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There is a bundle of new announcements coming from user management platform Janrain today, including new platform capabilities that will enable businesses to better acquire, engage and monetize online visitors, as well as new social extensions that will make it easier for merchants to incorporate social features into their e-commerce sites.
With the new updates, businesses will be able to gain better insights into social profile data and improve targeting, which will help them grow their audience. In addition to those updates, Janrain is also launching integrations and partnerships with Demandware, Magento, Certona and 500friends, as well as support for various other e-commerce solution providers.
“We want to provide the best solutions to help brands leverage the robust set of data available on their users that in turn enables them to provide a better online experience to those customers,” says Larry Drebes, CEO, Janrain. “Leading e-commerce platforms and major retailers across a variety of industries are recognizing the benefit that providing personalized experiences has on bolstering user engagement and purchases.”
The social commerce extensions include social login, social sharing and social profile data collection and storage, while the new platform capabilities include targeted sharing for refer-a-friend campaigns, deeper analytics, improved targeting capabilities, government support and expanded identity provider support. Additionally, the Janrain and 500friends partnership will enable 500friends' social loyalty clients to leverage social login and social profile data collection and storage capabilities, which will help retailers create and maintain relationships with customers.
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By now, most business owners realize the important role that social media plays within their business plan. But new research suggests that business owners should enable social to play an even bigger role, by becoming the login option for customers on a website.
Ninety percent of consumers will leave a website if they forget their user name and password according to Janrain’s Social Identity study, which was conducted by Blue Research. Additionally, 86 percent of people are bothered by the need to create new accounts when registering on a website, with 54 percent deciding to either leave the site or not return.
The problem with the traditional registration process is that it requires visitors to create new usernames and passwords, and consumers are getting frustrated with remembering many different identities.
The study reveals that 77 percent of respondents claim social login is a good solution that should be offered. Furthermore, social login can help a business through word of mouth marketing. Other findings reveal that 78 percent of social login fans have posted a message to their social networks about a product or service that they liked and thought others should know about or purchase, and 83 percent of consumers say that they are influenced to consider buying new products or services based on positive comments or messages from people in their social network.
“The findings of the survey show that social login continues to dramatically increase in favor among consumers as they realize the benefits of using an existing identity in order to bypass the traditional online registration process,” says Paul Abel, Ph.D., Managing Partner, Blue Research. ”Failing to offer social login is a missed opportunity for businesses to improve ROI of online properties, as fans of the service are more likely to register on the site, influence their friends through social networks and more likely to return to a site that offers them a personalized experience.”
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9 million member strong online video community Stickam has launched a new social login system to allow users to join chats with login credential from Facebook, Twitter, Google+, MySpace and LinkedIn. Social login is an increasingly popular trend among community/social sites and is something that all publishers should be actively looking into deploying on their own Web properties.
Broadcasters using the service will have access to a "master" chat room rather than having to manage multiple windows to maintain discussions. Live show hosts can also restrict chats to just their fans, friends, followers or contacts. This "conditional" access, while potentially aggravating to some users, is a viable way to increase engagement and greater social participation.
"Our broadcasters wanted a streamlined way to chat with their friends and fans from an array of social networks, so we have empowered them to choose exactly which networks they want to engage at any given time," said Hideki Kishioka, co-founder of Stickam. "Essentially, the Stickam social login feature makes it possible for hosts to control access to their live stream and chat, whether for added privacy or to promote social engagement."
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