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San Clemente Times Hot Deal: 10 Page HTML Website + SEO NOW ONLY $495.00! (Regular Price $2,495.00) WOW, THAT’S 80% OFF!!! ***Expires 9/30/2011***
posted by admin @ 9:56 AM
Monday, September 26, 2011
San Clemente Times Hot Deal: 10 Page HTML Website + SEO NOW ONLY $495.00! (Regular Price $2,495.00) WOW, THAT’S 80% OFF!!! ***Expires 9/30/2011***
posted by admin @ 12:38 PM
Saturday, September 24, 2011
San Clemente Times Hot Deal: 10 Page HTML Website + SEO NOW ONLY $495.00! (Regular Price $2,495.00) WOW, THAT’S 80% OFF!!! ***Expires 9/30/2011***
posted by admin @ 9:42 AM
Saturday, September 24, 2011
SHARE THIS DEAL
=
LOOKING
FOR MORE? GET HOT DEALS SENT DIRECT TO YOUR
PHONE. TEXT HOTDEAL TO 53535 AND START SAVING!
=
10 =
Page HTML
Website + Advanced Search Engine Optimization + Professional =
Template
Theme + Domain Name Registration + Business Hosting NOW ONLY =
$495.00!
(Regular Price $2,495.00) WOW, THAT=E2=80=99S 80% =
OFF!!!
DON’T MISS OUT ON THIS INCREDIBLE DEAL! =
Your Price: $495.00
$2495.00 =
value =
80% discount =
$2000.00 =
savings =
These deals are brought to you =
by
Search South OC
Don’t forget to buy an extra deal and gift it to a friend!
The Fine =
Print
Buy this week =
and you
have until 12/31/2011 to redeem
=E2=80=A2=C2=B7 &nb=
sp;
One coupon redemption only per customer
=E2=80=A2=C2=B7 &nb=
sp;
Not valid for cash back
=E2=80=A2=C2=B7 &nb=
sp;
Gratuity and sales tax not included
=E2=80=A2=C2=B7 &nb=
sp;
Not valid with any other offers
=E2=80=A2=C2=B7 &nb=
sp;
Hosting: first month free, $9.95 per month =
thereafter
=E2=80=A2=C2=B7 &nb=
sp;
Hosting services must be provided by Link Web Services, =
Inc.
=E2=80=A2=C2=B7 &nb=
sp;
Optional Monthly Search Engine Submission Services =
Available
=E2=80=A2=C2=B7 &nb=
sp;
Optional Monthly Administration Services =
Available
=E2=80=A2=C2=B7 &nb=
sp;
Additional Charges for Optional Services Will =
Apply
Highlights
Your =
Domain
Name
=
.com &nb=
sp;
Domain =
Name
Registration (1
=
Year) &n=
bsp; &nb=
sp;
Feature =
Packed
=
Hosting:  =
;
Business Hosting Plan Installation &
=
Configuration =
&=
nbsp;
Business Hosting Plan Monthly Fee (First Month
=
Included) =
Email Accounts And Forwarders Creation & =
Configuration &
=
nbsp;
Web =
Design
Professional
=
Themes &=
nbsp;
Over 30,000 Template Themes To Choose From
Powerful =
Search
Engine Optimization To Each Page (Google Loves
=
This!) &=
nbsp;
Advanced URL Path Optimization
Standard Meta Tag Optimization (Title, Description, Keywords)
Advanced Meta Tag Optimization (Over 10 Additional Power Tags)
Advanced Page Title And Subtitles Optimization
Advanced Text Content Optimization (Target Keyphrase / Minimum =
Words on
Page =3D %)
Advanced Image Alt-Tags (Alternate Tags)
Dominant =
Local
=
Advertising &n=
bsp; &nb
=
sp; =
Google Places (Your Page on Google
=
Maps) &n=
bsp; &nb=
sp; &nbs=
p;
Robust =
Social
Network
=
Integration &n=
bsp; &nb=
sp;
"Add This" Social Network Plug-in Installation &
Configuration
Contact
=
Form &nb=
sp; &nbs=
p;
Contact Request Form (Sent to you via email)
The Legal
=
Stuff &n=
bsp; &nbs
p;
Terms Of
=
Use &nbs=
p;  =
; =
&=
nbsp; &n=
bsp; &nb=
sp; &nbs=
p;  =
;
Copyright
=
Information &n=
bsp; &nb=
sp; &nbs=
p;  =
; &n
=
bsp; &nb=
sp; &nbs=
p;  =
;
Robust =
Analytics
For Accountability And
=
Profitability =
Google Analytics Code Installation & Configuration
=
&=
nbsp; &n=
bsp; &nb=
sp; &nbs=
p;
Link Web Services, Inc. (Sales, Service & =
Support)
111 Avenida Del Reposo
San Clemente, CA 92672
8882345689
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Harvest: Greg
Laurie–Los Angeles
Greg Laurie: Los Angeles Harvest
Dear Friend,
The 2011 Los Angeles Harvest with Greg Laurie is now just hours away, and we
are busily working to make sure everything is ready! Please pray for all of
the preparations that are underway: stage set-up, audio, lighting, video,
Internet, etc. Pray also for Pastor Greg and for the staff and volunteer
teams.
Most importantly, pray for the preparation of the hearts of those who will
hear the gospel message tomorrow at Dodger Stadium. Remember that the enemy
is also busily working during these final hours, placing obstacles and
distractions in the way of those who are planning to attend.
And on the eve of the 10 year anniversary of 9/11 we will pray for the
future of our nation. Read Pastor Greg’s thoughts
here.
_____
Invitation from Greg Laurie
Anaheim Recap
Video
Anaheim Recap
As we prepare for tomorrow’s Los Angeles Harvest, watch a recap video of
what God has done at the Anaheim Harvest!
We hope you can join us tomorrow at Dodger Stadium, or via live webcast at
harvest.org. For
information on times, guest musicians, and other event specifics,
click here.
Please share this event with others! Just click on the
Facebook,
Twitter, or
Google +1 buttons found at
la.harvest.org to
let your friends know about tomorrow’s event.
We are looking forward to seeing what the Lord will do at the Los Angeles
Harvest!
Harvest: Share
the Word
Harvest Ministries with Greg Laurie
P.O. Box 4000, Riverside, CA 92514-4000
Phone: 1-800-821-3300
——=_NextPart_000_0322_01CC6EEE.B0C0A9F0
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——=_NextPart_000_0322_01CC6EEE.B0C0A9F0–
Monster Swell At Teahupoo, Rules of Surf Exploration, SURFER Poll + More
posted by admin @ 10:02 AM
Friday, August 26, 2011
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SURFER
http://www.surfermag.com/features/something-wicked-this-way-comes/
http://www.surfermag.com/features/the-10-rules-of-surf-exploration/
http://www.surfermag.com/features/free-surf-flicks/
According to Indies Trader captain Martin Daly.
Get pumped for your next session with these mercifully priced videos.
http://www.surfermag.com/photos/exposure-8/
http://www.surfermag.com/photos/g-land/
http://www.surfermag.com/surfer-poll/vote/
Perfect tubes and feral jungle collide at Grajagan.
Voting is now open for the 2011 SURFER Poll Awards.
Follow Us
——=_NextPart_000_0892_01CC63D7.560C8000
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——=_NextPart_000_0892_01CC63D7.560C8000–
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Harvest: Greg
Laurie–Anaheim
Greg Laurie Anaheim Harvest
August 12, 2011
The first night of the 2011 Anaheim Harvest is complete, and it was truly a
blessed night as the Holy Spirit moved at Angel Stadium!
A crowd of 32,000 people enjoyed worship from Kutless, Crystal Lewis, and
the David Crowder Band. Bethany Hamilton, whose story is told in the popular
movie “Soul Surfer” was also there and was interviewed by Pastor Greg
Laurie.
“Follow Me” was the gospel message Pastor Greg shared to the listening crowd
and when the invitation was given, 3,045 people came forward, praying to
receive Christ or making recommitments of faith!
Thank you so much for your prayers for this event. Please continue to pray
for those who went forward. Each one of them has an opportunity to truly
impact their world for Christ!
_____
Here’s a story from the first night!
Friday Night at
Angel Stadium
A Faith of Their
Own
Kasey and Ginger traveled from Northern California with their youth group to
come out to tonight’s crusade. These girls were both . . .
more >
_____
As we look ahead to Saturday night at the Anaheim Harvest, please be in
prayer for the following areas:
* Pray for the artists who will be performing: RED, Lincoln Brewster,
and Phil Wickham.
* Saturday is the night that is geared toward the youth, so please be
in prayer that the stands will be filled with young people who need to hear
the gospel message.
* Pray for the Harvest staff as they make adjustments behind the
scenes with the webcasts and stage production, ensuring that everything runs
smoothly.
It’s not too late to share the event on
Facebook or
Twitter. Send a
friend, coworker, or family member
an e-vite.
Thank you again for your prayers. Be sure to check out the
Anaheim blog for
the latest updates.
If you no longer want to receive this mailing, or if you wish to
subscribe/unsubscribe from
other Harvest Ministries mailings, please visit our
e-mail subscription management
page.
Harvest Ministries with Greg Laurie
P.O. Box 4000, Riverside, CA 92514-4000
Phone: 1-800-821-3300
——=_NextPart_000_09C0_01CC59A8.6FE30AF0
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——=_NextPart_000_09C0_01CC59A8.6FE30AF0–
Get Ready!
Dear Friend ,
Well, the 2011 Anaheim Harvest is just over 24 =
hours away,
and we are working around the clock to get everything in place! =
Currently
the stage frame is built, and they are putting together all the
electronic components now—audio, lighting, video, internet. =
Thank the
Lord for all these volunteers who are working tirelessly to help =
get
everything done before Friday night!
You
too, can be part of our "Get-Ready" Crew =
by:
Sharing the =
event on
Facebook
Praying every =
time
you see or hear the mention of Anaheim =
Harvest!
You can also keep up-to-date over the weekend =
by: =
Following @harvest_org
and @greglaurie
on Twitter.
Visiting the =
Anaheim
Harvest Blog.
Signing up =
for email
updates.
Watching online at anaheim.harvest.org
each night.
To hear Pastor Greg’s heart on evangelism and this
weekend’s event, listen to his special
ANB interview.
Just In: Bethany Hamilton =
will be
Greg’s special guest on Friday night. Bethany made national news
headlines when she survived a shark attack, losing her arm. She =
went on
to become a world-champion surfer with the help of her faith and =
family.
Bethany’s story is featured in the recently released movie, =
"Soul
Surfer."
=
If
you no longer want to receive this mailing, or if you wish to
subscribe/unsubscribe from
other Harvest Ministries mailings, please visit our e-mail subscription =
management
page.
Harvest Ministries with Greg Laurie
P.O. Box 4000, Riverside, CA 92514-4000
Phone: 1-800-821-3300
Link Building in Online Marketing: Tougher Than It Sounds
You probably don’t need to read the latest advice from the online marketing consultants to figure out the basic idea behind link building. Without links, your site won’t develop authority. Without authority, it won’t move up on the search engines. But even the most savvy online marketing consultant would have to admit that doing that is just not as easy as it sounds.
