
Online retailers know how important product reviews are to digital shoppers, which is why Listrak has brought ratings and reviews to email.
The company’s new Ratings and Reviews solution automatically incorporates a merchant’s best reviews into email messages. The solution integrates with Bazaarvoice, recently acquired PowerReviews and Magento’s ratings and reviews module to help improve the performance of email campaigns. This is because user-generated content, like ratings and reviews, can influence a customer’s purchasing decisions, which can lead to increased engagement and conversion rates.
The Ratings and Reviews solution delivers user-generated content into highly targeted emails, incorporates the retailer’s unique branding and messaging as well as delivers messages at the right time in the sales cycle. Moreover, Listrak’s solution filters the ratings and reviews, so only the most impactful are used. By incorporating reviews into campaigns, merchants have the ability to influence purchasing decisions and shorten the sales cycle because consumers won’t need to search for product reviews online.
“In addition to influencing immediate purchase decisions, ratings and reviews result in consumers being more engaged with the brand, prolonging the customer lifecycle and increasing customer lifetime value, which is what all of Listrak’s email marketing solutions promise to deliver,” said Listrak CEO Ross Kramer.
Identifying – let alone actually combating – fake online reviews has been a constant source of angst for many business owners and marketers with an online presence. Now, I hate to break it to you guys, but it’s only going to get worse before it gets better. That is, at least, according to some new research unveiled by Gartner.
In the last few weeks, the publishing industry was rocked with news about authors creating fake accounts on Amazon and other sites to pad their product pages with phony positive reviews. The shock and awe, while upsetting to many in the field, was met with a blasé rolling of the eyes by restaurateurs, however, who have long had to deal with embellished (if not completely fake) online reviews, both good and bad, on sites like Yelp. Just ask the owner of a pizza restaurant who was photographed bear hugging President Obama, only to have his Yelp profile take the brunt of users upset by his encounter, who took to the page to post fake negative reviews to ruin his reputation on the site.
Unfortunately for pretty much all of us, this practice doesn’t seem to be going away. In fact, it will likely become more popular. Gartner predicts that by 2014, somewhere between 10 and 15 percent of all online reviews will be paid for by companies seeking to build bigger follower bases, generate video views, get Facebook Likes and, of course, display more positive online reviews. And they’re willing to solicit these things by offering coupons or special promotions or, in some cases, just straight cash.
With so many avenues on the ‘Net that businesses can use to deceptively control consumers’ perception of their brands, it begs the question, “Who can we trust online these days?”
Sometimes it’s hard to keep track of all the people saying nice things about you and wanting to sing your praises. Trust me; I deal with this problem every day. (Well, okay, not really.)
When it comes to online testimonials, it can be incredibly beneficial to your brand to manage all of those raving reviews, and this is why we have testimonial management services like the upstart ServiceKick.
ServiceKick, a NewService company, provides a simple avenue for businesses to collect customer testimonials and then share them with the world.
Users are able to import their social media or email contacts into the ServiceKick management platform, and then select those that they would like to request a testimonial from. Once the requests are sent, customers will (hopefully) return their endorsements, and then the user can approve or deny them as they see fit, just in case some aren’t the most flattering.
After settling on the best testimonials, ServiceKick users are able to share them via email, on social networks (including Facebook), or on their own websites.
NewService felt that many of the testimonial management solutions on the market today were overly complicated, and set out to build one that would be easy for anyone to get started with right away. ServiceKick was built to include only the most essential testimonial management features, and it comes with a step-by-step layout that walks users through the process of importing contacts, requesting testimonials, approving or denying reviews, and then sharing them. It also matches up every client with a personal service representative that will field any and all issues that may arise for that customer.
ServiceKick also offers widgets that let clients show off or request testimonials. The company will generate the code for users to include on their Web pages, and customers can then customize the way the widgets look and function.
Users can try a free full version of ServiceKick for 14 days, and after that, subscriptions are only five dollars a month.
There was a time when JavaScript’s reputation has been stained because of the “copy-paste” stereotype that was insanely popular in the late 90’s and early 2000’s. Unusual and a little bit “messy” syntax has come a long way of adoption by the programming communities. Years have passed and JavaScript language has evolved to become a powerful technology that supplies the web with tons of innovations. CoffeeScript is the offspring of JavaScript that proves the proverb – “like father like son”, in its good meaning.
