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The Pew Research Internet Project released a report about Facebook on Friday, providing insights into the company that you won't find in its IPO filing.

Rather than focusing on the company's financials, the report "Why Most Facebook Users Get More Than They Give" sheds light on how Facebook's 845 million users engage with Facebook and what they get out of it.

The findings show that social interactions on Facebook closely mirror social interactions in the real world.

For example, over the course of a one-month period, researchers found that women made an average of 11 updates to their Facebook status, while men averaged only six. Also, women were more likely to comment on other people's status updates than men.

"There was a general trend in our data that women use Facebook more than men," said Keith Hampton, a professor at Rutgers and lead author of the report. "This is a phenomenon that is not unique to Facebook. Women are traditionally in charge of social relationships offline, and that seems to be true of the online world as well."

The report says men are more likely to send friend requests and women are more likely to receive them. That's something else we see in the real world -- especially in bars.

The report also says that most people who use Facebook get more out of it than they put into it, which may explain why they keep coming back.

Researchers found that 40% of Facebook users in a sample group made a friend request, while 63% received at least one friend request. They found that 12% of the sample tagged a friend in a photo, but 35% were themselves tagged in a photo. And each user in the sample clicked the "like" button next to a friend's content an average of 14 times but had his or her own content 'liked' an average of 20 times.

Why the imbalance?

"There is this 20% to 30% who are extremely active who are giving more than they are getting, and they are so active they are making up for feeding everyone extra stuff," Hampton said. "You might go on Facebook and post something and have time to click 'like' on one thing you see in your news feed, but then you get a whole bunch of 'likes' on your news feed. That's because of this very active group."

He also said extremely active users tend to have a niche: Some are really into friending, others are really into tagging photos, and still others click the 'like' button a lot. Rarely is any one user extreme in all those ways.

I asked Hampton what he could tell me about these extremely active people, whom he calls Facebook "power users." Are they unstoppably social? Unemployed? Lonely?

"It could be people who are always active -- whatever they are doing in their life, they are very active. Or it could be that just in the one month we observed them they are active and another month a different group of people would rise up," he said. "It could be that there is something going on in their life that causes them to be very active, or it could be that some people think of it almost as a job to be active on Facebook."

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-- Deborah Netburn

Photo: A worker at Facebook's headquarters in Menlo Park. Credit: Paul Sakuma/AP Photo

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Facebook’s IPO filing, by the numbers

posted by Technology @ 2:39 PM
Thursday, February 2, 2012

Facebook's Menlo Park HQ

Facebook's IPO filing on Wednesday offers investors, bankers, analysts, journalists and anyone willing to read the massive S-1 document a deeper look at the business and financial side of the world's largest social network than we've ever had before.

Our team of tech and business reporters has been digging into the filing, reporting on the Menlo Park, Calif., company's $3.7-billion revenue, rivalries with Twitter and Google+, perspective on China, social mission and hacker ethos, Zynga accounting for 12% of Facebook's revenue, Chief Executive Mark Zuckerberg's pay cut from $600,000 in 2012 to $1 in 2013 and even what the IPO could mean for the Winklevoss twins.

But that wasn't all the S-1 had to say. Here are some other highlights from Facebook's IPO filing before the company actually goes public in May:

Users: Facebook has an average of 845 million monthly active users, 483 million of whom log into the social network daily.

Workforce: At the end of 2011, Facebook had 3,200 full-time employees, up 50% from 2,127 employees 2010. In 2009, the company had 1,218 employees.

Worldwide: Facebook's plan, unsurprisingly, is to continue to grow by gaining more users in countries around the world. But the company also said in its S-1 that it plans to grow its workforce worldwide as well. "We plan to continue the international expansion of our business operations and the translation of our products," Facebook said. Currently, Facebook is offered in more than 70 different languages, and the company has data centers in more than 20 different countries.

Popularity: Facebook said that about 60% of the online population in the U.S. and U.K. is registered on the social network. But Facebook is more popular in Chile, Turkey and Venezuela, where the company has "penetration rates of greater than 80% of Internet users."

There are more than 2 billion Internet users worldwide and Facebook said its goal is to connect all of them through its social network.

"In countries such as Brazil, Germany, and India we estimate that we have penetration rates of approximately 20-30%; in countries such as Japan, Russia, and South Korea we estimate that we have penetration rates of less than 15%; and in China, where Facebook access is restricted, we have near 0% penetration," the filing said.

Money in the bank: Facebook said that it had $1.5 billion at its disposal in a mix of "cash and cash equivalents" as of Dec. 31, as well as $2.3 billion in "marketable securities." In 2010, Facebook had $1.7 billion in cash and cash equivalents and no marketable securities. Total assets on hand amounted to $6.6 billion in 2011, while Facebook had a total of $1.4 billion in liabilities.

R&D: Facebook's research and development efforts have seen massive growth over the last few years. In 2011, the company spent $388 million, or about 10.5% of its revenue, on R&D. In 2010, Facebook spent less than half that amount, with $144 million going toward R&D. In 2009, the company spend $87 million on R&D, up from $47 million in 2008 and $81 million in 2007.

Patents: Faceook said a major factor in whether or not the company will be able to maintain the huge success it's had thus far will ride on its ability to "protect our core technology and intellectual property."

To do that, Facebook will "rely on a combination of patents, patent applications, trademarks, copyrights, trade secrets, including know-how, license agreements, confidentiality procedures, non-disclosure agreements with third parties, employee disclosure and invention assignment agreements, and other contractual rights." The social media giant ended 2011 with 56 patents and 503 patent applications filed in the U.S., along with 33 corresponding patents and 149 patent applications filed in foreign countries.

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-- Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Facebook.com/nateog

Twitter.com/nateog

Photo: Visitors pose in front of a sign at the entrance of Facebook's new headquarters in Menlo Park, Calif., on Wednesday. Credit: Kimihiro Hoshino / AFP/Getty Images

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Facebook IPO: Mark Zuckerberg’s salary falling to $1 in 2013

posted by Technology @ 8:05 PM
Wednesday, February 1, 2012

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With Facebook's S-1 filed with the Securities and Exchange Commission for what is set to be a blockbuster IPO worth at least $5 billion in May, Mark Zuckerberg is now firmly sitting among Silicon Valley's top chief executives, if he wasn't already.

And, probably with that in mind, Zuckerberg is falling in line with a tradition among some of the valley's top CEOs: a $1 annual salary.

Zuckerberg received a $500,000 salary in 2011 and he'll get a $100,000 raise to $600,000 this year, Facebook's S-1 filing said. Zuckerberg also received a $220,500 bonus in the first half of 2011, the filing said.

"In the first quarter of 2012, our compensation committee discussed and approved a request by our CEO to reduce his base salary to $1 per year, effective Jan. 1, 2013," the document said.

Zuckerberg asked for the dramatic salary cut in the first quarter of 2012, according to the S-1, which would mean he made the request sometime in January, given that the document was filed Feb. 1.

The pay cut falls in line with the $1 annual salary taken by Steve Jobs from 1997 until his death last year as Apple's chief executive, and the $1 annual salaries taken by Google's former and current CEOs, Eric Schmidt and Larry Page; Larry Ellison at Oracle; and Meg Whitman at Hewlett-Packard.

But make no mistake, the 27-year-old Zuckerberg is being compensated for his leadership of the world's largest social network in many other ways -- not the least of which is Zuckerberg's 28% stake in Facebook, a company valued at as much as $100 billion.

Facebook, for example, has paid for a home security system and "security personnel" for Zuckerberg, the S-1 said.

"Because of the high visibility of our company we have implemented a 'comprehensive security program' for Mr. Zuckerberg to address safety concerns resulting from his position as our founder, chairman and CEO," the filing said. "We require these security measures for the company's benefit because of the importance of Mr. Zuckerberg to Facebook, and we believe that the costs of this comprehensive security program are appropriate and necessary. We paid for the initial procurement, installation and maintenance of security measures for Mr. Zuckerberg's personal residence, and we pay for the annual costs of security personnel, neither of which constitutes taxable income to Mr. Zuckerberg."

The company also "has also authorized our CEO and COO to use private aircraft for business purposes," the S-1 said. "This practice maximizes such executives' productive time and ensures their quick availability. In addition, Mr. Zuckerberg may use private aircraft for personal purposes in connection with his comprehensive security program. On certain occasions, Mr. Zuckerberg may be accompanied by family members or others when using private aircraft.

"For flights involving passengers flying for personal purposes, the aggregate incremental cost of such personal usage is reported as other compensation to Mr. Zuckerberg. The reported aggregate incremental cost is based on costs provided by the applicable charter company and includes passenger fees, fuel, crew and catering costs. The incremental cost attributable to Mr. Zuckerberg's use of private aircraft in 2011 is disclosed in the 'All Other Compensation' column in '—2011 Summary Compensation Table.'"

Zuckerberg's "Other Compensation" in 2011 totaled $783,529, the filing said, with about $692,679 going "to personal use of aircraft chartered in connection with his comprehensive security program and on which family and friends flew during 2011." The remaining $90,850 was for "costs related to estate and financial planning during 2011," the filing said.

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-- Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Facebook.com/nateog

Twitter.com/nateog

Photo: Mark Zuckerberg, Facebook's co-founder and chief executive, speaks at the company's F8 developers conference in San Francisco in September 2011. Credit: David Paul Morris / Bloomberg

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Facebook’s S-1 already has a (fake) Twitter account

posted by Technology @ 7:00 PM
Wednesday, February 1, 2012

Facebook's S-1's Twitter feed wasn't born yesterday -- it was born today

Just moments after Facebook filed its long awaited S-1 on Wednesday afternoon, the S-1 itself got its own Twitter feed.