* More Is Not Better In Link Building
Just going out and getting a bunch of links won’t necessarily help your site. You need quality links to get higher search rankings. But sometimes figuring out what makes one link better than another is tough. This is where you do need to keep up with what the online marketing consultants are recommending or you may just be wasting your time.
* Targeted Anchor Text Is A Must
When you start pursuing links on sites, you need targeted anchor text. However, you don’t want to use the same text everywhere. Google will notice that in a bad way. You want to use two or three different phrases and the proper name of your website. If you can’t get anything but an image link, make sure the site owner puts your anchor text or the name of your site in the ALT tag of the image.
* Pay Attention To Links In And Out
Google looks at the site where your link appears and decides how much benefit your site gets back. A site with a lot of inbound links passes more authority to your site. At the same time, being linked on a site full of low-quality, outbound links probably won’t help you much.
* PageRank Isn’t Everything
Don’t be one of those site owners who sees nothing but PageRank. A site with high PageRank can still have low link value. This is especially true of sites that sell links. Steer clear of sites that use phrases like “sponsored by” or “paid for by.” Google may not let that site pass PageRank at all. Move on. They’re not worth your time.
* Concentrate On Site Relevance
Let’s say your site is about red widgets. You get a link on a site about purple doohickeys. That link isn’t worth as much as one on a site about red widget management. Make sure you’re pursuing links in relevant places and look at how those places are optimized. If a site owner gives you a choice of having a link on a page titled “About Us” or one with the title “About Red Widgets,” which one do you choose? The link on the optimized page, “About Red Widgets,” has more value.
* An Online Marketing Consultant Checks What’s Not Obvious
Take your cue from the pros and check sites in ways that aren’t obvious. For instance, in any search engine, you can type in “cache:” followed by a site url and find out if the site has been indexed and when it was last crawled. But what do those dates mean?
Chances are good that if the site hasn’t been crawled in 30-45 days, it’s not a good place for a link. But some domains have more value than others. For example, links from .edu domains are better than from a .com, but .info is worth less. All these factors should be weighed in judging a site’s worth in your link building efforts.
* Does Social Networking Matter?
We’ve all seen the little link bars under blog posts and in forums asking people to Digg or Reddit, Facebook, Twitter, or StumbleUpon. Do you need to try to get links in places where social networking can happen? Yes. Alone those links may not have a lot of value, but Google is increasingly looking at the “active Web” in determining site authority.
It’s time consuming, but participating in forums and social sites and getting blog owners to run your articles with your linked anchor text included can be worth your time. But remember, relevance is a basic rule in online marketing consulting.
* Are You Getting Clean Links?
When you get a link on a site, do you go look at the page’s source code? Is there anything extra in the “href” tag on the link? Is the site using redirect code? Is there a “nofollow” in the site’s meta data? If there is, the link is useless to you. It won’t pass any authority to your site because that code tells the search engines not to follow the link. Make sure you’re getting clean links.
When you’re on a tight budget and trying to develop your site and get higher search rankings, it can be a tough decision to work online marketing consulting into your thinking. The Web used to be pretty much a do-it-yourself place. That all started to change in 2004 when people began talking about “Web 2.0.”
It’s harder than ever to judge quality link building in the new world of Web applications and social networking. You can do it, but try to stay up to speed on what the online marketing consultants are recommending as good strategies. The Web is changing all the time. Good link building takes time and effort; you don’t want to waste those any more than you want to waste money during hard times.
“5 Tips on How To Use Google Sidewiki Efficiently”
posted by Web_University @ 8:00 AM
Tuesday, June 21, 2011
“5 Tips on How To Use Google Sidewiki Efficiently”
Google launched Sidewiki on 23rd Sep 2009 as a part of its toolbar. Google Sidewiki appears as a sidebar in the browser and allows visitors to comment on any webpage. Its main aim was to collect useful information on any webpage from people around the world and therefore lead to better user experience.
For example, a person searching for a local restaurant can see its review in the sidebar by the previous diners.
Google Sidewiki comprises of an algorithm which pulls out the most useful and valuable comments from its database. This ensures that a visitor will see the most relevant comments on a webpage. Listed below are 5 steps for using Google Sidewiki efficiently.
1. Get Started With Google Sidewiki
Sidewiki is available in the options tab of the Google toolbar. Simply download the Google toolbar and select the option to integrate Sidewiki using the checkbox. It appears as a blue sidebar in the browser which slides open when you click on it. Google Sidewiki works perfectly well in Firefox. Although, Google’s own browser, Chrome seems to be having some issues in integrating Sidewiki.
2. Add Comments on Useful Webpages
Adding comments in Google Sidewiki is extremely easy. You need to log in to your Google account and click on the “Make an Entry” link which appears at the bottom of the sidebar. Enter your comments and publish. It is advised to add something which ads more value to the content. If your comment is relevant to the topic, then it can be placed on the first page of Sidewiki for that web page, unless you are the website owner.
3. Claim Your Position At The Top Of All Comments
If you want to place your own comment at the top, you need to verify ownership of the website by using Google Webmasters Tool. If verified, as the page owner your entry is placed at the top entry for that page. The top slot can be used to leave a note for anyone who is yet to comment.
4. Share Your Comments With Everyone
Each comment in Google Sidewiki has the option of being shared on Twitter, Facebook or emailed to any user. This enables everyone to read the Sidewiki entries without using the Google Toolbar. This option is very useful if your web page has received some great comments from visitors. Sharing these comments will pull readers from others streams like Twitter and Facebook onto your website.
5. Flush Out Negative Comments By Blocking Sidewiki
Google Sidewiki does not provide an option for blocking or deleting negative comments on a webpage. Many users have expressed their displeasure with Google for not providing an option for this purpose. If your web page is inundated with negative or irrelevant comments which are harming your website, you can block Google Sidewiki. This can be done by switching from normal http:// to secure https:// pages.
Google Sidewiki is not the first of its kind. One of the first commenting add-on, Third Voice was launched way back in 1999. AddATweet and Kutano are plug-ins which can be installed on your browser and let you tweet comments on a webpage.
Despite many competitors, Google Sidewiki has risen to become the most popular commenting tool of its time. Start your week by experimenting with this comment tool.
What Strategic Link Building Means To You?
Strategic link building can gratify your desires to make it big online. Despite the fact that you might find that even a minor tweak in your site can get you enough traffic through search engines, there are other more sensible procedures to use your time and money to ensure a high influx of target traffic. For one, you could incorporate your link building campaign with competitive intelligence and see the change. Achieving this will not only double, but triple your conversion rate.
* Strategic Link Building: How To Use It?
We all know that link building is related to SEO. This is why many web users also fail to see that link building can have a separate strategy away from search engine optimization as well. By itself too, strategic link building can get you a lot of traffic for your website. Let’s discover how:
The first approach is straightforward to use. Go browsing the on the internet and zero in on the sites you like. If you like them, in all probability your visitors will like them too. Once you have a list of some great sites, set them in priority and choose the number of sites you’d like to link with.
Request a reciprocal link or a one-way link from these site owners. As all websites might not respond favorably to your request, it’s advisable to request links from a number of sites. With time and effort, you’ll notice that websites won’t refuse your requests as often.
While you’re sending requests for links, be certain you let those sites know that you’ve visited their site, liked what you saw, and find that a link with them would benefit both parties. This will make your e-mail sound more sincere and not a spammish.
The second strategic link building method involves submitting articles to free content sites. By doing this, you’ll reach those sites, e-zines and newsletters where you’ll get a amazing chance to market yourself though the utilization of your resource box at the end of each and every article you write.
With each article that you write, you can do some strategic link building by placing your website URL into the resource box. Your prospective clientele will read your articles, and if they like what they read, should click over to your website and view what you have to offer.
The third strategy involves writing a press release. If it’s very good and gets publicized on numerous websites, you might even get to publicize your work and website on TV or even in a nationwide magazine. You could begin with writing press releases for the community media in the beginning.
The fourth strategy entails posting to forums and news groups. It’s an easy and fun way to make strategic links. While going about it, be honest. Seek to post in only those forums that you like, and those that deal with topics you believe in.
The fifth strategy is to use competitive intelligence to give a boost to your strategic links. You could use the Google toolbar to know the keywords that your competitors are using, and also to know the websites that are sending target traffic to your competitors.
You’ll have to use the link called “Backward Links” on the tool bar for this work. Many of such competitive intelligence tools could help you to monitor your competitor’s traffic sources. All in all, strategic link building can make you a favorite with search engine spiders, and enable your website pages to enhance in the rankings as well.
“Five Tips To Increase Your Backlinks”
Getting a top position in the search engines is no easy task. The key to achieving this is constantly building links to your site – here are five simple strategies…
1) Put Pen to Paper
Whatever industry or niche you’re in, you should have an above average knowledge of that topic, so put pen to paper (or fingers to keyboard!) and write some informative short articles (300 – 500 words) that would appeal to your target market. You can either syndicate these articles through article directories, or head to the publishers and try to get them published on high ranking sites. Doing both is always a good idea. Every time your article gets published, you score free links – so get going now!
2) Social-ize…
Explore the realm of social bookmarking and get your links featured on as many social networks are possible. The potential for a viral linking explosion is huge in any social network, so work on a good value offer to promote to these networks (something free and useful).
3) Break Into the Forum Community
By registering on, and actively participating in forums that are relevant to your niche, you can quickly build up the number of backlinks to your website using your signature file (provided that they allow this and that the links are “dofollow”). Whilst the “SEO weight” of these links is debatable, you still get the benefit of publicity and who knows, you could learn a thing or two whilst online! A word of warning though – don’t spam the forums with rubbish comments purely to score backlinks to your site – you’ll get kicked out pretty quickly.
4) Follow Some Blogs
Blog commenting is quite a popular link building technique in the SEO community. You simply follow some popular blogs in your niche or industry, and provide constructive comment where suitable, leaving your link in the comment. Make sure that the blogs are “dofollow” type, as the “nofollow” ones are useless.
5) Differentiate or Die
This classic business phrase has a slightly different meaning in terms of link building. When building links (whatever method you may use), always try to differentiate your anchor text used across the web – at least to a certain degree. Having identical links and anchor text all over the web is likely to raise a brow with the search engines.
* Most importantly, commit to the journey of link building
The best link building strategy is a long term, consistent one. Set a target for how many links you want to build monthly, and aim to achieve this amount every month. Be patient and have a little faith – your hard work will be rewarded.
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“10 Steps To Getting The Click”
There are a number of steps a webmaster can take to encourage visitors to “click” on a link or graphic located on their website. The following steps will help “get the click”…
1. Colors
Use contrasting colors for links. This makes the links easier to discern from other text on a web page. Also, avoid placing links against a patterned background, as it will make it much more difficult to read the link text. Bottom line, the link color should stand out from the rest of the web page, and be easy to locate.
2. Link Traits
Underlining is still the universal indication of a link. Using the “underline” for links will send a clear message to website visitors about which text on the webpage is just text, and which text is actually a hyper-link. And along this line of thought, you should avoid using underlining for text that is not a link, just to avoid confusion.
