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Cloud-based mobile
marketing platform Sitomic wants to help its partner agencies get more out of
their mobile marketing efforts with two new solutions.
The first is a white label program that lets partners offer services under their own company name, as Sitomic will give them each a custom-branded platform, microsite and client CMS hosted under their own domain name. This will put their partners in greater control over their own mobile marketing presence, expanding their company’s reach and strengthening client loyalty at the same time.
It should be noted that the white label partners will be responsible for their own marketing efforts, as well as their client support.
Also available is a new value add reseller (VAR) program to help partners create multiple client projects in a single Sitomic account. VAR partners will be able to set up their own monthly payment agreements with clients, and will pay a much lower monthly project fee for bulk sales. The program, ideal for firms that print QR codes, utilize SMS marketing or run mobile ads, will open up new revenue opportunities and service offerings to clients.
The Sitomic mobile marketing platform offers all partners a variety of simple tools to help them extend the reach of mobile campaigns with social sharing incentives, capture email leads, generate unlimited shorted URLS and QR codes to track visitors and, of course, quickly create professional mobile landing pages for QR codes, SMS, mobile email and mobile ad campaigns.
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Mobile Bandwidth Usage Controlled by the One Percent
posted by Michael Garrity @ 10:30 AM
Saturday, January 14, 2012
Occupy the Mobile Web!
Apparently there's more than one "One Percent," even when it comes to mobile bandwidth. It seems that the top one percent of mobile Web users consume half of the world's bandwidth, while the top 10 percent generate 90 percent of all mobile Internet traffic. And this next part is hard to believe considering how quickly mobile Internet usage is growing, but it looks like this gap is actually widening.
That is, at least, according to Arieso, the England-based company that observed this significant gap after it tracked 1.1 million customers of a European mobile operator for one day last November.
It seems that in 2009, the top three percent of users were generating just 40 percent of the traffic, but not anymore, as this percentile is using up around 70 percent of the bandwidth.
"What is unforutnate is that this study couldn't (or didn't) give us much of a profile of this "One Percent," said Michael Flanagan, Arieso's Chief Technology Officer. Flanagan does seem to think that the group is "probably diverse, with a mix of business users gaining access to the Internet over a 3G network…and individuals with generous or unlimited mobile data packages."
So it looks like this One Percent doesn't quite fit the elitist profile many associate with that other One Percent.
The survey also shared some pertinent information about how these "extreme users" were accessing the mobile Web. As it turns out, 64 percent of them were still primarily using a laptop, while about 33 percent were on smartphones and just three percent were getting online on an iPad.
This information could be useful for Internet marketers as they ponder how to go about factoring the mobile Web into their campaigns. Knowing that such a small percentage of users is actually driving all of that traffic could make one rethink the actual value of heaping money on mobile advertisements, as it seems that it would be the same small segment of users seeing most of your ads. Another important factor to consider is that many users are still on laptops when accessing the mobile Web, so is it going to be worth it to spend the extra money to have your advertisements optimized for smaller screen devices?
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Standard Mobile Ad Sizes from the MMA
posted by Peter A. Prestipino @ 10:30 PM
Wednesday, December 14, 2011
The Mobile Marketing Association (MMA) has released mobile ad unit guidelines which address the buying, selling, and creation of mobile ads for smartphones, feature phones and tablets.
The MMA analyzed over 150 billion mobile ad impressions and identified a list of 60 common formats which was pared down to just six which the trade group is calling the Mobile Universal Ad Package.
"The guidelines issued today vastly simplify the mobile ad landscape, creating six standard ad unit sizes, out of the tangle of the more than 60 unit sizes currently in use in the marketplace," said MMA Global CEO Greg Stuart. "By standardizing around a limited and widely accepted set of ad sizes, mobile advertising becomes exponentially easier to add to the marketing mix for marketers everywhere."
The guidelines call for three small size ads meant for feature phones including 120×120, 168×28 and 216×36 (in pixels). Smartphones have three banner ad sizes which are larger at 300×250, 300×50 and 320×50.
Networks and publishers will have until the end of March 2012 to become compliant.
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