"Hey, I'm new here," it began, simply enough. And shortly thereafter, it tweeted, "Hey! Anything interesting happen today? LOL!!!"

No clever names for this silly feed -- just the straightforward @FacebooksS1. It's profile says it was born on February 1, 2012, and lists its location as Menlo Park, CA.

Can't argue with that!

Facebook's S-1's self-assigned task seems to be responding to any online remarks it can find about itself, which in the initial crunch immediately following the filing came mostly from the tech media.

When Alexia Totsis of TechCrunch tweeted "This Facebook S-1 is like an animal carcass and us bloggers are like a pack of rabid wolves," Facebook's S-1 responded: "Animal carcass?! WTH? I work out."

And when New York Times tech reporter Jenna Worthman tweeted, "curious: Facebook is alternately capitalized and written in lower-case throughout the filing." Facebook's S-1 shot back: "I like to keep it edgy."

Of course it took just about, oh, a couple of hours or so, for everything to start getting meta.

Just before 5 p.m. Pacific time, Josie Mora (@uncouthgormand) tweeted that she would be printing the Facebook SEC S-1 report, which she expected would be a fascinating read. Her friend @KrisDub wanted to know if Facebook's S-1 would be cool with her looking at its private parts.

Facebook's S-1 didn't miss a beat. "Whoa, ladies," it tweeted. "This is a G-Rated filing here. Except for the value of Zuck's shares. That's just obscene."

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-- Deborah Netburn

Image: A screen grab of Facebook S-1's twitter feed.

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Mark Zuckerberg at Facebook's F8 developer conference in 2011

Almost exactly eight years ago today, on the first Wednesday of February 2004, Mark Zuckerberg famously launched thefacebook.com out of his Harvard dorm room.

And now on the first Wednesday of February 2012, the company he built has filed papers for what's expected to be the largest initial public offering ever to come out of Silicon Valley, not to mention one of the largest in U.S. history.

But from dorm room to IPO, Zuckerberg says the vision for his social networking site has remained the same. The goal with the company that has made him billions, he says, has never been about making money, but rather to make the world more "open" and "connected" -- two words he has been known to repeat, like a sort of mantra.

On Facebook's 6th anniversary in 2010, when the networking site had less than half of the 845 million monthly users the company claimed in Wednesday's IPO filing, Zuckerberg  wrote a letter to Facebook users explaining the company's mission: "Facebook began six years ago today as a product that my roommates and I built to help people around us connect easily, share information and understand one another better," he wrote, "...and thanks to you we've made great progress over the last year towards making the world more open and connected."

In a letter to investors included in Facebook's IPO filing, Zuckerberg drilled down on that theme, starting with the first line of the letter:

"Facebook was not originally created to be a company. It was built to accomplish a social mission -- to make the world more open and connected," he writes.

Of course, some are concerned about the lack of privacy in the "open" and "connected" world of the future that Zuckerberg has conceived, and helped create -- especially as Facebook will likely face pressure from investors and Wall Street analysts to turn its biggest asset -- personal information about its hundreds of millions of users -- into bigger and bigger profits.

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--Deborah Netburn

Image: Facebook CEO Mark Zuckerberg delivers a keynote during the Facebook f8 Developer Conference in September of 2011. Credit: Kimihiro Hoshino /AFP

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Facebook IPO draws an array of user reaction in status updates

posted by Technology @ 6:51 PM
Wednesday, February 1, 2012

Facebook

No one knows Facebook better than Facebook.

Seconds after the company’s filing for a huge initial public stock offering was announced Wednesday, Facebook users flooded the social network with comments.

“Based on my news feeds, you would think Zuck just took over the world. Oh, Facebook,” said Amanda Coolong, producer of a technology news site.

“OOO What I could give to be able to get in on this,” wrote Alexander Henry Sargent, expressing the oft-repeated hope that shares would be available to the common user.

Other loyal Facebook users simply hoped that they could share in some way in the money that will be made in the buying and selling of the company’s stock.

“To Mark Zuckerberg, founder of this very home called Facebook,” wrote Steve Baxley. “Kudos upon your launch of the IPO. ‘Twould be really fun to give all us Facebookers a little piece of that!”

Freelance writer Michael Shinzaki said that if he could get in on the IPO, he’d wipe out one of the social network’s newest and most disparaged features.

“I think I’m gonna buy 2.5 billion,” he said, “then make an executive decision to revoke the Timelines.”

Some were skeptical of the riches people expected the IPO to generate.

“The amount of value that a company without tangible goods doing what it does (nothing) is amazing really,” wrote Justin Martens. “In the blink of an eye it could be gone.”

Others worried that the IPO might mean fundamental changes for Facebook.

“Well, Facebook is all about the money now,” said a user identified as Scootergoods. “So I would say paying for your membership will happen real soon.”

At least one user saw a moneymaking possibility beyond the stock offering. Guy Blume had a message for any insider about to get rich off the IPO.

“Menlo Park and surrounding towns may see a real boon to local business especially real estate,” Blume wrote. “Looking to buy a home in Silicon Valley? Let me know if I can help.”

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-- Matt Stevens

Photo: The Facebook campus in Menlo Park, Calif., now occupies the former Sun Microsystems buildings. Credit: Mark Boster / Los Angeles Times

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Mark Zuckerberg's desk

Your company just filed papers to sell its stock to the public in what may be the biggest Internet IPO ever that will make you one of the richest people in the world.

So what are you going to do?

Here's Mark Zuckerberg's answer. This is a photo of his desk at Facebook's Menlo Park, Calif., headquarters that he posted Wednesday on his Facebook page.

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Photo: Mark Zuckerberg's desk at Facebook's Menlo Park headquarters. Photo credit: Mark Zuckerberg

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Facebook IPO: from a dorm room, to 800 million users, to an S-1

posted by Technology @ 6:00 PM
Wednesday, February 1, 2012

Mark Zuckerberg in 2005

In eight years, Facebook has gone from the creation of a couple of college kids in a Harvard dorm room, to Silicon Valley golden child, to filing for one of the largest IPOs the U.S. has ever seen.

Although Facebook is in the midst of a milestone day Wednesday, there have been many other important moments in the relatively young life of what has grown into the mostly widely used social network in the world.

Here is a rundown of key moments in Facebook's history, as compiled by the Associated Press:

February 2004: Mark Zuckerberg starts Facebook as a sophomore at Harvard University.

March 2004: Facebook begins expansion to other colleges and universities.

June 2004: Facebook moves headquarters to Palo Alto.

September 2004: Facebook introduces the Wall, which allows users to write personal musings and other tidbits on profile pages. A lawsuit is filed against Facebook alleging that Zuckerberg stole the idea for Facebook from a company co-founded by twins Cameron and Tyler Winklevoss and a third person at Harvard.

September 2005: Facebook expands to include high schools.

May 2006: Facebook introduces work networks, allowing people with a corporate email address to join.

September 2006: Facebook begins letting anyone over 13 join. It also introduces News Feed, which collects friends' Wall posts in one place. Although that led to complaints about privacy, News Feed became one of Facebook's most popular features.

May 2007: Facebook launches Platform, a system for letting outside programmers develop tools for sharing photos, taking quizzes and playing games. The system creates a Facebook economy and allows companies such as game maker Zynga Inc. to thrive.

October 2007: Facebook agrees to sell a 1.6% stake to Microsoft for $240 million and forges an advertising partnership.

November 2007: Facebook unveils its Beacon program, a feature that broadcasts users' activities on dozens of outside sites. Yet another privacy backlash led Facebook to give users more control over Beacon, before Facebook ultimately scrapped it as part of a legal settlement.

March 2008: Facebook hires Sheryl Sandberg as chief operating officer, snatching the savvy, high-profile executive from Google Inc.

April 2008: Facebook Chat is introduced.

February 2009: Facebook introduces "Like," enabling users to endorse other users' posts.

June 2009: Facebook surpasses News Corp.'s Myspace as the leading online social network in the U.S.

August 2010: Facebook launches location feature, enabling users to share where they are with their friends and strangers.

October 2010: Release of "The Social Network," a movie about Zuckerberg and the legal battles over Facebook's founding. It gets eight Academy Award nominations and wins three.

June 2011: Google launches rival social network called Google+. The Winklevoss twins end their legal battle over the idea behind Facebook. They had settled with Facebook for $65 million in 2008, but later sought more money.

September 2011: Facebook introduces Timeline, a new version of the profile page. It shows highlights from a user's entire Facebook life rather than recent posts.

November 2011: Facebook agrees to settle federal charges that it violated users' privacy by getting people to share more information than they agreed to when they signed up. As part of a settlement, Facebook will allow independent auditors to review its privacy practices for two years. It also agrees to get approval from users before changing how the company handles their data.

December 2011: Facebook completes its move to Menlo Park, Calif. Its address is 1 Hacker Way.

January 2012: Facebook begins making Timeline mandatory.

February 2012: Facebook files for an initial public offering of stock.

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-- Nathan Olivarez-Giles

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Twitter.com/nateog

Photo: In a Jan. 6, 2005 photo, Mark Zuckerberg, right, and friends work on TheFacebook.com, an early version of the world's largest social network in a rented home in Los Altos, Calif. Now called simply Facebook, the website is the world's largest social network. Zuckerberg launched the site in his Harvard dorm room in 2004. Credit: Robert Durell/Los Angeles Times

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Mark Zuckerberg: Know Facebook’s social mission before investing

posted by Technology @ 4:34 PM
Wednesday, February 1, 2012

Mark Zuckerberg

In Facebook's IPO filing on Wednesday, Mark Zuckerberg described the culture and purpose of the company he co-founded eight years ago and why he thinks going public is a good move.

"Facebook was not originally created to be a company. It was built to accomplish a social mission -- to make the world more open and connected," Zuckerberg said in a 2,173-word letter included in the company's S-1 filing with the SEC. "We think it's important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do."