Coffee Script is a little language that compiles into JavaScript. According to its developers, it adds “sugar” to Java syntax which makes it more comprehensive. You write less code faster and achieve more functionality and readable code too – it is a win-win situation, don’t you think so? Basically, CoffeeScript is a smaller and improved version of JavaScript that delivers all the best from it and requiring less efforts.
![coffee-script Introduction to CoffeeScript [+Useful Tutorials]](http://blog.tmimgcdn.com/wp-content/uploads/2012/01/coffee-script.jpg?9d7bd4)
Before you start creating Java code with the help of Coffee Script you should install it to your computer (please be sure that you have installed Node.js and the Node Package Manager to your computer as well) and check some useful resources where you’ll find information about how to use the editor, create code and run it.
The great thing about Coffee Script lies in their main rule which is “It’s just a JavaScript”. The main trick that lies behind this phrase is that you can compile a JavaScript code that would be effective as well as handwritten. Also it would perfectly work with JavaScript libraries and code (including jQuery). So if you are a web developer who deals with JavaScript code everyday (we all know how popular this technology is on the web these days), then we highly recommend you to try out CoffeeScript. By the way, below you’ll find a little collection of CoffeeScript tutorials and snippets of various complexity.
Writing Better JavaScript with CoffeeScript: The Basics
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CoffeeScript Basics – A Teach Me To Code Tutorial
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How CoffeeScript makes jQuery more fun than ever
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Creating an iOS-like Home Screen with CoffeeScript
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10 CoffeeScript One Liners to Impress Your Friends
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Coffeescript snippet for accessing Google’s URL-shortening service
As you may have noticed recently our product line was enriched with WordPress 3.x themes. Despite the fact that it may seem just another piece of boring corporate news we must state the significant importance of this milestone – both for our company and our dear clients. It is not a secret that WordPress themes are an insanely popular product. So, it is not that simple to satisfy the growing needs of our customers with every new update of the WordPress CMS. But we are always open to hear the voice of our people and improve our products and services according to your needs.
WordPress CMS is famous for unique combination of reliable and highly functional back-end software which is spiced up with the ability to add extra features by installing widgets, plugins and other “delicious” stuff. And that’s the reason WordPress CMS is considered to be the most user-friendly software – even the newbies can master WordPress within the short period of time. Now that all ceremonies are over we can go straight to our topic. Below you’ll find the detailed information concerning the functional improvement of our WordPress 3.x themes.

Creating various types of posts is one of the greatest features that opens many great opportunities for WordPress users. Currently you can use the custom post types in our WordPress 3.x themes too. Here is the list of all possible post type options:
This exact option offers you adding page templates that have various design characteristics. These pages have different number of columns, layout, sidebar absence etc. Here is a short info concerning each of our page templates.
The WordPress widgets presence is another functional goodie that is quite popular among WordPress fans. That’s why we’ve decided to include some popular widgets to our themes, such as Recent Comments, Popular Posts, Social Networks and others.

WordPress Shortcodes were introduced in WordPress 2.5. Basically a shortcode is a simple set of functions for creating macro codes that you can use in post content. For example, you can add a photo gallery into the page by adding one of the codes to the blog posts. Our themes support over 50 various short codes including tag clouds, audio/video embedding, popular posts, last comments and so on.
From now on all our WordPress 3.x themes are equipped with a set of superb plugins powered by jQuery. You can enable any of this plugins in the proper section of the dashboard. The following plugins will help you display image content in a more spectacular and efficient manner. Here is a short description for each plugin that you may find at our new WordPress themes.
We are glad to inform you that there are more surprises waiting for you inside of each WordPress 3.x theme. Our themes are armed not only with jQuery plugins but also with some native WordPress plugins that might be extremely useful for any web project.
I’m sure that you’ve heard about Google Web Fonts library. So, this plugin allows you to embed all fonts from this library into your website seamlessly.
