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Groupon Launches New Loyalty Program

posted by AllisonH @ 9:15 AM
Friday, May 11, 2012

Groupon is on the search for loyal customers.

The once-upon-a-time daily deals giant has launched Groupon Rewards, which is a loyalty program that tracks consumers’ purchases through their Groupon-saved credit or debit card, in order to reward them when they reach a certain amount at a participating retailers’ venue. 

Merchants can become a “participating retailer” for free by signing up on Groupon’s website. With Groupon Rewards, merchants have the ability to create their own spending requirements and rewards to compensate their most loyal customers without punchcards or check-ins. The platform also gives merchants access to valuable insights into their customers’ spending activity.

Loyalty programs are an effective way to maintain a business’ customer base and increase conversions, brand loyalty and brand advocates. However, with the popularity of social media and mobile devices, it is interesting that Groupon would emphasize the fact that merchants don’t have to deal with check-ins. Although monitoring such things can add to a business owner’s already busy work schedule, check-ins would provide small businesses and Groupon with additional word-of-mouth advertising – which could prove to be very valuable.

         Watch the Groupon Rewards video below:

                                              

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What if solar storms knocked out the Internet?

posted by Technology @ 6:37 PM
Tuesday, January 24, 2012




 

The likelihood is remote, but there's a chance that a solar flare like the one that disrupted the Earth's electromagnetic field Tuesday could be responsible for the temporary demise of the Internet — or at least your ability to access it.

Don't believe us? Well, in 1989 electrical ground currents created by another solar storm made their way into the power grid of the Hydro-Quebec Power Authority, causing 6 million people to lose electricity. Elevators stopped working. Office buildings went dark. Engineers in Northern America were worried the blackout could travel down the Eastern Seaboard, although that never came to pass.

The U.S. government has since invested in research that has improved the design of electrical systems to make them less vulnerable to the effects of a solar storm. Still, we thought it was an interesting exercise to imagine what would happen if we were forced to live for a few hours, days or even weeks in a world without Internet.

Here are our top five predictions.

1. Self-promotion would become gauche again. Somewhere along our journey to total digital dependence — maybe around 2007 or 2008 — we accepted, as a society, that when it came to managing our Internet persona, it was clearly self-promote or perish. Did your kid do well on the SATs? Tell your 256 friends on Facebook all about it. Got a new project going at work? Tweet it loud and proud. Got a big story dropping in Vanity Fair? Email everyone in your address list. But in a world without Internet, where you have to look someone in the face while bragging, all this 'look how great I am' stuff might start to feel weird again.

2. Remembering who directed a movie would be a major project. Instant access to information through Wikipedia, IMDB and even Google has made it weirdly easy to answer any pop culture question that occurs to us at absolutely any time. If the 1986 film "Labyrinth" came up at Christmas dinner, you could figure out who directed it with just a few taps on a smartphone. But in a world without Internet, that same question could keep you guessing, or arguing, all night long.

3. Deal hunting would become a sport again. We are drowning in a daily deluge of deals. Gilt Groupe, HauteLook, Groupon, Blackboard Eats — those are just a handful of sites that entice Internet users to save money by spending money on fancy local restaurants, Juicy Couture clothes, pricey sunglasses and spa treatments. But in a world without Internet, knowing which nail salon was giving 50 percent off a mani-pedi would take actual leg work. You'd have to really want it to find it.

4. Collecting would take effort. In today's world, deciding to start a collection of Art Deco jewelry, or mid-century pottery, or tea pots, or door knobs or Persian rugs with animals in the design is as simple as going on EBay and forking over cash. But in a world without Internet these collector gems could be found only by combing through Goodwills and tag sales. Stinky, time consuming and frequently unrewarding work.

5. You'd hear a lot fewer Apple rumors. In an online news cycle that demands constant updating, unsubstantiated rumors that Apple's next iPad might have better resolution than its last iPad is considered a major news story. In a world in which we had to typeset our stories by hand, pay for the paper they were printed on and the ink that they were printed with, well…you'd probably hear only about one Apple rumor a week.

ALSO:

Solar storms may cause dropped calls on cellphones

Apple reports record sales of iPhones, iPads and Macs

Google plans to merge more user data across its products

– Deborah Netburn


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ROI Transparency at Daily Deal Leader Groupon

posted by Peter A. Prestipino @ 11:30 AM
Wednesday, January 4, 2012

In an effort to counter some of the lingering questions about the efficacy of its program, daily deals powerhouse Groupon has released a new Online Merchant Center. The platform provides sellers access to a dashboard-style view of performance across feature deals running on Groupon Now! and Groupon Rewards. 

The performance dashboard provides details on customer acquisition, incremental customer spending and ROI from Groupon marketing services. The Online Merchant Center also provides real-time customer feedback for tracking customer comments.  

“Our merchants’ needs are evolving,” said Mihir Shah, Vice President of Product at Groupon. “More and more businesses are incorporating all three of Groupon’s core services – feature deals, Groupon Now! deals and Groupon Rewards – into their marketing mixes. Groupon’s new Merchant Center brings the ‘big picture’ to the forefront while delivering granular data for each Groupon service, as well as insight into how they’re performing with customers. It’s an easier way to evaluate the success of Groupon campaigns at multiple levels, which is critical for busy merchants.”

The Groupon Merchant Center is but one of several new product launched by Groupon including the free online scheduling tool Groupon Scheduler. 

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