Zuckerberg's letter, depending on your viewpoint, is either a mission statement for a company that seeks to make the Internet and the offline world a more open and democratic place, or a long-winded piece of propaganda from a company that wants to mine our personal data to make a profit.

The 27-year-old CEO said in the letter that the Menlo Park-based tech giant was also built not as a company that simply wants to make money, but rather as a company that wants to make money so it can keep building a better Facebook.

"I started off by writing the first version of Facebook myself because it was something I wanted to exist," he said. "Since then, most of the ideas and code that have gone into Facebook have come from the great people we've attracted to our team.

"Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team -- and also building a developer community, advertising market and investor base -- I've developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.

"Simply put: We don't build services to make money; we make money to build better services."

Going public, Zuckerberg said, isn't about cashing in on the skyrocketing company, which has more than 800 million monthly users. Instead, he said, the IPO is about keeping a promise made to employees over the last eight years.

"We're going public for our employees and our investors," he said. "We made a commitment to them when we gave them equity that we'd work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we're making a similar commitment to our new investors, and we will work just as hard to fulfill it."

Maintaining Facebook's culture is crucial to keeping in place the unmatched social media success that the company has had thus far. And that culture is something Zuckerberg described as "the Hacker Way."

"The word 'hacker' has an unfairly negative connotation from being portrayed in the media as people who break into computers," Zuckerberg said. "In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I've met tend to be idealistic people who want to have a positive impact on the world."

Facebook uses the Hacker Way as "an approach to building that involves continuous improvement and iteration," he said. "Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it -- often in the face of people who say it's impossible or are content with the status quo."

Getting everything right in one final, complete project is not the point of Facebook's development process. Instead, the company has built "a testing framework that at any given time can try out thousands of versions of Facebook. We have the words 'Done is better than perfect' painted on our walls to remind ourselves to always keep shipping."

The Hacker Way also isn't limited to just programmers -- development managers have to get down and hack too, Zuckerberg said.

"To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have," he said. "At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

"To make sure all our engineers share this approach, we require all new engineers -- even managers whose primary job will not be to write code -- to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don't want to code themselves, but the type of hands-on people we're looking for are willing and able to go through Bootcamp."

Here's Zuckerberg's letter, in full, as written in Facebook's S-1 filing:

LETTER FROM MARK ZUCKERBERG

Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected.

We think it's important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.

At Facebook, we're inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together.

Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones — the raw tools necessary to start sharing what they're thinking, feeling and doing with whomever they want. Facebook aspires to build the services that give people the power to share and help them once again transform many of our core institutions and industries.

There is a huge need and a huge opportunity to get everyone in the world connected, to give everyone a voice and to help transform society for the future. The scale of the technology and infrastructure that must be built is unprecedented, and we believe this is the most important problem we can focus on.

We hope to strengthen how people relate to each other.

Even if our mission sounds big, it starts small — with the relationship between two people.

Personal relationships are the fundamental unit of our society. Relationships are how we discover new ideas, understand our world and ultimately derive long-term happiness.

At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships.

People sharing more — even if just with their close friends or families — creates a more open culture and leads to a better understanding of the lives and perspectives of others. We believe that this creates a greater number of stronger relationships between people, and that it helps people get exposed to a greater number of diverse perspectives.

By helping people form these connections, we hope to rewire the way people spread and consume information. We think the world's information infrastructure should resemble the social graph — a network built from the bottom up or peer-to-peer, rather than the monolithic, top-down structure that has existed to date. We also believe that giving people control over what they share is a fundamental principle of this rewiring.

We have already helped more than 800 million people map out more than 100 billion connections so far, and our goal is to help this rewiring accelerate.

We hope to improve how people connect to businesses and the economy.

We think a more open and connected world will help create a stronger economy with more authentic businesses that build better products and services.

As people share more, they have access to more opinions from the people they trust about the products and services they use. This makes it easier to discover the best products and improve the quality and efficiency of their lives.

One result of making it easier to find better products is that businesses will be rewarded for building better products — ones that are personalized and designed around people. We have found that products that are "social by design" tend to be more engaging than their traditional counterparts, and we look forward to seeing more of the world's products move in this direction.

Our developer platform has already enabled hundreds of thousands of businesses to build higher-quality and more social products. We have seen disruptive new approaches in industries like games, music and news, and we expect to see similar disruption in more industries by new approaches that are social by design.

In addition to building better products, a more open world will also encourage businesses to engage with their customers directly and authentically. More than four million businesses have Pages on Facebook that they use to have a dialogue with their customers. We expect this trend to grow as well.

We hope to change how people relate to their governments and social institutions.

We believe building tools to help people share can bring a more honest and transparent dialogue around government that could lead to more direct empowerment of people, more accountability for officials and better solutions to some of the biggest problems of our time.

By giving people the power to share, we are starting to see people make their voices heard on a different scale from what has historically been possible. These voices will increase in number and volume. They cannot be ignored. Over time, we expect governments will become more responsive to issues and concerns raised directly by all their people rather than through intermediaries controlled by a select few.

Through this process, we believe that leaders will emerge across all countries who are pro-internet and fight for the rights of their people, including the right to share what they want and the right to access all information that people want to share with them.

Finally, as more of the economy moves towards higher-quality products that are personalized, we also expect to see the emergence of new services that are social by design to address the large worldwide problems we face in job creation, education and health care. We look forward to doing what we can to help this progress.

Our Mission and Our Business

As I said above, Facebook was not originally founded to be a company. We've always cared primarily about our social mission, the services we're building and the people who use them. This is a different approach for a public company to take, so I want to explain why I think it works.

I started off by writing the first version of Facebook myself because it was something I wanted to exist. Since then, most of the ideas and code that have gone into Facebook have come from the great people we've attracted to our team.

Most great people care primarily about building and being a part of great things, but they also want to make money. Through the process of building a team — and also building a developer community, advertising market and investor base — I've developed a deep appreciation for how building a strong company with a strong economic engine and strong growth can be the best way to align many people to solve important problems.

Simply put: we don't build services to make money; we make money to build better services.

And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.

By focusing on our mission and building great services, we believe we will create the most value for our shareholders and partners over the long term — and this in turn will enable us to keep attracting the best people and building more great services. We don't wake up in the morning with the primary goal of making money, but we understand that the best way to achieve our mission is to build a strong and valuable company.

This is how we think about our IPO as well. We're going public for our employees and our investors. We made a commitment to them when we gave them equity that we'd work hard to make it worth a lot and make it liquid, and this IPO is fulfilling our commitment. As we become a public company, we're making a similar commitment to our new investors and we will work just as hard to fulfill it.

The Hacker Way

As part of building a strong company, we work hard at making Facebook the best place for great people to have a big impact on the world and learn from other great people. We have cultivated a unique culture and management approach that we call the Hacker Way.

The word "hacker" has an unfairly negative connotation from being portrayed in the media as people who break into computers. In reality, hacking just means building something quickly or testing the boundaries of what can be done. Like most things, it can be used for good or bad, but the vast majority of hackers I've met tend to be idealistic people who want to have a positive impact on the world.

The Hacker Way is an approach to building that involves continuous improvement and iteration. Hackers believe that something can always be better, and that nothing is ever complete. They just have to go fix it — often in the face of people who say it's impossible or are content with the status quo.

Hackers try to build the best services over the long term by quickly releasing and learning from smaller iterations rather than trying to get everything right all at once. To support this, we have built a testing framework that at any given time can try out thousands of versions of Facebook. We have the words "Done is better than perfect" painted on our walls to remind ourselves to always keep shipping.

Hacking is also an inherently hands-on and active discipline. Instead of debating for days whether a new idea is possible or what the best way to build something is, hackers would rather just prototype something and see what works. There's a hacker mantra that you’ll hear a lot around Facebook offices: "Code wins arguments."

Hacker culture is also extremely open and meritocratic. Hackers believe that the best idea and implementation should always win — not the person who is best at lobbying for an idea or the person who manages the most people.

To encourage this approach, every few months we have a hackathon, where everyone builds prototypes for new ideas they have. At the end, the whole team gets together and looks at everything that has been built. Many of our most successful products came out of hackathons, including Timeline, chat, video, our mobile development framework and some of our most important infrastructure like the HipHop compiler.

To make sure all our engineers share this approach, we require all new engineers — even managers whose primary job will not be to write code — to go through a program called Bootcamp where they learn our codebase, our tools and our approach. There are a lot of folks in the industry who manage engineers and don't want to code themselves, but the type of hands-on people we’re looking for are willing and able to go through Bootcamp.

The examples above all relate to engineering, but we have distilled these principles into five core values for how we run Facebook:

Focus on Impact

If we want to have the biggest impact, the best way to do this is to make sure we always focus on solving the most important problems. It sounds simple, but we think most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.

Move Fast

Moving fast enables us to build more things and learn faster. However, as most companies grow, they slow down too much because they're more afraid of making mistakes than they are of losing opportunities by moving too slowly. We have a saying: "Move fast and break things." The idea is that if you never break anything, you're probably not moving fast enough.

Be Bold

Building great things means taking risks. This can be scary and prevents most companies from doing the bold things they should. However, in a world that's changing so quickly, you’re guaranteed to fail if you don't take any risks. We have another saying: "The riskiest thing is to take no risks." We encourage everyone to make bold decisions, even if that means being wrong some of the time.

Be Open

We believe that a more open world is a better world because people with more information can make better decisions and have a greater impact. That goes for running our company as well. We work hard to make sure everyone at Facebook has access to as much information as possible about every part of the company so they can make the best decisions and have the greatest impact.

Build Social Value

Once again, Facebook exists to make the world more open and connected, and not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.

