
When Google TV first launched a little more than a year ago, it had few hardware partners and failed to resonate with a wide consumer market. But the technology was back at the Consumer Electronics Show this year, with major tech companies promoting the software and saying its time had come.
"You've got to reorient customers to look at TVs as an actual smart device, as a device just like a tablet or a PC or a phone," said Matthew McRae, chief technology officer at Vizio, during an interview with The Times. "It takes a little bit of time, but I think that bridge has been crossed."
At CES in Las Vegas this week, Vizio was showcasing its 65-inch, 55-inch and 47-inch V.I.A. Plus HDTVs with Theater 3D; the VBR430 Blu-ray player; and the VAP430 stream player — all of which incorporate Google TV's 2.0 platform. V.I.A. stands for Vizio Internet Apps.
The V.I.A. Plus experience features an app-centric interface on every device, "making it easy for consumers to understand and navigate as they move between devices," the company said in a news release. Users can also access thousands of apps from the Android Market.
McRae said the company was encouraged by the advances in the second generation of Google TV, saying the earlier version of the software "missed on the simplicity front."
"When people sit down at a TV, it's got to be intuitive, it's got to be a few button clicks to whatever you're looking for," McRae said. "If you make it any more complex than that, they'll just give up…. So the user interface I think is actually more challenging to get right on a TV than it is on a tablet or PC."
The prospects for Google TV — which combines traditional television, the Internet, apps and search capabilities — are growing rapidly among developers, who are rolling out thousands of apps built specifically for televisions.
Vizio was especially excited to show off its new VAP430 stream player with Google TV, a media player that turns any HDTV into an enhanced V.I.A. Plus smart TV. Vizio's stream player, a small black box about the size of a wallet, features built-in HDMI ports that let users connect existing components like gaming consoles or set-top boxes for unified access to all media sources through the V.I.A. Plus touchpad remote. It also supports 3-D content and 3-D streaming.
Vizio officials said the stream player was expected to be released in the first half of the year, but declined to say how much the device would cost. Sales of stream players are poised to pass Blu-ray players in unit volume sales by 2013, Vizio said, making the devices the "perfect solution" for media multitaskers.
LG is also showing off sets with Google TV software that will launch in the U.S. in the first half of 2012 and later for the rest of the world. Among LG's Google TV offerings will be a 55-inch model, and each Google TV set from LG will include a "magic remote" with a built-in keyboard.
Google TV will run on LG's TVs alongside its Smart TV platform unveiled last year. Since last year's CES, LG said it had added more than 1,200 apps to its Smart TV offerings.
Sony too heavily hyped its Google TV products at CES and said it was expanding its line of devices that included the software.
The tech giant said it was rolling out two new set-top boxes powered by Google TV — one connected Blu-ray disc player and one Network Media Player. Enhanced features include access to the Android Market as well as a redesigned remote control for improved functionality, new linkage with the Sony Entertainment Network platform and a new mobile device interface that allows consumers to use smartphones and tablets as a content source.
"As a result more consumers will be able to enjoy multiple content sources from broadcast to streaming video and various apps through one easy-to-use seamless interface by connecting to any HDTV," Sony executive Kaz Hirai said during the company's CES news conference.
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Upper photo: A Vizio HDTV shows off Google TV software, with live television and a panel of apps sharing space on the screen. Credit: Armand Emamdjomeh / Los Angeles Times
Lower photo: Vizio's VAP430 stream player with Google TV, a media player that turns any HDTV into an enhanced smart TV. Credit: Armand Emamdjomeh / Los Angeles Times
At the 2012 Consumer Electronics Show in Las Vegas, we saw a bit of a scramble by TV makers such as Samsung and LG to show off what they working on or releasing in the coming year that would allow us to control our TVs using voice, gesture and facial recognition.
Many technology pundits and analysts have said these sorts of announcements, which also took place at last year's CES, are in response to rumors that Apple is working on an "iTV" that will offer a new way of controlling a TV and maybe even how we pay for or watch channels and TV shows.
But as many video-game lovers out there know, TV voice recognition, gesture controls and facial recognition are already here in the form of Microsoft's Kinect motion-sensing camera, which is an accessory to the Xbox 360 home gaming console.
However, Kinect is just getting started, and currently has a small number of apps. And it's still a device that sells for about $150 and requires an Xbox 360, which starts at $200. Make no mistake, there will be a cost of entry to the future of TV.
At CES 2012, Microsoft showed off a bit of what the future may hold for Kinect, the Xbox and TV with demonstrations of its latest Kinect-enabled app for the Xbox, called Sesame Street Kinect (you can see our demonstration of the app in a video atop this article).
Sesame Street Kinect is what it sounds like, episodes of the long-running children's program tailored to use the Kinect camera. And what Kinect can do is really impressive.
Since 1969, children around the world have sat in front of TVs repeating back the alphabet, colors, words and numbers to characters on Sesame Street (I did it when I was a child). Until Sesame Street Kinect, which is set to release later this year at an unannounced price, the characters on the screen couldn't respond to the viewer's actions. Now, to a limited extent, they can.
The demonstration we saw featured the Grover, Elmo and Cookie Monster characters prompting viewers to interact by either saying certain words or moving in certain ways.
