Unless you are willing to spend the time to verify all of these potential options, you might just want to rethink your FaceBook account. However, keep something else in mind – deleting your FaceBook account borders on amusing and is certainly confusing for most.

- Words of Caution:

* Disabling your Facebook account and deleting it are NOT the same thing!

* Links shared by other users after you posted them don’t get removed

* Photos that you shared who others shared don’t get removed

* There are other restrictions that can still cause you privacy issues.

* If you get through the delete process and don’t stay out of Facebook it negates the entire process!!

With that here are some options to help:

* A 33 slide show on how to lock down your privacy at Facebook

* Video instructions on how to delete your Facebook account

* Make sure you read some of the information and make an informed decision.

Tips to Market at Flickr

posted by Web_University @ 8:00 AM
Sunday, October 30, 2011

Tips to Market at Flickr

Ready to shine on Flickr? Here are some tips on how to go about it:

1. Build up a portfolio of quality photos. Most Flickr users have an eye and taste for quality. Many of them will certainly ignore email marketing efforts based on poor photos. Hire a photographer, buy the best camera, or capture images powered by enchanting concepts. By whatever means possible, half of the email marketing challenge is solved when the photos are there.

2. Tag for searchability. Flickr, like almost all online community sites, rely heavily on search tags to bring results to users. The most appropriate keywords should be used as descriptive tags to bring in the target audience. Further to this, keyword analysis should be conducted, to appropriately modify tags to suit the search patterns of users.

3. Organize photos properly into collections, for ease of access by users, who can click on the photo galleries based on themed groupings descriptive of actual content.

4. Grab attention with attractive thumbnails. From the photo collection, the best images should be selected as thumbnails, those tiny visual teasers that lure users to peruse the rest of the collection.

5. Regular photo updates. As in blogs and websites, frequently refreshing content builds reputation for being a reliable and consistent source of fresh images, with the possibility of being visited more often or linked to by other blogs and websites.

6. Treat Flickr as a social media playground. That means joining relevant groups and sharing tips, news and photos with the community. This builds relationships and reputation, and widens email marketing coverage further.

Summing up how to make email marketing work in Flickr, it takes nice quality photos, the will to keep going by regularly updating fresh content, and socializing with the Flickr community, to really reap the rewards of the email marketing campaign.

List Building In The Age Of Twitter

posted by Web_University @ 8:00 AM
Monday, October 24, 2011

List Building In The Age Of Twitter

Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.

Twitter is a quick and effective way of building a large list of contacts which you can send messages to in a spam-free way. Lists with millions of followers is not unknown – thank Ashton Kutcher. Even for the online marketer and webmaster, Twitter can be an effective way to build a list of contacts very quickly.

However, the real issue remains, are your messages or tweets being read? Sadly, in many cases, because of the transitory nature and the sheer volume of tweets – your messages are probably not getting read or are not seen by as many people as you would like to see them. Therefore, one could argue about the effectiveness of Twitter as a list building tool; what’s the point if your messages are not making contact with your followers?

The key to success here is the same as with any list – you have to build a loyal group of followers who are eager to read your messages. It’s the relationship, stupid.

Besides, many people forget that Twitter is also one of the most popular web sites on the net, so having your messages and more importantly your links on this popular site is a “must-do” for webmasters and marketers. For SEO reasons alone, Twitter is extremely important. Your links are indexed by the search engines, especially if your Twitter profile is seen as an Authority Account with lots of influence.

With this fact in mind, here are some simple Twitter list building tips:

1. Make sure you build an attractive Twitter Profile targeted to your audience.

2. Place links to your Twitter Profile from all web sites and other social media sites/accounts.

3. One effective way is to use a Twitter bookmark on all your relevant content and pages.

4. Attach a link to your profile in all forum posts and email signatures.

5. Use your Twitter account as your main tool for contact with tech/customer support.

6. Add your Twitter Profile to your marketing articles and blog posts.

7. Offer free ebooks, courses and special reports to anyone who re-tweets your messages.

8. Become active within Twitter, link to other related Twitter profiles and build a strong presence.

Having said all that, I haven’t used Twitter much, except for SEO link building purposes. I find most messages or tweets do get lost in the constant flow of tweets. If a tweet falls in cyberspace, and no one reads it, is it really a tweet?

Then again, as an online affiliate marketer I have found other list building methods much more effective than sending a tweet. At the moment, one of my most effective list building techniques is at the opposite end of the spectrum, one that’s totally anonymous and invisible. If you’re into affiliate marketing you’re probably already using this technique; simply promote or pick affiliate products/program which have a cookie attached to them, when someone clicks your link they are “cookied” with your affiliate ID. I like picking affiliate programs which have at least a 90 day cookie, you can quickly build up an invisible list of prospective customers and if they buy within 90 days, you are credited with the commission.

Of course, one could always combine this affiliate list building method with your Twitter account/followers, which would be extremely effective if anyone ever bothered to read your tweets and click your links. Now if everyone could just spare 15 seconds, you have a very slim possibility of becoming both rich as well as famous.

Can You Afford To Miss Out The Twitter Traffic Train?

posted by Web_University @ 8:00 AM
Wednesday, October 19, 2011

Can You Afford To Miss Out The Twitter Traffic Train?

