Web 'U' RSS Feeds
Archive for the ‘Uncategorized’ Category
By Michel Fortin
googleIn today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.
By Michel Fortin
article writingThroughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.
Elements that, with just a few short changes, can help multiply the results almost instantaneously.
by Rebecca Buckman,
The Internet portal didn’t shed light on a possible deal with the software giant as it reported a loss and more job cuts.
BURLINGAME, Calif. — Beleaguered Internet portal Yahoo! reported first-quarter earnings of $118 million, or 8 cents per share, a decrease of 78% from the year-ago period.
By Matt Tuens (c) 2009
SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.
Some experts go on to say that the goal of SEO is two-fold, with the first objective to put out the appropriate “bait” for search engine spiders and the second to serve up useful information to people who want and need it. Debates about priorities continue among SEO professionals, but it is not a good idea to devalue the human factors in any success formula. The singular goal, then, would be to develop, position and refine content in such a way as to satisfy all visitors to the page and/or site, both human and bot alike.
Why You Should Use Article Directories to Promote Your Website
posted by Luigi_M_Scollo @ 12:35 PM
Sunday, May 10, 2009
By Jay Gaulard
If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.
What Article Directories Are
By Nancy McCord
Social networkingTwitter is the current top “hot property” on the Web, but its popularity and how to use it has mystified many business owners. Many people think that they want to, or should be using Twitter, but simply do not understand the platform, its use, or its place in building web exposure. This article will demystify Twitter and help you to learn how to use it in the workplace and to promote your business.
First, I have to say that I had been confused on how to use Twitter to benefit my own business until I downloaded TweetDeck. TweetDeck is a desktop
Google’s 6 Principles of Competition and Openness
posted by Luigi_M_Scollo @ 12:28 PM
Friday, May 8, 2009
by Chris Crum
What Google is Explaining to Difference Makers
There’s a short but interesting blog post up on Google’s official Public Policy Blog, which states six principles the company holds with regards to competition and openness.
Adam Kovacevich”As Google has grown, the company has naturally faced more scrutiny about our business principles and practices,” says Google’s Senior Manager of Global Communications and Public Affairs. “We believe that Google promotes competition and openness online, but we haven’t always done a good job telling our story.”
Why Most SEO Projects Fail and How To Fix Them
posted by Luigi_M_Scollo @ 12:24 PM
Thursday, May 7, 2009
By Mike Tekula (c) 2009
I started in SEO working for an agency that required an annual contract. Clients who wanted to hire them had to be prepared to pay in full upfront for 12 months of service.
That’s a heck of a commitment, isn’t it?
The worst part is that most of the time what the client was “buying” wasn’t
By Scott Van Achte (c) 2009
In Part 1 (http://www.sitepronews.com/2009/04/30/
how-to-optimize-for-google-%e2%80%93-part-1-of-3-2/) and Part 2
of How to Optimize for Google (http://www.sitepronews.com/2009/
05/01/how-to-optimize-for-google-part-2-of-3-2/)I discussed
general website optimization, links, and Google webmaster tools.
In Part 3 we will look at a number of other considerations which
play a role in successful rankings in Google, and also touch on
some tactics which are best avoided.
Completing Optimization: Other Considerations
By Scott Van Achte in Featured
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.
LINKS
In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other
Glenn D. Porter,
Cash-strapped customers play chicken when it comes to paying bills. Here’s how to collect.
It’s tough enough to get a purchase order in this recession–now you have to collect. I don’t have to tell you closers out there that salespeople don’t get their commission checks until the invoices are paid. Like it or not, that makes collections a sales function.
Fastest Rising and Falling Consumer Searches
posted by Luigi_M_Scollo @ 11:49 AM
Saturday, May 2, 2009
Compete.com has released a study of the Web’s fastest rising and falling searches, revealing Twitter as the term Web consumers searched most in March. It marked a 130% growth from February 2009. The top 10 fastest rising terms were:
By Mark Yarrobino
If you’ve been online for any amount of time, then I’m sure you’ve heard many of the success stories about internet entrepreneurs, and how they’re making millions every year, and you’ve probably heard how easy it is for you to do it, too.
And the truth is, it actually is kind of easy, but not as easy as most salesmen
Universal Search Strategize Your Way to the Top
posted by Luigi_M_Scollo @ 10:20 AM
Thursday, April 30, 2009
By Leona Griffin
While we all work to beat the competitors for targeted search terms, hoping to land that top ten ranking; Google’s Universal search provides additional opportunities to improve your website’s exposure by mixing in universal search results.
Most companies are not taking full advantage of universal search and are really missing the opportuníty to improve their exposure and interact with
By Nancy Fraser
The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.
Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem.
How Much Face-Time Does Your Website Need?
posted by Luigi_M_Scollo @ 9:31 AM
Tuesday, April 28, 2009
By Jerry Bader
How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you’re saying do they remember, or more to the point, how much do they need to remember?
Have you ever thought about, or even considered, how much face-time your website needs to be effective? It is probably the last thing many business
By Jason Lee Miller
Blackhat SEO spammers force Google’s hand
Google is set to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google’s search results, according to an inside source.
Over the past few months, cybercriminals have been using blackhat SEO
Why Profitable Keywords are the Cornerstones of Your Internet Marketing?
posted by Luigi_M_Scollo @ 9:33 AM
Saturday, April 25, 2009
By Titus Hoskins
Keywords are ground zero. They are essential to your online success. You must get your keywords right or it’s game over before you even get started. Mainly because keywords are the most important element of your online marketíng.
It can’t be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine
Blog Flipping: 10 Important Factors When Selling Your Weblog Or Website
posted by Luigi_M_Scollo @ 8:59 AM
Thursday, April 23, 2009
By Chuck Crawford
blog flippingThe market for blogs has exploded. Many companies do not want to invest the time in developing a blog in their respective niche, which has given rise to a whole new cottage industry, blog flipping.
Blog flipping is done in a few different ways. Some flippers buy an existing blog that has potential, but is not currently producing. They take that blog
By Jason Lee Miller
About 2 a.m. East Coast time, Ashton Kutcher declared victory in attracting one million followers on Twitter. For what it’s worth—is it worth something?—CNN piggyback publicity team conceded victory, but would reach a million itself sometime in the wee morning hours.
Finding Balance Between SEO and Non-SEO Traffic Generation
posted by Luigi_M_Scollo @ 1:23 PM
Tuesday, April 21, 2009
By Kurt D. Lynn
So much SEO.
You might think, from all the buzz about search engine optimization – SEO – that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google’s own search results are any indication, the interest in SEO yields almost 50% of the interest in general advertising. That level of interest seems way out of proportion to the realities of business advertising.