For example, we took part in a demonstration in which Grover drops a box of coconuts and asks that the viewer pick them up and throw them back to him.
I f the viewer stands up and moves in the way that they would throw an imaginary coconut (don't throw a real coconut unless your trying to break your TV) then Grover catches each one in his box, even reacting to how hard the Kinect interprets the viewer's throw to be.
The experience was a lot of fun for a room of four adults, and I imagine kids will enjoy this sort of thing too. Jose Pinero, am Xbox spokesman, said a similarly interactive app from National Geographic is coming this year as well.
Although Microsoft has sold more than 66 million Xbox consoles and more than 18 million Kinect cameras, the tech giant realizes it has something bigger than just video games on its hands with Kinect.
Both Kinect and Xbox Live are headed to Windows 8 later this year. Hopefully, that will mean more interactive "two-way TV" apps like Sesame Street Kinect, and more apps related to media outlets such as ESPN and National Geographic.
There are also rumors that the company is working to get Kinect built directly into TVs, which would very likely place Xbox Live and Kinect in direct competition with Google TV and Apple's expected entry into the TV market. That's a living-room showdown I'd like to see.
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Photos: Sesame Street Kinect in action. Credit: Armand Emamdjomeh / Los Angeles Times
Google is trying again with Google TV, and on Thursday it announced its partners for the television effort before hardware is unveiled at the Consumer Electronics Show in Las Vegas next week.
The lineup is mostly familiar, with LG, Samsung, Sony and Vizio producing Google TV products. Sony has released Google TV television sets and set-top boxes, and Samsung and Vizio both showed off prototype Google TV products at CES last year that never made it to market.
Absent from the Google TV hardware lineup this year is Logitech, which gave up on the Internet-connected TV software after its Google TV products failed to catch on with consumers, resulting in more returns than sales in the second quarter of 2011.
Marvell and MediaTek will produce chipsets for Google TV products.
LG "will showcase a new line of TVs powered by Google TV running on their own L9 chipset at CES," Google said, also noting that Samsung and Sony will have new Google TV devices on the market this year. LG said in its own statement that some of its Google TV sets will be 3-D.
Vizio will hold "private demos at CES showcasing their new line of Google TV-powered products," Google said.
The Technology blog will be at CES next week looking at Google TV products and other new gadgets, games and technologies, so stay tuned.
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Photo: Sony's first-generation Internet-connected LCD television powered by Google's Android-based Google TV platform. Credit: Kiyoshi Ota / Bloomberg
Marvell, a Santa Clara, Calif.-based semiconductor designer, announced Thursday that the next generation of Google TV will be built around one of its chipsets. The specifications of its reference design show, predictably, a considerable advance in power and chip integration over the first generation of Google TV: For example, Marvell’s Armada processor is a dual-core chip, as opposed to the single-core Intel Atom processor found in Logitech’s first-generation Google TV product. That’s welcome, but the main problems with Google TV thus far have been business-model and software shortcomings. In other words, even if a Marvell-powered Google TV is more powerful and less expensive, it won’t necessarily be more appealing.
According to Marvell co-founder Weili Dai, the semiconductor platform her company designed can handle high-definition 3-D movies and video games in addition to smart-TV applications. One complaint about the initial Google TV products, which debuted in October 2010, was that the roster of apps was thin. But Dai argued in an interview Wednesday that the open platform provided by Google TV will attract the same kind of attention from developers that the Android operating system has for smartphones.
“Many people are writing apps on that platform,” Dai said. “Every day, every hour [they are] building that capability. … What you saw for Android and smartphones in general is happening now with the smart TVs and the Google TVs of the world.”
A bigger hurdle for Google has been the decision of many important suppliers of television programming online — including Hulu, the four major broadcast networks and several popular cable channels — to block Google TV from displaying the online versions of their shows. That reflects the networks’ fear that Google TV could encourage people to swap their cable TV subscriptions for free TV online, undermining an important source of revenue for the industry.
The programming and software issues have been so significant that one of the two original Google TV vendors, Logitech, abandoned the product last month. That was a few months after the company revealed it had more returns on the unit than sales in the second quarter of 2011, prompting it to slash the list price from $250 to $99.
Dai said Marvell has cut the cost of the box’s chips to the point where companies can “build very affordable devices.” She also said she believes that consumers’ experience with the connectivity, utility and flexibility of smartphones makes them hungry for a similar capability on the big screens in their home. But she conceded that it’s up to Google and the TV industry to come up with a business model that persuades more content providers to embrace the Google TV platform.
“When Android was born, there was the learning curve. The Google TV side is the same thing,” Dai said. Google has opened up the TV business model, but now “they need to work within the ecosystem,” she added. “I’m hopeful they will resolve that.”
Google TV products based on the new Marvell chips are expected later this year. Dai declined to identify any of the manufacturers, but at least some of them are likely to show off prototypes at the International Consumer Electronics Show in Las Vegas next week.
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– Jon Healey
Healey writes editorials for The Times’ Opinion Manufacturing Division. Follow him at @jcahealey.
Photo: Marvell’s reference design for its Foresight Platform, which powers the next generation of Google TV. Credit: Marvell
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