Thanks for taking the time to read this letter. We believe that we have an opportunity to have an important impact on the world and build a lasting company in the process. I look forward to building something great together.

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Twitter.com/nateog

Photo: Mark Zuckerberg, co-founder and CEO of Facebook Inc., in July. Credit: David Paul Morris / Bloomberg

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Facebook: ‘substantial complexities’ to entering China

posted by Technology @ 4:06 PM
Wednesday, February 1, 2012

Mark Zuckerberg Facebook

Mark Zuckerberg has a Chinese girlfriend and told Oprah Winfrey he was taking Chinese lessons, but that doesn't mean he'll be taking his social media network into China any time soon.

In its IPO filing Wednesday, Facebook Inc. said it would continue expanding its operations abroad and noted that Facebook is currently available in 70 languages and has offices or data centers in more than 20 countries. 

The company noted that while it will "continue to evaluate entering China," the market there has "substantial legal and regulatory complexities that have prevented our entry into China to date." 

"If we fail to deploy or manage our operations in international markets successfully, our business may suffer," Facebook said. "In addition, we are subject to a variety of risks inherent in doing business internationally." 

Those risks, Facebook said, include political, social or economic stability; fluctuations in currency exchange rates; burdens of complying with foreign laws; and difficulties in staffing and managing global operations.

There has been been no secret to Facebook's interest in breaking into China, which has hundreds of millions of Internet users and is relatively new to social networking.

Zuckerberg took a widely publicized vacation to China in December 2010, where he met with top technology executives in Beijing, including the CEO of leading Chinese Web portal Sina Corp. and the chairman of state-owned telecommunications carrier China Mobile Ltd.

The Chinese government has blocked access to Facebook to its citizens since 2009. 

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Photo: Mark Zuckerberg at Harvard University in November. Credit: Kelvin Ma / Bloomberg

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Facebook chalkboard wall

Facebook Inc. is king of the social media world now, but the tech giant is looking over its shoulder.

In its S-1 filing Wednesday, Facebook said its business was "highly competitive" and that the competition "presents an ongoing threat to the success of our business."

"We face significant competition in almost every aspect of our business, including from companies such as Google, Microsoft and Twitter, which offer a variety of Internet products, services, content and online advertising offerings, as well as from mobile companies and smaller Internet companies that offer products and services that may compete with specific Facebook features," the company said.

Facebook said it also faced competition from "traditional and online media businesses for advertising budgets" as well as social networks such as Google+ and regional sites. Facebook said some of its current and potential rivals "have significantly greater resources and better competitive positions in certain markets than we do."

"These factors may allow our competitors to respond more effectively than us to new or emerging technologies and changes in market requirements. Our competitors may develop products, features or services that are similar to ours or that achieve greater market acceptance, may undertake more far-reaching and successful product development efforts or marketing campaigns, or may adopt more aggressive pricing policies," the company said. "As a result, our competitors may acquire and engage users at the expense of the growth or engagement of our user base, which may negatively affect our business and financial results."

Facebook also said it expected its growth rates to decline in the future. It said annual revenue grew 154% from 2009 to 2010 and 88% from 2010 to 2011.

"Our user growth and revenue growth rates will inevitably slow as we achieve higher market penetration rates, as our revenue increases to higher levels, and as we experience increased competition," Facebook said. "As our growth rates decline, investors' perceptions of our business may be adversely affected and the market price of our Class A common stock could decline."

Here's the S-1 filing.

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Photo: Facebook's chalkboard wall at its new campus in Menlo Park, Calif. Credit: Mark Boster / Los Angeles Times

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Facebook IPO filing reportedly due ‘as early as next week’

posted by Technology @ 2:47 PM
Friday, January 27, 2012
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Facebook's initial public offering has been anticipated for months and is speculated to be worth as much as $100 billion whenever it arrives.

And right about now, that's the biggest question for the world's largest social network — when will the IPO filing arrive?

According to a Friday report from the Wall Street Journal, citing unnamed sources, Facebook could file for its IPO "as early as next week."

When next week? The Journal says "Facebook could file papers for the IPO as early as this coming Wednesday, but that timing is still being discussed, said a person familiar with the matter."

Facebook, for its part, hasn't said when its inevitable IPO will arrive, but the rumor mill is in high gear.

On Wendesday, multiple reports said that the Menlo Park, Calif., company had temporarily suspended trading of company shares on private markets so it could tally up just how many shareholders it has — a move sometimes made ahead of an IPO.

The IPO is expected to be the largest of the year and possibly the decade and, as noted by the Times' Jessica Guynn and Walter Hamilton, it could turn as many as 1,000 Facebook employees into millionaires. Facebook has more than 800 million users worldwide and it's expected to also reach 1 billion users soon as well.

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Photo: Facebook's thumbs-up "Like" icon is displayed on a sign at the company's new campus in Menlo Park, Calif. Facebook hopes to accommodate over 6,000 employees on the new campus, which is spread out over a million square feet of office space. Credit: David Paul Morris/Bloomberg

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#TwitterCensored tweets on Twitter

Twitter faced a growing backlash on Friday, less than a day after it announced that it can now block specific tweets from being published in specific countries that legally require such censorship.

On Friday, a day after the country-specific plan was announced, #TwitterBlackout and #TwitterCensored were trending topics on the hugely popular social network.

In the case of #TwitterBlackout, thousands of users from around the world threatened to boycott using the service on Jan. 28, with the hactivist group Anonymous among those calling on tweeters to skip the site for a day. The group Reporters Without Borders issued a letter on its website to Twitter's executive chairman, Jack Dorsey, asking him to "reverse a policy that violates freedom of expression."

The trending topic #TwitterCensorship was filled mostly with tweets from users complaining that Twitter shouldn't be censoring any of its users. Fear over increased censorship also was widely expressed, as was some frustration as some believe Twitter's new policy may result in less censorship,  not more.

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In the past, Twitter only withdrew a user's tweet globally — meaning the entire world wouldn't be able to see a tweet if the site censored it. But now, the San Francisco company has built a tool that allows them to censor tweets just in the country that calls for the censorship, but others outside of that nation will be able to view the message share on the service.

Twitter said Thursday in a blog post that it doesn't want to censor anyone's tweets but legally has to do so in certain cases, such as France's and Germany's ban on "pro-Nazi content."

The company also said it has teamed with the free-speech and online-rights website ChillingEffects.org — an online partnership between the Electronic Frontier Foundation and Harvard, Stanford, Berkeley, University of San Francisco, University of Maine, George Washington School of Law and Santa Clara University School of Law clinics — to document who is asking for a tweet to be censored and why. Such notices will be published at chillingeffects.org/twitter.

Jillian C. York, the Electronic Frontier Foundation's director of international freedom of expression, argued in a blog post defending the company that the move doesn't "represent a sea change in Twitter's policies."

"It's been difficult to comment on the move given the extreme reaction by Twitter's own community," York said. "Lots of 'I told you so' from the conspiracy theorists who think that this is because of Saudi Prince Alwaleed's stake in the company, compounded by the #occupy crowd continuing to claim their hashtag was censored in Twitter's trending topics made me want to avoid the subject entirely."

But, of course, York doesn't avoid the subject.

"Let's be clear: This is censorship," she said. "There's no way around that. But alas, Twitter is not above the law. Just about every company hosting user-generated content has, at one point or another, gotten an order or government request to take down content. Google lays out its orders in its Transparency Report. Other companies are less forthright. In any case, Twitter has two options in the event of a request: Fail to comply, and risk being blocked by the government in question, or comply (read: censor).  And if they have 'boots on the ground', so to speak, in the country in question?  No choice."

Nonetheless, York said she understands why people are angry.

"Twitter has previously taken down content — for DMCA requests, at least — and will no doubt continue to face requests in the future," she said, referencing Twitter blocking tweets in the past to follow DMCA copyright laws. "I believe that the company is doing its best in a tough situation…and I'll be the first to raise hell if they screw up."

[Updated 3:03 p.m.: Twitter updated it's blog post on the censorship changes in response to the user backlash seen over the last day.

The company said that it believes "new, more granular approach to withheld content is a good thing for freedom of expression, transparency, accountability -- and for our users. Besides allowing us to keep Tweets available in more places, it also allows users to see whether we are living up to our freedom of expression ideal."

Twitter also answered threee questions it says it has been asked since Thursday. The questions and answers from Twitter:

Q: Do you filter out certain Tweets before they appear on Twitter?
A: No. Our users now send a billion Tweets every four days -- filtering is neither desirable nor realistic. With this new feature, we are going to be reactive only: that is, we will withhold specific content only when required to do so in response to what we believe to be a valid and applicable legal request.

As we do today, we will evaluate each request before taking any action. Any content we do withhold in response to such a request is clearly identified to users in that country as being withheld. And we are now able to make that content available to users in the rest of the world.

Q: What will people see if content is withheld?
A: If people are located in a country where a Tweet or account has been withheld and they try to view it, they will see a alert box that says "Tweet withheld" or "@Username withheld" in place of the affected Tweet or account.

Q: Why did you take this approach, and why now?
A: There's no magic to the timing of this feature. We've been working to reduce the scope of withholding, while increasing transparency, for a while. We have users all over the world and wanted to find a way to deal with requests in the least restrictive way.]

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Images: Screen shots of Twitter users complaining about Twitter's new nation-specific censorship policy. Credit: Twitter

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Twitter can now censor tweets nationally, rather than globally

posted by Technology @ 6:07 PM
Thursday, January 26, 2012
What a withheld tweet will look like
What a withheld username will look likeThe wings of some Twitter users may be clipped a bit less going forward.

The San Francisco-based company said Thursday that it will now be able to censor tweets in specific countries that ask it to do so for legal reasons, rather than having to block tweets globally as before.

"As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression," the company said in a blog post. "Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content."