By Chris Crum
Starts Offering Movies and Shows
YouTube has finally announced after months of talks about deals with major media companies that they are now offering new sections on the site dedicated specifically to movies and television shows.
Google’s Need For Freshness Sours Search Results
posted by Luigi_M_Scollo @ 12:51 PM
Saturday, April 18, 2009
By Jason Lee Miller
Link velocity a clue to gaming search
Every so often SEO professionals produce a list of what they believe to be the top factors influencing search engine rankings. The latest update to this list of proposed factors looks much like past lists, focusing on traditional factors like links, content, HTML tags, and domain registration age, and some new ones like geographical factors and personalized search history. But one term might be new to many people: link velocity.
By Scott Van Achte
As the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search based engines is becoming more and more important.
What is it?
In a nutshell local search involves the use of specialized search engines
By Matt Siltala (c) 2009
From month to month I have the opportunity to present 4 different webinars on different topics related to Internet marketing to brand new online business owners.
The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question by completely different
Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company
posted by Luigi_M_Scollo @ 11:16 AM
Tuesday, April 14, 2009
By Scott Buresh (c) 2009
“I want to be number one on Google for (insert hyper-competitive keyphrase here).”
It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us
By George Peirson (c) 2009
We are going to look at 7 Basics of SEO below. These aren’t the only things you want to know about SEO, but are the areas you should learn first. Some topics will only take you a minute, some will take a little longer, and others will become an ongoing process. But after reading through this list you should have a good handle on where to start and where to proceed next.
SEO Basic 1: Let’s start off with a definition. SEO stands for “Search Engine Optimization” and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.
SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be
Masters Of The Google Universe: How To Achieve Top Google Rankings
posted by Luigi_M_Scollo @ 11:10 AM
Sunday, April 12, 2009
By Bill Platt (c) 2009
For years, it has been well known that Google’s search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR).
But in March of 2007, Google’s mouthpiece Matt Cutts declared that Google was going to fight back against Paid Links. Google put a shot across the bow of many online marketers, letting them know that the days of easily buying links from high PageRank pages in order to influence a website’s ranking in Google were over.
The Shot Heard Around The World
Your Website & the Importance of Keeping an Eye on Bounce Rate
posted by Luigi_M_Scollo @ 11:02 AM
Friday, April 10, 2009
By Merle (c) 2009 Merle’s Mission
When you hear the word “bounce”, you’re probably more inclined to associate it with a checking account, not your website. But for those who study and understand website statistics, they understand that “bounce rate” is an important measure of your website’s effectiveness.
Bounce rate, simply put, is the percentage of people who come to your site, then immediately leave without viewing any of the inside content pages. Think of it like window shopping. Say you browse by a shop and don’t really
By Chad Sweely
Since many employers are laying off their employees, for example, IBM laid off 5,000 last week alone, and many former employees are going to be
By Jeff Beale (c) 2009
Business owners are facing a harsh reality: A website in itself offers no assurance of business. “If you build, it they will come” is a cliché that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you’re more likely to fail than to reach your goals. Proper planning will not only improve your chances of success, but it will also keep you from throwing away money on e-commerce fiascos.
The first step of planning is to define your goals in light of the target market
6 Things You Can Do Today to Drive More Traffic to Your Website for Free
posted by Luigi_M_Scollo @ 10:41 AM
Monday, April 6, 2009
By Ivana Katz (c) 2009
Website (and business) marketing is not a one off exercise. Whether you have a brand new website or one that you’ve had for a while, you need to continue promoting it in order to bring you more visitors.
You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones.
The following 6 methods are simple to implement and can be done for free
By Sharon Housley (c) 2009
Here is a collection of what we consider “must have” tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided
How Much SEO Do You Need To Get Top Rankings?
posted by Luigi_M_Scollo @ 10:05 AM
Thursday, April 2, 2009
By Titus Hoskins (c) 2009
Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it doesn’t guarantee by any stretch of the imagination that following those SEO guidelines will propel your site to the top of the rankings.
If only search engine optimization was that easy!
No doubt, there are some SEO faux pas that will do harm to your site’s rankings, especially in Google, the ultimate hall-monitor all puffed up and
Proven Insider Tips to Get More Web Visitors Quickly and Easily
posted by Luigi_M_Scollo @ 10:01 AM
Wednesday, April 1, 2009
By James Gladwin (c) 2009
Believe me, in spite of the current financial turmoil, there hasn’t ever been a better time to generate an online income stream!
And yet it seems that so many budding Internet marketers are finding it hard to break through VNB – the “Visitor Numbers Barrier.”
When I started, I thought there was some magic elixir or secret technique that would transform my visitor numbers! If only I could find THE ONE
Q: What is a Title?
A: The “Title” of a web site is probably the single most important element for natural search engine positioning. The Title is placed within the “head” of the html, is generally 12-15 words long and should be descriptive in nature.
Q: What is link popularity?
A: Link popularity refers to the number of web pages on the Internet which are recognized by a search engine to have a hyperlink reference to your site,
10 Ways To Increase Pages Indexed In Google
posted by Luigi_M_Scollo @ 9:12 AM
Sunday, March 29, 2009
For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn’t seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses.
So, we scoured the forums, blogs, and Google’s own guidelines for increasing the number of pages Google indexes, and came up with our (and the community’s) best guesses. The running consensus is that a webmaster
Influence…Not so much
The mind is a deeply complex organ, at times influenced by small,
seemingly trivial things, and at others closed off to any external
stimuli. Think of it as an onion, with belief at the center and
perception at the outermost layer. Subtle stimuli can alter
perception not just more easily than they can belief, but also
can alter perception in nearly imperceptible ways, as air overtime
hardens and dries the top layer, not affecting the layer beneath.
Case in point: Associations with brand logos. No core belief is
needed to deal with company logos and associations made with them,
7 ways to get foot traffic to your retail store
posted by Luigi_M_Scollo @ 2:19 PM
Friday, March 27, 2009
By Jeff Wuorio
Computer mice may click, letters may be addressed and stamped, but there’s still only one time-tested way to help ensure the success of your retail business.
Get customers to walk through your front door.
Driving foot traffic to a bricks-and-mortar store may seem something of a
The Age-Old Question: How Do I Get More Referrals?
posted by Luigi_M_Scollo @ 2:10 PM
Thursday, March 26, 2009
By Dr. Ivan Misner, BNI Founder and Chairman
Over the years there is one question that crops up time and time again: “How do I get more referrals?”
The answer is simple, but not easy. It includes both a mindset and a skill set. The mindset involves a concept that most members have heard from me—”give referrals.”