3. Visible
Make all the links visible. Do not hide the links or navigation on a web page. Avoid using scripting to display links, as these links will not be visible to website visitors who have turned scripting off in their browser for security reasons.
4. Textual
Text links have a higher rate of clicks than linked images. The one exception is typically a “Buy Now” button, which tends to be more effective than text-only “Buy Now” links. Keep this in mind when creating a linking scheme for your website.
5. Consistent
The location of links should be consistent as the visitor moves from page to page through your website. Do not move links around as the content of the web page changes.
6. Position
Place important links in a location that is easy for the website visitor to see without having to scroll. Position important links “above the fold” on the website.
7. Font Style & Size
In order to make links easy for the visitor to see, be sure to use a font style and size that can be easily read.
8. Graphic Links
If you use image links, the clickable graphics should be vibrant and should stand out from the other content on the page. Use bright or bold contrasting colors for the graphic. Be sure to include appropriate ALT text for each linked image, so the visitor will have an indication of the material being linked to as they move their mouse over the graphic.
9. Split-Test
Conduct split-testing by changing colors and moving links around, and then monitor and track which options and locations result in the highest number of clicks. What may seem intuitive is not always as obvious as you might think.
10. Fresh Eyes
Ask a friend or family member to navigate your website. It may surprise you to learn what they see and where they click. A fresh set of eyes will give a good indication of how others will perceive your website and the clickable content.
“Generate Backlinks To A Weblog In Natural Way”
posted by Web_University @ 8:00 AM
Saturday, June 11, 2011
“Generate Backlinks To A Weblog In Natural Way”
One of the toughest areas of gaining publicity for a weblog is ranking in nature for targeted key phrases. If you have only started your weblog newly, you are likely competing alongside weblogs which have been around for many years, with countless entries already listed and ranking high inside the major search engines.
It may be daunting in the beginning – a thousand-entry disadvantage right from the beginning – but with the proper blogging tactic it is potential to outrank any older competitors with only a fraction as numerous posts and backlinks.
How? It is all about quality, and the tipping point. If you maintain a very high quality weblog, your posts are picked up much more often than the ones of a relatively high quality weblog. The online audience is discriminator for that last 10% that bridges the gap between the good and the excellent.
Good content? It will go for miles, making the best way through social media sites plus perhaps several social bookmarking services.
Excellent content? You will rapidly see good – high quality articles and blogposts rank at the frontpage of social bookmarking sites, attracting much more traffic than their mildly successful competitors. Building natural backlinks is about that one thing: quality. Like several search engine optimization pursuits, it is potential to increase your way to the top spot with low quality work, but it places you in a position that is very difficult to maintain.
Low quality work just goes so far, particularly when it is spread sparingly. Give it some thought when it comes to a highly trained group of troopers facing off against an untrained military. One has influence in numbers, but is rapidly spread apart and controlled. The other is powerful not only in mass but in relatively small quantities.
While the massive military can manage ground, it is rapidly pushed away by the good – high quality troopers. Take care of your content in the same way. Whenever you are looking to get backlinks, concentrate on using good quality content to achieve your target. While countless low quality weblog posts spread over various weblogs can provide your site several linking power, they are rapidly brought down by one well-targeted opponent.
Utilize a direct, high quality method. Generate backlinks through the work of others; submit high quality content to social bookmarking sites and allow the users spread it for yourself, all through their enthusiasm.
One well written article will spread 100 times further than 10 low quality written ones, and is definitely the better backlink tactic. So next time you may need to build backlinks for your weblog or site, concentrate on the 10% content gap that actually matters. Low quality content can only be spread through brute force and ridiculous quantities of work, and is rarely a cost efficient option.
Good quality work goes far, but often falls short with regards to climbing to the top spot.
Good – high quality work may travel through social media sites, social bookmarking sites, and eventually through sheer word of mouth. That is the kind of content that builds weblog backlinks, and that is the kind of content that you need to be focusing on.
Google Analytics: Advice
As a freelance SEO consultant I always set my clients up with a Google Analytics account. This enables them to keep track of what progress is being made and adds transparency to the relationship. However, there are usually a fair amount of questions directed my way as how to understand the data, and what exactly they should be looking for or expecting to see. The main aim of using Google Analytics is to keep an eye on traffic. Not only does this mean seeing how many visitors your site is getting, but also seeing where they are coming from both in the geographical sense, and via other sites on the internet. This article goes through a few basic things can help someone who is unfamiliar to Google Analytics:
* The Dashboard
This is the first page that you will see when you enter the report. It is there to give you an overview on what is going on, and typically includes; Visitor Numbers, Site Usage Data, Unique Visitor Numbers, Map Overlay and Page View details. Any of these modules can be removed and if you’d prefer to include something else in the dashboard e.g Keyword data then you can. To add another module to the dashboard, simply view the report in question and click ‘add to dashboard’.
* Visitors Vs Unique
Visitors At the top of the dashboard you should see a large line graph spanning the page. This graph shows you the amount of visitors or ‘hits’ your website has received. The standard display shows data from the previous month, with points for each day. This can be programmed to display whatever time period you prefer. You can also view time periods from the past to help compare past traffic levels against the present figures. This data shows the total number of visits and will include yours. The number you should really focus on however, is the amount of unique visitors. To get a more accurate view, you can block certain IP addresses from the report.
* Traffic Sources
For anyone involved in SEO this is the really interesting bit. It is crucial for any online marketing that you can keep an eye on where the traffic is coming from, and also see what keywords are sending traffic from the search engines. If you are fortunate to spot a dramatic spike in traffic numbers this report will identify where they have come from. With regards to keywords, you can go into quite a lot of detail and find out not only which phrases send you the most traffic, but which ones are actually converting into customers. This is vital if you are engaging in pay per click advertising when each click is costing you money.
* Site Usage
This is the bit that confuses most people. Once you understand what’s being reported you will find this information extremely useful as it lays out a very detailed report on what people are looking at, and for how long. The three most important things you should be checking are; Bounce Rate, Average Page Views and Average Time On Site. If your site is doing well, you should expect to see a low bounce rate, a relatively high average page view and again a relatively high average time on site (over 2-3 mins is good!). For poor performing websites the bounce rate is often very high, i.e people are clicking on the website and ‘bouncing’ straight off.
GoogleApple War: What does it all mean?
For those who have been living in a cave, Google recently bought AdMob, the small but highly innovative mobile advertising company for the extremely inflated price of $750 Million. That is the gross national product of the country of Kiribati, a small country made up of a bunch of atolls. While AdMob hadn’t quite made anywhere around that amount of revenue, Google wanted to gobble it up before someone else did and to have a quick way to access the growing revenue stream available on Mobile Applicatications. Part of this strategy was to be able to access the significant population of IPHONE users. However, recently Apple came out with new developer rules that will prevent ADMob and Google Adsense from being displayed on iPhone applications… and thus a significant issue with ADMob’s revenue stream. However, perhaps things aren’t as they seem…
Let’s make this really clear, Apple is looking to break into the advertising and eventually search market. Google, as the all encompassing leader of search clearly dominates the market. However, they recently also decided to get into mobile market with the Google Android system, which while itself doesn’t make that much money for the company, the offshoots such as the product development, application development, google interfacing and even their own google nexus phone has been a significant success. In fact, according to most reputable reports, the open-source android phones are taking over as the dominant force in the market, pushing out Apple. Apple, ain’t happy about their market share being taken. They saw themselves as dominating the mobile space for a long time to come. Don’t forget also that Apple had actually wanted to buy ADMob, but the $750M price tag was way too high – they bought a competitor with just as much revenue and potential, it seems for a significantly lower price tag of $250M.
While some people might say this is a stab at Google for getting into “their business”, there is much more here than meets the eye. Apple has no reason to actually allow Google Adsense onto their applications – because they don’t make a single dollar from those ads. Since Apple is making their own system, they need to ensure that the only way to run advertising on the system is through them. It’s pretty damn simple – Google already has an extensive database of advertisers, and they would easily overshadow any attempt by Apple to compete with them even on their own platform. This wouldn’t fare very well for Apple, if in a year a report came out that not only was Google Android overtaking Apple iPhone, but that the predominate type of advertising on the IPHONE was actually Google.
What is strange about this mobile advertising war is the investment versus the actual possible revenue being made. Everyone is talking about mobile advertising on applications and application development as if it is the “end-all” of advertising and will take over advertising left and right. However, people ten years ago pushed application advertising and ad-supported applications as the method that would take over interactive advertising. Now it’s almost impossible to find any program that actually does this and the predominate type of advertising is in the browser.
I honestly think that this is a very possible future for mobile also. As mobile devices get bigger, as the web integrates with mobile more and more, there will be a growing seamless interaction between the two mediums. In fact, if you think about it, a great portion of the “internet” users are really “mobile” – laptops are a “mobile” device of sorts, and they have become smaller and smaller, while phone screens have become bigger and bigger. At some point in the near future they will meet in the middle and we will have laptop/netbooks that are nothing but combinations of mobile phones, laptops that do everything. Most people that I know who have android phones and iPhones spend quite a bit of their time, browsing the web using it as a “little computer” of sorts and see all the banner and other type of ads made specifically for the websites.
So, does this war really matter? Perhaps for the short term, but within a few years, I can’t see it will really matter except to corner a very small part of the marketshare. Mobile as separate entity, with its own features (mobile billing, mobile applications) will become part of the entire interactive, internet, web-process. No one actually believes that ADMob was worth $750M, but sees it as one chess piece in a greater strategy that both these companies have to dominate the web. This has little to do with “Mobile”.
What You Need to Know Before You Get Started on eBay?
posted by Web_University @ 8:00 AM
Saturday, June 4, 2011
What You Need to Know Before You Get Started on eBay?
So you’ve decided you want to get started as a seller on eBay. There are a few things you really need to know before you go and throw yourself in at the deep end:
* Selling on eBay
First off, you need to know what it is you’re going to sell: what’s your speciality? You’ll do far better on eBay if you become a great source for certain kind of products, as people who are interested in those products will come back to you again and again. You won’t get any loyalty or real reputation if you just sell rubbish at random.
When you think about what to sell, there are a few things to consider. The most important of these is to always sell what you know. If you try to sell something on eBay that you just don’t know anything about then you’ll never write a good description and sell it for a good price.
You might think you’re not especially interested in anything, but if you think about what kind of things you usually buy and which websites you go to most often, I’m sure you’ll discover some kind of interest. If all else fails mention it to your friends and family: they’ll almost certainly say “Oh, well why don’t you sell…”, and you’ll slap your forehead.
Out of the things you know enough about, you should then consider which things you could actually get for a good enough price to resell, and how suitable they would be for posting. If you can think of something of that you’re knowledgeable about and it’s small and light enough for postage to be relatively cheap, then that’s great!
Don’t worry if you think the thing you’re selling is too obscure – it isn’t. There’s a market for almost everything on eBay, even things that wouldn’t sell once in a year if you stocked them in a shop. You’ll probably do even better if you fill a niche than if you sell something common, and believe me, the number of niches on eBay is absolutely mind-blowing.