Up until this point, Twitter was only able to censor tweets worldwide, which means nobody would get to see a blocked tweet, the company said.

"Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world," Twitter said. "We have also built in a way to communicate transparently to users when content is withheld, and why."

When a tweet is blocked in a country, a message will appear stating that the tweet has been withheld in that nation alongside a link that explains the reason as to why the tweet was blocked.

"We haven't yet used this ability, but if and when we are required to withhold a Tweet in a specific country, we will attempt to let the user know, and we will clearly mark when the content has been withheld," Twitter said. "As part of that transparency, we've expanded our partnership with Chilling Effects to share this new page, http://chillingeffects.org/twitter, which makes it easier to find notices related to Twitter."

Twitter says in its help center that the ability to block a tweet in a specific nation will allow it to "respect our user's expression, while also taking into consideration applicable local laws."

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Images: Screen shots of what blocked content will look like. Credit: Twitter

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Google+ now open to teens, with a few security tweaks too

posted by Technology @ 2:52 PM
Thursday, January 26, 2012
Google+ Hangouts prompt for teens

Google+ opened up to teenagers on Thursday, a move that Google no doubt hopes will help it challenge Facebook as the social network of choice.

"Teens and young adults are the most active Internet users on the planet," said Bradley Horowitz, Google's vice president of products, in a post on his Google+ page. "And surprise, surprise: they're also human beings who enjoy spending time with friends and family. Put these two things together and it's clear that teens will increasingly connect online."

While minors will now be able to use Google+, the experience on the social network won't be exactly the same for them as the 18-and-older crowd. Google has made a few privacy and security changes with teens in mind that Horowitz said will make Google+ a more ideal network to use for sharing and connecting with friends than other services.

"Unfortunately, online sharing is still second-rate for this age group," he said of teenagers. "In life, for instance, teens can share the right things with just the right people (like classmates, parents or close ties). Over time, the nuance and richness of selective sharing even promotes authenticity and accountability. Sadly, today's most popular online tools are rigid and brittle by comparison, so teens end up over-sharing with all of their so-called "friends.' "

The ability to share on Google+ to specific "circles" of friends is a start Horowitz said, but the social network is also giving users "control over who can contact them online. By default, only those in teens' circles can say hello, and blocking someone is always just a click or two away."

Google+'s Hangout video chats will also be tweaked for teens. "If a stranger outside a teen's circles joins the hangout, we temporarily remove the young adult, and give them a chance to rejoin," he said.

Previously, Google+ was only open to users who were 18 years old and up. Now, Horowitz said, anyone who is old enough for a Google account of any sort is old enough for Google+. And in all but Spain (14), South Korea (14) and the Netherlands (16), that age is 13.

Facebook, which boasts more than 800 million users, is open to anyone 13 and older. Google+ has about 90 million users, the tech giant said earlier this month.

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Image: An example of the prompt a teenage Google+ user under age 18 will receive whenever someone they don't have included in a contact "circle" on the social network joins in on a Hangout video chat session. Credit: Google

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Awe-inspiring Twitter Brand Page Designs and Tips

posted by Michael Garrity @ 1:32 PM
Thursday, January 26, 2012

While awaiting the imminent rollout of “the new Twitter” to the majority of the social network's user-base, now is a great time for businesses to start considering how to prepare their new Twitter brand page layouts.

Whether Twitter’s big update will be your company’s first attempt at a brand page layout or yours was one of the businesses that has enjoyed early access, it will be important to have your page optimized before the entire Twitterverse gets a look.

Here are five basic tips (and examples) to help you tweet your way to Web success:

Make a strong first impression with headers
Since headers are going to be the very first thing that users see when they go to your brand page, you definitely want to take advantage of the space as a place to share essential information and establish your branding.

Use the section for your 140-character bio to let the user know what your company is about and what your Twitter account is for, whether it be support, news, contact or all of the above.

For branding purposes, the clear first step is to include your company logo or icon as your profile picture. Twitter also gives you space just below the header to include banner images that can run the length of your Tweetdeck. Here, you should include an image that reflects the tone of your brand or business, as in the example below:

Embed images and video in your Promoted Tweets
Analytical data has shown us that the most important aspect of a Twitter brand page is the Promoted Tweets section just below the banner image. This is where you can share your most important and relevant information with users.

Studies have shown that the best way to do this is by embedding visual images or videos, so taking advantage of this opportunity is important for brands and businesses. With consumers' increasing acceptance and even reliance upon online video, executions like the one below will likely draw the most interest and engagement from users:

Create synergistic designs
There’s a lot of customizable space included on the new Twitter brand pages. Profile pictures, background images, banners and the Promoted Tweets section all offer a place for you to imprint your brand’s unique presence. Try to ensure that they all maintain a consistent tone and express the image of your brand, as in the example below:

Use promotional space wisely
Every customizable part of the Twitter page design affords you space to both impress your brand on the Twitterverse and promote important contests, deals or sales that you offer. This is an opportunity to apply some basic advertising design techniques, announcing promotions in an eye-catching and interesting way. Of course, consumers don't like to feel like they’re being advertised to all the time, so use this option sparingly (see below) and only for crucial deals that will help drive conversions. For everything else, just write up a tweet about it.

Make your brand easily accesible
Stay social and network with your brand page by providing users with information on how to best contact your company on the ‘Net. Twitter provides you with the opportunity to include a link at the end of your bio, but that should definitely be reserved for your primary website’s address. To promote your other social destinations, like Facebook and Google+, learn from some other major companies and include the URL information for these profiles on your background image. They won’t be clickable, unfortunately, but they will be extremely visible and helpful for users looking to connect with you through another avenue.

Check out this screencast for more examples of Twitter Brand Page designs!

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Facebook

As their Facebook "subscriber" lists have spiraled upward — into the thousands and tens of thousands in recent weeks — many journalists have looked on in awe and wonder.

Executives at the social media behemoth say the "Subscribe" function, introduced in September, has instantly become a hugely popular feature. It allows the public to follow journalists, artists and political figures without taking the more personal, and potentially intrusive, step of "friending."

The manager of the Journalist Program for Facebook said in a posting Wednesday that subscriptions have jumped more than threefold since November for a sample of 25 journalists around the country. Vadim Lavrusik, the program manager, suggested that the exponential growth — CNN weather reporter Bonnie Schneider somewhat suddenly has 72,000 subscribers — is a reflection of the "organic discovery mechanisms" built into the social network.

Journalists have alternately expressed happiness (any audience expansion is a good thing) and skepticism over what's behind the booming Facebook Subscribe numbers.

Linda Thomas, a morning news anchor in Seattle, put out a series of Facebook messages trying to determine why her following on the site had suddenly leaped to nearly 5,000. Media analyst Jim Romenesko responded:  “Subscriber (and LIKE) spam is a huge problem for Facebook. I have 14,000+ Facebook subscribers and guess that not even 25% of them know my work and have any interest in it.”

When I asked Romenesko why he was skeptical that new subscribers were real,  he said it was partly the fact the newcomers to his Facebook page seemed to have no connectedness to his other friends and subscribers. Many came with oddball names, like the one that appeared to be a takeoff on  "Adolph Hitler."

Romenesko conceded that some of the subscribers might be real people, genuinely interested in his news feed, which focuses on the media industry in the U.S. But he added: "I suspect the vast majority are simply spammers."

USA Today's Gregory Korte said he was initially "mystified" by his booming following on Facebook subscribe, which now numbers more than 21,000. "I mean, I'm not kidding myself," emailed Korte, who covers Congress, "I'm not a celebrity journalist, even among the C-SPAN set." But he figured the fact he ended up on a Facebook list of journalists to subscribe to might have goosed his traffic.

I've watched my own Facebook subscriptions jump to more than 17,000 — almost all of them signing on in the last six weeks. That made me a little giddy at my wondrous, ahem, allure. But I also couldn't help wondering (with apologies to Woody Allen) why so many would want to belong to a club that would have me as a member.

I emailed several of my new subscribers — including Zarrouk in Morocco and Giovanni in Naples — but got no response. Finally, I heard back from one, Chris in Montreal. He told me he had found me through Facebook's recommendation on his Subscribe page.

Chris figured I popped up because he had subscribed to other writers in the media and tech fields. The 33-year-old fine arts student credited Facebook's algorithms with helping him compile a news feed that is "synchronous and relevant.”

Facebook's Lavrusik said the function can be a boon to journalists, and said they should not be skeptical at the far-flung provenance of their subscribers. In the report he posted Wednesday, Lavrusik pointed to updates NBC's Ann Curry posted on a recent trip to Iraq. (Nearly 2,300 people "liked" her update describing her late-night arrival in Baghdad.) A New York Times reporter has regularly posted videos of protests in Moscow.

"You can distribute your content but also contact sources using that profile," Lavrusik said. "So it opens the door to really use it not just for distribution but to improve the journalism process."

Now USA Today's Korte is trying to get the most out of his new audience, figuring out when and how to query them for stories he is working on. Having been schooled in competitive newspaper towns, Korte said he sometimes tends to be cautious, lest competitors see what he is working on.

But he also doubted competitors would spend much time burrowing into his Facebook feed and so is "trying to push myself out of my comfort zone and practice what I preach about 'open source' journalism."

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Photo: Facebook founder Mark Zuckerberg. The social media site introduced the "Subscribe" button to allow users to follow journalists, artists and others whom they had not "friended." Credit: Paul Sakuma/Associated Press

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Facebook reportedly suspends share trading ahead of IPO

posted by Technology @ 2:09 PM
Wednesday, January 25, 2012
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Facebook Inc. has reportedly frozen the trading of its shares on secondary markets through Friday, a move that might be made in preparation for the company's expected initial public offering.

