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Ooyala’s Content Discovery Technology Increases Video Engagement
posted by AllisonH @ 3:00 AM
Tuesday, April 17, 2012
Online video provider Ooyala has launched a new content discovery technology that drove four times the amount of consumer engagement with videos during its pre-release – including an increase in viewing periods, completed videos and revenue.
The technology enables publishers to increase monetization of multi-screen video by using proprietary algorithms, machine learning and collaborative filtering to deliver personalized content recommendations. It leverages data from almost 200 million monthly viewers who watch Ooyala-powered videos on the Web.
The company’s global user base collects more than two billion analytics everyday, which provides insights into viewer behavior and trends. The content discovery engine applies real-time analytics processing to this and other inputs to offer continuous content recommendations that are locally, personally and socially relevant. The recommendations are integrated into the viewing experience, which leads to an increase of revenue streams from advertising, video-on-demand or paywall transactions.
“Forward-thinking content providers have figured out that success hinges on their ability to turn analog dollars into digital dollars,” says Mike McGuire, vice president, research, media industry advisory services for Gartner, Inc. “Capturing the attention and imagination of consumers engaging with TV content in new ways requires highly personalized video experiences driven by real business intelligence, where big data plays a major role.”
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StumbleUpon Facelift and Discovery Enhancements
posted by Peter A. Prestipino @ 12:45 PM
Monday, December 5, 2011
Website discovery service Stumbleupon, which was just referenced on WM’s new Big List of Social Media Sites, has received a rather substantial update (rolling out through the day apparently) which focuses on the site’s design and adds a new channel feature.
For those unfamiliar with the service, StumbleUpon enables Web users to discover and share content based on categories. Users “stumble” recommended content and then have the option of voting and commenting on the selection. While I personally have questioned the value of the content discovery service in relation to conversion rate, the service now boasts 20 million active users with over 1 billion “stumbles” per month. So regardless of how well it performs to general sales, it’s a popular service that demands the attention of digital workers.
The service’s navigation tool, the Stumble bar, has been updated to display fewer buttons which makes the voting button more prominent. The Stumble bar has also integrated Explore Box, a feature the company added back in August of this year that allows users to search through more specific categories.
Perhaps the most important enhancement to the service is the addition of Stumbleupon Channels, which provide users with a way to explore content from sites, celebrities and brands. There are upwards of 250 existing channels currently which are curated by the brand (and authenticated by Stumbleupon). Early reports indicate that channels are separate from SU’s current discovery algorithm.
Related news on Stumbleupon from Website Magazine:
- Stumbleupon Refers More Social Media Traffic than Facebook
- Stumbleupon Releases an Explore Feature
- New Publisher Tool from Stumbleupon
- Stumbleupon Launches New Social Media Brand Advertising
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