
Groupon is on the search for loyal customers.
The once-upon-a-time daily deals giant has launched Groupon Rewards, which is a loyalty program that tracks consumers’ purchases through their Groupon-saved credit or debit card, in order to reward them when they reach a certain amount at a participating retailers’ venue.
Merchants can become a “participating retailer” for free by signing up on Groupon’s website. With Groupon Rewards, merchants have the ability to create their own spending requirements and rewards to compensate their most loyal customers without punchcards or check-ins. The platform also gives merchants access to valuable insights into their customers’ spending activity.
Loyalty programs are an effective way to maintain a business’ customer base and increase conversions, brand loyalty and brand advocates. However, with the popularity of social media and mobile devices, it is interesting that Groupon would emphasize the fact that merchants don’t have to deal with check-ins. Although monitoring such things can add to a business owner’s already busy work schedule, check-ins would provide small businesses and Groupon with additional word-of-mouth advertising – which could prove to be very valuable.
Watch the Groupon Rewards video below:
In an effort to counter some of the lingering questions about the efficacy of its program, daily deals powerhouse Groupon has released a new Online Merchant Center. The platform provides sellers access to a dashboard-style view of performance across feature deals running on Groupon Now! and Groupon Rewards.
The performance dashboard provides details on customer acquisition, incremental customer spending and ROI from Groupon marketing services. The Online Merchant Center also provides real-time customer feedback for tracking customer comments.
“Our merchants’ needs are evolving,” said Mihir Shah, Vice President of Product at Groupon. “More and more businesses are incorporating all three of Groupon’s core services – feature deals, Groupon Now! deals and Groupon Rewards – into their marketing mixes. Groupon’s new Merchant Center brings the ‘big picture’ to the forefront while delivering granular data for each Groupon service, as well as insight into how they’re performing with customers. It’s an easier way to evaluate the success of Groupon campaigns at multiple levels, which is critical for busy merchants.”
The Groupon Merchant Center is but one of several new product launched by Groupon including the free online scheduling tool Groupon Scheduler.
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