Twitter Traffic is an outstanding way to drive targeted traffic to your Website. You shouldn’t forget about other traffic sources but using Twitter is completely free and will definitely get a few more targeted visitors to your Website.

You got me right, I said „free targeted visitors” in the last sentence. A never ending stream of visitors will make your pockets full of money. There are lots of ways for you getting free traffic to your Website. But there is a big difference between free traffic and targeted traffic.

You might have heard about offers sending out thousands of visitors to your Website from several traffic generating Websites. These offers are good to give your traffic stats a push but you won’t actually generate a sale or find a prospect for your product. Visitors sent to you by free traffic Websites will usually leave your Website within seconds.

Targeted visitors instead are interested in the product or information you are offering on your Website, ready to break out their credit card! With my article I show you the Twitter strategy, getting targeted visitors ready to take action. It’s easy to do and is not even time consuming.

First thing you will have to do is to create a twitter account. I recommend not using your personal twitter account. If you have different niche Website create a single twitter account for every niche Website you have. Please don’t leave the default twitter avatar and background, choose an avatar and background image that fits your product or info best, because it will show your followers that you care about your account.

The next thing you will have to do is to deliver content – niche relevant quality content. Most of the content you will provide is created by others and will never include references to your own stuff. This may sound counter productive, but here’s why we will do it.

We want to supply as much quality content as we can to our followers and unless you create lots of crappy content or outsource your content creation you just don’t have the time and money to create all that quality content on your own in a short period of time. You will look like a spammer when you tweet only your own stuff every time. People will stop following you when you act like a spammer. By the way, „The short messages you send out with your Twitter account are called “tweets”.

Second thing of the process is to build a landing page or helpful blog post about your niche. This part will be the most important and you really do need to make sure to provide high quality content. But where do you find your niche relevant content ? Simply google for RSS feeds for your niche content, copy the link of the feed and paste the link of the RSS feed to your landing page or blog post. Make sure to select high quality RSS feed content. That will make your followers trust you. To click your links in the future it’s very important that your visitors trust you. The links you place in your landing page or blog post is the source to monetize the traffic you are getting from Twitter. The MOST IMPORTANT idea behind is that you place links to your products or information you want to share or sell. The text in the displayed link should contain a strong anchor text that will call to action and make them click the link that will lead them to your „money site”. Here you offer your product or information you want to sell or share.

So, the most important thing is to put a link to your money site at the end of your landing page or blog post. Make sure the link contains a strong call to action. The last part of this process will be to collect an email address from your visitors or to get in touch through a contact form or to even make the sale. Because now you are having a targeted visitor on your Website seeking for information. To catch their email address offer a free niche relevant ebook or report through an optin form. Once you have your visitors email address you can add it to your email list and feed them with any information or products of your choice any time you like. Only imagination can make you stop. To automate your info or product emails simply use an autoresponder of your choice. Your email list will be growing and growing.

Every tweet you are posting will be of very high quality and will make your followers to trust you. When people trust you enough they will make your tweets go viral and at this point magic happens.

So, the most important thing is to put a link to your money site at the end of your landing page or blog post. Make sure the link contains a strong call to action.

That pretty much is it. Getting started won’t cost you a dime. Once you get used to the process this shouldn’t take more than about 20 minutes a day. Give it a try, it’s an excellent way to drive targeted traffic to your Website.

Twitter As A Sales Tool

posted by Web_University @ 8:00 AM
Wednesday, October 12, 2011

Twitter As A Sales Tool: Tweak Your Sales through Tweets

With the advent of Web 2.0, the virtual world took a turn to the best. Yet, when it comes to employing Web 2.0 in internet marketing, nothing can be as effective as social media. However, despite the many options available for e-Marketers, Twitter proves itself to be one of the best solutions to get promotional messages across consumers all over the world.

This is where you, the internet marketer, come in. By tapping into any of these sources, you can easily provide a lot of exposure to your products. However, of these methods, social media, especially Twitter, is the best way to shine the limelight on what you have to offer.

- Why Twitter?

Here are some statistics that will help you understand why Twitter is the tool for you:

* Twitter has more than a 100 million registered users.

* The social media website is growing by 300,000 users per day on average.

* Aside from Twitter’s users, about 180 million unique visitors hit the site on a monthly basis.

These numbers sure do make your mouth water, don’t they? Just picture at least 1% of Twitter’s users heading in your direction i.e. 100,000 users. Of these, even if 1% of that amount (100 users) buys what you are selling, you will be able to have a considerable amount of profits by the end of the month.

Besides that, managing and using twitter is a simple process. All you will need to do is tweet your promotional message whenever you want to. Compare this to writing long blogs and having to put your writing skills to the test – tweets surely take a load off your mind, don’t they? Besides, you won’t need to pay a single dime! You can message the whole world and pay nothing at all!

- How Twitter Can Increase Your Sales

There are so many ways that Twitter can boost your sales. One of the first ways Twitter does that is by providing traffic to your website. Imagine tweeting a message with a link to your website, and then having at least a hundred followers re-tweet it onto their profiles. Your URL will spread online like a rocket ship at take off. In addition, with many people visiting your website, your search engine ranking will increase. Thus, you will be visible to those who aren’t using Twitter. Two birds with one stone!

