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Power of Social Sharing in Email
posted by Peter A. Prestipino @ 8:30 AM
Wednesday, January 11, 2012
Social sharing is an important element of successful email campaigns, according to recent data from email marketing service provider GetResponse.
Despite the positive effect that results from including social sharing buttons within email, only 18.3 percent actually integrate them within their designs. That's actually a 40-percent increase year over year so the practice is picking up momentum.
The reason for the greater usage, according to GetResponse, is pretty straightforward in that it works towards generating a higher click-through-rate (CTR). In fact, 115 percent higher.
GetResponse put together this nice infographic of the Share is Power effect, but a few of the highlights include the following:
- Facebook, included in 91 percent of social email, is the most popular sharing option.
- LinkedIn sharing buttons are less popular. The number of email including LinkedIn actually dropped 25 percent. Twitter dropped too, but just 10 percent.
- The number of shares per 10,000 emails was still comparatively small – Facebook (23), Twitter (7) and LinkedIn (4) does emphasize the virtual impact, however.
Via: GetResponse Email Marketing
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Find the ROI of Email with GetResponse
posted by Peter A. Prestipino @ 6:30 PM
Tuesday, November 29, 2011
Email marketing service GetResponse has focused more of its attention on analytics, launching a solution which aims to bring some much needed intelligence about email ROI by providing "one-chart" comparisons of different messages to help marketers identify trends.
The tool, dubbed Email Intelligence, is able to track sales and conversions occuring on the website without the need for integration with other software. How that actually happens is not addressed in the announcement, but the platform is showing number of visits, sales, sign-ups or downloads coming from email campaign links.
Email Intelligence calculates averages for each metric to identify the weakest and best-performing elements of a campaign, reporting patterns, and providing email marketers the ability to segment and email specific groups in a few clicks from the insights generated directly on the report.
Many of the features will be appealing to Web workers.
For example, marketers can pinpoint the time of day certain groups open and click; ideal for those scheduling their emails.
With 44 percent of marketers rating email marketing ROI as the most significant challenge to email marketing effectiveness in 2011, and 68 percent mention targeting recipients with highly relevant content, the Get REsponse solution seems to come at an important time. (MarketingSherpa, 2011 Email Marketing Benchmark)
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