* Tax and Legal Matters
If you earn enough money, you should be aware that you’re going to have to start paying tax – this won’t be done for you. If you decide to sell on eBay on a full-time basis, you should probably register as a business. Of course, even if you sell part-time or in your spare time on eBay, you need to consider these things. I’m no attorney – that’s just my opinion.
* Prepare Yourself
There are going to be ups and downs when you sell on eBay. Don’t pack it in if something goes a little wrong in your first few sales: the sellers who are successful on eBay are the ones who enjoy it, and stick at it whatever happens.
Anyone can sell on eBay, if they believe in themselves – and if you do decide it’s not for you, then the start-up costs are so low that you won’t really have lost anything.
If you’re ready to start selling, then the next thing you need to know is the different eBay auction types, so you can decide which ones you will use to sell your items. There’s plenty of information out there that will go into this topic in great detail. Just do on search on Google.
The Power of Google Analytics
Internet marketing efforts need to be tracked so you know if you are using your resources wisely. Google analytics is a good, free tool you can use to track traffic sources, conversion rates, etc.
Make sure you have Google analytics or some other type of analytics installed on your website.
- Traffic Sources
You want to know where your traffic is coming from and where it is not coming from. This will help you allocate your resources properly. Google Analytics is able to track where your site visitors are coming from, where they go on your site, etc.
A few examples of where your traffic may come from:
- Search Engines (Google, Yahoo, Bing, etc)
- Pay-Per-Click campaigns
- Twitter, Facebook, etc
- Articles and press releases that include links
- Websites that have your links
- Etc.
Having this information can help you have a more effective Internet marketing plan.
- Easy Come, Easy Go
It is easy to find out where the traffic comes from and what page they leave from. Both of these pieces of information are valuable. Knowing them can help you identify if your Internet marketing strategy is working.
The page people enter your site on is important. You want to make sure they arrive on your website on a page that has a focused message for what they are looking for (most websites have multiple entry points, each focused on a different search term). Pay careful attention to what page your visitors land on and make sure it is well designed and well written.
The page visitors leave your website on is also important because it may identify a problem with your site. If you find that a certain page is the primary exit point you want to see if there are any technical or other issues with that page that make people leave your site.
- Conversion Rates
Though it is important to learn about where your traffic is coming from it is more important to know where your sales are coming from. Conversion rates in Google Analytics are tracked by traffic source. You can see where your actual buyers are coming from so you can put more emphasis on those resources.
Google Analytics is important to add to a website. Learn about your website traffic, conversion rates and more so you can make important tweaks to your Internet marketing strategy. It’s free to use so all you have to do is go for it.
Time Spent In The Google Sandbox: Still Important To Success
Google denies that they sandbox new websites. Yet, webmasters and SEO gurus alike have been frustrated to no end by the sandbox effect noted when a new website is launched. Google does acknowledge that there may be something in the algorithm that penalizes new websites and gives them lower rankings until they have proven their value. The reasons for such a filter are many and include keeping people from putting up multiple sites with links to one another when one website is what they need. Whatever the reasons behind ending up there, time spent in the Google Sandbox is still important to success.
Whether it was a conscious decision on the part of Google owners or not, they have written into the algorithm a set of filters that manage to establish the quality of a website using time-based indicators. These indicators include the age of the web site or domain, the age of different backlinks and inbound links to the site, and other factors. One important feature to note is that not only new sites are found in the sandbox. Older sites that suddenly get a rush of inbound links are often sandboxed while the value of the links is established.
With these points in mind, many who have paid for SEO services and still ended up in Google Sandbox are wondering what they can do to get out. Sadly, the only true way to climb out is to be patient. Time is actually on the side of those who are in the sandbox. There are several reasons for this.
The first reason is that time spent in the sandbox allows the website owner to work on tweaking any problem that is found with the site so that it is 100 percent ready when page rank climbs to a point where new visitors are coming in large numbers. This is the best time to test and fix any programming errors noted.
The second reason is that it allows you to work on the content of your site and any related sites linked to it. On the internet, content is king and Google is no different on that score. New, keyword optimized content appearing regularly with links that go back to a site that has been sandboxed catch attention and increase the odds of getting out sooner. Of course, these links must be relevant to the material on the website to be of any real value.
It gives webmasters time to establish relationships with others that are considered authorities in their fields. These authorities can include links to a site in their own pages. If these individuals are recognized as authorities in their fields, the value of their links increases dramatically.
Trust is an important part of any business relationship. There are some sites on the internet that are trusted more than others. Links from these sites are seen as more trustworthy by the search engine, and can help boost page rank quickly.
Ideally, you should try for a trifecta by seeking out relevant links from sites owned by recognized authorities in the field who have been deemed trustworthy by Google and users doing business with them. These links can combine in an exponential manner to boost a page ranking significantly regardless of the page’s age.
Another trick to consider is not limiting yourself to Google when performing SEO operations. One can be in the Google Sandbox and still get good organic results on other search engines such as Yahoo or Ask Jeeves.
You can also optimize for more long tailed keyword phrases. The sandbox effect only seems to affect sites that use highly competitive keywords. Therefore, if you sell an item that can be described in the keywords, the longer keyword phrases may help increase page rank. Of course, you must choose keywords that users are likely to type into the search engine.
In a nutshell, to take advantage of these time-based indicators, you should:
1. Get links that deliver the most trust, first.
2. Start your website today and also begin your link-building task as well
3. Target quality 4-in-1 links. This means going for links that are Relevant, Authoritative, from Trusted sources and from High page rank pages.
The Google Sandbox is real, despite denials from Google. These filters are part of the algorithm that assigns page ranks and they do penalize new sites that use competitive keywords. They also penalize established sites that enter into link farming agreements and try to manipulate the rankings artificially. The filters are age related for the age of the domain, the age of the links to the pages, and other factors.
The time spent in the Google Sandbox is important for the success of any web based business. To be more precise, what is done during this time is important. This is an opportunity to work out any bugs in your website that could hurt business. It is also an opportunity to establish high quality relationships with other site owners who can provide links to your site that are relevant, authoritative, from trusted sources, and coming from pages that are ranked highly, allowing you to take advantage of their rank until your own comes into being.
Google Instant Means The End Of SEO
Initially, Google’s new Instant Search system could mean a major change in how web surfers look for information online. Instead of typing a search query into Google and then hitting return, and waiting for a list of results, Googlers now see a dynamic list of results as they type. Google considers this a positive step forward in the development of searching. Google claims this new style of response will save between two and five seconds per search query. That potentially means 11 hours are saved every second. but does anyone other than Google really care?
The internet marketing community, however, will never be very enthusiastic about Google Instant. SEO consultants, who try to get sites listed at the top of Google’s organic search rankings, and SEMs, who battle for their clients’ sites to be placed near the top of Google’s Adwords Sponsored Listings, have been blogging and tweeting as if Armageddon is here.
The SEO community is paranoid at the very best of times, and perhaps with good cause as: a small change in the Google algorithm can determine the future of many websites. In this instance, however, the reaction is not necessary, essentially the results are the same, the sole change is you can see potential results of each word as you type it in, so if you are typing in ‘Italian restaurant’ you will observe everything Italian prior to getting to the restaurant results and then you will have to include your location unless you are very flexible about your travel arrangements, so in fact long tail key phrases are far from dead.
And this time round the latest Google scare is ‘much a do about nothing’ or will it be? There isn’t any denying that Google’s original innovation in search transformed how the Internet worked and made the business of finding stuff considerably quicker and easier. It also created an enormous market – one Google still dominates – that allowed companies to market us things depending on whatever we had entered in that box and all was well, for a while.
But something happened. Social networking, social media, whatever you want to refer to it as… suddenly, content was coming right at us, without us even looking for it. We couldn’t escape it. Several hyperactive egotists in each community began curating content and spewing it out to their friends. People were sharing photos, stories and links so we found that we were spending less and less time foraging around for things and increasingly more time sitting back and allowing it to wash over us.
Fast forward to 2010, and we’re being assaulted by more stuff than we could possibly consume. Facebook, Twitter, and email are shoveling pictures and video down our throats more and more quickly. Feedback loops enabled by sharing and retweeting functions imply that each of us has now changed into an over-sharer as well as an over-consumer. If you are not confused and over loaded with information, you soon will be.
Google Instant Search for Marketing
Google recently introduced their “Instant Search” feature which starts to populate search results the instant you start typing into the search box. At the same time, Google suggests alternate search terms as you type to help narrow your search without forcing you to enter entire search phrases.
The main idea behind this new feature is to save users a few seconds on each search and cut down on misspellings for search terms, business names or product names. Users may not notice much difference in their overall experience, however, for small businesses and online entrepreneurs, this new search method carries a few interesting ramifications.
Since Google clearly ranks as the “900 lb. Gorilla” of the online marketing world, acting as de facto gateway to the Web for millions, any change to their system makes businesses nervous. Many have expressed concern that this latest change will force users of Google’s AdWords program, the search giant’s lucrative pay-per-click marketing arm, to pay for more expensive keywords.
They reason that since the most popular search terms appear in the search box first, and that most people will opt to accept Google suggestions, those most popular searches will carry the highest click prices. In other words, businesses that depend on Google to show their ads fear that Google will force them to pay more money by recommending more expensive keyword searches.
I disagree.
The suggested search term feature actually appeared on Google quite a while ago, and all that’s really changed is Google starts to display the actual search results AS you type. With the old 2-step process, Google made suggestions as you typed and then you clicked the search button to see the search results.
Instant Search just creates a FAST way to see the results for different search variations without forcing you to click the button each time to see those results. This process makes it simple to see the results, change your mind, and not wait for the results each time you change the phrase.
My experience shows that most people always start with a broad search and then narrow it by including more descriptive terms (often called “long-tail” keywords) to better find what they want. This new process won’t change that.
In fact, it will give people more chances to refine their searches on-the-fly by providing Google more details of what they want. Instead of posing a threat, I believe this new Instant Search feature creates an opportunity for any business to perform high-speed market research to look for possible opportunities and trouble spots.
The following four steps will help any small business use Google’s new feature for instant results.
1. Go to Google and search for your business as if you were a consumer.
2. Make a note of the keyword suggestions Google offers as you type.
3. See if those suggestions give you any ideas for your own marketing (since they should represent the most popular phrases).
4. Note which competitors show up and where you appear in relation to them.
These 4 simple steps make a great barometer for taking a read on your local market, fast.
Who appears consistently?
Who shows up hit-and-miss or every once in a while?
Who shows up in Google Maps?
If your competitors show up and you don’t, you’ve got some work to do!
Bottom line: as a small business, use Google’s new Instant Search to quickly get the big picture when it comes to your business, industry, and local competition.
The Buzz about Buzz
If you haven’t treated yourself to a lovely shiny new g-mail account, then you are missing out. Not only does it have endless memory, quick processing of large attachments, and a lovely search function of deleted e-mail; it also has a super cool new function called Buzz.