Another way of increasing your website’s traffic (which in return leads to sales) is by tempting your followers. Everyone loves free things and will do anything to get them. By tweeting a competition or a sale, you will have many users try to fight their way through the online crowd to get to your website before everyone else.

You can also boost your sales by getting feedback from your followers. From time to time, you will have devoted followers provide you with constructive feedback. By using that, you will be able to assess your product’s weaknesses and strengths. Hence, you will be able create a solution to solve the weak points and focus on improving the strong points. This can ensure you of having more people like your product and eventually buy it.

There are also so many other ways such as following other Internet marketers in order to promote one another, and finding people who can help join your network to advertise your product. Regardless of what you choose, you can rest assured that you will have a thick wad of cash enter your pockets in a very short time.

So, if you’re interested in simplifying the already easy process of network marketing, all you will need is a Twitter account and a few effective promotional messages. After getting these, simply let the blue birdie take care of the rest.

How To Get Loads Of Twitter Traffic To Your Website?

posted by Web_University @ 8:00 AM
Tuesday, October 11, 2011

How To Get Loads Of Twitter Traffic To Your Website?

Twitter is a brilliant way to drive targeted visitors to your Web site. You should not forget about other traffic sources but using Twitter is totally free and will definitely acquire a few more targeted visitors to your site. You got me right, I said free targeted visitors in the last sentence.

Nothing is better than a never endless stream of visitors. There are lots of ways for you getting free traffic to your Web site. But there is a huge difference between free traffic and targeted traffic. You could have heard about traffic generating websites sending out tons of people to your homepage. These offers are good to give your traffic stats a push but you will not actually generate a sale or find a prospect for your product. Visitors delivered to you by free traffic Websites will usually leave your Internet site within a few moments.

Targeted visitors instead are interested in the items or information you are offering on your Web site, prepared to break out their credit card! With my Twitter strategy I show you how to get targeted visitors ready to take action. It takes very little while and is simple to do.

What you will need in first place is a twitter account, naturally. I recommend avoid using your own twitter account. If you are having different niche sites create a single twitter account for each niche Web site you have. Please don’t leave the default twitter background and avatar, choose an avatar and background image that fits your product or info best, as it will show your followers that you care about your account.

The next step to do is to deliver content – business relevant good content. The majority of the content you will provide is created by others and will never include references to your own stuff. This may sound strange to you, but here I explain why we will do it.

Make sure to provide best content to your followers and unless you write loads of crappy content or outsource your article writing you just don’t have the cash and time to write all that quality content yourself in a short period of time. When you tweet your own stuff only on every occasion you will seem to be a spammer. Individuals will stop following you when you behave like a spammer. Incidentally, tweets are the short communications called that you send out with your Twitter account.

Second thing of the process is to build a landing page or helpful blog post about your business. This part will be the most significant and you really must ensure to supply good articles. But where will you find all the business relevant content ? Go and google for RSS feeds for your business content, copy the link of the feed and paste the link of the RSS feed to your landing page or blog post. Ensure to pick out high quality RSS feed content. That will make your followers trust you. When they trust whatever you tell them it will encourage them to click your links sooner or later. The links you place in your landing page or blog post is the origin to monetize the traffic you are receiving from Twitter. The MOST IMPORTANT idea behind is that you place links to your products or service you would like to share or sell. The writing in the displayed link should contain a strong anchor text that will call to action and make them click the link that will lead them to your cash site. Here you offer your product or information you want to sell or share.

So, the most important thing is to place a link to your money site at the end of your landing page or blog post. Ensure the link incorporates a strong call to action. The final section of this action will be to build up an email address from your visitors or to get in touch through a contact form or to even make the sale. Because now you are having a targeted visitor on your Web site seeking information. To catch their email address offer a free of charge business relevant ebook or report through an optin form. Once you have your visitors email address you can add it to your email list and feed them with any information or products of your choosing any time you like. Only imagination will make you stop. To automate your information or product emails simply employ an autoresponder of your choosing. Your email list will be growing and growing.

Every tweet you are posting will be of very high quality and will make your followers to believe in you. When people trust you enough they will make your tweets go viral and at this moment in time magic happens.

So, the most significant thing is to place a link to your income site at the end of your landing page or web log post. Make certain the link contains a powerful call to action.

That just about is it. The great thing about this is you will not have to spend tons of dollars to get rolling. As soon as you come to terms with the process this shouldn’t take more than about 20 minutes per day. Give it a try, it’s a superb way to drive targeted traffic to your Website.

How has the Internet Developed into Web 2.0?

posted by Web_University @ 8:00 AM
Sunday, October 9, 2011

How has the Internet Developed into Web 2.0?

The term Web 2.0 was coined in 1999 by Darcy DiNucci, a consultant on electronic information design in her article “Fragmented Future” and became closely associated with Tim O’Reilly who used it in a Media Web 2.0 conference in 2004 to describe the future, as he saw it, of the World Wide Web. The term, seen by many as misleading, stuck. Tim Berners-Lee, the inventor of the web, labeled the term “a piece of jargon.” Although the term Web 2.0 implies a new or updated version of the World Wide Web this couldn’t be further from the truth. There were, and have not been, any technical updates to the Web.

