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Those responsible for managing multiple brands on the social Web understand how cumbersome the process can be – log in, log out, and repeat.
While there are a handful of tools/platforms on the market with such a capability designed for the enterprise-level user, we at Website Magazine are always on the lookout for a better way. One such vendor that caught our attention today is social media management and analytics vendor Statf.ly, which just announced the addition of such a multi-profile management feature.
The multi-profile dashboards are appropriate for those managing multiple brands, namely agencies and those companies (or perhaps even individuals) promoting multiple profiles. The platform enables brand managers to monitor keywords and conversations on Twitter/Facebook, perform live searches on those social networks, and measure the results of interactions. The service now also offers unlimited report generation (with data point annotation) and social data storage for up to one year.
“We added quick-switch multi-profile management and unlimited analytics reporting to Statf.ly Pro to meet the growing demands of time-strapped agencies and brand managers overseeing content distribution and communications for multiple social client profiles,” says Statf.ly CEO, Bryan Crick. “Statf.ly will continue to grow its suite of management and analytics features with a usability-first philosophy that is both economical and efficient.”
The statf.ly platform looks pretty sparse on the whole (see a statf.ly campaign dashboard below). There are far more robust solutions on the market but perhaps its worthy of a closer look if you are managing multiple social profiles.

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