Buy and sell orders can be made, but the world's largest social network won't approve or reject any transaction Wednesday, Thursday or Friday, according to a reports from both Bloomberg News and the New York Times, which each cited unnamed sources.

Officials at Facebook were unavailable for comment on the reports Wednesday, but for months speculation has been rampant over just when the Palo Alto company would sell stock on public markets for the first time.

As we've reported before, Facebook's IPO, whenever it comes, could be as worth as much as $10 billion, which would place the social networking giant's market value at more than $100 billion.

The move to temporarily suspend trading might be taking place so Facebook can get a count on just how many shareholders it has among employees, investors and traders who picked up company stock on private secondary markets. Or the freeze may be attributable to Facebook preparing a pre-IPO prospectus of its financial information, Bloomberg said, noting that companies don't want secondary-market investors trading stock with the prospectus out before going public.

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Photo: Facebook CEO Mark Zuckerberg shows off the Timeline view at the company's F8 developer conference in September in San Francisco. Credit: David Paul Morris / Bloomberg

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Social Media Tips from the Republican Party

posted by AllisonH @ 7:30 PM
Tuesday, January 24, 2012

There is finally something that the Democrats and Republicans can agree on – social media is an essential marketing strategy.

Originally, it was President Obama who put social media on the political map during his campaign to the White House in 2008. However, since then, other politicians have taken note of the effectiveness social media marketing can have on campaigns, and therefore have emphasized it in their own campaigns.

A new study from iContact reveals new insights from the social media strategies of the Republican primary presidential candidates. These candidates are using social media to share messages, empower voters and raise money. However, these same strategies can also be applied to to small businesses that should be using social media to engage their followers, promote their brands and increase sales.

Facebook still reigns supreme. Even in politics, Facebook is the king of social networks. Across the board, the largest amount of followers and engagement for the candidates came from the world’s most popular social network. 

Small businesses tip: Facebook is still the most popular social platform, and is the best option for small businesses to reach out to customers and prospects.

 

Quality is more important than Quantity. Although Mitt Romney had the highest number of Facebook fans, his Facebook fan engagement ranked the lowest at 8.97 percent. And to further prove the point that quantity isn’t everything, Rick Santorum had one of the lowest numbers of Facebook followers, but had the highest engagement level at 50.42 percent.

Small business tip: If the social media follower number is high but the engagement is low, it may be time to reevaluate the content and platform being used in order to ensure that your brand’s message and content resonates with your audience.

 

Social media + email = success. The candidates have all incorporated these two powerhouse marketing strategies into their campaigns, and made it easy for fans and followers to subscribe to both channels for constant updates about their campaigns.

Small business tip: Don’t forget about email. Although social media is the popular new kid in the marketing world, email has most likely been your faithful friend for a while now. Social is good for sharing content and having discussions, but email can create long-term customers and conversions.

 

We are a visual world, use pictures (or videos). Much of the content on Romney’s social networks includes photos and videos from events, speeches and commercials. It helps him convey his message in a unique way, and capture his followers’ attention. Also, Ron Paul utilizes his campaign’s YouTube channel to upload videos, and has accumulated more than 7 million clicks.

Small business tip: Attract attention in the newsfeed! Utilize eye-catching content like photos and videos, which can increase engagement and more easily go viral (which means more visibility for your business!)

 

Nothing is more important than quality content. Newt Gingrich has the highest number of Twitter followers, with 1.38 million. Not only does he tweet often, but the content he provides seems to be what his audience wants to read.

Small business tip: Providing your audience with quality content is still the most important aspect of publishing items onto social networks. When possible, keep content relevant, engaging, fun and insightful – because it will leave your audience wanting more.

 

To Google+ or not to Google+? That is the question, but the answer you get will greatly depend on who you are asking. Both Romney and Gingrich have integrated this new social network into their social media strategies. But, a recent iContact survey revealed that 48 percent of small businesses love Google+, while the other 52 percent still weren’t convinced.

Small business tip: Website Magazine says, “To Google+.” Although this social network isn’t quite the Facebook killer that some thought it would be, it is still an important social channel. Furthermore, it may prove beneficial for small businesses to become early adopters of Google+, especially as the site grows and adds more features for businesses.

 

Social is a must-have marketing strategy. Campaign budgets don’t matter when it comes to social media, because all candidates realize that social media is a key investment for their success. Not only is this marketing strategy cost-effective, but it also engages audiences and ensures that the desired content reaches the right people.

Small business tip: There is a small business strategy to fit your business no matter what your budget is. It is important to set goals for your social media strategy, such as strengthening your brand, generating sales or acquiring contacts. Then, it is important to monitor these goals through metrics such as followers, fans, likes, retweets or other engagement scores. This way your business will know exactly what your ROI is.

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What if solar storms knocked out the Internet?

posted by Technology @ 6:37 PM
Tuesday, January 24, 2012




 

The likelihood is remote, but there's a chance that a solar flare like the one that disrupted the Earth's electromagnetic field Tuesday could be responsible for the temporary demise of the Internet — or at least your ability to access it.

Don't believe us? Well, in 1989 electrical ground currents created by another solar storm made their way into the power grid of the Hydro-Quebec Power Authority, causing 6 million people to lose electricity. Elevators stopped working. Office buildings went dark. Engineers in Northern America were worried the blackout could travel down the Eastern Seaboard, although that never came to pass.

The U.S. government has since invested in research that has improved the design of electrical systems to make them less vulnerable to the effects of a solar storm. Still, we thought it was an interesting exercise to imagine what would happen if we were forced to live for a few hours, days or even weeks in a world without Internet.

Here are our top five predictions.

1. Self-promotion would become gauche again. Somewhere along our journey to total digital dependence — maybe around 2007 or 2008 — we accepted, as a society, that when it came to managing our Internet persona, it was clearly self-promote or perish. Did your kid do well on the SATs? Tell your 256 friends on Facebook all about it. Got a new project going at work? Tweet it loud and proud. Got a big story dropping in Vanity Fair? Email everyone in your address list. But in a world without Internet, where you have to look someone in the face while bragging, all this 'look how great I am' stuff might start to feel weird again.

2. Remembering who directed a movie would be a major project. Instant access to information through Wikipedia, IMDB and even Google has made it weirdly easy to answer any pop culture question that occurs to us at absolutely any time. If the 1986 film "Labyrinth" came up at Christmas dinner, you could figure out who directed it with just a few taps on a smartphone. But in a world without Internet, that same question could keep you guessing, or arguing, all night long.

3. Deal hunting would become a sport again. We are drowning in a daily deluge of deals. Gilt Groupe, HauteLook, Groupon, Blackboard Eats — those are just a handful of sites that entice Internet users to save money by spending money on fancy local restaurants, Juicy Couture clothes, pricey sunglasses and spa treatments. But in a world without Internet, knowing which nail salon was giving 50 percent off a mani-pedi would take actual leg work. You'd have to really want it to find it.

4. Collecting would take effort. In today's world, deciding to start a collection of Art Deco jewelry, or mid-century pottery, or tea pots, or door knobs or Persian rugs with animals in the design is as simple as going on EBay and forking over cash. But in a world without Internet these collector gems could be found only by combing through Goodwills and tag sales. Stinky, time consuming and frequently unrewarding work.

5. You'd hear a lot fewer Apple rumors. In an online news cycle that demands constant updating, unsubstantiated rumors that Apple's next iPad might have better resolution than its last iPad is considered a major news story. In a world in which we had to typeset our stories by hand, pay for the paper they were printed on and the ink that they were printed with, well…you'd probably hear only about one Apple rumor a week.

ALSO:

Solar storms may cause dropped calls on cellphones

Apple reports record sales of iPhones, iPads and Macs

Google plans to merge more user data across its products

– Deborah Netburn


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Facebook’s Timeline will become mandatory soon

posted by Technology @ 4:47 PM
Tuesday, January 24, 2012

Facebook Timeline

Love it or hate it, Facebook's Timeline will be mandatory on your profile soon.

The social network said in a blog post Tuesday that it would roll out the feature — currently available on an opt-in basis — to all users "over the next few weeks."

You'll have seven days to preview your Timeline before it goes live, which "gives you a chance to add or hide whatever you want before anyone else sees it," the company said. When it's your turn to get Timeline, you'll see an announcement at the top of your home page.

Introduced late last year, Timeline has been touted by Facebook as an "entirely new kind of profile" that is more visual and comprehensive.

"Timeline gives you an easy way to rediscover the things you shared, and collect your most important moments," the company said in a December blog post. "It also lets you share new experiences, like the music you listen to or the miles you run."

Among the most noticeable differences: Past activity is easily accessible via an archive panel on the right side of your screen, and in addition to your smaller profile photo you can choose another image that will be prominently featured across the top of your page.

So far, reviews for Timeline have been mixed, with critics saying they didn't like having all their previous activity dredged back up (you can remove it) or the scattered layout.

RELATED:

How to get the new Facebook Timeline now

Ready or not, it's time for Facebook's Timeline

New Zealand is first country to get Facebook's Timeline feature

– Andrea Chang

Image: Facebook's Timeline. Credit: Facebook

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Google plans to merge more user data across its products

posted by Technology @ 3:05 PM
Tuesday, January 24, 2012
Ly24k8pd

Google is alerting hundreds of millions of users of its products that it's changing the way it treats users' data, combining even more information it knows about them from all of its products, from Gmail to YouTube.

The Internet search giant is putting a notice on its home page and sending emails to users starting Tuesday. Google says the changes will give users a better, more consistent experience on Google products and will help advertisers better reach users who are interested in their products and services.

The changes to Google's privacy policy and terms of service take effect March 1. They remove legal hurdles Google had faced in combining information from certain properties such as YouTube or search history.

