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Power of Social Sharing in Email
posted by Peter A. Prestipino @ 8:30 AM
Wednesday, January 11, 2012
Social sharing is an important element of successful email campaigns, according to recent data from email marketing service provider GetResponse.
Despite the positive effect that results from including social sharing buttons within email, only 18.3 percent actually integrate them within their designs. That's actually a 40-percent increase year over year so the practice is picking up momentum.
The reason for the greater usage, according to GetResponse, is pretty straightforward in that it works towards generating a higher click-through-rate (CTR). In fact, 115 percent higher.
GetResponse put together this nice infographic of the Share is Power effect, but a few of the highlights include the following:
- Facebook, included in 91 percent of social email, is the most popular sharing option.
- LinkedIn sharing buttons are less popular. The number of email including LinkedIn actually dropped 25 percent. Twitter dropped too, but just 10 percent.
- The number of shares per 10,000 emails was still comparatively small – Facebook (23), Twitter (7) and LinkedIn (4) does emphasize the virtual impact, however.
Via: GetResponse Email Marketing
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Social Sharing in 2011 via AddThis
posted by Peter A. Prestipino @ 5:30 PM
Wednesday, December 14, 2011
Who is the winner of the social sharing wars? Well, Facebook of course. That's what indicated in data released today by ClearSpring Technologies, makers of the popular AddThis sharing platform.
AddThis is really the perfect platform to help understand social sharing trends. The tool is currently used on 11 million domains and see 1.2 billion uniques a month. So who are the top sharing services?
Facebook makes up 52.1 percent of sharing on the Web, followed by Twitter at 13.5 percent. Both Twitter and Tumblr are growing however with 576 percent and nearly 1300 percent growth for the two social sites respectively.
Some other highlights from the study:
- Stumbleupon creates a "viral lift" of 320 percent
- Google +1 grew 373 percent by has platuead
- Sharing on Digg and MySpace declined by 47 percent and 56 percent respectively
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