From now on all our WordPress 3.x themes will have navigation enhanced with multilevel dropdown menu which is widely used in web design these days. This feature will make your website more user-friendly and navigation-wise.
All our themes are compatible with major web browsers (including IE7) which means that your website will be properly displayed for all your visitors.
As always, all our design products are supplied with PSD files. You can easily improve them by making any changes you want.
Each and every WordPress 3.x theme will be shipped to you with a comprehensive manual where you can find all information about the installation process, theme’s functional features and other stuff that would help you to set up all the things without any problems.
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Now we want to invite you to check out the collection of fresh designs of our new WordPress 3.x themes. Below each theme you’ll find a short list of functional features available for that particular theme. If you still have questions concerning our new product – we would love to receive your feedback in the comments section.
We are here to proudly announce that a bunch of brand new Responsive Templates are now available at TemplateMonster. These gorgeous, modern templates are based on flexible designs that adjust to different types of screen resolutions. This means that every single responsive template available on TemplateMonster will be adaptable to any device people use to enter the website that is based on this template. Technically we achieve this with the help of CSS3 media queries, so it’s all good for most of the browsers and devices you may use to access the website. You may even see how template layout switches by playing with the browser window width – adjust it while viewing any demo to see how the layout changes. However, to our readers who love old junk browsers – or should we politely call these browsers ‘vintage’ – we must say that the the dynamic screen size adjuster won’t work in the old versions of Internet Explorer. We assume that people browsing websites based on these templates will be browsing mobile web with Safari, Firefox, or Opera Mini and other mobile browsers which have no problems with CSS3.
Responsive website templates include several layouts, each optimized for proper screen resolution. In fact there are many width options included, but the major ones are for desktop, tablet, and 2 sizes of smartphone screens.
These 4 primary layout types as well as secondary ones get activated in the corresponding screen resolutions. Again, to see these responsive layouts in action, please check out the templates’ live demos and drag and drop the browser window edges to adjust the width. After that you can take a tour around our responsive templates and decide what design you need for your new adaptive website.
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Here goes responsive template that will scale seamlessly to suit any browser width. This design is remarkable for having a skeleton Îżf content area split into columns, besides it has a drop-down menu, icons accompanying textual passages to favor a quicker visual read of the link, and definitely a jQuery slider with the Macbook imagery that has got the main relevance and is used to display multiple images in a limited space. This responsive layout perfectly serves many width options, get the feel of it playing with the template live demo and resizing your browser window.
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The featured internet services related web template combines a spectacular slider that has a content overlay with intelligent responsive layout that scales to suit your browser width. In that the design could be perfect for business, web development, and consulting companies. Among other best practices introduced within this new template we can mention the color choice, drop-down menu, attractive typography and buttons, comforting background texture, and more. This template will help you deal with various devices used to display your solid website.
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As in every other responsive website template, this design, if being seen in smartphone version, embraces horizontal panels for navigation. All unessential elements are simply eliminated to get the layout optimized for mobile web standards. Plus having a larger clickable area, this navigation option greatly helps fingertip content browsing. Other sweet features of this charity template are content division lines that run zigzag, the dichotomy of black and white colors, red highlight upon hover, and also an attractive slider with cute transparency elements, which is being preserved on every of the available layouts.
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If you want your political website to become responsive, consider this new adaptive template which is an elegant minimal design that dynamically adjusts to all screen sizes and devices. Such layout perfectly serves many goals; it has highly customizable options and dynamic width features for the clear imagery, neat typography, plus its column-based layout is especially useful for categorical grouping of content. This responsive design will provide a consistent experience across various available screen resolutions.
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This responsive template has a very subtle stripe texture that accents the content area and gives the design a classy style. Overall, this clean-cut layout is made for business company website and also includes a jQuery slider that is wide enough to properly render the image content you need. Within the layout you can as well find a neat slider for testimonials area – great solution to save space and display important changeable content. For the popular and newest entries there is even a tabbed navigation applied. Also spot the color highlights when you hover over the features overview, this is another great trick this high-end responsive template offers for you.