Buzz functions like many other popular networking sites, but it has a few new perks. Instead of friend-ing someone, like on Facebook, with Google’s new Buzz you follow them. So you want to get as many people following you as possible. Start with friends, family, and people you network with regularly on other social web-sites. Now for the cool part: any website that you have attached to your Buzz account generates posts via Buzz. Websites that you can attach to Buzz include Google Chat Status, Picassa, Flickr, posted via Buzz@gmail, Google reader, and Twitter.
Once you have connected any of these websites to Buzz, anything you post on the other website automatically appears as a post on Buzz. Anyone who is following you will be able to see these posts. You get twice as much exposure with half of the effort. You can post information about events, a sale your business is having, or a gig your band is playing. Buzz will get the information out.
Buzz also has some other nifty features, similar to other networking sites. You can comment on someone else’s post or a post of your own. You can like a post. You can re-share a post, e-mail a post to anyone (whether they have Buzz as well or not), and finally, and probably the most cool, is one of your contacts is online and has their G-mail account open you can reply to the post by chat, which is conveniently built into G-mail’s website.
- How Does This Affect Pay Per Click Marketing?
Buzz taps into Google’s AdSense program with a more refined algorithm. If someone clicks on an add while on a Buzz screen, then the logic states that their friends might also like similar ads, articles, and websites. This adds a powerhouse punch to pay per click advertising. Much like harnessing the power of Facebook, PPC advertisers now have new avenues opened before them. Unlike fishing on particular keywords, potential customers are assisting in the event. Using this analogy it is like having fish help teach you how to fish.
This sort of advertising momentum can take your marketing campaign to the next level. Couple this with analytics tools and your PPC approach will be unstoppable. All PPC Google ads permits companies to set their advertising budget down to an exact dollar amount. In fact, the minimum required daily budget to advertise with Google through PPC Ads is one dollar. As always, the advertiser only pays when an ad is clicked, and Buzz doesn’t change that, it only helps to harness the power of social media for the purpose of ad refinement and dissemination.
Tips For Google Adwords
One of the best Google Adwords tips I can give you is to not consider this a do it yourself type of traffic tool. Adwords has many elements to it and if you want to make more money than you spend you will need to find someone, or some course, to teach you how to get the most out of it.
Pay Per click (PPC) can work exceptionally well at getting hordes of very targeted traffic to your website virtually instantly. Of course, you may be asking, if it’s so good, why doesn’t everyone use it?
That is the crux of the matter. PPC is not an easy thing to learn how to do. It will take time and you need to be willing to invest not only the time but the money too. You will need to carefully test and track various elements of each ad that you place. In the start you will spend way more money than you will earn.
Another challenge is that Google isn’t really worried to much about you or your advertising budget, they are more concerned that their searchers get what they are looking for. The searchers on any of the search engines are the real customers and if they don’t find what they want they’ll go elsewhere. That is why Google wants to make sure to keep them happy by providing them with just what they’re looking for.
To do this, Google will periodically change the way they do things. They will rewrite an algorithm or make other changes and if you’re not right on top of those changes you can find that the ad that once made you a lot of money is now costing you a lot of money.
Here are a few tips that you can use to optimize your PPC campaigns:
1. Find a course or a mentor who can teach you the ins and outs of PPC advertising. If you try to just jump in and figure it all out on your own you had better make sure you have a lot of time and very deep pockets.
2. Carefully choose the keywords you use. Don’t even try to compete for the one or two word keywords since they will almost always have so much competition you’ll be spending way too much per click. Instead focus on the keyword phrases that have 3, 4, or 5 words in them. These ‘long tailed keywords’ can fly under the radar yet still get you some decent click through rates (CTR’s).
3. Always test your ads. You can do this by having several versions of each ad running at the same time. Find out which headlines get the most clicks. Which body text gets the most clicks, etc. Keep testing until you’ve got a winning ad. When testing make sure you only change one element at a time otherwise you won’t know which change really made the difference.
Out of all the Google Adwords tips I can give you the one I think is the most important is to find someone to show you the ropes. PPC is effective if you know how to do it right, but if not it can very quickly become a money pit.
Using Selling Manager To Boost Your eBay Home Business
posted by Web_University @ 8:00 AM
Tuesday, May 24, 2011
Using Selling Manager To Boost Your eBay Home Business
One of the wonderful things about eBay is that they offer a wide variety of different tools to help sellers generate more business. One of the more popular tools that eBay offers its sellers in the eBay Selling Manager, which is a sales management tool that can help you manage your auctions more efficiently. eBay also offers a more inclusive version of their selling tool, called Selling Manager Pro. Both of these tools do come with a low monthly fee that is added to your eBay statement, unless you run an eBay store, in which case it is free.
Deciding which version of the eBay selling tool you need can be tough. To start out, go for the basic package. You can always upgrade if you find you need to later. At the present time, the basic version is only $4.99 per month, so it won’t put a big dent in your budget. If you have a small to medium amount of sales to manage per month, this is all you need. You also get a 30 day free trial with the basic version, so if you decide it’s not right for you and your business needs, you can cancel before your trial is up and not waste any money.
The Pro version offers more tools for higher volumes of sales. If you have a large inventory to manage, the Pro version is probably a better choice for your business. At the moment, the pro version is just $14.99 per month, and it also offers a 30 days free trial. The basic Selling Manager is also free for basic store subscribers, and the Selling Manager Pro tool is available for free to those with a premium or anchored store.
Both tools have software that needs to be downloaded to be utilized. Both software programs support just about any operating system, so you shouldn’t have a problem with compatibility issues. Once the software is downloaded, your eBay selling links will automatically be replaced with your Selling Manager links, making it easy to use the selling tool with your current selling methods.
The software makes it easy to list and re-list your auctions, view scheduled listings, sold items, and closed auctions. You can track your sales, sent bulk invoices and e-mails to customers, and easily leave feedback for all of your buyers using the software. For record keeping purposes, the Selling Manager also lets you download or import your sale information to your computer or into a new Excel spreadsheet, making it easy to track your sales for tax purposes, or for your bookkeeping needs.
The Selling Manager can make boring and tedious tasks quick and easy to manage. You can keep track of your auctions with ease, and stay in contact with your buyers with the click of a button. This eBay tool makes it simple to manage your eBay home business right from your computer without needing to log into eBay, and can boost your efficiency, working like a dedicated employee for you around the clock.
On eBay, Pricing Is Key To Selling Your Items
posted by Web_University @ 8:00 AM
Monday, May 23, 2011
On eBay, Pricing Is Key To Selling Your Items
Pricing your items that you want to list on eBay can be difficult for those who have never done it before. List your items too high, and you won’t receive any bidders. List your items too low, however, and you run the risk of not making money – or worse, landing yourself in the negative. If you consistently price your items incorrectly, you can find yourself with little to no business, or owing money at the end of the day. Pricing your items correctly from the get go can severely cut down on how often this happens.
When you have done your research and know what items are popular on eBay, you should know what items you are looking for and their average selling costs. If not, you need to look up the most popular items on eBay by category, narrow down the products that you are interested in selling, and figure out what the average final selling price for each item you are interested in is. When you have a general idea, then you can start looking for where to purchase the item.
Purchasing items to resell on eBay can be tricky. You don’t want to spend too much money up front and risk having overstock that doesn’t sell, but you also don’t want to spend more money on each item by buying less at a time, leaving you a smaller margin of profit. The best route to go is to find an item you want to sell going for at least half the price of what you want to sell it at. This gives you plenty of wiggle room to make money, without setting your starting bid to high.
When you list your items on eBay, list them as low as possible for you to break even. This includes your final value fee, your listing fee, and your shipping costs, along with the total price you paid for one item. If the item you are selling cost you $50, and additional costs, including eBay fees, totals $10, then the absolute lowest starting price for your item should be $60. This way, if only one person bids, you will at least break even on the transaction.
If you are feeling a bit risky, you may even want to list your item slightly lower than what your total costs for it are. Starting your bid lower than the other bids for the same item on eBay can get you more hits, and in turn, more bids. Many sellers often balk at the idea of setting their starting bid too low, but really, these are the sellers who probably see the most money for their auctions. Buyers are drawn to what they think is a deal, and once they get caught in a bidding war, there’s no telling how high the final price could soar.
Be cautious not to set your starting bid too high, or you could effectively drive away potential bidders. Bids that start close to what the final price of the item should be, or bids that are significantly higher than the starting bids for the same items from other sellers, are far more likely to be passed over with no bids.
Cancelling A Listing On eBay
When you are running your own home business on eBay, you may find occasionally that you’ve listed something in error, or someone wants you to split an auction, so you need to cancel a current listing you are running. Cancelling a listing is easy, it’s perfectly okay to do on eBay. There are some things to know before you start, however.
Cancelling a listing is not necessary if you simply need to make changes to your current auction. Simply go in and edit the erroneous information, and it should be updated immediately. If you are making a drastic change, however, you must have no bidders on your auction to do so.
Cancelling an auction simply because the bidding price is not high enough is against eBay’s terms of service, and can get you suspended or banned from eBay if you do so.
If you need to cancel your eBay auction listing, log into your account on eBay. Visit your selling section, and you will see a current list of all the items you are currently selling, both active and inactive. Find the listing that you need to cancel, and copy the item number of that listing. Visit “Related Links,” and choose “More.” You’ll see an option for ending your listing early; this is where to input your auction number.
If your listing currently has bids when you want to cancel it, you have the choice to either cancel all of the existing bids, or award the item to the highest bidder. If you have decided to cancel all of your bids, or you had no bids before cancelling the item, you will then need to explain to eBay why you are cancelling the auction. After you submit this information, the listing will be cancelled.
Reasons for cancelling your eBay auction may include restructuring a listing for a potential buyer – for instance, if you have multiple items in one listing, and a buyer only wants to purchase one of the items, you may want to “split” the auction for them and create a new listing so that they can purchase the single item. There is no guarantee that the buyer will bid and purchase the item, however, so exercise caution, because the potential buyer is not required to bid solely because you created a special auction for them. You may also want to end the listing early to award the item to the highest bidder if you have reached the price you were hoping for, and want to hurry up and ship out the item.
It is also important to note that eBay does not refund the listing fee for cancelled auctions. While you won’t have to pay a final value fee – unless you award the auction to the highest bidder at the time of cancellation – you still have to pay the original fee that you were charged when you listed the item. This is usually very small, but for larger auctions, this may be something to consider before cancelling an auction if you don’t want to lose a lot of money.
Most people in the world don’t know just what cloud computing is actually. The thought can be extremely confusing, but I will try to apparent that will upward for you personally. Cloud computing is essentially technology that will allow people to usage of making use of selected applications upon just about any laptop or computer. These types of programs won’t have to become attached to your personal computer. Providing some type of computer has Access to the internet it’ll be able to utilize the application form. This is extremely wonderful since you don’t have to be over a certain computer or even spot to take a step. You could take a step which should be done properly aside in the home in lieu of needing to go right down to the work location.
There are many different forms of cloud computing. The previous that individuals can discuss is SaaS. This specific type is really a single request. This kind of computing is fairly easy. While there is just one application it is extremely simple for the business to take care of. This also signifies that the price less difficult below an alternative type with plenty of forms of software. For the client there isn’t an energy production as far as machines or software accreditation.