So what is Web 2.0? It actually refers to websites and web applications that facilitate interactive information sharing, interoperability and user-centered design.

* What is Interactive information sharing?

A great example of interactive information sharing is Social Media websites. People use websites like Facebook, MySpace, YouTube and WordPress – to name but a few, to share information in the form of photos, music, photos – in fact, anything digital. The great thing about these mediums is that once the information has been published it is available around the world. Some of this will be in the public domain, like blogs for example and some will be kept only for confirmed friends and family – like Facebook. This form of sharing falls into one of the four Sharing design patterns: one-to-one sharing, one-to-many sharing, many-to-many sharing, and many-to-one sharing. Technologies that meet all four of these design patterns include blogs, wikis, really simple syndication (RSS Feeds), tagging, and chat.

* What is Interoperability?

Interoperability refers to systems that work together or that inter-operate. James A. O’Brien and George M. Marakas define interoperability as: Being able to accomplish end-user applications using different types of computer systems, operating systems, and application software, interconnected by different types of local and wide area networks. A good example of interoperability is the use of XML or Extensible Mark-up Language. XML is a generic format intended for maximum flexibility to provide information in a wide variety of structural formats. It is not dependent on any particular platform (Windows, Mac, Linux or Unix for example) and is therefore inter-operable. In fact RSS feeds are a very good example of being able to present data in a format that can be interpreted on just about any platform, even mobile phones. This is interoperability.

* What is User-centered design?

User-centered design is a process in which the needs, wants, and limitations of end users of a product are given extensive attention at each stage of the design process.

This is a multi-stage problem solving process that involves testing how users will use a product. It is multi-staged because every interface design has to be tested; this is based on what a first-time user of their design experiences. If a developed and designer of a product do not go through this process, users may not intuitively understand how the product works. To provide true user-centered design, it is necessary for these products to have changeable user interfaces that is appropriate to each user-class. User-centered design of a web site, for instance, seeks to answer the following questions:

- Who are the users of the document?

- What are the users’ tasks and goals?

- What are the users’ experience levels with the document, and documents like it?

- What functions do the users need from the document?

- What information might the users need, and in what form do they need it?

- How do users think the document should work?

So the term Web 2.0 is more about the development of the technologies used on the web rather than the web itself.

These developments are based on user experience and user expectations. The freedom of communicating with friends regardless of time and distance, and the ability to share anything in digital format are the expectations that have led us from Web 1.0 and static web pages to Web 2.0 where we can create our own interfaces for our social websites and share our videos with friends and family on the other side of the world.

Issues on Privacy Concerns on Facebook

posted by Web_University @ 8:00 AM
Monday, March 7, 2011

Issues on Privacy Concerns on Facebook

It seems that you can barely log into the internet today without finding dire warnings about the privacy of your FaceBook account. Hundreds (and possibly thousands) of users have declared May 31, 2010 as “Leave FaceBook Day”. Since the dawn of the internet, privacy has been a concern. However, if you put a google search in for “Facebook Privacy Concerns” it returns 17,400,000 results while Twitter returns 15,500,000 results and LinkedIn at the bottom of the pile returns 667,000 results.

In a viewpoint, Facebook is approximated to have the largest number of users among the three. And truthfully, the three (although often lumped together) are really different and have different audiences. With that said, how concerned should you be about your FaceBook security?

Well, like anything else that’s on the internet, it’s not hack-proof. Even the strongest privacy policy isn’t going to protect you if someone really wants to get at your information. Changes on the privacy policy on Facebook however seem to be on a craze and they don’t really mind how many protests they receive, it is more like a “woops” to them. Then there is the audacity of Facebook founders to tell you that having multiple “online” identities is displaying unethical behavior? He’s simply letting you know that your account for business and personal account on Facebook must be one and the same or you don’t have the ethics. And the answer to that?

Probably not – most of us tend to like to keep our “personal” and our “business” lives (especially online) separate as much as possible. I mean seriously – do your children really care if the company that you are promoting has already reached 1000 blog readers? Do those people who follows your company really need to know that your grand daughter is a part of a cheerleading tournament? Probably the answer to both of these is “not so much”.

Given the number of issues that have come around you’ll find hundreds of articles including a very interesting one from the New York Times where they referred to FaceBook privacy options as “A Bewildering Tangle of Options”. Unless you are willing to spend the time to verify all of these potential options, you might just want to rethink your FaceBook account. However, keep something else in mind – deleting your FaceBook account borders on amusing and is certainly confusing for most.

- Words of Caution:

* Disabling your Facebook account and deleting it are NOT the same thing!

* Links shared by other users after you posted them don’t get removed

* Photos that you shared who others shared don’t get removed

* There are other restrictions that can still cause you privacy issues.

* If you get through the delete process and don’t stay out of Facebook it negates the entire process!!

With that here are some options to help:

* A 33 slide show on how to lock down your privacy at Facebook

* Video instructions on how to delete your Facebook account

* Make sure you read some of the information and make an informed decision.


List Building In The Age Of Twitter

posted by Web_University @ 8:00 AM
Thursday, December 2, 2010

List Building In The Age Of Twitter

Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.