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If you want a head start in your new responsive design, here is another business website template that can be used for such needs. The current template seamlessly caters to different media formats, plus it comes with a changeable navigation menu and a slick slider that both adapt to the device on which they’re displayed. If to scale the browser window and see what tricks are introduced within its adaptable layout, we can spot the vertical grouping of visual content, different color styles that bring really great sense of contrast, and a slider which handles high volumes of images. In general, all the necessary elements are housed within the scope of a certain screen resolution.
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Our today’s post offers a showcase of superior Joomla 1.7 Templates that have been recently added to TemplateMonster collection. They are based on the all-time favorite design standards that reveal the vision of both simple and sophisticated Joomla layouts. What adds up the strength values of every single Joomla 1.7 template featured here is that being enhanced with a whole array of functionality features, these designs also offer extreme ease of use for both site owners and visitors. Make sure you can easily personalize Joomla 1.7 templates to your website content, and this in the long run will considerably cut down on your website development time. Now check out the list we’ve made for you today and choose your next Joomla 1.7 powered design.
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Ribbons are gaining popularity in website design. They can break the flat website surface and give some interesting depth to the content. Well, you may have seen these design elements appearing here and there, but today we’d like to showcase website templates that embrace attractive ribbons.
You can see them used as stylish and decorative header elements, banner navigation bars, price tags, call-to-action buttons, shopping cart and login icons, layers for writing a tagline and company name, tapes emphasizing the specials, and the like. Ribbons are a sort of a special way to drive users to the right website areas and achieve clear separation of content. Probably because they are conspicuous and so demand rapt attention. Today’s featured templates apart from embracing ribbon metaphors, also implement few more design elements which are very popular right now, check out.
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How to increase the chance of the customer buying the product? With attention spans lasting just a few seconds, you must engage the audience with your web store really fast. Now we’ll go so far as to suggest you the template solutions we have to accomplish this. We’ll show you in detail how various interesting design elements hang together in our most creative eCommerce templates. You’ll see miscellaneous sliders, subtle attractive layers and unusual tilts, overlapping and transparent elements; also spot how the gallery and price tags are executed and how the good qualities of the products are played up. These are actually the numerous breaks from design convention which appear to foster the buying experience. Because they induce users to browse more deeply into the catalog of products as people remain hooked with what they see.
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What is a website today without a photo gallery? If you want to share your photos or artworks, or any other images that you think your audience will want to see, and you want to do it in the most creative way, we would suggest you to browse and explore for our latest Dynamic Flash Photo Galleries 2.0.
From the technical point of view, Dynamic Flash Photo Gallery design includes dynamic flash pages with a gallery section and is coming with a full-fledged Moto CMS engine inside. Its gallery and texts are easy to configure and update since you work with a convenient admin panel (this includes WYSIWYG editor, rich customization options, built-in image editor and much much more). Go ahead and take a quick look at the Flash Photo gallery templates presentation page where more info on the features is presented. Just to know better what’s packed behind the beautiful designs that you’re about to see.
Now you can check the demos of some freshly-crafted templates compiled here by clicking on the links or images below and see them in action. Their galleries combine great performance capabilities and elegant interactivity.
Also don’t forget that TemplateMonster is currently running an awesome promo across all of Flash Photo Gallery Templates. Up to the end of this Friday you save 25% on your Flash gallery template purchase. Choose from the many Flash Photo Gallery 2.0 templates that will help you with your website. There is a variety of styles and layouts that you’ll be happy to see and use for the showcase of your photos and images.
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Instead of having the website that changes the elements instantly, you can stream your presentation and transition the content with the help of some spectacular transition effects. Such effects can in fact take the otherwise boring and flat transitioning to a smooth and continuous dynamic sequence that will enhance the viewer interest. Transitions effects greatly help the flow between images, text blocks, and graphics as they bridge the gap between such sliding elements. In the featured examples you’ll be able to see some of these interesting Flash effects including blinds, shatter, slide, 3D rotate, cover, page flip, and many more. Keep in mind that whatever content you have to represent you can introduce it in a more interactive way using any of the mentioned Flash templates with some special transition effects. Your website content then will flow nicely from one scene to another and have the most distinctive and professional look. If you however want to take the makings of some great image transition effects, you may also check out one of our previous posts dedicated to best image transition effect tutorials.
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