Google said the new privacy policy responds to demands from regulators around the globe that users have a simpler, more concise way to understand what Google does with their information. Right now users have to navigate a complex web of privacy policies and terms of service for different Google products.

Google says it's been combining information it gleans about users logged into Google for years to tailor search results and ads to their interests. Now it will be able to do that even more broadly. For example, if you search for skateboard tricks on Google and then hop over to YouTube, the video sharing site will recommend offerings from skateboard pro Tony Hawk.

Google says users can still control their information through the privacy dashboard and the Ads Preferences Manager.

Google says it's helping users. But it’s also clearly helping itself, said Danny Sullivan, editor of SearchEngineLand.com.

"This may cause more critics to complain that there is no escaping the clutches of Google," Sullivan said.

And it could throw more fuel on the already heated controversy over Google's recently launched Google Search plus Your World feature which combined information from Google+ into search results.

Under the leadership of Chief Executive Larry Page, Google has moved more aggressively to use its position as the dominant Internet company to promote its Google+ social network.

It's looking to slow the momentum of Facebook and to use personal data from Google+ and other Google products to improve search, maps and ads.

It’s a battle of the Web superpowers. Facebook, which is on the verge of an initial public offering that could raise $10 billion and value the Menlo Park, Calif., company at $100 billion, aims to own everyone’s online identity and already has a rich hoard of information about its users and deep insights into their connections and interests.

To counter Facebook's growing influence, Google is pouring massive resources into reengineering its approach to the Web and make it more social.

Like other major Internet players, it’s walking a fine line between respecting the privacy of users and mining as much information about them as possible.

Google has stumbled when it comes to privacy. Last year it reached a settlement with the U.S. Federal Trade Commission that subjects the company to 20 years of privacy audits. It also has drawn heavy regulatory scrutiny in Europe.

Google recently launched a privacy campaign to educate consumers about how it uses their information and how to protect themselves on the Web.

Privacy advocate Ryan Calo, who was given a sneak peek at Google's new privacy policy, says it's unlikely users will read it. Privacy policies are required by law, but few people pay attention to them, even when they are like Google's latest one: short, concise and written in plain English, he said.

"Sounds like Google's overall practices won't be that different; it's more that Google is owning up to how it thinks and what it does," said Calo, who’s with Stanford Law School's Center for Internet & Society, which gets some funding from Google.

But he’s less sure if Google isn’t risking turning off some users with what he calls the "creepiness" factor.

For example, Google says someday it may be able to alert you based on your location, your calendar and local traffic conditions when you are going to be late for a meeting. According to Google: "Google users still have to do too much heavy lifting, and we want to do a better job of helping them."

Do users want Google to do that? It depends, Calo said.

"It's different if I am going to a business meeting or to a strip club,” he said.

RELATED:

Google aims ad campaign at privacy concerns

Privacy watchdog urges investigation of Google search

New Google feature adds a personal touch to search results

– Jessica Guynn

Photo: A sign for Google is displayed behind the Google android robot, at the National Retail Federation, in New York on Jan. 17, 2012. Credit: Mark Lennihan/AP Photo

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Tweets deny that Anonymous will try to hack into Facebook

posted by Technology @ 2:45 PM
Tuesday, January 24, 2012

Anonymous has lobbed many online attacks against high-profile websites, but so far the hacktivist group has never hacked into the world's largest social network, Facebook.

And, if you believe most Anonymous connected Twitter accounts, that won't be changing anytime soon — despite ongoing rumors and a YouTube video stating an Anonymous-backed Facebook strike is planned for Saturday.

The question of whether Anonymous will attack Facebook got started with that YouTube video, published Monday. The video, which can be seen above, states that the group is targeting the social network as a part of an online war in reaction to two controversial online anti-piracy bills known as SOPA and PIPA that were abandoned by several Washington politicians last week.

"Hello. People of the world. We are Anonymous," a computer generated voice-over says in the video. "The time has come. An online war has begun between Anonymous, the people, and the government of the United States. While SOPA and PIPA may be postponed from Congress, this does not guarantee that our internet rights will be upheld."

Later, the video states that "while it is true that Facebook has at least 60,000 servers, it is still possible to bring it down. Anonymous needs the help of the people, the people who want to take a stand against the government. The people who want to make a difference. This is what we must do."

@AnonOps tweet

On Monday, just a few hours after the video was published on YouTube, the @AnonOps Twitter account — which many believe to be an authentic Anonymous account — said there were no plans to hit Facebook.

"Again we must say that we will not attack #Facebook! Again the mass media lie," one tweet said.

Another tweet repeated the denial of the YouTube video, stating "AGAIN: 'Anonymous Threatens Facebook Shutdown Jan' IS A FAKE. RT PLEASE."

But while the attack may not be a legitimate Anonymous operation, and while it may never even take place, the group's lack of hacks against Facebook isn't for a lack of threats.

Rogue members of the collective, which has no publicly clear leadership structure, and possibly even impostors have threatened attacks against Facebook multiple times in the past. Notably, one such threat last August planned for Guy Fawkes Day on Nov. 5 never panned out.

RELATED:

SOPA blackouts inspired protest around the world

Wikipedia: SOPA protest led 8 million to look up reps in Congress

Justice Department shuts down MegaUpload, Anonymous responds with Web attacks

– Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Image: A screenshot of a tweet from the @AnonOps account that denies the hacker group Anonymous will attack Facebook. Credit: Twitter

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SoundCloud hits 10 million users, launches Story Wheel web app

posted by Technology @ 9:46 PM
Monday, January 23, 2012
Story Wheel

SoundCloud announced Monday that it has reached a milestone: more than 10 million users and 5 million downloads of the SoundCloud mobile app.

But what's probably more interesting to SoundCloud users is a new Instagram-compatible Web app called Story Wheel that the Berlin company launched Monday.

"It's a really big thing for us to have the community get to that point," Alex Ljung, SoundCloud's co-founder and chief executive, said in an interview. "It's just been a great last year for us. Everything has sort of ramped up faster and faster and recently we're signing up about a million users a month."

The audio-hosting and -streaming service, which we've said aspires to be the YouTube of audio, has grown largely by word of mouth, Ljung said.

"The SoundCloud community is really pushing it forward," he said. "We see now super clearly that sound is mobile with the number of sign-ups and usage growth on the mobile app side. We've also seen over the last year just how wide sound can be beyond music."

One example of that diversity is that there are more than 3.3 million tags that SoundCloud users identify their recordings with, Ljung said.

Another example of SoundCloud's "sound is more than music" ethos is the Story Wheel app, which is essentially an online version of a slide show with a projector sound effects, to re-create the feeling of sharing photos the old-school way with friends and family.

The app enables users to import in photos from the popular iPhone photo-sharing app Instagram and add recorded narration — hosted by SoundCloud — to go with the pictures.

On Monday, Ljung and SoundCloud co-founder and Chief Technology Officer Eric Wahlforss posted a Story Wheel of their own that offered up a bit of company history: Their first SoundCloud "office" was a Berlin coffee shop.

The app started last November in Boston as a project at Music Hack Day, which SoundCloud helps organize, then continued in the company's Berlin and San Francisco offices. The inspiration for Story Wheel came when SoundCloud engineers found themselves telling each other the stories behind the photos they posted to Instagram.

"We chose Instagram is because it's the service we use the most for our own photos," Ljung said. "We built Story Wheel because it's something we wanted to see and we thought it was something our users would like to see and use too. And we built the whole thing on the same API that we offer to our developers, who have made more than 10,000 apps on our platform."

About a year ago SoundCloud had about 2 million users, Ljung said, adding that he thinks third-party developers and the popularity of the company's mobile apps deserve as much credit for the growth to 10 million users as the word of mouth spread by users.

So where does SoundCloud go from here? Ljung said the 80-employee company is focused on continuing its growth and creating more things like Story Wheel that show users what they can do with the audio files they record and share on SoundCloud's website.

Aiding that effort is a recent round of venture funding and the addition of Mary Meeker, a renowned tech analyst and partner at the investment firm Kleiner Perkins Caufield & Byers, to SoundCloud's board as an observer.

Ljung, however, wasn't too interested in talking about Meeker or just how much money SoundCloud has raised.

"I think for us it's not such a big deal," he said. "It's just kind of like a background thing that helps the company grow. It's great to have good partners and have great apps built on our platform. But for us, the 10-million-user figure is really more interesting. Everything we do, we think about how it will affect our users because without the users, none of the other stuff is there."

ALSO:

SoundCloud reportedly raises $50 million

SoundCloud wants to be the YouTube of audio

Instagram hits milestone: 150 million photos uploaded

– Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Image: A screen shot of SoundCloud's Story Wheel Web app. Credit: SoundCloud

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‘Don’t Be Evil’ tool alters new Google search results

posted by Technology @ 4:44 PM
Monday, January 23, 2012
FocusOnTheUser.org

When Google changed the rankings of its search results this month, items from its Google+ social network — such as photos, videos, comments and links — got a boost at the expense of other social media sites such as Twitter and Facebook.

Twitter wasn't happy about the changes, which Google called Search Plus Your World, and made its dissatisfaction known. Privacy groups called on the Federal Trade Commission to investigate the changes.

But merely complaining about the new search results wasn't enough for a few engineers from Facebook, Twitter and Myspace. On Monday, the backlash against Search Plus Your World hit another level with the release of their Don't Be Evil bookmarklet, available on the new website Focus on the User.

The bookmarklet, which is a browser plug-in of code that alters Google search results to make them more like they were before Search Plus Your World, was built over the weekend by a small team that included Facebook's director of product, Blake Ross, and Facebook software engineers Tom Occhino and Marshall Roch.

The bookmarklet's Don't Be Evil name is a nod to Google's company mantra.