Twitter is a quick and effective way of building a large list of contacts which you can send messages to in a spam-free way. Lists with millions of followers is not unknown – thank Ashton Kutcher. Even for the online marketer and webmaster, Twitter can be an effective way to build a list of contacts very quickly.

However, the real issue remains, are your messages or tweets being read? Sadly, in many cases, because of the transitory nature and the sheer volume of tweets – your messages are probably not getting read or are not seen by as many people as you would like to see them. Therefore, one could argue about the effectiveness of Twitter as a list building tool; what’s the point if your messages are not making contact with your followers?

The key to success here is the same as with any list – you have to build a loyal group of followers who are eager to read your messages. It’s the relationship, stupid.

Besides, many people forget that Twitter is also one of the most popular web sites on the net, so having your messages and more importantly your links on this popular site is a “must-do” for webmasters and marketers. For SEO reasons alone, Twitter is extremely important. Your links are indexed by the search engines, especially if your Twitter profile is seen as an Authority Account with lots of influence.

With this fact in mind, here are some simple Twitter list building tips:

1. Make sure you build an attractive Twitter Profile targeted to your audience.

2. Place links to your Twitter Profile from all web sites and other social media sites/accounts.

3. One effective way is to use a Twitter bookmark on all your relevant content and pages.

4. Attach a link to your profile in all forum posts and email signatures.

5. Use your Twitter account as your main tool for contact with tech/customer support.

6. Add your Twitter Profile to your marketing articles and blog posts.

7. Offer free ebooks, courses and special reports to anyone who re-tweets your messages.

8. Become active within Twitter, link to other related Twitter profiles and build a strong presence.

    Having said all that, I haven’t used Twitter much, except for SEO link building purposes. I find most messages or tweets do get lost in the constant flow of tweets. If a tweet falls in cyberspace, and no one reads it, is it really a tweet?

    Then again, as an online affiliate marketer I have found other list building methods much more effective than sending a tweet. At the moment, one of my most effective list building techniques is at the opposite end of the spectrum, one that’s totally anonymous and invisible. If you’re into affiliate marketing you’re probably already using this technique; simply promote or pick affiliate products/program which have a cookie attached to them, when someone clicks your link they are “cookied” with your affiliate ID. I like picking affiliate programs which have at least a 90 day cookie, you can quickly build up an invisible list of prospective customers and if they buy within 90 days, you are credited with the commission.

    Of course, one could always combine this affiliate list building method with your Twitter account/followers, which would be extremely effective if anyone ever bothered to read your tweets and click your links. Now if everyone could just spare 15 seconds, you have a very slim possibility of becoming both rich as well as famous.

    Beginner’s Guide on Social Media

    posted by Web_University @ 8:00 AM
    Friday, November 26, 2010

    Beginner’s Guide on Social Media

    Social media has been practiced now as a means for small business to establish their brands online without having to spend much. Unluckily, many are also fearful on the tasks that lies ahead. You may learn easily or in a difficult way, that depends on how secure you are in using web and technology generally.

    You don’t have to apply a full-fledged method immediately though. It takes time to get momentum going. In the meantime, here are some tips you should keep in mind when starting out:

    * Start Small While Thinking Big

    It would be foolhardy to jump into every trend you see without looking into its relevance for your business. Try out a couple of social media sites first and create profiles there. Regularly add friends, fans, and followers by contacting both regular customers and prospects. It is important to update your profile regularly with new content and fresh information. If you see results from the first few endeavors, it is time to expand your social media coverage.

    * Place a Widget on Your Blog

    One of the best ways to get a solid following is to make it easy for people to recommend your site and service. Widgets provide both of those. Get notice to those popular social media sites like Facebook, Twitter, and Digg among others.

    * Test the Effectiveness of Widgets

    Different audiences will have varying response and characteristics. For example, there are blogs that may have lots of Facebook fans but receive barely any recommendations on Digg. Just as some blogs may get many Retweets but doesn’t make an impact at all. Identify which tools should be kept and which tools to drop in your blog.

    * Don’t Go for the Hard-Sell

    It might be tempting to bombard your followers with offers, discounts, and marketing materials on a daily basis but this tactic hardly ever works. People appreciate exclusive offers now and then. But if they think that they are forced too hard by your company to be able to get sales, they will not really like it. It might be more helpful to provide industry news articles and reports. Answering their questions and concerns is also important.

    * Look at the Strategy of Others

    Are you wondering why a certain company is getting so many regular followers? If so, look at their social media strategy. Through this, you can be able to dig up their secrets, the tool they are using and how were they able to establish a strong following.

    Twitter As A Sales Tool: Tweak Your Sales through Tweets

    posted by Web_University @ 8:00 AM
    Thursday, November 25, 2010

    Twitter As A Sales Tool: Tweak Your Sales through Tweets

    With the advent of Web 2.0, the virtual world took a turn to the best. Yet, when it comes to employing Web 2.0 in internet marketing, nothing can be as effective as social media. However, despite the many options available for e-Marketers, Twitter proves itself to be one of the best solutions to get promotional messages across consumers all over the world.

    This is where you, the internet marketer, come in. By tapping into any of these sources, you can easily provide a lot of exposure to your products. However, of these methods, social media, especially Twitter, is the best way to shine the limelight on what you have to offer.

