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Microsoft releases Hotmail app for Amazon’s Kindle Fire
posted by Technology @ 10:03 AM
Wednesday, January 25, 2012
Microsoft's Hotmail service now has a Kindle Fire app.
OK, this may not be as exciting as Google releasing a Gmail app for Apple's iPhone, and there is still no native Gmail app for the Fire. But the Hotmail app for the Fire should be a worthwhile release for many owners of Amazon's popular 7-inch tablet due to the addition of Exchange Active Sync.
Unlike Amazon's included email app on the FIre, which merely downloads your messages via POP3, Microsoft's Hotmail app will synch emails, contacts, folders and subfolders, said David Law, Microsoft's director of Hotmail product management, in a blog post.
While the free Hotmail app for the Fire is technically an Android app, the version for Amazon's tablet is different from the standard Hotmail Android app used by more than 3 million people, Law said.
The differences between the Fire Hotmail app and the standard Android Hotmail app have to do with the changes Amazon made to Android to create the Fire-specific operating system it runs on its tablet, which as we've noted before is unlike any other version of Android out there.
"Because the Kindle Fire uses a different implementation of Android, we needed to make some updates to our previous Hotmail app for Android to ensure it worked well," Law said. "Now that we've finished the work and the app is ready, we're excited to give customers a great Hotmail experience on the Kindle Fire."
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– Nathan Olivarez-Giles
Nathan Olivarez-Giles on Google+
Image: A screen shot of the Hotmail app listing in Amazon's Appstore for Android. Credit: Microsoft / Amazon
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Don’t be a Victim in the Graymail War
posted by Peter A. Prestipino @ 2:32 PM
Tuesday, December 20, 2011
Providers of email services have made significant strides in reducing the amount of unsolicited messages (spam) in users inboxes but all of the attention is causing problems for legitimate email marketers.
Hotmail indicated recently that it had reduced "true spam" in the inbox to fewer than 3 percent using its SmartScreen filtering technology. That's great and all, but 75 percent of the messages that people actually reported as spam were really legitimate content in the form of newsletters, offers or notifications. That’s a problem.
Hotmail's newly released one-click unsubscribe feature enables users to click just once to ban a particular newsletter from the inbox. "Just select (or open) a newsletter, and then choose Unsubscribe on the Sweep menu. Hotmail takes care of all the details like telling the sender to take you off their list, setting up a rule to block messages from that sender, and even cleaning up your inbox if you want," read the Microsoft/Hotmail announcement.
Fortunately, several strategies are available which may help email marketers counter the issue.
For starters, it may just be time to start sending fewer emails and at times of the day when recipients are more likely to open them. According to Marketlive, 39% of consumers would like to receive emails weekly from retailers with whom they have opted in. Data from the “2011 Merchant Guide to Maximizing Sales” indicates that this is more than double the proportion indicating the second-most preferred option, twice a month, and triple that of the third-most preferred choice, 2-6 times a week.
Subscriber-level filtering is also being introduced at a faster rate. Many ISP's are using new data points in their deliverability algorithm. Some of those factors might be if the sender is in the recipients address book, if the message has been deleted without being opened as well as the length of the view rate. To counter these measures, email marketers need to revert back to requests for whitelisting, focus on proper targeting, and the compelling nature of their subject lines, and keep pumping out fresh, relevant and meaningful content.
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