An additional type of cloud computing will be power computing. Very good regarding cloud computing is booming. This sort of computing is generally used by organizations regarding requirements that aren’t consequently critical. This type of computing generally is a extra type of computing for an organization. Sun, along Microsystems and IBM tend to be 3 firms which can be truly making this type of computing very well liked and has effectives exams designed for the teaching purpose like 000-280 & 000-032. For the reason that acceptance is booming, utility computing could become not only an extra sort of computing device. It may become a core concentrate for a company’s computing wants.
1 / 3, along with the final form of cloud computing being mentioned, is Web services within the foreign. This sort of computing is incredibly close to the kind of computing that is finished with SaaS. On this type of computing the World Wide Web will be used because of its functionality. Applications aren’t actually provided with this form of computing. Providers can provide items for instance discrete organization providers, and other types of APIs that are offered by such techniques for example Yahoo and Google Roadmaps. This type of computing may be used for any number of reasons, and by various firms.
If you would like to know anything about the tests listed below you can easily find it on IBM web site.
How To Make Your eBay Business Seem More Reputable
posted by Web_University @ 8:00 AM
Thursday, May 19, 2011
How To Make Your eBay Business Seem More Reputable
Your home business on eBay depends on your reputation. Without a good reputation, you’ve got nothing. Your buyers don’t know who you are, they don’t know if they can trust you, and you won’t drum up much business. But when you are just starting out on eBay, building up a good reputation can be tough. It’s a bit of a catch-22: without a reputation, you won’t make any sales, but without any sales, you won’t build up a good reputation. So what can you do to make your eBay home business seem more reputable?
When you are just starting as a seller on eBay, the easiest, and perhaps most surprising way, to build up a good reputation is actually by buying. Starting out as a buyer not only gives you a great way to build up your positive feedback, it helps you better understand the buyer process. When you understand how the buying process works, you can offer your customers better service as a seller.
To get started as a buyer, you don’t have to spend a lot of money. Purchase the things you would normally need to purchase on eBay instead of going to the store. Spending money you would have had to spend anyway won’t leave you in the negative. You can also bid on some cheap auctions to build up your feedback. One you have received the item, be sure to leave positive feedback for the seller to illicit a response. If you don’t receive one after a few days, you can always contact the seller to explain you are trying to build up your feedback so you can start selling. Since they have also been in your position at one point in time, they are likely to return the favor.
Once you have a good, solid list of positive feedbacks under your belt, you can focus your attention on building your customer service policy. Offering your buyers a generous return policy, if only during the start up of your business, can help gain potential customers’ trust. Offer to accept returns within a certain about of time with no questions asked, for a full refund. This will help your customers feel much better about their purchase, if they know they can return it with no hassle if they discover they have a problem with the item.
Work hard to keep your positive feedback up. You can do this by leaving feedback as soon as you know the buyer has received their item, to boost your chances of receiving reciprocal feedback. Give your customers no reason to leave you anything but positive feedback by going the extra mile: offer your contact information directly on your auctions for customers to reach you with questions, and try to add something extra with your own personal touch to each package you send out. As your customers see how far you go to make them happy, they’ll not only leave you positive feedback, they’ll be more than glad to spread the word about your eBay business. A happy customer is the most reputable form of marketing you can receive, so strive to impress every buyer you get, and you’ll see your eBay home business take off in no time.
10 Steps to Triple Your Prospect Conversions with an Email Mini-Course
posted by Web_University @ 8:00 AM
Wednesday, May 18, 2011
10 Steps to Triple Your Prospect Conversions with an Email Mini-Course
For years, I’ve been giving away a PDF ebook as my client attraction device to entice prospects to sign up for my list. This strategy has served me well as a way to grow my list. However, what I’ve discovered during that time is that many people download my ebook and then never open it. So, as you might imagine, my rate of converting a customer prospect to a buyer isn’t as high as I’d like.
Just like the people who join my list, I, too, often don’t open a PDF ebook when I download it. What I have noticed, however, is that when I subscribe to an ecourse that someone is giving away as a client attraction device, I’m much more likely to pay attention to it, since I’m getting emails every day with new information in them. And, all indications are that the conversion rate of prospect to customer is higher, as well, for this same reason. Your mini-course helps you automatically build a relationship with subscribers and drive sales of your products and services.
Here’s how you can create your own client attraction ecourse to help you triple your conversion rate:
1. Buy autoresponder system. In order to create your email mini-course, you need to purchase an email marketing system that has autoresponder capability, which is the ability to pre-set emails to go out at a periodic interval when someone opts into a list.
2. Determine your theme and catchy name. Your ecourse needs to have a theme or subject. What is it that you want to teach your prospects? Once you determine the theme, your ecourse needs to have a catchy title. Typically, you’ll want to focus on solving a problem or the result someone receives by enrolling in your mini-course.
3. Create content. Your ecourse should consist of 8-12 emails. The bulk of these emails need to contain valuable, actionable content that will help your prospect solve her problems. In a couple of the emails, you can break up the content delivery by introducing your prospect to other resources you offer that will help them, as well. In my new mini-course, I simply re-purposed a number of articles I had already written, paring them down to 400-600 words each, in most cases.
4. Add your soft sell. Rather than hammering a prospect over the head with sales hype, I did three things in each of the followup emails. First, I included a resource box at the end of the email with a link to the call to action I want my prospect to take or a postscript (P.S.) that included a link to the call to action. Secondly, in the body of the email, I made a natural transition based on the content of the email to ask people to buy the product I wanted them to buy. Thirdly, at the end of each lesson, I added, “In our next lesson, we’ll talk about…” to keep the reader engaged and anxiously awaiting the next email.
5. Format and upload your ecourse. In order to best track your open rates of each segment of the ecourse, you’ll want to format each email as HTML. This means that you’ll want to have a header designed and template created so that you can simple copy and paste the content into a properly formatted HTML template. To increase the likelihood that your ecourse will reach its destination, also format a plain text version of each segment of the course, as well.
Next, create a catchy subject line to entice your reader to open that email. Lastly, copy your ecourse into your autoresponder system and create the followup sequence. Ideally, you want your prospect to receive one email from you for a 8-12 days.
6. Design your opt-in box. Your email marketing program should provide instructions on how to create an opt-in box for prospects to join your list. Typically, all that you want to request of your prospects is a first name, last name, and email address. Once you have created the opt-in box, copy the code you’ll need to add the opt-in box to your web site.
7. Create a graphic. To make your email mini-course more appealing, have a graphic designed that visually represents the ecourse. I simply had a spiral book cover designed that contained my name and the name of my ecourse.
8. Create your landing page. To entice prospects to sign up for your ecourse, you’ll want to create a landing page that “sells” the mini-course. In today’s world, you have to “sell” free just like you do something for a fee, so create a short list of the benefits that someone will receive by signing up for your course, and add the code for your opt-in box. Since anyone opting in for my ecourse is also added to my ezine list, I make sure that all prospects know this at the time they sign up.
9. Copy the course content to your web site. To prevent your prospects from emailing you that they are missing some number of lessons in the ecourse, copy the content to your web site. Then, at the bottom of each email lesson, you can add a note that if they have missed any of the lessons, they can read them on your site. You can create one page for each lesson, or a couple of pages containing a few lessons.
10. Track and measure. The only way to realize the success of your mini-course is to track and measure. Create a simple spreadsheet with the open rates of each email and the unsubscribe rates. If you notice over time that many prospects are unsubscribing from your list when they receive a certain lesson, you need to review the content of that lesson and change it until your unsubscribe rate diminishes. And, of course, you need to track how many sales result from your ecourse.
Create an email mini-course to help you establish a relationship with your prospects and lead them to taking the action you desire. You’ll discover that a mini-course is the most effective way to convert a prospect into a paying customer.
How to Supercharge Your Selling Online?
The Internet has changed the way we do business, and the way we do marketing. Ten years ago, it was enough to have a print ad in the Yellow Pages and a quick radio spot to spread the word about your business. Now there are new ways to market your business on the Web, and they’re wonderfully cost-efficient.
The internet is such a huge market place. People from all points of the globe are going online on a daily basis looking for products to buy. This huge demand has prompted a lot of marketers to take their business on the World Wide Web. Are you one of them?
Whether you are selling your own products or promoting affiliate products, it is very important that you know the elements and the tools that you need to use in order to secure great sales potential in the online arena.
Here’s how you can sell more over the internet:
1. The first thing that you need to do is to create your own website
No matter how good you are and no matter how great your products are, people will not possibly take you seriously if you don’t have your own place over the internet. Hire a professional web designer to create an ecommerce website for you where you can showcase your products and services. Ensure that your website is easy to navigate, secure, and loaded with valuable information that are closely related to your offerings and to your chosen niche.
2. Drive traffic to your website
Think of your website as a shopping mall. You will need to attract people to give it a visit before you can actually make a sale. Use different traffic-generating tools that can help you drive interested people to your website. You can promote your website on relevant forums, blogs, discussion boards, and social networking sites (Facebook, MySpace, etc.). You can also use article marketing and various link building campaigns that can make your website highly valuable to the eyes of various search engines.
3. Promote your products
Promote product awareness by properly advertising your offerings online. For this, you can use PPC advertising, search engine marketing, paid links, banner ads, ezine publishing, email marketing, etc. Since promoting your products using all available tools can be exhausting and time-consuming, you may opt to hire professional internet marketers to help you out. You will need to share a certain percentage of your earnings with these people in exchange of their services.
4. Take good care of your customers
As they say, the most effective advertising strategy is word-of-mouth advertising. Ensure that you keep all your customers happy and satisfied through your products and through your customer service. By doing so, these people will surely recommend you to their friends and family members who might need your offerings.
5 Factors That Influence Buying Decisions Online
posted by Web_University @ 8:00 AM
Wednesday, May 11, 2011
5 Factors That Influence Buying Decisions Online
People who purchase products online aren’t much different than people who purchase off line. They may be a little more cautious with how they spend their money, due to security and privacy reasons, but for the most part they care about the same things, foremost among them being value. The following five factors that influence buying decisions are important considerations if you expect to close the sale on your website.
- Factors That Influence Buying Decisions
Online consumers today are more sophisticated than they were ten years ago, or even five years ago. They’re not afraid to make a purchase online, but they will go out of their way to make sure they get value and are very concerned about privacy and security. If you expect to close the sale on your website then you need to consider the following five factors BEFORE you ever ask for the sale:
* Security
* Privacy
* Value
* Approach
* Emotion
- Customers Buy From Secure Websites
Online consumers are very concerned about security. They’re also educated. They have read up on cyber security and you should too. If you cannot convince your site visitors that your site is completely secure and that their financial information will be handled with care, they will go leave your site and go somewhere else. Security is one of the most important concerns for online consumers, especially today.
- The Growing Concern Over Privacy
In addition to security, online consumers are concerned about privacy. They will guard their e-mail addresses and other personal information with great care. If you want to build trust for your brand then you should start with assurances. Make sure that you put your website visitors’ minds at ease with constant reassurances that their private information will not be sold or shared with third parties.