Let’s operate from the assumption that a chapter gets that. No, really. I
A web directory should be just that. A directory. A directory is
meant to be helpful for finding information. Unfortunately, that’s
just not the case with many of the directories that are out there
on the web. The vast majority are just endless pits of links with
maybe some good ones, but they are usually thrown in with less
than stellar ones, which tend to be quite prevalent.
Human-edited directories tend to be more useful, but are still
usually aimed more at the submitter promoting their business than
Use Your Keywords In Your Titles
A <TITLE> tag is essentially an HTML markup tag whose job is to do exactly that — provide a title for a page. Your Web browser will typically also use this tag to update its title bar.
Search engines use title tags to gather information about your Website. The
When it comes to your company’s Web site, there’s no shortage of advice on what you absolutely have to have there. But little is often said about those elements that should never see the light of day. And that’s too bad, because poor planning and neglect of your Web site can lead to lost business, security concerns, slow traffic and other problems.
However, Web site missteps are preventable. Here are nine items to avoid.
by,
Bill Tancer doesn’t seem to be enjoying his lunch. As we talk in the Bluewater Grill, he dissects and nibbles his Reuben sandwich, leaves half untouched and doesn’t ask for a doggy bag. When we find a satisfaction questionnaire tucked in with our bill, Tancer leaves it on the table.
“I don’t believe in surveys,” he says offhandedly.
For Tancer, the head of research at online analysis firm Hitwise, leaving surveys blank is more than a matter of apathy; it’s a matter of principle. No number of polled opinions, Tancer insists, will ever add up to a reliable
With the economy in limbo what should search marketer’s focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.
Mody said because of the economy “a search engine marketer might have to scale down branding campaigns in favor of tactics which yield great ‘short as well as long term Return on Investment’.”
Specifically Mody said that local search is an important part of the overall
No More DMOZ or Yahoo! Directory for Google?
posted by Luigi_M_Scollo @ 12:33 PM
Friday, March 20, 2009
By Chris Crum
Google is no longer suggesting that you should be listed in relevant directories. In fact, they’ve even removed the suggestion from their webmaster guidelines, as Brian Ussery noticed. The page used to have bullet points for:
- Have other relevant sites link to yours.
Want links? Google says be interesting
Google’s Maile Ohye concluded Link Week with a tutorial on
inbound links. It says basically what SEO experts have been saying
for years: content and inbound links are most important, and in
that order.
Just because it’s old news doesn’t mean it’s bad news. Google’s
Like finding change in your couch
It’s been said links are the currency of the Web, and an
honest-gotten inbound link is like a tip for good work. Locating
broken inbound links, then-links attempted but because of an error
don’t connect with a page on your site-is like an opportunity to
locate missing money.
Google recently introduced a feature to its webmaster portal
An Extensive Look at the Peeves
At the beginning of the year, eBay announced some changes it was
bringing in with its new CEO John Donahoe. The changes spoke of
things like “Detailed Seller Ratings (DSR)” and “discounts for
sellers.” To some, the changes didn’t sound like anything to be
concerned about, but some saw through the plan and noticed other
phrases in there, like “removal of bad feedback for buyers” and
saw the potential for smaller businesses to be shut out. This is
a notion we are seeing proven accurate months later.
BusinessWeek took a look at some real-world examples of businesses
being affected by eBay’s policy changes and the frustrations that
have plagued sellers. WebProNews has covered such frustrations in
A few weeks ago I found myself in the subway of New York City. Posters and billboards from a prominent bank promoted credit card decaled the underground landscape.
These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.
Everybody around me seemed thoroughly impressed by this overwhelming
Discover The Answers To The Top 10 SEO Questions
posted by Luigi_M_Scollo @ 11:14 AM
Saturday, March 14, 2009
Owning any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing.
Here are some straightforward answers to the most common SEO questions.
1. What is SEO?
SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There
Internet Marketing Tactics For These Tough Times (From Google and Me!)
posted by Luigi_M_Scollo @ 11:11 AM
Friday, March 13, 2009
By Titus Hoskins (c) 2009
As we enter into what many enlightened souls are calling the most dire economic times since the Great Depression, online marketers need all the help they can get – regardless of the source. You have probably heard of Google; but chances are almost 100% certain, you have never heard of me. Lucky you!
Actually, the only thing you need to know about me is that I am a full-time online affiliate marketer and I make a very comfortable living from the web.
How to Pitch Media Members for Free Publicity
posted by Luigi_M_Scollo @ 11:05 AM
Thursday, March 12, 2009
After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter?
Here are some quick tips to help you through the media process:
1. Know Your Targeted Media Members.
Before you even reach out to a reporter, you should know what that person writes about and what he or she will be interested in discussing. Do your
How to Get Massive Free Websíte Traffic
posted by Luigi_M_Scollo @ 11:00 AM
Wednesday, March 11, 2009
By Willie Crawford (c) 2009
There is only one real secret to getting a lot of visitors to your website. That is merely figuring out where lots of your ideal visitors are, and standing in front of them.
When you think of it in those terms, it’s really simple.
There are also only three real ways to get in front of the traffic flow. You can
Do you have a plan? Most companies spend a considerable amount of time, energy, and money planning what to do and how to do it.
Let’s say you need a website, so you develop a plan, present it to a bunch of website designers, and get quotes or proposals. You’re not going to get caught with your pants down like the last time by some nerdy geek, you know the skinny kid with the scraggly beard, whose techno-babble gave you a headache, or the bizarre young lady dressed in gothic chic with the black lipstick and tattoo to match – yikes, no thanks, not this time, this time you got a plan.
Human Motivational Optimization
You read all the blogs on website design, you know all the ins-and-outs of
2009 Resolution — Give Your Site a 10-Point Legal Check-Up
posted by Luigi_M_Scollo @ 10:27 AM
Monday, March 9, 2009
By Chip Cooper (c) 2009
It’s early in the year, and it’s time to fulfill your resolution to give your site a quick legal check-up.
Online businesses are now highly regulated, and there’s substantial liability if your site’s not legally compliant. In addition, your customers are becoming more Internet savvy, and a site that’s not legally compliant is not going to be trusted.
So, let’s get started.
Before Your Web Site Makeover Goes Live: A Checklist
posted by Luigi_M_Scollo @ 10:16 AM
Sunday, March 8, 2009
By Marcia Yudkin (c) 2009
The web designer shows you her final version of your long-in-the- making revamped site. You clíck around and can hardly believe how gorgeous and rich it is.
“Love it! Launch it!”
