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By Michel Fortin
googleIn today’s Internet, conversations are cropping up all over the place. People are talking. They are talking about products. They are talking about businesses. And they are certainly talking about their experiences.
By Michel Fortin
article writingThroughout my research, I’m always surprised when I stumble onto websites that are professionally designed and seem to offer great products and services, but lack or fail in certain important elements.
Elements that, with just a few short changes, can help multiply the results almost instantaneously.
by Rebecca Buckman,
The Internet portal didn’t shed light on a possible deal with the software giant as it reported a loss and more job cuts.
BURLINGAME, Calif. — Beleaguered Internet portal Yahoo! reported first-quarter earnings of $118 million, or 8 cents per share, a decrease of 78% from the year-ago period.
By Matt Tuens (c) 2009
SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.
Some experts go on to say that the goal of SEO is two-fold, with the first objective to put out the appropriate “bait” for search engine spiders and the second to serve up useful information to people who want and need it. Debates about priorities continue among SEO professionals, but it is not a good idea to devalue the human factors in any success formula. The singular goal, then, would be to develop, position and refine content in such a way as to satisfy all visitors to the page and/or site, both human and bot alike.
Why You Should Use Article Directories to Promote Your Website
posted by Luigi_M_Scollo @ 12:35 PM
Sunday, May 10, 2009
By Jay Gaulard
If you are online and are not already using article directories to promote your website, you are missing out on a free and highly effective marketing option. Article directories are great ways to draw traffic to your site without paying for advertising. However, to get real traffic to your site using an article directory, you must know how to use them correctly.
What Article Directories Are
By Nancy McCord
Social networkingTwitter is the current top “hot property” on the Web, but its popularity and how to use it has mystified many business owners. Many people think that they want to, or should be using Twitter, but simply do not understand the platform, its use, or its place in building web exposure. This article will demystify Twitter and help you to learn how to use it in the workplace and to promote your business.
First, I have to say that I had been confused on how to use Twitter to benefit my own business until I downloaded TweetDeck. TweetDeck is a desktop
Google’s 6 Principles of Competition and Openness
posted by Luigi_M_Scollo @ 12:28 PM
Friday, May 8, 2009
by Chris Crum
What Google is Explaining to Difference Makers
There’s a short but interesting blog post up on Google’s official Public Policy Blog, which states six principles the company holds with regards to competition and openness.
Adam Kovacevich”As Google has grown, the company has naturally faced more scrutiny about our business principles and practices,” says Google’s Senior Manager of Global Communications and Public Affairs. “We believe that Google promotes competition and openness online, but we haven’t always done a good job telling our story.”
Why Most SEO Projects Fail and How To Fix Them
posted by Luigi_M_Scollo @ 12:24 PM
Thursday, May 7, 2009
By Mike Tekula (c) 2009
I started in SEO working for an agency that required an annual contract. Clients who wanted to hire them had to be prepared to pay in full upfront for 12 months of service.
That’s a heck of a commitment, isn’t it?
The worst part is that most of the time what the client was “buying” wasn’t
By Scott Van Achte (c) 2009
In Part 1 (http://www.sitepronews.com/2009/04/30/
how-to-optimize-for-google-%e2%80%93-part-1-of-3-2/) and Part 2
of How to Optimize for Google (http://www.sitepronews.com/2009/
05/01/how-to-optimize-for-google-part-2-of-3-2/)I discussed
general website optimization, links, and Google webmaster tools.
In Part 3 we will look at a number of other considerations which
play a role in successful rankings in Google, and also touch on
some tactics which are best avoided.
Completing Optimization: Other Considerations
By Scott Van Achte in Featured
Optimizing for top Google rankings includes a number of factors. In Part 1 of 3 we discussed onsite optimization. In Part 2 we will touch on incoming links as well as using Google Webmaster Tools.
LINKS
In today’s online world search engine rankings can make your business succeed, and while rankings in Yahoo and MSN are very valuable, their combined market value is still less than that of Google. This makes achieving top rankings in Google that much more important.
In this three-part series on How to Optimize for Google we will touch on a number of important aspects for top Google rankings including website optimization, links, Google Webmaster tools, and a number of other
Glenn D. Porter,
Cash-strapped customers play chicken when it comes to paying bills. Here’s how to collect.
It’s tough enough to get a purchase order in this recession–now you have to collect. I don’t have to tell you closers out there that salespeople don’t get their commission checks until the invoices are paid. Like it or not, that makes collections a sales function.
Fastest Rising and Falling Consumer Searches
posted by Luigi_M_Scollo @ 11:49 AM
Saturday, May 2, 2009
Compete.com has released a study of the Web’s fastest rising and falling searches, revealing Twitter as the term Web consumers searched most in March. It marked a 130% growth from February 2009. The top 10 fastest rising terms were:
By Mark Yarrobino
If you’ve been online for any amount of time, then I’m sure you’ve heard many of the success stories about internet entrepreneurs, and how they’re making millions every year, and you’ve probably heard how easy it is for you to do it, too.
And the truth is, it actually is kind of easy, but not as easy as most salesmen
Universal Search Strategize Your Way to the Top
posted by Luigi_M_Scollo @ 10:20 AM
Thursday, April 30, 2009
By Leona Griffin
While we all work to beat the competitors for targeted search terms, hoping to land that top ten ranking; Google’s Universal search provides additional opportunities to improve your website’s exposure by mixing in universal search results.