    * Why Twitter?

    Here are some statistics that will help you understand why Twitter is the tool for you:

    - Twitter has more than a 100 million registered users.

    - The social media website is growing by 300,000 users per day on average.

    - Aside from Twitter’s users, about 180 million unique visitors hit the site on a monthly basis.

    These numbers sure do make your mouth water, don’t they? Just picture at least 1% of Twitter’s users heading in your direction i.e. 100,000 users. Of these, even if 1% of that amount (100 users) buys what you are selling, you will be able to have a considerable amount of profits by the end of the month.

    Besides that, managing and using twitter is a simple process. All you will need to do is tweet your promotional message whenever you want to. Compare this to writing long blogs and having to put your writing skills to the test – tweets surely take a load off your mind, don’t they? Besides, you won’t need to pay a single dime! You can message the whole world and pay nothing at all!

    * How Twitter Can Increase Your Sales

    There are so many ways that Twitter can boost your sales. One of the first ways Twitter does that is by providing traffic to your website. Imagine tweeting a message with a link to your website, and then having at least a hundred followers re-tweet it onto their profiles. Your URL will spread online like a rocket ship at take off. In addition, with many people visiting your website, your search engine ranking will increase. Thus, you will be visible to those who aren’t using Twitter. Two birds with one stone!

    Another way of increasing your website’s traffic (which in return leads to sales) is by tempting your followers. Everyone loves free things and will do anything to get them. By tweeting a competition or a sale, you will have many users try to fight their way through the online crowd to get to your website before everyone else.

    You can also boost your sales by getting feedback from your followers. From time to time, you will have devoted followers provide you with constructive feedback. By using that, you will be able to assess your product’s weaknesses and strengths. Hence, you will be able create a solution to solve the weak points and focus on improving the strong points. This can ensure you of having more people like your product and eventually buy it.

    There are also so many other ways such as following other Internet marketers in order to promote one another, and finding people who can help join your network to advertise your product. Regardless of what you choose, you can rest assured that you will have a thick wad of cash enter your pockets in a very short time.

    So, if you’re interested in simplifying the already easy process of network marketing, all you will need is a Twitter account and a few effective promotional messages. After getting these, simply let the blue birdie take care of the rest.

    How To Get Loads Of Twitter Traffic To Your Website

    posted by Web_University @ 8:00 AM
    Tuesday, November 23, 2010

    How To Get Loads Of Twitter Traffic To Your Website

    Twitter is a brilliant way to drive targeted visitors to your Web site. You should not forget about other traffic sources but using Twitter is totally free and will definitely acquire a few more targeted visitors to your site. You got me right, I said free targeted visitors in the last sentence.

    Nothing is better than a never endless stream of visitors. There are lots of ways for you getting free traffic to your Web site. But there is a huge difference between free traffic and targeted traffic. You could have heard about traffic generating websites sending out tons of people to your homepage. These offers are good to give your traffic stats a push but you will not actually generate a sale or find a prospect for your product. Visitors delivered to you by free traffic Websites will usually leave your Internet site within a few moments.

    Targeted visitors instead are interested in the items or information you are offering on your Web site, prepared to break out their credit card! With my Twitter strategy I show you how to get targeted visitors ready to take action. It takes very little while and is simple to do.

    What you will need in first place is a twitter account, naturally. I recommend avoid using your own twitter account. If you are having different niche sites create a single twitter account for each niche Web site you have. Please don’t leave the default twitter background and avatar, choose an avatar and background image that fits your product or info best, as it will show your followers that you care about your account.

    The next step to do is to deliver content – business relevant good content. The majority of the content you will provide is created by others and will never include references to your own stuff. This may sound strange to you, but here I explain why we will do it.

    Make sure to provide best content to your followers and unless you write loads of crappy content or outsource your article writing you just don’t have the cash and time to write all that quality content yourself in a short period of time. When you tweet your own stuff only on every occasion you will seem to be a spammer. Individuals will stop following you when you behave like a spammer. Incidentally, tweets are the short communications called that you send out with your Twitter account.

    Second thing of the process is to build a landing page or helpful blog post about your business. This part will be the most significant and you really must ensure to supply good articles. But where will you find all the business relevant content ? Go and google for RSS feeds for your business content, copy the link of the feed and paste the link of the RSS feed to your landing page or blog post. Ensure to pick out high quality RSS feed content. That will make your followers trust you. When they trust whatever you tell them it will encourage them to click your links sooner or later. The links you place in your landing page or blog post is the origin to monetize the traffic you are receiving from Twitter. The Most Important idea behind is that you place links to your products or service you would like to share or sell. The writing in the displayed link should contain a strong anchor text that will call to action and make them click the link that will lead them to your cash site. Here you offer your product or information you want to sell or share.

    So, the most important thing is to place a link to your money site at the end of your landing page or blog post. Ensure the link incorporates a strong call to action. The final section of this action will be to build up an email address from your visitors or to get in touch through a contact form or to even make the sale. Because now you are having a targeted visitor on your Web site seeking information. To catch their email address offer a free of charge business relevant ebook or report through an optin form. Once you have your visitors email address you can add it to your email list and feed them with any information or products of your choosing any time you like. Only imagination will make you stop. To automate your information or product emails simply employ an autoresponder of your choosing. Your email list will be growing and growing.

