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For many ecommerce merchants, reviewing analytics such as conversion and shopping cart abandonment rates is a necessary, but tedious process.

However, a new tool from site and cart abandonment solutions provider UpSellit, helps merchants review and predict some of their website analytics through a simple process. The UpSellit Customer Recovery Calculator identifies site and cart abandonment rates as well as compares specific websites to other sites in the same industry.

By using the Customer Recovery Calculator, merchants can not only obtain their site and cart abandonment rates, but also view their site's projectected potential lift in conversions – which is estimated through a history of performance data from UpSellit’s partners.

According to UpSellit's Marketing Director Bryan Gudmundson, the calculator compares the user's site performance with baseline performance metrics in order to predict a merchant's possible increase in conversions.