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Two New Real-Time, Rich Media-Monitoring Tools
posted by Michael Garrity @ 1:30 PM
Wednesday, April 18, 2012
Marketers have always
had many channels they could potentially leverage, and with the advent of
the Internet that selection expanded literally overnight.
HP-owned analytics software company Autonomy is looking to aid marketers wanting to utilize as many of these channels as possible with two new format- and language-agnostic media-monitoring and analytics solutions, NewSocial 24x7 and MultiMedia Broadcast Monitoring.
Both solutions will be based on the IDOL computing platform and will offer in-depth, real-time media monitoring and analytics for all types of text, rich media voice and voice sources, including online, print, blogs, social media and broadcast news.
MultiMedia Broadcast Monitoring will allow for automatic real-time management of various marketing campaigns, including election campaigns and product launches. Broadcasters will be able to search dozens of news and video feeds in any format or language for “items of interest.” The solution can also automatically understand customer sentiment in videos, which gives marketers information to plug back into product development.
NewSocial 24x7 offers the same automated real-time monitoring on social media by helping marketers gain a conceptual understanding of customer commentary on social channels. This will help marketers quickly adjust campaigns based on consumer feedback.
These new solutions make up part of Autonomy Rich Media Management, which combines rich media management, Web content management, a conceptual understanding of all of a user's assets and advanced social media and broadcast analytics.
In addition to these two new solutions, a new version of Virage MediaBin 8, which also leverages IDOL technology, was released as part of the Rich Media Management platform.
Virage MediaBin 8 will automatically generate a conceptual understanding of any and all rich media assets that are located in an internal or external repository. This can mean images, audio files, video files and much more. This allows organizations to readily identify and use relevant human information on the Web and in video, print, social media, online ads and mobile campaigns.
Moreoever, MediaBin allows marketers to tag and classify rich media assets, in any language or format, to significantly alleviate a time and resource burden and (mostly) eliminate human error. It will also help deliver advanced analytics capabilities, automatic categorization, summarization, concept clouds, content hyper-linking, dynamic content associations and automated workflow and business processes.
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Hewlett Packard announced last week that webOS was going open source. The mobile operating system was initially developed by Palm and introduced in January 2009.
Developers have been attracted to the platform because it uses standard web technologies and offers multiplatform compatibility (thanks to its single integrated stack). By engaging the open source community, HP hopes to accelerate development of the platform, and provide some necessary governance to avoid fragmentation of the operating system.
“webOS is the only platform designed from the ground up to be mobile, cloud-connected and scalable,” said Meg Whitman, HP president and chief executive officer. “By contributing this innovation, HP unleashes the creativity of the open source community to advance a new generation of applications and devices.”
HP also announced that it will contribute ENYO, the application framework for webOS, to the open source community in the future.
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Cloud Platform Box.net Partners with HP
posted by Peter A. Prestipino @ 12:30 PM
Monday, December 5, 2011
Cloud storage platform Box.net announced a partnership with HP today to bring the company’s offerings to select HP desktops.
Starting today, HP Elite and HP Pro desktop business PCs users have access to offers from Box that include increased storage capacity and enterprise synchronization for use in collaboration and content management in the cloud.
Users that purchase a new HP Compaq Pro 6500 or 6200 Series PC will receive a free Box account with 10 GB of storage – double the size of a typical Box account – with the option to upgrade to additional capacities at a reduced annual rate. Box.net is also offering those purchasing a new HP Elite 8200 Series PC a Box account with unlimited storage and sync at no cost for one year.
Box.net was listed in Website Magazine’s 50 Top Sites for Web Designers in March 2011.
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