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Blame it on Rio – Your New SEO Success, That is
posted by Linc Wonham @ 6:00 PM
Thursday, April 26, 2012
Search marketing agency Covario has released a new business unit aimed at growing the market for its present SEO and social media software tools.
Rio SEO will focus on serving the automation needs of in-house SEO managers extending from large to mid-size companies, as well as search marketing practitioners at digital agencies that provide SEO and social media services to their clients.
A suite of organic search marketing and social media software tools for content marketing, auditing, reporting and competitive analysis highlight the launch. Rio SEO will provide technology applications designed to help marketers and retailers that generate huge amounts of content optimize their Web pages with minimal IT support, as well as build corresponding mobile sites optimized for devices like smartphones and tablets.
At launch, Rio SEO is also offering the first of several application-specific SEO and social media modules to come.
The initial tool is called Rio SEO Change Tracker, an application module that will help SEO managers and digital agencies discover, diagnose and address website changes – often emanating inadvertently from other areas of an organization, such as IT, marketing, e-commerce and website design – which can cause numerous SEO performance problems if not caught quickly and fixed right away.
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Google Search: More Quality Changes & Codenames!
posted by Peter A. Prestipino @ 12:05 PM
Saturday, January 7, 2012
December's list of Google search quality highlights is out and there are quite a few that you may want and pay close attention to you. Google has even added some codenames to the individual changes – which certainly makes it easier to track (and recognize).
Website Magazine's February 2012 issue recently covered several of the changes in an article titled Inside the Black Box. One of the most important improvements made last month (which Google reiterated this announcement) are about related queries. Sometimes Google fetches results for queries that are related but have fewer words. Google has changed its algorithms (codename "Lyndsy") to make results more conservative and less likely to introduce results without query words.
The recently published list is lengthy (30 total items) but really only a handful are going to make any significant impact to search optimization professionals as many are related to auto-suggest, etc. Some of the most noteworthy improvements and modifications include:
- Codename "Simple": An improvement that analyzes various landing page signals within image search. Google also made improvements to image size signal (codename "matter") which will result in users seeing images with larger full-size versions.
- Codename "Concepts": More relevant sitelinks may mean Google will show sitelinks specific to a metropolitan region (which can be controlled with location settings within Webmaster Tools).
- Codename "Greencr": Country-restricted search has arrived. Now, on domains other than .com, users have the option to see results from one particular country.
- Codename "Foby": More accurate byline dates were announced, which improves how Google handles what data to associate with a document. The result shoul dbe more accurate dates annotating search results.
A whole host of other changes were also announced including live results for NFL and college football, better lyric results, improved Hebrew synonyms and more. Perhaps most noteworthy of all the announcements is that the much discussed encrypted search feature is expanding into the UK, Germany and France.
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