    Every tweet you are posting will be of very high quality and will make your followers to believe in you. When people trust you enough they will make your tweets go viral and at this moment in time magic happens.

    So, the most significant thing is to place a link to your income site at the end of your landing page or web log post. Make certain the link contains a powerful call to action.

    That just about is it. The great thing about this is you will not have to spend tons of dollars to get rolling. As soon as you come to terms with the process this shouldn’t take more than about 20 minutes per day. Give it a try, it’s a superb way to drive targeted traffic to your Website.

    Social Networking Sites List

    posted by Luigi_M_Scollo @ 9:46 AM
    Saturday, May 30, 2009

    Social Networking Sites List

    · www.twitter.com

    · www.twellow.com (Find new people for Twitter)

    · www.myspace.com

    · www.sharenow.com

    Xbox 360 leverages social networking

    posted by Luigi_M_Scollo @ 9:38 AM
    Friday, May 29, 2009

    Xbox 360 leverages social networking

    Facebook and MySpace have made the Internet obsessed with popularity. Sites are adopting social networking features as quickly as we can find and friend each other. It seems only natural, then, that services should adopt social networking features, too.

    Best and Worst Practices for Social Media Marketing

    posted by Luigi_M_Scollo @ 11:31 AM
    Monday, February 16, 2009

    Best and Worst Practices Social Media Marketing
    by Lee Odden

    Social media is hot, just take a look at Google Trends and to see the comparison between topics like “search marketing” being eclipsed by “social media” in terms of search volume and news references – at least according to Google. Along with all that “hotness”, there’s good and bad when it comes to the way companies are beginning to engage social media channels.

    Keeping Your Content Fresh is Refreshing

    posted by Luigi_M_Scollo @ 1:47 PM
    Tuesday, January 6, 2009

    To keep your site at the top of the search engines, it is increasingly important to your success in an online world, a savvy web site owner learns to keep his or her content fresh. The simple task of regularly updating the information on your web site crosses several must-dos off of your SEO list. Here are three things to remember.

    More than 5,000 years ago, in the ancient mystery schools of Egypt, the mental and spiritual laws and principles of success were taught to students who dedicated their entire lives to learning the “Esoteric Arts.”

    One of these “secrets” was the Law of Attraction, which said that your mind is a magnet and that you invariably attract into your life people and circumstances in harmony with your dominant thoughts, especially those that are emotionalized.

    Help the traffic find YOU

    posted by Luigi_M_Scollo @ 1:08 PM
    Tuesday, December 23, 2008

    I watched the movie “Charlie’s War” in it, the main character, Charlie told the story of how he became elected. He picked up voters who couldn’t get to the polls and actually drove them there. Why don’t you do the same? People may want to find you, but could use a little help.

    Help people discover more of your web pages. I came across a great solution, Google Sitemaps is an easy way for you to help improve your site’s representation in the Google index. It’s a collaborative crawling system that enables you to communicate directly with Google. You get a smarter crawl because you can provide Google with specific information about all your web pages, such as when a page was last modified or how frequently it changes.

    OMG, Your Company on the Net is WHAT??

    posted by Luigi_M_Scollo @ 11:05 PM
    Thursday, December 18, 2008

    Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. Imagine seeing a web address like, arsecommerce.com. This domain name may appear rather ordinary to us Americans. But to those who speak “the Queen’s English” – including those in the UK, Canada, Australia, New Zealand – I bet they get a chuckle when they see it. You can imagine them thinking to themselves “Is this the company that put the “arse” in commerce?”. The company is ARS Ecommerce, not Arse Commerce.

    Grow Your Business in an Economic Slow-Down

    posted by Luigi_M_Scollo @ 11:24 AM
    Thursday, December 11, 2008

    Depending on what’s happening in your business, you probably feel the same way too. Everyone is squeezed and it’s not a good feeling. You need to take specific steps if your business is hard hit by this economic downturn. It is only natural to revisit your overall business strategy when market conditions change so now is time to consider growing your business during times of turbulence in the economy. What steps are you taking to minimize the economic impact to your business?

    Success comes from EDUCATION, REPETITION AND VARIETY

    posted by Luigi_M_Scollo @ 11:47 AM
    Thursday, November 27, 2008

    Just about every business on the planet does this. And it’s not bad… until you realize how much money you’re leaving on the table. The fact is, for every deal you close using this common process, there’s another 2 – 3 deals (or more!) you COULD close. Most small businesses market their products and services like this:

    I recently posted an article and reviewd how to find a need for the online shoppers. I even showed how there is a lot of ball-dropping. Fortunately, it can all be corrected to give yourself a leg up on the competition. Here are some more tips:

    • Search is fundamental. Be there at every entry point possible.
    • The landing page is crucial. You should have a landing page relevant to the search term.

    Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.

    It seems that consumers really want to buy online, but retailers aren’t making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.

    Networking Offline

    posted by Luigi_M_Scollo @ 1:18 PM
    Tuesday, November 11, 2008

    By combining the best of what online networking has to offer (quick introductions, transparency) with offline networking (human interaction, personal branding) professionals who practice Onffline Networking have a higher likelihood of getting noticed and eliminating the potential of alienating a particular demographic.