Oops, not so fast. Too many times I’ve seen that sentiment lead to frantic scrambling, even to disaster. Before making your revamped site live, use
(When It Comes to Your Website)
By Ivana Katz (c) 2009
Imagine meeting someone new … they have a beautiful face, lovely hair, stunning smile, drop dead gorgeous body and are dressed in designer clothes. Naturally you are attracted to their striking appearance, so you start talking to them. After a few minutes you realize this person has no personality, only talks about himself/herself and has no interest in finding out about you. Any attempt on your part to speak gets shut down and if you do manage to ask a question their answer is usually “Yes, but … let’s get back to me”.
How long do you think you would stay and chat to this person? Do you think
The Importance of Deep Linking in Your Search Engine Marketing
posted by Luigi_M_Scollo @ 9:36 AM
Wednesday, March 4, 2009
By Trey Pennewell (c) 2009 Links And Traffic
If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to improve their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.
There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and
Identifying target markets for your brand is critical because your customers are the future success and growth of your business. But who are your customers and how can you find more like them?
In their book on leveraging creativity, Juicing the Orange, Pat Fallon and Fred Senn discuss the strategy of one of their clients, United Airlines, as it struggled to find a way to differentiate itself among the other legacy air
How to Create a Bad Website and Frustrate Your Visitors
posted by Luigi_M_Scollo @ 9:25 AM
Monday, March 2, 2009
By Jason OConnor (c) 2009
If you’re a sadistic kind of webmaster or website owner and have a burning desire to royally frustrate and anger your site visitors each and every time they visit your site, these three lists are just for you. If you want to have a terrible website that looks bad, works horribly and breaks fundamental marketing rules, read on.
First let me explain why there are three lists. One way to look at any website
Using Keywords as Part of Your Internet Marketing Strategy
posted by Luigi_M_Scollo @ 9:17 AM
Sunday, March 1, 2009
Whether your internet marketing strategy utilizes websites, blogs, article marketing or press releases correctly using keywords is an absolute must.
Anyone involved in an online business will tell you their marketing efforts are dramatically reduced if they haven’t optimized their published content correctly with the right keywords.
Keyword optimization is a very integral component of an effective online
Using Keywords as Part of Your Internet Marketing Strategy
posted by Luigi_M_Scollo @ 11:05 AM
Saturday, February 28, 2009
Whether your internet marketing strategy utilizes websites, blogs, article marketing or press releases correctly using keywords is an absolute must.
Anyone involved in an online business will tell you their marketing efforts are dramatically reduced if they haven’t optimized their published content correctly with the right keywords.
Keyword optimization is a very integral component of an effective online
Google Street View Continues to Raise Privacy Concerns
posted by Luigi_M_Scollo @ 10:55 AM
Thursday, February 26, 2009
By Brian Cooper (c) 2009 Medium Blue
Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion of privacy, complaints about inappropriate images, and even a lawsuit.
Aaron and Christine Boring vs. Google
The lawsuit came from a Pittsburgh couple in April 2008. The couple lives
Search Engine Optimization and the Three-way Benefit
posted by Luigi_M_Scollo @ 10:50 AM
Wednesday, February 25, 2009
Who benefits from using Search Engine Optimization (SEO)?
Everyone.
Let me explain.
It can be easy for business owners to look at SEO as an attractive means of improving their position with search engines. This can be a great long-term strategy that really works well for online business, but the benefits don’t stop there.
Your diligence in SEO also benefits the search engines. That’s right. The
Seven Words That Will Make Your Website Worth Viewing
posted by Luigi_M_Scollo @ 2:46 PM
Tuesday, February 24, 2009
By Jerry Bader (c) 2009
Seven. It’s just a number like any other, but it does seem to come up on a fairly regular basis. There’s the Seven Wonders of the World, The Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and my personal favorite, Grumpy.
Phone numbers are seven digits, and they say the optimum brand name should be no more than seven letters long. Seven it seems is a magical
The Three Key Ways to Make Your Website a Success
posted by Luigi_M_Scollo @ 2:36 PM
Monday, February 23, 2009
Your company website can stand out and attract visitors in three simple ways. It must draw visitors in, keep visitors on the website long enough to understand what you can offer and keep visitors coming back for more.
If you feel that your current website is under-performing and the subject of online marketing brings you out in a cold sweat then check out our simple
24 Essential Pages to include on Your Website
posted by Luigi_M_Scollo @ 2:25 PM
Sunday, February 22, 2009
By Ivana Katz (c) 2009
Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won’t repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
10 Steps to Testing the Viability of Your Online Business Idea That Won’t Break the Bank
posted by Luigi_M_Scollo @ 2:04 PM
Saturday, February 21, 2009
By Donna Gunter (c) 2009
The economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, however, an online business is just like any other and needs to be thoroughly researched before starting to determine if there’s a need in the marketplace and how viable the business idea is.
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most “overnight” successes are 1, 2, or more years in the making, and online businesses are no exception to this rule.
How do you determine if your online business idea will sink or swim? Here
One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases.
Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.
Some webmasters are strong proponents of non-content SEO strategies.
By George Peirson (c) 2009
Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design.
These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the
If you currently run or are planning to start up a website that deals in ecommerce, or runs any kind of service, you may want to think about your hosting requirements.
You will probably be expecting a great deal of traffic and you will want to make sure that your customers have a great online experience of your business, so perhaps you should consider using a dedicated server.
What is a dedicated server?
How to Use Web Analytics to Grow Your Business
posted by Luigi_M_Scollo @ 6:34 PM
Wednesday, February 18, 2009
By Mike Tekula (c) 2009
If you own a business, chances are you do. But don’t pat yourself on the back too quickly.
By now it’s widely-accepted that if you have a business card you should probably have a website. It doesn’t matter what your company is selling – a website, however modest, has become a standard.
Tips for Starting a New Online Business
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms
20 Best Blog Post Ideas for Small Business Blogging
posted by Luigi_M_Scollo @ 1:01 PM
Saturday, February 14, 2009
By Donna Gunter (c) 2009
“So, what do I blog about each time?” is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in a topic, your mind may go completely blank when it comes time to blog, and then at other times when you’re not blogging, your idea cup runneth over.
The primary thing to remember is that blog posts don’t have to be long and complicated. You’re not writing an article, a report or a thesis. Many times a blog post is only a paragraph consisting of a few sentences that contain your
Ten Website Design Rules For High Search Engine Rankings
posted by Luigi_M_Scollo @ 11:21 AM
Friday, February 13, 2009
Ten Website Design Rules
For High Search Engine Rankings
By Case Stevens (c) 2009
While millions of people run some sort of website, only a few – it’s estimated at only 1 to 2% – are really successful in accomplishing what they want on the Net.
The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.
Successful website design lets your visitors focus on the most important part of your website: the content.
