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Social media commerce continues to grow, and many ecommerce companies are slowly starting to focus more of their efforts on moving into the market. Whether or not this is the future of online shopping is yet to be seen, but many online properties certainly seem to think that it might.
The latest convert is the online coupon site RetailMeNot, which recently launched its “Today’s Top Deals” Facebook application “to help consumers shop smart and save money during the 2011 holiday shopping season.” The app includes coupons, promotional codes and special deals from some of the company’s merchants, allowing customers to save an average of almost $20 on products and services. Some of the more notable merchants with “Today’s Top Deals” listings are Overstock.com, The Gap, Cooking.com, Dell and PetCo.
“Social media continues to play a more heightened role in how we communicate to consumers. The ‘Today’s Top Deals’ app will help us get the best deals to our fans on Facebook,” says RetailMeNot’s Senior Vice President, Jag Bath.
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Intuit’s F-Commerce Offering SimpleStore Arrives
posted by Peter A. Prestipino @ 1:15 PM
Monday, December 5, 2011
Intuit, best known for its business and financial management software solutions for SMB’s, announced the release of SimpleStore for Facebook, an f-commerce solution which enables merchants to sync their website and Facebook page.
Perhaps the single biggest benefit of SimpleStore for Facebook is the one-page checkout which is made possible by Intuit’s Web Payment services. Small business owners can accept credit or debit card payments directly on Facebook with no added log-ins required for the customer. Since Intuit Web Payment is already tied to a users’ merchant account, small businesses receive payment directly (and quickly) from Intuit, whether a sale is made on their website or Facebook page.
There is currently a 30-day free trial of the service, costing roughly $35/mo thereafter.
“In today’s online world, it is more important than ever for small businesses to be where their customers are and this holiday season they have the ability to sell to Facebook’s 800 million users,” said Barry Saik, vice president and general manager of Intuit's Grow Your Business division. “This tool will allow small businesses to be everywhere at once, capturing online shopping traffic through both their website and Facebook page.”
There’s a lot of interest in Facebook commerce (f-commerce) today but the verdict is still out for merchants in relation to how well it is performing. Got an opinion on f-commerce? Share with the Website Magazine community by commenting below.
Related F-Commerce Content on at WebsiteMagazine:
- Facebook Commerce for the Socially Challenged
- Master List of Facebook Commerce platforms
- In-Stream Checkout with ShopIgniter
- The Socialization of Online Commerce
- Wishpond F-Commerce for the Brick & Mortar Set
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