Web 'U' RSS Feeds
Archive for the ‘pinterest’ Category
Pinterest has quickly become the third most popular social network on the Web and, in doing so, the pinboarding social network has turned out to be a whole lot more than pretty photos and themed boards.
Instead, it has become a very valuable tool for e-commerce merchants.
A recent study reveals that referral traffic from Pinterest to e-commerce solutions provider Shopify stores is equal to the amount of traffic that comes from Twitter, and more than the amount that comes from Google+, YouTube and LinkedIn combined.
And not only is more traffic coming from Pinterest than most other social networks, but the traffic is also more valuable. The study reveals that these consumers are 10 percent more likely to make a purchase compared to those who arrive from other social sites, and are also spending an average of $80 on their purchases – double the average order value of Facebook shoppers.
Merchants who are leveraging the social pinboarding site should also know that the study found that pins with prices receive 36 percent more likes than those without prices.
And it’s not too late for retailers to jump on the Pinterest bandwagon because the conversion rates for e-commerce sites are still growing. In fact, the number of Shopify orders generated from pins has more than quadrupled during the last six months – from 75 orders in September 2011 to 320 orders in April 2012.
Comments Off
Pinterest Brand Intelligence with Curalate
posted by Peter A. Prestipino @ 9:20 AM
Thursday, May 17, 2012
The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard site.
But if we’ve learned anything from social media – in whatever form it comes (visual or otherwise) – it is that you can’t effectively manage participation if you can’t measure it (and you sure as heck can’t monetize it either).
Enter Curalate, a newly launched service that enables brands to discover, track, and yes, even measure the sharing that is occurring on visual platforms like Pinterest. Curalate aims to reveal a brand's true Pinterest presence by understanding the activities coming from a brand website as well as from their Pinterest page. The platform, which offers a free trial, goes quite a bit deeper, however – something that its 150+ brands starting with the service at launch were likely drawn towards. Curalate also offers a way to consolidate the conversations that are occurring on Pinterest, helping brands engage with their brand-endorsing pinners more effectively.
"Before brands put serious money towards a new social network, they need to be able to measure and monitor their brand engagement," said Apu Gupta, Curalate's CEO and co-founder. "Today's launch, and the 150+ brands and agencies we've signed up, show just how important it is for brands to make sense of and benefit from today's socially curated sites."
As you can see in the chart from Compete.com below, Pinterest keeps growing. Will it continue? And will platforms such as Curalate increase participation from brands?
"The emergence -- and popularity -- of sites such as Pinterest, Instagram, Fancy and Wanelo show us the power and universal appeal of communicating through images, not just text," said Patrick Chung, partner at NEA – who just led a $750,000 financing round for Curalate (along with First Round Capital and MentorTech Ventures. "These sites give brands the ability to identify and understand the products people care about right now so that brands can dynamically adapt their e-commerce strategies to target the products that are top of the mind -- for each individual mind."
Comments Off
Many digital media professionals, myself included, expect that Pinterest's days as the darling of the social media world are numbered.
The popular pinboard, however, remains appealing to merchants as it has been shown time and again to drive website traffic, and in some cases even conversions.
Website Magazine has seen an influx of tools and resources designed for merchants to optimize use and improve understanding since the rise of Pinterest began. The latest comes from PinnableBusiness.com, which just announced the release of PinAlerts, a free Web service that tracks pins being added to Pinterest from any website or blog.
Users of the service are notified by email about the pin along with a description of it when new items are posted. Users can also control the frequency of those emails, choosing alerts in real time, or opting for daily or weekly aggregate reports.
Here's a screenshot of what the email reports look like.
Comments Off
Add Pinterest Pin and Follow Buttons with One Click
posted by Linc Wonham @ 8:30 AM
Thursday, May 3, 2012
It was never a question of if, only who and when. And now Eloqua says it is the first marketing automation company to provide customers with the ability to natively drag and drop the Pinterest Pin It and Follow buttons to their most valuable content.
Using the Pinterest component from the Eloqua AppCloud, marketers can embed the Pinterest Pin It and Follow buttons to their landing pages with one click. The Pin It makes it possible to add content to a user’s Pinterest account without leaving the landing page, and the Follow button means a user can immediately follow a brand’s Pinterest page.