    Web Marketing for the “Not So Savvy”

    posted by Luigi_M_Scollo @ 8:16 PM
    Thursday, November 6, 2008

    Make Keywords Your #1 Goal

    If you didn’t know, this is the single most important factor for most online success stories. Focus on making keywords and high ranking for keywords in all search engines your main objective if you’re marketing online. Many new marketers don’t truly understand how important getting top rankings for your chosen keywords will be in your online success.

    Link Web Services Guides to Design

    posted by Luigi_M_Scollo @ 2:41 PM
    Thursday, October 30, 2008

    Having a website that effectively communicates your image can be a rewarding and profitable experience if you follow five basic concepts:

    1. Know you Audience, you can be proud of your site but remember, it’s the customer who buys. You are designing your website and logo for your customers, not for yourself. Your likes and dislikes may be similar to your clients’ likes and dislikes, but since they come first, your website and logo should reflect what they need and will respond to.

    Recession-Proof Your Business

    posted by Luigi_M_Scollo @ 11:23 AM
    Thursday, October 16, 2008

    Since business may soon be tougher, it’s critical for entrepreneurs to take steps to up-end any damage that could happen as a result of a recession.

    The secret to weathering a particularly nasty economy is to diversify your customer base, free up cash flow and cut costs where you can. Here are some steps for recession-proofing your business: If three employees are doing the job of one, you may need to make job cuts. Additionally, if you have two product lines and one is successful while the other one isn’t, consider selling off that division. When times are tough, it’s best to focus on core markets and spend money in those areas, not in areas that haven’t been more profitable.

    WordPress Falls to the Top of SEO

    posted by Luigi_M_Scollo @ 8:59 PM
    Tuesday, October 7, 2008

    WordPress is the most visible of the CMS’ “Content Management Systems” and performs to a SEO dream. Since WordPress 2.5, things have changed markedly. 

    Since version 2.5 there’s been a wealth of feature expansion in the core application, the availability of plugins, expanding core functionality, and the advent of professionally designed Themes that have taken WordPress to new heights. All of this has allowed WordPress to blossom into a fully-matured CMS with exceptional Search Engine Optimization features.

    Here are 10 of the most prominent among the many opportunities to achieve this individualizing your pages:

     

    SEO / Web Marketing

    posted by Luigi_M_Scollo @ 11:23 PM
    Thursday, September 25, 2008

    Search engines such as Google, Yahoo and MSN are really just databases. When you do a Google Search you’re not searching the Web, you’re searching Google’s database. There are two ways to get into these databases. One is to submit your site to the different search engines. In 6 to 9 weeks the search engine will index your site. They capture key elements from the code on your page and your content. These are then stored in the database. Typing in keywords into a search engine signals the algorithms to determine the which links should be displayed as a result of your search.

    Brilliance on Basics – Brian Tracy

    posted by Luigi_M_Scollo @ 12:42 AM
    Tuesday, September 23, 2008

    I was inspired by this and wanted to share it with you, an article from the famed sales guru, Brian Tracy…

    When Vince Lombardi took over the Green Bay Packers some years ago, he was asked what he was going to change. The players? The plays? The training process? How was he going to turn this team around after a string of failures?

    Social Media for SEO

    posted by Luigi_M_Scollo @ 11:46 PM
    Monday, August 25, 2008

    An increasing number community managers have become visible within social media sites like Twitter, on blogs and Facebook from various sized companies. Consider how the content creation and outreach efforts of a community manager can also be of benefit to an organization’s search engine optimization efforts.

    eBay Sellers and the Top 10 Struggles

    posted by Luigi_M_Scollo @ 8:13 PM
    Saturday, August 23, 2008

    Still feeling a little frustrated getting started on E-Bay? Don’t feel too bad, recent changes like “Detailed Seller Ratings (DSR)” and “discounts for sellers,” have made it challenging for even the experienced sellers.

    To some, the changes didn’t sound like anything to be concerned about, but some saw  through the plan and noticed other phrases in there, like “removal of bad feedback for buyers” and saw the potential for smaller businesses to be shut out. This is a notion we are seeing proven accurate months later.

    Improve SEO for Local Searches

    posted by Luigi_M_Scollo @ 7:02 PM
    Tuesday, August 19, 2008

    When you are looking to get better traffic from the local community, make sure they can find you easily.  What businesses need to do to ensure their customers are finding them easily, is still to make sure they are listed in these local search results. For Google Maps, follow the following steps:

    Video Ads, Its About Branding

    posted by Luigi_M_Scollo @ 11:34 PM
    Tuesday, July 29, 2008

    Searches for all sorts of terms on YouTube are turning up. Notice the videos on the right-hand side of results?  Those are the “promoted videos” the searches are turning up as well. Every one of the ads consists of one small image and Google Adwords style text ad.

    Gr8 Points for Copy

    posted by Luigi_M_Scollo @ 2:23 PM
    Monday, July 21, 2008

    Here are 8 points you NEED to know to have success in emailing campaigns.

    Point 1,  Know your audience
    Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a
    master key to getting results from email marketing, knowing what appeals to your target market.

    Point 2, Get the emails opened with great subject lines
    Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up? The SUBJECT LINE.

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