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Archive for the ‘social media advertising’ Category
Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.)
Slowly, but surely, it's starting to happen. Recently, video advertising solution provider Innovid announced major enhancements to inRoll Studio that will allow users to to create interactive video ads that offer social media and microsite functionality. These ad units will be able to quickly launch on all sites and devices almost effortlessly.
The inRoll platform allows advertisers to add interactive elements to pre-roll video ads to improve interactivity (obviously), increase awareness, foster brand engagement and introduce better tracking and targeting capabilities into the videos. This new update will help make inRoll enhancements more social, which is never a bad thing on today's Web.
Innovid is even helping to tailor specific features to some of the Web's most popular social networks to help customers get the most out of their ads. For instance, they can include actions to drive users to their Facebook profile pages by encouraging them to "like" the pages with interactive elements over the pre-roll.
Other social network-specific options include the ability to display real-time Twitter feeds over their pre-roll, let users tweet and retweet the content from the pre-roll, add streaming YouTube videos, include "like," "subscribe" and "share" functionalities for YouTube and leverage a variety of other social media channels (Digg, Twitter, LinkedIn, Google+ and Pinterest) with a "Share This" feature to let users share marketer information.
According to an Innovid press release, advertisers using inRoll Studio are seeing an average 500 percent CTR increase over their banner ads.
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The popular microblogging site Tumblr will start selling advertising space next month.
The blogging site’s CEO David Karp made the announcement at the Ad Age Digital Conference in New York. The announcement was somewhat surprising because back in 2010 Karp had very publicly said that the company was “Pretty opposed to advertising.”
Although there are still uncertainties about how these ads will work, they will reportedly be featured on Tumblr’s radar service and advertisers will be able to start purchasing ad space starting on May 2nd.
With social media proven to be a valuable advertising option for marketers, opening up Tumblr as an advertising platform may just be what the company needs to take it to the next level.
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More SMBs Getting Social with Their Local
posted by Linc Wonham @ 6:00 PM
Tuesday, November 22, 2011
Social media advertising continues to perplex some small business owners, but at least one highly respected research firm is predicting that will change dramatically over the next four years.
BIA Kelsey’s first-ever forecast of geo-targeted social media projects that the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate (CAGR) of 33.3 percent. During the same forecast period, the firm expects overall U.S. social media ad revenues to grow from $2.1 billion in 2010 to $8.3 billion in 2015 – a CAGR of 25.7 percent.
“To date, local targeting has not been widely adopted by SMBs or national brands,” says Jed Williams, analyst and program director of BIA/Kelsey’s Social Local Media practice. “However, the paradigm is moving to performance, with Facebook and other networks focused on improving format, creative and targeting to boost rates and drive deeper ad engagement. We expect social local ad spend to steadily increase through 2015, especially as smaller businesses learn how to leverage targeting features to optimize results.”
The predominant social ad format continues to be display, spending on which will increase from $2.1 billion in 2010 to $7.7 billion in 2015 (24.2 percent CAGR), according to the forecast. BIA/Kelsey expects the social non-display segment to grow from $50 million in 2010 to $610 million in 2015 (51.6 percent CAGR).
BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks. It does not encompass virtual goods and rewards, social gaming, social commerce or social marketing.
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