Most companies are not taking full advantage of universal search and are really missing the opportuníty to improve their exposure and interact with
By Nancy Fraser
The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.
Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem.
How Much Face-Time Does Your Website Need?
posted by Luigi_M_Scollo @ 9:31 AM
Tuesday, April 28, 2009
By Jerry Bader
How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you’re saying do they remember, or more to the point, how much do they need to remember?
Have you ever thought about, or even considered, how much face-time your website needs to be effective? It is probably the last thing many business
By Jason Lee Miller
Blackhat SEO spammers force Google’s hand
Google is set to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google’s search results, according to an inside source.
Over the past few months, cybercriminals have been using blackhat SEO
Why Profitable Keywords are the Cornerstones of Your Internet Marketing?
posted by Luigi_M_Scollo @ 9:33 AM
Saturday, April 25, 2009
By Titus Hoskins
Keywords are ground zero. They are essential to your online success. You must get your keywords right or it’s game over before you even get started. Mainly because keywords are the most important element of your online marketíng.
It can’t be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine
Blog Flipping: 10 Important Factors When Selling Your Weblog Or Website
posted by Luigi_M_Scollo @ 8:59 AM
Thursday, April 23, 2009
By Chuck Crawford
blog flippingThe market for blogs has exploded. Many companies do not want to invest the time in developing a blog in their respective niche, which has given rise to a whole new cottage industry, blog flipping.
Blog flipping is done in a few different ways. Some flippers buy an existing blog that has potential, but is not currently producing. They take that blog
By Jason Lee Miller
About 2 a.m. East Coast time, Ashton Kutcher declared victory in attracting one million followers on Twitter. For what it’s worth—is it worth something?—CNN piggyback publicity team conceded victory, but would reach a million itself sometime in the wee morning hours.
Finding Balance Between SEO and Non-SEO Traffic Generation
posted by Luigi_M_Scollo @ 1:23 PM
Tuesday, April 21, 2009
By Kurt D. Lynn
So much SEO.
You might think, from all the buzz about search engine optimization – SEO – that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google’s own search results are any indication, the interest in SEO yields almost 50% of the interest in general advertising. That level of interest seems way out of proportion to the realities of business advertising.
By Chris Crum
Starts Offering Movies and Shows
YouTube has finally announced after months of talks about deals with major media companies that they are now offering new sections on the site dedicated specifically to movies and television shows.
Google’s Need For Freshness Sours Search Results
posted by Luigi_M_Scollo @ 12:51 PM
Saturday, April 18, 2009
By Jason Lee Miller
Link velocity a clue to gaming search
Every so often SEO professionals produce a list of what they believe to be the top factors influencing search engine rankings. The latest update to this list of proposed factors looks much like past lists, focusing on traditional factors like links, content, HTML tags, and domain registration age, and some new ones like geographical factors and personalized search history. But one term might be new to many people: link velocity.
By Scott Van Achte
As the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search based engines is becoming more and more important.
What is it?
In a nutshell local search involves the use of specialized search engines
By Matt Siltala (c) 2009
From month to month I have the opportunity to present 4 different webinars on different topics related to Internet marketing to brand new online business owners.
The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question by completely different
Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company
posted by Luigi_M_Scollo @ 11:16 AM
Tuesday, April 14, 2009
By Scott Buresh (c) 2009
“I want to be number one on Google for (insert hyper-competitive keyphrase here).”
It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us
By George Peirson (c) 2009
We are going to look at 7 Basics of SEO below. These aren’t the only things you want to know about SEO, but are the areas you should learn first. Some topics will only take you a minute, some will take a little longer, and others will become an ongoing process. But after reading through this list you should have a good handle on where to start and where to proceed next.
SEO Basic 1: Let’s start off with a definition. SEO stands for “Search Engine Optimization” and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.
SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be
Masters Of The Google Universe: How To Achieve Top Google Rankings
posted by Luigi_M_Scollo @ 11:10 AM
Sunday, April 12, 2009
By Bill Platt (c) 2009
For years, it has been well known that Google’s search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR).
But in March of 2007, Google’s mouthpiece Matt Cutts declared that Google was going to fight back against Paid Links. Google put a shot across the bow of many online marketers, letting them know that the days of easily buying links from high PageRank pages in order to influence a website’s ranking in Google were over.
The Shot Heard Around The World
Your Website & the Importance of Keeping an Eye on Bounce Rate
posted by Luigi_M_Scollo @ 11:02 AM
Friday, April 10, 2009
By Merle (c) 2009 Merle’s Mission
When you hear the word “bounce”, you’re probably more inclined to associate it with a checking account, not your website. But for those who study and understand website statistics, they understand that “bounce rate” is an important measure of your website’s effectiveness.
Bounce rate, simply put, is the percentage of people who come to your site, then immediately leave without viewing any of the inside content pages. Think of it like window shopping. Say you browse by a shop and don’t really
By Chad Sweely
Since many employers are laying off their employees, for example, IBM laid off 5,000 last week alone, and many former employees are going to be
By Jeff Beale (c) 2009
Business owners are facing a harsh reality: A website in itself offers no assurance of business. “If you build, it they will come” is a cliché that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you’re more likely to fail than to reach your goals. Proper planning will not only improve your chances of success, but it will also keep you from throwing away money on e-commerce fiascos.
The first step of planning is to define your goals in light of the target market
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