A statement posted on Focus on the User says:

When you search for "cooking" today, Google decides that renowned chef Jamie Oliver is a relevant social result. That makes sense," reads a statement on Focus on the User. "But rather than linking to Jamie's Twitter profile, which is updated daily, Google links to his Google+ profile, which was last updated nearly two months ago. Is Google's relevance algorithm simply misguided?

No. If you search Google for Jamie Oliver directly, his Twitter profile is the first social result that appears. His abandoned Google+ profile doesn't even appear on the first page of results. When Google's engineers are allowed to focus purely on relevancy, they get it right.

So that's what our "bookmarklet" does. It looks at the three places where Google only shows Google+ results and then automatically googles Google to see if Google finds a result more relevant than Google+.

Google officials were unavailable for comment on the bookmarklet Monday afternoon.

Facebook's Ross, who is also one of the three co-founders of Mozilla's Firefox Web browser and was spreading the word about the bookmarklet on his Twitter and Facebook accounts, has had a run-in with Google+ before: In August, Ross' Google+ profile page was temporarily suspended. Google never commented on why that happened, but Ross has said it was because Google didn't think the page really belonged to him.

Along with the launch of the bookmarklet and the Focus on the User site, a video (which can be seen below) explaining how the bookmarklet works, narrated by Ross, was posted to YouTube.

The bookmarklet isn't an official product of Facebook, Twitter or Myspace, but nobody seems to be shying away from the connection to those companies.

Where will this beef go from here? That's up to the involved engineers and anyone else around the Web who wants to dig in and write some code.

"This proof of concept was built by some engineers at Facebook, Twitter and MySpace, in consultation with several other social networking companies," Focus on the User says. "We are open-sourcing the code so that anyone may use it or make it even better."

RELATED:

Twitter blasts prominence of Google+ content in search results 

Google likely to face FTC complaint over 'Search Plus Your World'

Facebook Product Director Blake Ross temporarily kicked off Google+

– Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Image: A screen shot of FocusOnTheUser.org.

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President Obama is back on social media like it's 2008 — when the Technology blog described him as "the first social media president."

The president has a presence on Twitter, Facebook, Tumblr, Instagram and Google+ — both for his reelection bid and for official White House communications. You can even download a ringtone for your smartphone of Obama singing Al Green's "Let's Stay Together" from a recent New York campaign fundraiser.

The White House on Google+

Next up is the first Presidential Google+ Hangout.

Obama will take part in a hangout video chat with up to nine other Google+ users on Jan. 30.

The hangout will cap a week of White House officials' fielding questions across Facebook, Twitter and Google+ about the president's annual State of the Union speech, to be delivered Tuesday.

And while the focus of the conversation is likely to be on the State of the Union, anyone can submit a question on just about any topic to Obama this week on Google+ and YouTube, the White House and YouTube said in separate blog posts.

YouTube posted even published a video promoting the event Monday showing scenes of tea party, Occupy Wall Street and Arab Spring protests, coverage of the death of Osama Bin Laden and the end of the Iraq War, as well as a brief voiceover from a gay Air Force lieutenant.

"If you could hang out with President Obama, what would you ask him? Would your question be about jobs or unemployment? The threat of nuclear weapons? Immigration reform? Whatever your question is, submit it on YouTube for the opportunity to ask the president directly in a special interview over a Google+ Hangout from the White House," YouTube said.

Of course, Obama won't answer all the questions submitted through the White House YouTube channel, but he will answer "several of the most popular questions" the White House said, and a small number of those who submit questions will be invited to join the president in the video chat.

RELATED:

Obama 2012 campaign heads to Tumblr

White House joins Google+ ahead of State of the Union speech

Obama 2012 campaign joins Instagram on eve of Iowa caucuses

– Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Image: Screen shot of the White House on Google+. Credit: Google

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White House joins Google+ ahead of State of the Union speech

posted by Technology @ 5:34 PM
Sunday, January 22, 2012
The White House on Google+

The White House is now on Google+ and no, it's not technically a move to help President Obama get reelected — there is a separate Obama 2012 page for that.

So why is the Obama administration now on Google's social network? The State of the Union speech on Tuesday is at least one reason to join Google+.

The annual speech will be broadcast across major TV networks and an enhanced version will be streamed online to the White House's mobile apps and at whitehouse.gov/sotu, with "charts, stats and data that helped inform President Obama's policy decisions as he delivers his speech to the nation," the White House said.

After the speech, which starts at 6 p.m. Pacific time, White House officials will field questions throughout the week regarding the speech, the president's policies, and the direction in which the country and economy is headed. Those questions will be taken from Twitter, Facebook and (as of this week) Google+.

Down the road, the White House may use Google+ Hangouts, the social network's group video-chatting feature, to reach constituents.

"The President and First Lady often call the White House 'The People’s House.' Well, this is another way we're opening our doors (virtually) to citizens around the country," said Kori Schulman, the deputy director of outreach at the White House Office of Digital Strategy, in a blog post. "On our Google+ page, we'll host regular 'White House Hangouts' with administration officials on a range of issues and topics.

"Some Google+ users will be invited to join the Hangout with the White House and have a conversation with policy experts. But the best part is that even if you're not 'in' the Hangout, you can watch the whole thing live on WhiteHouse.gov, on our Google+ page or on the White House YouTube channel."

The White House currently has no Google+ Hangouts planned.

Although the White House's Google+ page isn't an official campaign tool, there is no doubt that the Obama administration and his reelection campaign staff are looking to use every tool possible to reach voters this year.

After all, the president's use of social media in his winning of the 2008 election is often cited as one of the reasons he was able to build up support among voters. The Technology blog even described Obama as "the first social media president."

One other reason the White House might want to be on Google+ — Republican rivals looking to knock Obama out of office are there too.

RELATED:

President Obama's 2012 campaign joins Google+

Facebook to launch its own political action committee

Obama 2012 campaign joins Instagram on eve of Iowa caucuses

– Nathan Olivarez-Giles

Nathan Olivarez-Giles on Google+

Twitter.com/nateog

Image: A screen shot of the White House page on Google+. Credit: Google

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How Your Business Can Get an A+ on Google+

posted by Michael Garrity @ 2:30 PM
Friday, January 20, 2012

Google's social network hasn’t provided Facebook with the competition that
many thought it would when Google+ was first announced, but its importance as a social media
avenue towards Web success cannot be denied.
Fortunately, some best practices have begun to emerge in recent months.

Below are some of the strategies that may give your Web enterprise an advantage over the competition when utilizing Google+, which should be a priority for any online company that is not yet doing so.

Circles
Perhaps the biggest difference between Google+ and competing social networks is the Circles feature, and the most successful brands have been
able to optimize the management of their Circles. The purpose of Circles is to organize contacts
into helpful groups based on different characteristics, and by segmenting a company's contacts into Circles, that business is able to manage who sees what messages. This provides one way to establish trust and loyalty with
users, and you will most likely find
them more involved with your content and engaging with your company's G+ page more often as a result.

Segmentation can be
done by location, interest, relation to your business or any number of other criteria. The important thing is to make sure that you manage your circles in such a way
that content will be relevant to one or more
of these groups.

Connections
Social media is an important part of every business' Web presence in 2012, but the ultimate goal is to get users back onto your company's website. This is especially important if you’re
connecting with users on Google+ because the site doesn’t yet allow
vanity URLs, making certain sites difficult to find through this channel if
the user is not yet familiar with a company.

Google+ does provide a simple set of codes and
buttons so that users can link to your site through G+, and you can easily access this
information by going to the “Get Started” option beneath your company's name and/or avatar on
the Google+ home page.

Links
One underrated feature of Google+ is the
ability to add links to your “About” page and that they are highly customizable. Business owners can add links by clicking the “Edit Profile” option and going to the "About" tab.

When
you add a link to the “Recommended Links” option, you will be able to also include a title that tells the user
where they will be directed. You can use this space to send users to your other
social media profiles, your primary website or other relevant sites that they
may find useful, and you can tag these links however you’d like.

Scrapbooks
The only design elements that companies control over their
brand pages on Google+ are profile pictures and the five Scrapbook Photos at the top of the page. This allows brands to express their creativity, share a little about the company and, most importantly, build an online identity.

Some good examples of companies that take full advantage of
this feature are Starbucks, BMW, Pepsi and Google’s own Android.

Engagement
The
most important thing a business can do with any social media campaign is to provide
meaningful information to users by inviting interaction. This means posting engaging content
that will both interest and inform users while creating a sense of trust and familiarity
with the brand or company. Website owners should also be interacting with users and
responding to their comments, good and bad.

Another way to invite engagement is by establishing a voice as an expert in a particular industry. Share your own content and other valuable information via links, photos and videos on Google+. With Circles, website owners can create a “Suggested”
group of important people and companies around their industries to share with
users. Whether these methods garner attention from colleagues or customers, they will likely provide business owners with insightful feedback and
information.

 

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Never thought I'd hear Facebook's chief operating officer say: "I'm, like, Sheryl Sandberg." 

But that's what you get (and then some) from this entertaining interview with Jesse Draper, host of the Web's "The Valley Girl Show" (profiled last year by the San Francisco Chronicle) who rocks a pretty-in-pink wardrobe and lots of girly asides while interviewing Silicon Valley legends.

This week Draper is totally focusing on "Rockin' Women." So she paid a visit to Sandberg at Facebook's splashy new Menlo Park campus. Check out Sandberg's thoughts on the "stalled revolution" of women at the top of corporate America (Sandberg sits on the boards of Disney and Starbucks and pushing women to "sit at the table" is a cause she frequently champions) and her lesser-known erstwhile career as an aerobics instructor (leg warmers and all). 

Like, seriously.

RELATED:

Facebook nabs exec at Google

War heats up for top Silicon Valley talent

Facebook encourages users to share more by adding new apps

– Jessica Guynn