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Add Pinterest Pin and Follow Buttons with One Click
posted by Linc Wonham @ 8:30 AM
Thursday, May 3, 2012
It was never a question of if, only who and when. And now Eloqua says it is the first marketing automation company to provide customers with the ability to natively drag and drop the Pinterest Pin It and Follow buttons to their most valuable content.
Using the Pinterest component from the Eloqua AppCloud, marketers can embed the Pinterest Pin It and Follow buttons to their landing pages with one click. The Pin It makes it possible to add content to a user’s Pinterest account without leaving the landing page, and the Follow button means a user can immediately follow a brand’s Pinterest page.
“We all live in a visual world and marketers know that quality of design often means the difference between content that spreads and content that stalls,” says Steven Woods, chief technology officer at Eloqua. “The best marketers in all industries are realizing this. But with any new platform, there’s initial anxiety. We’re making it easy for our customers to extend their reach on one of the hottest social platforms by making it simple for their buyers to ‘pin’ their high-value content.”
In conjunction with the announcement, Eloqua unveiled its own Pinterest page. The new Pinterest component is available now in the Eloqua AppCloud.
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Nurturing Users in the Buying Cycle with LoopFuse & Salesforce
posted by Peter A. Prestipino @ 8:24 AM
Wednesday, May 2, 2012
Marketing automation platform LoopFuse announced a deepened integration with Salesforce, introducing two new enhancements that will help its users make the most of the popular CRM system.
LoopFuse announced the release of LeadFlow Enroller, a plugin which allows users to add leads and contacts into an existing LeadFlow program directly from Salesforce and even displays which programs are active for a particular lead or contact. Features like this ensure that prospects are receiving all essential marketing messages, nurturing them through the buying cycle.
The marketing automation platform is also now providing the ability to create a testing environment through its Sandbox Connector feature that can be used with sandbox functionality available in premium Salesforce editions.
“Our customers are always seeking ways to add tighter integration between their sales and marketing teams,” said Sean Dwyer, CEO of LoopFuse. “The addition of these two capabilities does just that with the LeadFlow Enroller allowing salespeople to directly add or remove prospects from lead nurturing tracks and the Sandbox Connector offering greater workflow testing capabilities.”
The Leadflow Enroller is available through the Salesforce.com AppExchange, and the Sandbox Connector is available now to all paid LoopFuse Oneview accounts.
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Eloqua Brings Social to Demand Generation
posted by Peter A. Prestipino @ 12:45 PM
Tuesday, December 20, 2011
Eloqua, a provider of revenue performance management solutions and a company referenced on Website Magazine's Big List of Marketing Automation Software, has released a set of applications that enable B2B marketers to use social media to foster demand generation, drive leads and revenue.
A quick side note; demand generation is a marketing classification that focuses in on driving awareness and interest in products and services. The integration between Eloqua's marketing automation platform and social networks including Facebook, LinkedIn and Twitter is by no means new in its approach, but does show the company's commitment to helping its clients tap into social in order to improve campaign performance.
Marketers using the Eloqua platform can enable prospects to share content across social networks, let buyers see who in their networks have interacted with which content, and even allow them to use social sign-on (Facebook ID, Google ID) instead of lengthy forms. Eloqua customers will also be able to pull in buyers social data from social networks and segment messaging based on influence using Klout and Twitter. Finally, users can also track and measure their campaigns.
"There's no doubt that social media has dramatically reshaped the marketing landscape," said Paul Teshima, Senior Vice President of Product Management at Eloqua. "But for marketers focused on driving demand, social has been a bit like shaking the Magic 8 Ball. With Eloqua Social Suite, those marketers can finally realize the potential of social for identifying influencers and tapping into prospects' trusted peer network, lowering the common barriers to driving higher conversion rates and getting a full view of buyers' digital behavior. With that level of insight, our customers can at last see how social can truly drive revenue performance."
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