Whatever the content is, sales pages or valuable information, great website
Four Simple SEO Tips for Good Search Engine Rankings
posted by Luigi_M_Scollo @ 11:12 AM
Thursday, February 12, 2009
Making simple changes to a website to improve search engine rankings and drive traffic is not as complicated as it sounds. This article details the factors that can be simply manipulated yet produce big improvements if implemented correctly.
They are worth bookmarking or printing so they can be used in the future as a checklist when creating new pages or reviewing your website.
10 Best Strategies to Massively Increase Your Visibility Online
posted by Luigi_M_Scollo @ 11:08 AM
Wednesday, February 11, 2009
Increasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to improve your online visibility, you discover many options, but find that there is little time for research and implementation. Where does an online entrepreneur turn first to get the visibility (and traffic) to promote an online venture?
New tricks and gimmicks come out every day, but unfortunately, most of them are like so many recording artists and become one-hit wonders. In my
Thoughts On The Search Engine Industry
posted by Luigi_M_Scollo @ 9:59 AM
Tuesday, February 10, 2009
I thought it might be fun to write what I have noticed recently in the ongoing evolution of the Search Engine industry. To help set the stage – allow me to provide a little background.
That was then…
I was very active in building websites in the mid to late 90′s, I know, I know – that was oh so last century. I learned a great deal about how to help my clients get their websites into good positions on the search engines without using what is referred to today as Blackhat SEO. Eventually my interest in developing websites led to a position in a small dot com where I developed
Internet Marketing Tips for Small Businesses
posted by Luigi_M_Scollo @ 9:30 AM
Monday, February 9, 2009
In this economy, any marketing tool you can use to find new customers is worth considering. But perhaps the best marketing tool available to many small businesses is a yellow-pages-style web site. Such a site means prospective local customers looking for a business like yours know that you’re in business and ready for their patronage.
But a word or two of explanation… While the traffic statistics of the typical small business web site may not impress Google, eBay or Amazon.com, many small business web sites do generate significant numbers of prospects compared to the other marketing tools available. Commonly, for example,
Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffíc, but that is just the first step. Now you need that traffic to do something.
Website Conversion Defined
The percentage of total visitors who come to the website, follow through after clicking on the company’s desired point of action (POA) and submit
You could run a web site on any topic at all, so how can you choose an appropriate niche?
Not all topics will be of interest to you; conversely, you’ll have certain skills, talents, or natural abilities in particular realms, or market spaces. I’d advise you, when you’re choosing a niche for your site, to choose one that you’re good at, or in which you have an interest. You’d be surprised by how many people decide to start an online career and set up a site in a sector in which they have no previous experience. In most cases, people see other sites that are obviously successful and want a piece of that success for themselves, but if you don’t have any experience in a given niche market, chances are you won’t make any money. You’ll have to endure a steep learning curve, and the
The Curse of the Abandoned Website and Ten Things You Can Do To Avoid It
posted by Luigi_M_Scollo @ 9:08 AM
Friday, February 6, 2009
Ideas are one thing, putting them into action is another thing entirely.
You find out that many people come up with ideas for websites that they never get round to executing. Some never get as far as ordering a website hosting service, while others do substantially better by getting a website up but fall victim to one factor or the other and later abandon the same website that they have invested their money and efforts in. This is a very bad habit
9 Hot Tips to Increase Site Conversions
posted by Luigi_M_Scollo @ 8:35 AM
Thursday, February 5, 2009
“Site conversion” is a very dry and unexciting way of saying “how to get more profíts from the same amount of website traffic.” Isn’t that a more upbeat way of expressing it? Who doesn’t want to get more profíts from the same number of visitors?
Increasing your conversion rate is a straightforward, even dramatic way of positively impacting your bottom line. It really cannot be emphasized too
Proven Insider Tips to Get More Web Visitors Quickly and Easily
posted by Luigi_M_Scollo @ 8:27 AM
Wednesday, February 4, 2009
Believe me, in spite of the current financial turmoil, there hasn’t ever been a better time to generate an online income stream!
And yet it seems that so many budding Internet marketers are finding it hard to break through VNB – the “Visitor Numbers Barrier.”
When I started, I thought there was some magic elixir or secret technique that would transform my visitor numbers! If only I could find THE ONE
How to Cut Marketing Costs without Endangering Business Growth
posted by Luigi_M_Scollo @ 2:40 PM
Tuesday, February 3, 2009
As business owners and/or marketers, we’re all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it’s going to do to the business. It’s hard to grow – or even survive – if you don’t have any customers.
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.
Improve Every Aspect of Your Business With Twitter!
posted by Luigi_M_Scollo @ 2:26 PM
Monday, February 2, 2009
You’ve seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you don’t, you’re not alone. Most marketers are still boggled when it comes to using Twitter in their promotíon efforts. The main reason is because marketers don’t realize the sheer ingenuity of our favorite microblog’s 140-character limit communication. The reality is that the internet is information overload for most people. The genius of Twitter is that communication is forced into small chunks of information which most people can willingly digest.
While training in Hawaii last January, Lance Armstrong received a massage every afternoon at 3 p.m. Shaquille O’Neal often can’t sleep after embarrassing losses–he suffers from what he calls “Shaqsomnia.” On Nov. 10, Britney Spear’s son Jayden was hospitalized for food poisoning.
These celebrity tidbits shared in 140-character blurbs on Twitter were once the paydirt of paparazzi who make their careers selling evidence of the
Microsoft is sure making a lot of news in search these days. As reported here earlier the new look search of Kumo is lurking about although Microsoft is acting like Kumo is some kind of hallucination that deserves a homepage.google-cartoon
Now add to that the news reported in a Computerworld article regarding the U.S. market share of the major search engines. It appears that Microsoft’s share is at a 12 month low which is, well, not real good. Microsoft may be
In the past few weeks speculation has run rampant on the future of search and whether Google might be supplanted by Twitter real-time social search or by Wolfram Alpha, the still to be launched search engine that is billed as a true computational knowledge engine.
Wolfram Alpha (http://www.wolframalpha.com/) is scheduled to launch in May and could very well be a major advance in search technology. In brief,
One of the first books I read about the web which really helped me understand the culture of the web and the concept of the web as a social network was the Cluetrain Manifesto. In it, David Weinberger stated “hyperlinks subvert hierarchies,” a concept that helps explain a lot of the chaos in the current world.
* We see how poorly our leaders act (or sometimes don’t act, even when
In twenty years’ time I’ll be pushing fifty and I’m without a clue as to what could be happening by then. In the shorter term, though, I think we’ll see lots of fun stuff develop. Here are three growing trends that I’m excited to watch over the next few years.