“We all live in a visual world and marketers know that quality of design often means the difference between content that spreads and content that stalls,” says Steven Woods, chief technology officer at Eloqua. “The best marketers in all industries are realizing this. But with any new platform, there’s initial anxiety. We’re making it easy for our customers to extend their reach on one of the hottest social platforms by making it simple for their buyers to ‘pin’ their high-value content.”
In conjunction with the announcement, Eloqua unveiled its own Pinterest page. The new Pinterest component is available now in the Eloqua AppCloud.
Comments Off
New Tracking Tool Measures Pinterest’s Influence
posted by AllisonH @ 8:00 AM
Tuesday, April 24, 2012
A new tool from iGoDigital helps merchants discover how Pinterest is affecting their site's traffic and conversion rates.
iGoDigital launched the Pinterest Tracking Tool as part of the company’s Personalized Product Recommendations Platform. The Pinterest Tracking Tool enables retailers to gather Pinterest traffic data and use it to influence marketing and merchandising decisions. Once the “Pin It” button is added to iGoDigital product recommendations, retailers can start identifying individuals who pin products, the popularity of those pins, and determine conversions that are associated with Pinterest activity.
The traffic data that is retrieved from the Pinterest Tracking Tool enables retailers to send more targeted and relevant marketing messages, incentivize influential Pinterest users who drive a lot of traffic, make better merchandising decisions, use product recommendations as a customer acquisition tool, leverage preference data from customer profiles to make shopping experiences more personal, and add Pinterest as a variable into the customer lifetime value calculation.
“With more than 10 million registered users, retailers are seeing Pinterest as a way to inspire shoppers and drive traffic, but many brands have been unable to track, monitor or understand how Pinterest activity affects their bottom lines,” says Eric Tobias, president of iGoDigital. “The Pinterest Tracking tool will begin to give them this insight.”
Comments Off
Back in August, Pinterest rolled out YouTube support to allow users to pin and share videos from the site on the pinboard-based social network. Still, despite that addition, the focus of Pinterest (and reason for its growth) has remained pretty consistently rooted in photos.
However, as the site continues to grow in popularity, the company probably realized that it will have to broaden its horizons to hold the interest of new and old users, alike. Thus, Pinterest announced integration with Vimeo, which, like its YouTube deal, will allow users to pin Vimeo videos on the site.
Some are speculating that this move is just what Pinterest needs to expand its content reach, since Vimeo’s fanbase tends to be more art and design focused than YouTube’s things-on-cats loving crowd. This means these younger, hipper users may be more interested in sharing viral content on the site, so this new deal could help spur video usage on the social network. Or that's the theory, at least.
If nothing else, it’s clear that Pinterest is interested in evolving beyond its current format.
Comments Off
The Web's newest digital darling, in case you haven't heard, is Pinterest.
The social curation and aggregation service, a "visual pinboard", if you will, enables users (which are trending towards females, apparently) to collect content they find on the Web and arrange it in categories with links back to the original site.
Sound familiar? It should, because sites offering some combination of social media and bookmarking have been around for many years. Remember Delicious? Or any of the hundreds of bookmarking services that have since been shuddered? While not everyone can see the value in Pinterest participation, the platform is growing at an absolutely phenomenal rate – but can it continue?
There are many reasons why users/consumers will be interested in using Pinterest. Namely, the activity on the site is purely organic, meaning that visitors are using the site as it was intended. I recently watched my own wife spend upwards of 90 minutes on the site perusing and pinning items in a variety of categories including travel, hairstyles, fashion, home and kids, to name a few. She is the prototypical user for Pinterest, and she loved it.
The problem is that the honeymoon period (whether Pinterest is in beta or not) will likely end very soon – for both users and Pinterest iteself. Here's why: Internet marketers have not made their way into the system. Over time, more users will be brought in and that larger community of users, which will likely be difficult to manage, will start shaping Pinterest into anything but what the platform was originally intended for – and that never ends well.
Unlike Facebook and Twitter, where users control who sees their content and in turn what content is seen by them, Pinterest is relatively wide open – providing an opportunity to explore openly. That sounds great on the surface but one, two or three million marketers could render Pinterest nothing more than a repository for self promotion and affiliate links. Now, while I don't believe that Pinterest is doomed to fail in the short term, it does have its problems. In the meantime, I'll be loading up my Pinterest account with good-looking images and some affiliate links.
Comments Off
Recent Comments