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Hopefully, your customers have an unlimited data plan, because SMS marketing is gaining momentum.

According to a recent study from multichannel marketing platform Trumpia, advertisers, marketing/PR professionals and agencies are increasingly using SMS marketing and multichannel marketing platforms to promote their products, services and events.

Although SMS and multichannel platforms have grown fastest in the advertising, marketing and PR industries, other businesses such as retail, restaurant, medical, fitness and hospitality are increasingly using the technologies. In short, businesses are making digital media campaigns a top priority through marketing with SMS text, email, IM, voice broadcast and social messaging.

“SMS and other new media channels are transforming the advertising, marketing and PR industries and becoming requirements for smart marketers who are interested in staying competitive,” says Ken Rhie, CEO and co-founder of Trumpia. “It’s not surprising that more and more businesses are increasingly realizing the impact of these technologies when it comes to achieving greater engagement and higher response rates – all at a very attractive price.”

A separate study reveals that experts across every industry are realizing greater response rates from SMS marketing as part of a multichannel communication effort, because multichannel marketing helps businesses reach customers via the channels they prefer.