Even more web-based applications: Web-based apps have been around for awhile, so this is a no-brainer, but I think it’ll go gangbusters once popular apps reach the mainstream. Thinking about great web apps like 280 Slides, the Aviary graphics apps, Google Apps, and Photoshop Express, I think it’s fair to say that we’re well on the way to a world where everyone — not just us
It’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site’s content is through the use of a blog.
While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can’t be beat either.
Google likes fresh new content, and setting up a blog on your site, assuming
The Quick and Easy Way to Really Understand Long Tail Keywords
posted by Luigi_M_Scollo @ 12:07 PM
Sunday, January 25, 2009
Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You’ve probably heard variations of what’s now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time.
More generally, of course, it is a common rule of thumb in business: e.g., “80% of your sales come from 20% of your clients.” In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.
So far, so good. But what if you found out that – where your website is concerned – the Pareto principle didn’t hold up so well? That 80% of your
How Much SEO Do You Need To Get Top Rankings?
posted by Luigi_M_Scollo @ 11:58 AM
Friday, January 23, 2009
Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it doesn’t guarantee by any stretch of the imagination that following those SEO guidelines will propel your site to the top of the rankings.
If only search engine optimization was that easy!
No doubt, there are some SEO faux pas that will do harm to your site’s rankings, especially in Google, the ultimate hall-monitor all puffed up and
Here is a collection of what we consider “must have” tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage’s URL is entered incorrectly, it is possible to display your custom
How to Improve Your Link Pop on a Tight Budget
posted by Luigi_M_Scollo @ 2:58 PM
Wednesday, January 21, 2009
There are a lot of different ways to improve your link pop that don’t cost a cent.
Unfortunately, these methods can be very time-consuming. But, you get what you put into it. And even if you only spend an hour a day constantly striving to increase your PR, it will be an hour well spent.
First, email all the websites you can and simply ask for a link. You’ll be surprised at how many people say yes. Politely explain that you’d like to increase your traffic, and explain why you think his or her site’s users have
Pros and Cons – Hiring an SEO Company for Your Site
posted by Luigi_M_Scollo @ 2:51 PM
Tuesday, January 20, 2009
If you’re looking to give your website the best advantage possible, hiring an SEO company may be the way to go. As with anything in this world, there are the pros and cons to having an SEO company do it for you. Here are some things you will want to consider when deciding between you or getting SEO help.
Pros
1. Time constraints can certainly be an issue when building a website because of the multiple duties that you take on. By hiring SEO help, it can
Getting Your First Links Using Link Directories
posted by Luigi_M_Scollo @ 2:48 PM
Monday, January 19, 2009
What are Link Directories?
Link directories exist to help websites exchange links. These links are also called reciprocal links. If website A and website B want to exchange links then website A links to website B and website B links to website A. This way both the websites benefit. The value of reciprocal links in terms of search engine optimization may not be much.
But it is a good start.
Link directories exist only for one purpose. They are a meeting place for website owners who want to do link exchanges with like-minded people. The
Submit To Yahoo Directory: Getting into the Yahoo Directory
posted by Luigi_M_Scollo @ 2:43 PM
Sunday, January 18, 2009
To submit to Yahoo directory there are two submission options: “Standard,” which is free, and “Yahoo Directory Submit,” which involves a submission fee. If you own a non-commercial website then you can use the standard submission option. There is no guarantee that any Yahoo editor will ever get to review your site considering the volume of sites that are submitted every day.
If you want a faster turnaround to get your website indexed quicker then you can go for the paid option even in the non-commercial category. The fee is $299 to submit to Yahoo Directory. The fee for the non-commercial
Directory Submission Software Makes Directory Submissions Fast And Easy
posted by Luigi_M_Scollo @ 2:39 PM
Saturday, January 17, 2009
There are dozens of directory submission software available on the Internet today. They make the work of submitting your websites to hundreds of directories really simple.
1. If you have to submit websites by hand you need to first compile the list of the thousands of directories that exist on the web. This itself can take you
Are Automated Directory Submitters Better Than Manual Submissions?
posted by Luigi_M_Scollo @ 2:34 PM
Wednesday, January 14, 2009
Directory submitters are usually automated software that submit website URL’s to the hundreds of directory sites on the web. Directory submissions can also be done manually but it is a time consuming and tedious process. With automated directory submitters on the other hand the task of website submissions becomes fast and easy. You can submit to dozens of websites in minutes.
Most directory submitters submit your website to hundreds of websites. So, you are guaranteed to get at least a few dozen backlinks if not hundreds.
Your starting to send emails as a way to marketing and communicate on a large scale. Creating winning email marketing messages is part art and part science, with a generous helping of innovation thrown in. The following elements are common to all aspects of email marketing, whether you are inviting customers back to buy again or seeking new customers.
Add Directory Link Submission To Your Marketing Toolkit
posted by Luigi_M_Scollo @ 2:29 PM
Monday, January 12, 2009
One of the quickest ways to work towards a number one ranking on Google and other search engines is to add directory link submission to your daily list of marketing tasks.
High ranking on Google and other search engines depends on two factors – on-page and off-page.
On-page factors include keyword density, optimized title and Meta tags, systematic internal linking, themed content and frequent updates.
Off-page factors are primarily related to qualified inbound linking. When you
There is no secret behind the success you can have by increasing your Google pr, but the true secret is how you can do so. There is an array of different ways you can increase your Google pr, but persistence and using a combination of several methods will help you climb up the search engine and increase your pr faster. So, here’s how to increase your Google pr.
1. Link exchange
How to Choose a Domain Name That Attracts the Right Visitors
posted by Luigi_M_Scollo @ 2:20 PM
Saturday, January 10, 2009
Naming your website can be a lot of fun. I believe that there is, in fact, an art to it.
First, choose a name that describes your site. Try to give away as much information in the title as possible. For example, JoesClothes.com is a good title because it tells us that Joe sells clothing on his website. This is a better name than JoesEmporium.com, which doesn’t give us any insight into what is actually on the site.
Next, you will want to keep it simple. Try to limit the amount of words in your
Everything You Need to Know About Reciprocal Link Exchange
posted by Luigi_M_Scollo @ 2:11 PM
Friday, January 9, 2009
Reciprocal Link Exchange is still a very popular practice. It should be– after all there are still many benefits to organizing a link exchange campaign.
First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.
Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links. This follows the
Adding a little personalization and sincerity, that simple message can become a great way to build customer satisfaction. The idea is that, the more effort you put into making your messages to your customers personal and sincere, the more likely they will return to your site for shopping over and over.