Regard for privacy online has been growing for the past couple of years. Some European countries have sued Google over privacy issues and Yahoo! announced last December that it will not store search information on searchers beyond 90 days. Privacy is important to online consumers. Having a well thought out and clear privacy policy on your website will go a long way to building trust and confidence in your business.
- What Do You Offer Of Value?
Many consumers would still rather drive to pick up an item for purchase instead of making that purchase online for less money. In order to convince online consumers that purchasing your product online is safer and better for them, you’ve got to go out of your way to establish value in their minds.
Even then, providing a local retail outlet where consumers can order online and pick up their items later is a viable business model and could be the way to go for many online retailers. Still, value is in the forefront of consumers’ minds. In order to get them to purchase online you’ve got to ensure that you offer loads of value.
- What Is Your Approach?
How you approach online consumers determines to a great degree how you build trust. I still see veteran Internet marketers make the mistake of talking down to their customers or making basic assumptions about behavior to that lead to dismissal or rune behavior. Just because a person has not made a purchase in the past does not mean that she won’t make a purchase in the future. But how you treat a consumer with your content may determine whether they do business with you at all – now or next year. Check your approach and ensure that you meet the emotional needs of your readers before you ask for the sale.
- What About Emotion?
People buy for emotional reasons and defend their purchases logically. If you want to close the sale online then you’ve got to make the most basic emotional appeals and meet a real need in the minds of your readers. You have to connect with them on a gut level. Sometimes that takes more than one touch point. Pre-sales is just as important as closing the sale and savvy Internet marketers are learning how to set the stage for the sale down the road by spending a large amount of their time on pre-sales communication that builds trust and confidence.
- Conclusion
Different people buy for different reasons, but at the heart of every consumer action is emotion. If people trust you they will buy from you. If you fail to earn their trust then it doesn’t matter how well you do everything else. These five factors all contribute to whether or not a consumer trusts you enough to exchange their hard-earned money for your product or service.
The Advantages of Using PayPal As Your Shopping Cart
posted by Web_University @ 8:00 AM
Saturday, May 7, 2011
The Advantages of Using PayPal As Your Shopping Cart
Any e-commerce application needs a good shopping cart to handle any purchases and payments for subscriptions. Of course you want the best shopping cart you can get for your blogs or websites, but there are so many options online, all promising you the world, that it can get confusing. Still wondering what a shopping cart is on website?
There are several points to consider, but the simplest description that all of us will recognize is the shopping cart in grocery stores. While that one has squeaky wheels and gets pushed up and down the aisle, the shopping cart on your website is a set of scripts that track what your customers buy so they can pay for the entire selection with one click.
All the shopping cart does is keep track of any items you have placed in it for purchase. Without a shopping cart your customers would have to pay individually for everything they want to buy. After your customers press the “Buy” button on your site, their transaction is transferred to a payment processor to collect the money owed, send it where it belongs and enables the download if required.
It’s not quite that simple, but it is a quick explanation of what happens behind the “Buy” button. There are several processes that are sending and receiving the request for payment on a mouse click that ends with the download instructions for your customer. It gets confusing when you start searching for a shopping cart for your own sites. A simple search will probably send you several hundred choices, all claiming to be the premier shopping cart for your needs.
An excellent choice would be PayPal’s shopping cart. For several reasons, using PayPal’s shopping cart will streamline your customer’s payment processes by letting you accept credit and debit cards and direct bank account payments. Some benefits for your customers include purchasing more than one item at a time and paying for them with a single click of the “Buy” button. It’s good customer service. You don’t want to irritate customers ready to spend money with you.
Other PayPal benefits for your customer include the ability to browse your entire collection of products and check out a list of what they bought before they click on your “Buy” button, which gives them the opportunity to modify the list. Ease of installation which does not require knowledge of CGI scripting is one big advantage of PayPal’s shopping cart. Opening an account is free of up-front costs and you are charged the same fees charged when you get other PayPal payments.
To find the fee schedule, check out the bottom of any page, even the log in page, for a link to “Pricing” or “Fees.” Some of the technical benefits of using PayPal’s shopping cart include being able to set shipping rates, if necessary, and tax rates. You can let your customers make donations to charities of their choice. You can easily convert your “Buy Now” buttons into “Add To Cart” buttons to make multiple purchases seamless to your customer.
Their free 410-page PDF, “Website Payments Standard Integration Guide,” has all the in-depth information you might need about using “Buy Now” buttons included. You can find a comprehensive list of services on PayPal when you click the tab, “Merchant Services.” If you click on the tab, “Products and Services,” you will find a link to the ebook. For your business records, PayPal will keep detailed transaction records on their website for your use when you need them.
You will also find details needed to integrate PayPal with your site, including how to pre-populate your customer’s sign-up forms. It might be a good idea to download their free PDF User Agreement for your records. You can find a link to the document at the bottom of almost every page on the service. Look for “Legal Agreements” and click that link. PayPal is easy to use with whatever application you need. It has been time tested for a longtime as eBay’s payment processor.
Besides being highly recognizable as something that a lot of people use already and have a comfort zone with, another undocumented benefit of using PayPal’s shopping cart is your own peace of mind in knowing that your business income is in good hands.
How to Satisfy Small Business Clients?
A lot of us web business gurus tend to miss something important: Most money changes hands in the real world, not online. Depending on who you ask, U.S. online sales total $200-400 billion annually. Not bad, right? Sure, but the total of all transactions in the economy works out to $14 trillion or so. Online sales, impressive as they are, only account for two to three percent of the total economy at best.
Most of my clients are small businesses with fewer than 100 employees. One thing the proprietors have in common is that they do not spend much time online. Whether the client is a dentist or a pet groomer, the only thing they care about is that their online presence brings warm bodies in their doors, preferably warm bodies with credit or insurance cards at the ready.
Those of us who spend a good portion of our lives tilting the plane of cyberspace in favor of our clients’ businesses tend to lose sight of the real world. You know the one – the one you can actually smell. Conversely, our clients tend to regard cyberspace as a distraction or a frivolity because they are caught up in the day-to-day drama of running their businesses.
My clients and I live in different worlds. I actually have paying customers whom I’ve never met in person and, quite frankly, I don’t care to meet them. All I care about is that their checks clear and that they are pleased with the results of my efforts. For their part, all they care about is the influx of business that occurs after I “do my thing.”
So what is my “thing” and how do I do it? There are elements of the secret sauce that I simply will not reveal without being paid a handsome sum, but I will give you a basic sketch. In fact, I’ll give it to you step-by-step:
1. Listen to what the client wants in the real world but tune out what they say about the web because they generally don’t know what they’re talking about. I always bring the conversation back to the real world. “So Fred, the flashy website with all the nifty widgets and gizmos sounds cool, but the ultimate goal is for the phone to ring, or perhaps I’ve misunderstood…” They know what they need in the real world, but you are the expert when it comes to web design, SEO, social media, PPC, video marketing or whatever else you’re going to do for them. The only exception to this rule is when they have a very specific business need for a web application that will streamline their operations. If a physician tells me she wants patients to be able to schedule appointments and pay their co-pays through the website, that is precisely what I give them.
2. Talk turkey early in the game. Ask straight-away about their budget, and tell them what to expect within those constraints. If their budget is $500 a month, show them how you will generate an extra $2,000 in sales for them each month. The worst thing you can possibly do is promise them the moon if their budget will barely buy a dead Soviet satellite. A lot of times, I gain clients by offering to do a small project on a small budget so that they can get a taste of the potential before committing to a bigger campaign.
3. Design a custom plan and never – ever – use a cookie cutter. Small business people are often visionaries. Learn as much as you can about their philosophy, their customers, their products, and their plans for the future. Build a web campaign around that. Make it about them, not you.
4. Execute the plan. You’ve done this a thousand times. You know it will work. Now do it.
5. Track the results. This one can be difficult. I can say with total honesty that every single client I have ever worked with has seen an increase in business within a very short time of my efforts. I can also say with honesty that they often chalk it up to coincidence. That is to their detriment when the contract period is up. It feels awful, like you’re pulling the rug out from under them. The funny thing is that they do not chalk the resulting decline in business up to coincidence and often come begging at that point. Best to avoid this, however. Track results. Show them how their increased website traffic or video views correspond to increased sales. It makes the renewal process much more pleasant for everyone involved.
This deserves an article of its own, but it needs to be said: Getting warm bodies in the door is not the same as gaining maximum exposure. SEO does no good if the site tells the wrong story. Viral content can be effective, but only if the message is clear and the target market reached. Helping small businesses is all about delivering the message that the business owner wants to deliver to the people that want to hear it.
Remember that while you and your client inhabit different worlds, one thing you do have in common is that you want the same end result. Focus on achieving that, and everyone will be happy.
Twitter Case Provides Critical Lessons in Administrative Security
posted by Web_University @ 8:00 AM
Thursday, April 28, 2011
SaaS-eCommerce Sites: Twitter Case Provides Critical Lessons in Administrative Security
In June, 2010, the Federal Trade Commission (FTC) settled charges that Twitter’s micro-blogging site had engaged in lax security practices that amounted to “unfair and deceptive trade practices”.
While previous cases brought by the FTC for lax security procedures focused on lax electronic controls, the Twitter case focused on lax administrative controls. Webmasters of SaaS and ecommerce sites who fail to learn and apply the critical lessons of the Twitter case do so at their peril.
- Twitter Case Facts – Two Hacks
The FTC’s complaint against Twitter alleged that lax administrative controls for data security permitted at least two hackers to acquire administrative control of Twitter resulting in access to private personal information of users, private tweets, and most surprising – the ability to send out phony tweets.
Here’s how the hackers got access to Twitter. According to the FTC, hacker no. 1 was able to hack in by using an automated password guessing tool that sent thousands of guesses to Twitter’s login form. The hacker found an administrative password that was a weak, lowercase, common dictionary word, and with it the hacker was able to reset several user passwords which the hacker posted on a website that others could access and use to send phony tweets.
Hacker no. 2 compromised the personal email account of a Twitter employee and learned of the employee’s passwords that were stored in plain text. With these passwords, the hacker was then able to guess the similar Twitter administrative passwords of the same employee. Once into Twitter, the hacker reset a user’s password and was able to access the user information and tweets for any Twitter user.
- Twitter Settlement Lessons
The FTC noted that Twitter’s website privacy policy promised: “We employ administrative, physical, and electronic measures designed to protect your information from unauthorized access.”
Focusing on Twitter’s administrative controls (more accurately on the lack thereof), the FTC alleged that Twitter failed to take reasonable steps to:
* Require employees to use hard-to-guess administrative passwords that they did not use for other programs, websites, or networks; * prohibit employees from storing administrative passwords in plain text within their personal e-mail accounts;
* Suspend or disable administrative passwords after a reasonable number of unsuccessful login attempts;
* Provide an administrative login webpage that is made known only to authorized persons and is separate from the login page for users;
* Enforce periodic changes of administrative passwords, for example, by setting them to expire every 90 days;
* Restrict access to administrative controls to employees whose jobs required it; and impose other reasonable restrictions on administrative access, such as by restricting access to specified IP addresses.
