Web 'U' RSS Feeds
Archive for the ‘online advertising’ Category
Companies around the
globe are throwing their marketing weight behind social media, but how do they
know it’s really worth the effort?
One of the biggest issues for many brands today is trying to find a way to tie their sales data to their social media programs to justify the time and resources spent on running a social media campaign. Essentially, they’re trying to ensure that social media marketing offers a worthwhile return on investment (ROI).
Good news for some, as Social Media Link (the company responsible for the Smiley360.com social influencer platform) is partnering with Web-based retail promotion company Incentive Targeting. The deal will help Social Media Link integrate sales data research and analytics into its brand advocacy programs.
This pairing will be able to help brands uncover the exact dollar impact of its influencers who test and review their products, and those who are influenced by reading said reviews. They can do this because they will be given access to anonymous retail sales insights from participating retailers (those involved in the Incentive Targeting national retail network).
Ultimately, the goal here is to use this information to drive in-store actions and purchases.
The partnership will utilize Social Media Link’s Single-Click Sharing Technology tools, used by Smiley360.com consumers to publish product recommendations to their social networks. Incentive Targeting will be able to track brand and category usage before, during and after a Smiley360 influencer program by anonymously linking the social behavior of its users and their followers to in-store purchase data.
Comments Off
Does your marketing plan for 2012 involve mobile advertising? If not, perhaps it should.
As the New Year begins, resolutions and predictions are out in full-force, and many observers are expecting the biggest year yet for mobile advertising. Below are a few predictions from global content delivery network Mirror Image Internet that may help your online and/or mobile advertising plans.
1. Advertisers will use HyLoMo (hyper-local mobile) technology to offer consumers more engaging advertising options. The advertising options will be directly relevant to consumers, based on device type and user behavior, and will include interactive coupons and games.
2. Interactive TVs will be an important part of an advertiser’s marketing strategy. Because consumers will have the ability to make purchases and interact with ads from their living rooms.
3. Mobile devices like smartphones and tablets will interact more with home devices. And, therefore, will provide advertisers with new avenues to promote and sell their services. This will result in a shift of marketing dollars to online mediums because advertisers will rely on connected devices to reach target audiences.
4. More consumers will use smart devices in real-time to find deals while they're out shopping. This will result in advertisers taking advantage of geolocation detection to reach customers closer to the point of purchase. This will directly impact the way marketers and brick-and-mortar stores interact with consumers.
5. The growth of online videos will put a strain on websites. According to ComScore, U.S. Internet users watched an average of 20.5 hours of video online in November 2011, a total of 40.9 billion videos – more than 20 billion more videos than in November 2010. With the growth of this number in 2012, there will be an increased strain on websites, which will lead TV networks and video providers to look for new services that can deliver rich content faster and remain competitive.
Comments Off
adCenter Gets Trendy with Analytics
posted by Michael Garrity @ 4:30 PM
Wednesday, December 14, 2011
If you’re using Microsoft adCenter and think that it can be a bit difficult to understand exactly how your campaigns are performing, you’re not alone.
Never fear, however, as Microsoft has heard your concerns and decided to include a new multi-metric trend chart on the Home and Campaign tabs in your Web interface to provide “a rich visual snapshot of your campaign performance.”
And these aren’t just any old trend charts; they were designed to provide you with control and access to metrics most important to you. The charts will present up to five performance metrics (out of a possible eight) at once to allow users to compare their most important metrics simultaneously. Finally, you’ll be able to get actual visible data through adCenter so you can tell just how effective your advertising efforts have been in areas like impressions, clicks, CPA, etc.
While this is very good news for adCenter users, one has to wonder what took so long.
Here's an example of what an adCenter mutli-metric trend chart will look like:
Comments Off
More SMBs Getting Social with Their Local
posted by Linc Wonham @ 6:00 PM
Tuesday, November 22, 2011
Social media advertising continues to perplex some small business owners, but at least one highly respected research firm is predicting that will change dramatically over the next four years.
BIA Kelsey’s first-ever forecast of geo-targeted social media projects that the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth rate (CAGR) of 33.3 percent. During the same forecast period, the firm expects overall U.S. social media ad revenues to grow from $2.1 billion in 2010 to $8.3 billion in 2015 – a CAGR of 25.7 percent.
“To date, local targeting has not been widely adopted by SMBs or national brands,” says Jed Williams, analyst and program director of BIA/Kelsey’s Social Local Media practice. “However, the paradigm is moving to performance, with Facebook and other networks focused on improving format, creative and targeting to boost rates and drive deeper ad engagement. We expect social local ad spend to steadily increase through 2015, especially as smaller businesses learn how to leverage targeting features to optimize results.”
The predominant social ad format continues to be display, spending on which will increase from $2.1 billion in 2010 to $7.7 billion in 2015 (24.2 percent CAGR), according to the forecast. BIA/Kelsey expects the social non-display segment to grow from $50 million in 2010 to $610 million in 2015 (51.6 percent CAGR).
BIA/Kelsey defines social media advertising as money spent on advertising formats across social networks. It does not encompass virtual goods and rewards, social gaming, social commerce or social marketing.
Comments Off
Recent Comments