Top 10 Ways to Improve Your Site’s “Link Pop”
posted by Luigi_M_Scollo @ 2:04 PM
Wednesday, January 7, 2009
10.) Post comments in discussion groups and on message boards. Be sure to make useful, relevant statements based on topics being discussed. Comments that only contain a link will usually be deleted or banned. If you make valuable contributions, people will want to find out what else you have
Seven Things to Avoid When Looking For Link Partners
posted by Luigi_M_Scollo @ 1:59 PM
Monday, January 5, 2009
Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: “Will this be a valuable resource to my readers?” If you view it as a legitimate, valuable website, chances are Google will too.
Below you will find 7 tips for avoiding the major pitfalls new web developers
Why Link Farm and FFA Submissions Are a Bad Idea
posted by Luigi_M_Scollo @ 8:46 AM
Sunday, January 4, 2009
Are a Bad Idea
Before search engines got smart, a site’s page ranking was based on keyword match-ups. When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention. Google decided to focus on a site’s “popularity” instead. The number of incoming links became the focus of PR criteria. The theory behind this system was that if a lot of sites link to another site, that site would contain valuable content.
But again, webmasters got sneaky. With this trend, we began to see the evolution of “Link Farms” and “Free-for-All” (FFA) sites. These pages were
How Link Pop Affects Your Website’s Page Rank
posted by Luigi_M_Scollo @ 8:36 AM
Saturday, January 3, 2009
What is Link Pop?
Link popularity, sometimes referred to as “Link Pop,” plays a very important role in determining a website’s visibility among the top returned search results. Your site’s link pop will be determined by the quality, quantity, and relevance of the other websites that link to your page.
What is Page Rank?
“Page Rank,” sometimes abbreviated PR, was developed by Google’s founders Larry Page and Sergey Brin. Here is how Google describes the “Page Rank”
The Advantages of Using Directories to Build “Link Pop”
posted by Luigi_M_Scollo @ 3:26 PM
Friday, January 2, 2009
Link popularity, often called “link pop,” can be a tricky thing. In the good old days, search engines determined a site’s page ranking by the number of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site’s text, the site would eventually gain a very high page ranking.
Since search engines like Google gain users by providing quality webpage matches, they had to get smarter than the web developers. Google decided
Reciprocal and Non-Reciprocal Links… What’s the Difference?
posted by Luigi_M_Scollo @ 1:51 PM
Thursday, January 1, 2009
Once your website is up and raring to go, it is important to start formulating a marketing strategy. The obvious goal is to attract as many visitors as you can. One of the best ways to do this is through a “Linking Campaign”.
In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links. A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously. This follows the philosophy of, “You scratch
Why success comes from goal-setting and persevering to the end.
posted by Luigi_M_Scollo @ 1:16 PM
Tuesday, December 30, 2008
More than 5,000 years ago, in the ancient mystery schools of Egypt, the mental and spiritual laws and principles of success were taught to students who dedicated their entire lives to learning the “Esoteric Arts.”
One of these “secrets” was the Law of Attraction, which said that your mind is a magnet and that you invariably attract into your life people and circumstances in harmony with your dominant thoughts, especially those that are emotionalized.
OMG, Your Company on the Net is WHAT??
posted by Luigi_M_Scollo @ 11:05 PM
Thursday, December 18, 2008
Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. Imagine seeing a web address like, arsecommerce.com. This domain name may appear rather ordinary to us Americans. But to those who speak “the Queen’s English” – including those in the UK, Canada, Australia, New Zealand – I bet they get a chuckle when they see it. You can imagine them thinking to themselves “Is this the company that put the “arse” in commerce?”. The company is ARS Ecommerce, not Arse Commerce.
Avoid Getting Dumped from Directory Submission
posted by Luigi_M_Scollo @ 11:16 PM
Tuesday, December 16, 2008
Directories are a great way to get your business publicized. However, simple mistakes can cause you to not be added at all. Here are a few quick reminders that I would like to share with you prior to your submission:
Motivation for the Team During a Recession
posted by Luigi_M_Scollo @ 11:15 AM
Tuesday, December 9, 2008
When a recession follows a boom (as it often does) it’s even more difficult to keep up the spirits of your sales team. Denial is generally followed by despair. It will be up to you, the business owner, to put your own anxieties aside and focus on creating a strategy to get your team, and your company, through it.
Face It Head On
The first thing you will have to do is revaluate your own expectations and get realistic about the market. Take your team out of the office for a day and work together to create reasonable sales goals for 24 months. It’s important to let employees be empowered, as opposed to set up to fail. You may need to reconfigure compensation: less base, more commission. Or use this as an opportunity to usurp high commissions with profit sharing. If cash flow is going to be a problem, consider offering the team a four-day week, flex-time, or the option to work from home for a cut in pay.
Interesting Links Makes Us Interesting
posted by Luigi_M_Scollo @ 10:44 PM
Thursday, December 4, 2008
Content and inbound links are most important for SEO, according to experts, and in that order. Even though this is old news for experienced SEO experts, it is still good news for new ones joining the online community.
Experts were often left to theorize and test—and worse, try to game, in response to Google’s silence on the subject. However, when Google started hitting the PageRanks of paid directories, they seemed to confirm basic SEO tactics.
By not following these 5 points in your checklist, you are putting yourself at risk.
1. Copyright Notice. Check Your Copyright Notice. Your copyright notice consists of the following elements: the word “copyright” or copyright symbol (c in a circle) followed by the year of first publication followed by the name of the copyright owner.
Success comes from EDUCATION, REPETITION AND VARIETY
posted by Luigi_M_Scollo @ 11:47 AM
Thursday, November 27, 2008
Just about every business on the planet does this. And it’s not bad… until you realize how much money you’re leaving on the table. The fact is, for every deal you close using this common process, there’s another 2 – 3 deals (or more!) you COULD close. Most small businesses market their products and services like this:
24 Ways To Provide Amazing Satisfaction To Online Shoppers Part 2
posted by Luigi_M_Scollo @ 11:40 AM
Tuesday, November 25, 2008
I recently posted an article and reviewd how to find a need for the online shoppers. I even showed how there is a lot of ball-dropping. Fortunately, it can all be corrected to give yourself a leg up on the competition. Here are some more tips:
• Search is fundamental. Be there at every entry point possible.
• The landing page is crucial. You should have a landing page relevant to the search term.
24 Ways To Provide Amazing Satisfaction To Online Shoppers Part 1
posted by Luigi_M_Scollo @ 11:37 AM
Tuesday, November 18, 2008
Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.
It seems that consumers really want to buy online, but retailers aren’t making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.
Better Ads, Better Clicks, Better Money
posted by Luigi_M_Scollo @ 8:35 PM
Thursday, November 13, 2008
Online video ads are not as popular as perceived with only 11 percent of consumers saying they were likely to click on video ads, according to a recent study. Simple text ads were found to be the most likely to receive clicks with 25 percent of consumers doing so, followed by display ads at 20 percent and banner ads at 12 percent.