* The FTC settlement included (among other things) the requirement that Twitter set up and manage a comprehensive data security policy that will be reviewed by an independent auditor periodically for ten years.
- Conclusion
The FTC represents consumer interests to prevent fraudulent, deceptive, and unfair business practices. Privacy and data security have been high-priority issues for the FTC, as evidenced by the 30 cases brought over the last few years for lax data security practices.
In its investigations of data security cases, the FTC looks at 2 standards:
* What the FTC considers as “standard, reasonable” security procedures, and
* What a website’s privacy policy promises to consumers regarding data security.
If the website’s actual data security practices do not measure up to either of these standards (a worst-case scenario would be the failure to measure up to both), the FTC concludes that the website has engaged in lax security practices that amount to “unfair and deceptive trade practices”. A complaint and costly lawsuit may follow.
The reason that the FTC publishes the results of its settlements is to provide lessons to others regarding what the FTC regards as an “unfair and deceptive trade practice”.
Do you know if your site measures up to the two standards?
The Greatest Lies Ever Told About Internet Business
posted by Web_University @ 8:00 AM
Wednesday, April 20, 2011
The Greatest Lies Ever Told About Internet Business
Starting an Internet business can be tough. Especially if you have never owned your own business in the past. Not only that but your family and friends can discourage you from ever starting your business!! They will tell you, that only a few people ever make any money and it is a HUGE waste of time!
Sadly, though they may be half right. Unfortunately, only 2% of the people who ever start an Internet business will make any money whatsoever. The people who do make money online are not any more skilled that us…NO! Instead they were fortunate enough to know the 5 great lies of Starting an Internet business.
1. Starting An Internet Business Is Expensive
An Internet business can actually be started for ZERO cost! That is why this is the very first great lie of Internet business. When you are getting started in your online business you can start with something as cheap and simple as affiliate marketing. Affiliate Marketing cost you nothing to get started, and your only job is to drive traffic to a website that you don’t own. Then once people purchase a product from that affiliate website, through your link, you get a commission. And here’s the best part: There are MANY free ways you can learn about to drive traffic to a website.
2. You Can “Get Rich Quick” With An Internet Business
Many people have a “Get Rich Quick” mentality when they first start their Internet Business. These people think that having their own Internet business is easy and does not require any work. Do not believe this because it is a fools hope.
Often times the people you see who are “overnight successes” on the Internet, have spent months if not years perfecting their business. Very rarely will someone truly be a “overnight success”, and when that does happen, it is almost all luck. So the bottom line here is, your Internet business is exactly that…..a business! Treat it like one, work diligently on it, and never give up. Success takes time.
3. You Must Know HTML, Programming And Graphic Designing In Order To Start Your Business
I have to admit that this is one thing that held me up a little personally. I am NOT a tech savvy web guru by any means. In fact, I could not put together a web page if you held a gun to my head. However, what I found was that there are people who are willing to do this for you…..for cheap!
Sites like Elance, and Odesk are sites where you can hire people to do all of this work for you. And here’s the best part, it’s really cheap! Most of the bidders at Elance and ODesk are from India and will be willing to do the programming work for you, for as little as $6.00 per hour!
4. You Don’t Need To Know How To Sell Anything
Think about the logic in that statement above. It doesn’t make sense. Of course, you need some salesmanship abilities! How on earth do you plan on selling things on the Internet without being able to sell? Now don’t panic, if you don’t currently know how to sell. This is all stuff that can be taught. However, you must go into your Internet business with the knowledge that you will need to learn how to sell.
5. You Don’t Need To “Build A List”
Have you ever heard the phrase “The Money Is In The List”? Building a list is essential to having success with a Internet business. Without a list, you won’t make any money! Building a list is important because it builds your list of people that you can market and sell to! Not only that, but you can sell to the same people multiple times.
The 5 great Internet lies listed above are all things you must know and accept. You have to be smart in order to really achieve success that you could possibly imagine.
Success is like enlightenment. It is a path and not a destination.
How Will You Handle Customer Support for Your Site?
posted by Web_University @ 8:00 AM
Tuesday, April 19, 2011
How Will You Handle Customer Support for Your Site?
There are many ways to deal with customer support at your website. Which method you choose will depend on how large your company is, what your customers want, and what you feel most comfortable with.
One of the classic ways of handling customer service and support is via telephone. This is often the preferred methods for customers, because they can usually get their problems resolved much faster than they might using other methods.
Unfortunately, providing telephone support probably isn’t realistic unless you have the staff to handle it and your product or service is selling at a price that covers the often huge additional cost of staffing an inbound call center. If you’re a solo operation, phone support may well be out of the question. So what other options are available to you?
The two major alternatives are e-mail and support ticket systems.
Email support lets you answer support requests in your own time, but it may upset some of your more impatient customers. There will always be people who will fly into a rage if their email isn’t answered within 5 minutes, even at 3am on Sunday morning!
The other problem with e-mail support is spam. If you make an e-mail address available for support it won’t be long before you’re starting to receive significant qualities of spam and ultimately the e-mail address can become completely unusable. Even with spam filters installed it’s difficult, even bordering on impossible, to stop at least some spam coming through. The last thing you want is to have to spend more time deleting spam than helping your valued customers and that’s exactly what can happen if you’re not careful.
On the plus side, e-mail is easy to handle for both the sender and yourself. It’s easy to set up standard replies for commonly asked questions and it’s also possible to reroute e-mails to different addresses should the need arise (e.g. when someone hasn’t received a shipment and you need to bring this to the attention of your shippers).
An alternative to e-mail that is well worth considering is a support ticket system.
More and more people are starting to turn to support ticket systems, or help desk software as it is often known, to handle their support requests. Although this is generally one of the best methods for the companies that use them, they can be troublesome to the customer.
Many help desks require the user to register in order to submit a request. This takes time out of the customer’s busy schedule, and may annoy them further if they’re already upset about something related to your product.
Some of them even require the user to verify their email address before they can log in to submit a request. This could be particularly upsetting if your server happens to take longer than a minute or two to send out the confirmation request.
Customers can be very impatient, especially if they haven’t received something they paid for or if they have a problem with something they did receive. Once people reach their maximum tolerance level, the hassle will usually no longer be worth it, and they’ll ask for a refund and that’s obviously something you don’t want to happen.
Support ticket systems do have some advantages and these can easily outweigh the downsides.
Ticket systems are an excellent way of managing the support work-flow. They keep everything in one place and make it very easy to see all the previous messages relating to any support issue. This is useful for both the customer and yourself as it saves having to search through old e-mails (some of which may well have been deleted) to find previous correspondence.
Ticket systems can also help you to get a real handle on what the major issues are. In an e-mail support system it’s easy for this to be hidden in the deluge of e-mails whereas in a ticket system it is usually possible to categorize incoming tickets so that matters pertaining to a specific subject can easily be monitored.
Ticket systems also usually offer far more robust reporting than a standard e-mail system. This makes it easy to see how many tickets are opened/closed each day and who dealt with them.
Another benefit to ticket systems is that they can avoid the issue of non-delivered e-mails. The problem of valid e-mails not arriving at their destination is one that all companies face on an increasingly frequent basis. By providing a ticket system that people can view whenever they like means you don’t have to rely solely upon e-mails getting through.
No matter which method you choose, it’s important to respond to requests as soon as possible. Due to the very nature of the Internet, people expect immediate gratification. Since the Internet is available 24/7 in most places, people tend to think Internet businesses are also open 24/7 and that is rarely the case, even with very large companies such as Microsoft and Apple.
These expectations may be unrealistic, but that is the reality you face as an Internet marketer. Some people will expect you to be available at all hours of the day, even on weekends or holidays. You can’t alleviate this problem completely, but by dealing with incoming support requests as promptly and efficiently as possible you will go a long way to satisfying the needs of the vast majority of your customers, and that is what’s important.
The Internet is a Dangerous Place for your Data
posted by Web_University @ 8:00 AM
Monday, April 18, 2011
The Internet is a Dangerous Place for your Data: Debunking the Myth
We’re always being warned about the many perils and dangers lurking in the deep dark recesses of the Internet. Those of us with children are constantly being urged to protect them from ‘Stranger Danger’ and Cyber bullying on chat rooms, instant messaging and social networks. According to the media, dating websites are full of predatory strangers waiting to murder us or empty our bank accounts. Scams, Identity Theft, Spam, Spyware, Adware, Malware, and Computer Viruses: the list of hazards goes on and on. It’s not just a web, but a veritable labyrinth full of pitfalls and hidden traps for the unwary.
So it stands to reason that a web-based, or SaaS system, for applications such as Document Management and Project Planning and Time Reporting, must be inherently unreliable, and the Cloud must be a bad place to store your data, right? Wrong! Entrusting your personal or business data to an outside company is a risky undertaking, isn’t it? Not necessarily!
To entrust your irreplaceable, confidential data to an external agency is a leap of faith, no doubt, and obviously you must choose your SaaS system very carefully. Choose a well-established and reputable service provider, however, and your data will actually be more secure than it would be on your own company’s data server. It’s not the Internet that is dangerous: it’s the people who use it, and the way that they use it. You wouldn’t hire a nanny for your children without checking out her references. You wouldn’t go on holiday and leave your house with the doors and windows open and unlocked. You wouldn’t leave your wallet on the bar counter while you go to the washroom. You wouldn’t lend your Credit Card to a stranger. At least, I sincerely hope you wouldn’t do any of these stupid things…
The beauty of SaaS is that it frees you up to access all your projects, files and folders any time and anywhere in the world, and sorts out all your security issues at the same time. It’s much more secure to use a SaaS service, when traveling or working from home, than it is to rely on portable storage devices such as laptops, CDs and data sticks, which are easy to steal, easy to lose, and are regularly left on trains, buses and in taxi cabs.
Still worried that the Internet is a dangerous place for your company’s confidential data? It’s very prudent of you to be aware of Internet security issues; we all know about the risks of hackers, viruses and Internet fraud. In order to fully benefit from the advantages of having your projects and documents online, you need to ensure that they are fully protected from hardware failure, good old human error, and from cyber attack. Look out for SaaS systems which offer additional security features for controlling file access and permissions. These will allow you to decide who can access your data, and also to control the level of access they are granted.
Any reputable SaaS provider will be ISO20000-certified, and will regularly back up all your files and folders. All data transmitted via the internet should be fully secure and encrypted. Your data should be stored in a secure server environment equipped with fire protection, climate control and using multiple internet connections with a range of internet providers. Before you sign up for a new SaaS system, check out that these safeguards are all included. With a reliable SaaS system in place, and all your security controls set up, you can relax and let your service provider take care of day-to-day chores like file back-up and data encryption. That will leave you free to spend more time doing what you are good at – running your business!
Link Web Services Opens New Channel on YouTube!
posted by Luigi_M_Scollo @ 9:54 AM
Sunday, May 31, 2009
LinkWebServices.com has opened a new channel on YouTube!
View all of our customer’s videos at http://www.YouTube.com/LinkWebServices
Don’t forget to Subscribe to our Channel; we will let you know whenever we upload a fresh video!
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