It seems the video audience is mostly young people under the age of 25, a group that accounts for nearly one-third of the video-ad viewing audience.
Having a website that effectively communicates your image can be a rewarding and profitable experience if you follow five basic concepts:
1. Know you Audience, you can be proud of your site but remember, it’s the customer who buys. You are designing your website and logo for your customers, not for yourself. Your likes and dislikes may be similar to your clients’ likes and dislikes, but since they come first, your website and logo should reflect what they need and will respond to.
Owning any type of online business will strongly benefit from a few SEO techniques. Everyone has seems to have advice, but all this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing.
Here are some answers to the most common SEO questions.
Since business may soon be tougher, it’s critical for entrepreneurs to take steps to up-end any damage that could happen as a result of a recession.
The secret to weathering a particularly nasty economy is to diversify your customer base, free up cash flow and cut costs where you can. Here are some steps for recession-proofing your business: If three employees are doing the job of one, you may need to make job cuts. Additionally, if you have two product lines and one is successful while the other one isn’t, consider selling off that division. When times are tough, it’s best to focus on core markets and spend money in those areas, not in areas that haven’t been more profitable.
How To Get Web Hosting For Small Business
posted by Luigi_M_Scollo @ 12:14 AM
Saturday, October 11, 2008
Having your own web site for your home business is probably the most cost-efficient way to expand your business into something that will truly become a source of income and independence for you and your family. But how do you solve the problem of web hosting?
WordPress is the most visible of the CMS’ “Content Management Systems” and performs to a SEO dream. Since WordPress 2.5, things have changed markedly.
Since version 2.5 there’s been a wealth of feature expansion in the core application, the availability of plugins, expanding core functionality, and the advent of professionally designed Themes that have taken WordPress to new heights. All of this has allowed WordPress to blossom into a fully-matured CMS with exceptional Search Engine Optimization features.
Here are 10 of the most prominent among the many opportunities to achieve this individualizing your pages:
The absolute best way I have found to make affiliate sales is to publish a review or recommendation specifically about that product or service.
Think about it – when you visit a web page, you are usually there for one of two reasons. You are either interested in the content on that page (the topic), or interested in the author of that page. Either way, your attention is usually focused on the main content area.
I was inspired by this and wanted to share it with you, an article from the famed sales guru, Brian Tracy…
When Vince Lombardi took over the Green Bay Packers some years ago, he was asked what he was going to change. The players? The plays? The training process? How was he going to turn this team around after a string of failures?
Landing Pages Don’t Need To Be Hard
posted by Luigi_M_Scollo @ 11:39 PM
Thursday, September 18, 2008
Landing pages are critical to converting clicks into leads. From the prospect’s perspective, clicking on your link is easy and doesn’t cost (them) anything. In contrast, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill out your form, not to mention risk unwanted marketing since you require they share their contact information.
There are no tricks here, just a bit of work and some time. So let’s get started by reading the following list of SEO Techniques!
1. Domain & File Names: Choose your site domain name that contains words from your primary keyword phrase.
2. Keyword Phrases: Use keywords that are being searched for.
Cast aside your fears and take the leap, but don’t take that leap without a safety net. That’s where many people make their first mistake when starting their own business.
They underestimate the time it takes to establish a business and they often run out of money before their business gets to that point, forcing them to close up shop and go back to a job.
They find themselves under constant financial pressure, and they make decisions about managing and marketing their business accordingly, instead of looking at what’s in the best interest of their business.
Before you do anything, create a plan, prepare before you jump. Plan to quit your job and start your business, don’t just leap into the unknown.
The days of creating good, unique and newsworthy content, coupled with intelligent onsite optimization strategies, was at least enough to get your website found are now gone. It doesn’t matter what some nave or misleading SEO experts might still tell you.
Page Rank is determined by the quantity and quality of websites that are linking to yours and has now become the single most important factor in having your site found in the organic search results of the leading search engines. The higher the page rank, and the more relevant the content of the site, the more significant the affect will be.
Organic or Paid, what’s the difference?
posted by Luigi_M_Scollo @ 11:20 PM
Friday, September 5, 2008
When deciding on how to begin your internet marketing campaign it is important to know your options. While an SEO expert may charge you to get optimized, you should know what you are paying for. Paying for your site to be optimized for natural searches is different than paying for “paid search placement”.
Your competitors customers know, like, and trust them. With their prices so much higher than yours, why aren’t they coming to you? Simple, your not doing the things right to get them to know, like and trust you.
In this century, any illusions you still entertain about controlling the customer relationship need to be removed. So here’s how we’re going to improve your company blogging today…
Still feeling a little frustrated getting started on E-Bay? Don’t feel too bad, recent changes like “Detailed Seller Ratings (DSR)” and “discounts for sellers,” have made it challenging for even the experienced sellers.
To some, the changes didn’t sound like anything to be concerned about, but some saw through the plan and noticed other phrases in there, like “removal of bad feedback for buyers” and saw the potential for smaller businesses to be shut out. This is a notion we are seeing proven accurate months later.
When you are looking to get better traffic from the local community, make sure they can find you easily. What businesses need to do to ensure their customers are finding them easily, is still to make sure they are listed in these local search results. For Google Maps, follow the following steps:
Today, I`m going to give you IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.
You can copy some of them exactly and use others as
templates for your email marketing campaigns. If you`re
feel extra creative, you can use these tested subject lines to light the fire under of your email marketing campaigns.
Having a game plan can get your site up and running without all the headaches. At the end of the project, the outcome should be measured by, “Did we get a good-looking, usable Web site deployed in a reasonable amount of time?”
Initial Web site design and redesigns of existing sites may each face a few different challenges, but overall, they are similar. Experience shows that these problems are not technical issues, but project management and cultural issues. Here are some of the things I’ve learned to do that will help make any Web site design project go smoothly.
Avoid these elements that should never see the light of day on your site. Poor planning and neglect of your Web site can lead to lost business, security concerns, slow traffic and other problems.
When it comes to your company’s Web site, there’s no shortage of advice on what you absolutely have to have there. However, Web site missteps are preventable. Here are nine items to avoid.
Still think your money is best invested with Yellow Pages? This couldn’t be further from the truth. When customers are looking for local business they are turning to Search Engines. Recent Data confirms what we at Link Web Services suspected, that this year more people are turning to search engines. This, after last year’s information showed that Yellow Pages were on top.
What the Study Revealed
Here are 8 points you NEED to know to have success in emailing campaigns.
Point 1, Know your audience
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a
master key to getting results from email marketing, knowing what appeals to your target market.
Point 2, Get the emails opened with great subject lines
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up? The SUBJECT LINE.
Recent Comments