
10 Networking Blunders That Cost You Sales
Networking is a critical skill sales; after all, the more people you connect with the more you sales opportunities you create. However, many sales people make a variety of mistakes that prevent them from maximizing the power of networking. Here are ten blunders and mistakes you need to avoid.
1. Attending the wrong networking events. When I first started my business I attended as many local networking events as I could fit into my schedule. However, I quickly noticed that I encountered the same people at these events-other small business owners out looking for business. These people were not my target market and very few of them interacted with the type of decision-maker I usually worked with so I realized that I was going to the wrong events. Get the most from your networking opportunities by showing up at events that your prospects attend.
2. Waiting for people to introduce themselves. Let’s face it; the vast majority of people are reluctant or hesitant to approach strangers. However, if you take the initiative to introduce yourself to others you will be perceived as a person of authority and power. Not to mention that the other person will be relieved that they didn’t have to make the first approach.
3. Spending too much time talking. One of the most fatal mistakes is to dominate the conversation. If you truly want to make a great impression, limit the amount you talk to no more than 40 percent of the airtime. Remember, networking events are not the appropriate setting to sell your solution. However, they are perfect situations to uncover potential sales opportunities.
4. Failing to ask other people questions. The most effective way to create a connection with someone is to ask them questions about their business and what they do. Ask them about the challenges they face and what they enjoy most about their work. High-value questions encourage people to share information and help you position yourself as an expert and a great networker.
5. Becoming distracted by other people. Have you ever had a conversation with someone who constantly watched the room instead of paying attention to what you were saying? If so, you likely felt ignored and unimportant. I also suspect that you would not refer business to that person. Don’t make the same mistake. Pay close attention to every person you meet and learn how you might be able to help them.
6. Focusing on your self-interest. This follows the last point. If you make the effort to find out how you can help someone else, the chances are they will reciprocate. In the words of motivational guru, Zig Ziglar, “You can anything you want in life if you just are willing to help enough other people get what they want.”
7. Failing to articulate your value proposition. I once spoke with a small business owner at a networking event and after a 20 minute conversation I still had no idea what she did because she was unable to clearly articulate the purpose of her company and her ideal client.
8. Failing to establish a connection. Effective networking means connecting with people. Although you will not connect with everyone you meet, you can improve your results by making great eye contact, smiling, asking questions, and showing interest in the other person.
9. Executing the “meet & move” strategy. We’ve all encountered the person at a networking event who introduces themselves, gives you their business card, asks for yours in return, and immediately moves on to repeat the process with another victim. You get much better results by connecting with a small number of people rather than trying to meet as many people as you can.
10. Failing to follow-up afterward. Post-event follow-up is critical. However, don’t make the mistake of calling someone three months after a networking meeting and saying something like, “We met a few months ago and I thought I’d touch base with you.” This approach simply does not add any type of value to the relationship. Here two follow-up strategies to consider:
- When you meet a potential customer, arrange to contact them shortly after the event. Mark it in your calendar and make sure you contact them on the agreed-upon day and time.
- After you meet someone who is NOT a prospect, look for opportunities to refer business to them. You can also help them by sending articles or information related to their business.
Networking effectively can have a dramatic impact on your sales providing it is done correctly. Avoid these fatal networking mistakes and improve your results.
Internet Network Terminology Explained
If networking terms puzzle you, this should hopefully explain some of the main ones:
a) ADSL – Asymmetric Digital Subscriber Line, is the most popular form of net connection in the UK
b) IPTransit – An internet connection provided by a transit provider.
c) Atom – Is like traditional RSS, but with more options. It is still being developed but is becoming more common place. The technology is based on RSS.
d) Bandwidth – Refers to data transfer from one location to another. Bandwidth is generally measured in megabits per second.
e) Blog – Similar to an online diary where a person or society may publish its thoughts or opinions, but can also publish facts. Most bloggers update once a week, where blogs are chronologically arranged.
f) A generic high speed internet connection – Faster than a standard modem.
g) Co-location – Where an ISP hosted an individual or companies server or hardware on their behalf.
h) DHCP – Dynamic Host Configuration Protocol distributes IP addresses dynamically to clients on a network.
i) DNS – Domain Name System is used to translate domain names into IP address, with a DNS server providing the translation service.
j) Domain name – All websites have a unique domain name. Domain names have three sections to them- in the center a dot, separating the name, and at the end a tld or domain ending such as .com.
k) Ethernet – A standard networking method via a LAN, with varying speeds.
l) Firewall – Can be either hardware or software based to prevent access to another network for security reasons.
m) FTP or File Transfer Protocol – Is a method used to transfer files to and from the internet.
n) Host – A client on a network that provides services to other computers or clients on that network.
o) HTTP – HyperText Transfer Protocol is used for moving hypertext files around the internet. HTTP is best known for loading websites.
p) IMAP – Is gradually replacing POP as the main protocol used by email clients in communicating with email servers. Using IMAP, an email client program can not only retrieve email but can also manipulate content stored on the server, without having to actually retrieve the messages. So messages can be deleted, have their status changed, multiple mail boxes can be managed, etc.
q) IPv4 – Internet Protocol version 4, this is the most widely used version of the internet protocol. IPv4 has a maximum of four billion IP Numbers (technically 232) but due to the way it was designed this is actually less than that due to some inefficiencies.
r) IPv6 – Is the next generation of IPv4 with over a sextillion addresses (theoretically 2128) deployment of IPv6 is slow currently but will get great when more and more devices cover it.
s) LAN – Local area network, which is normally defined as being inside the same building or floor of a building.
t) Network – When two or more computers are connected together to share resources.
Where would a company find these services? IP transit provider would be able to provided these hosting services for a company or individual.
Top Tube Video Downloader Tools
YouTube has become a household name for entertainment and anything else involving videos, which is why a tube video downloader is such a useful tool. Everything from short goofy clips to involved online tutorials is available through the popular website with the only minor drawback being viewing access. You have to be on the internet, log in to find your favorites or search for the video and hope that your bandwidth is running at optimum performance so you can watch the video uninterrupted. But now you can enjoy the convenience of downloading videos on to your computer, this is made possible through a few different devices.
First off, the logical solution to this problem would be for YouTube to make the content downloadable. YouTube is in the testing phase of giving video uploaders the option to make their videos downloadable for a price or for free. This will eliminate any outside problems of copyrights or law breaking since no matter how videos are shared after download they will still contain the original users YouTube source. This will most likely become a standard option, instead of just a test, in the not so distant future.
For now though, other options are still available for downloading pleasure. One well known option with unknown abilities is RealPlayer. Most RealPlayer versions can be used as a tube video downloader to download YouTube videos directly from the site. When you move over the video screen an option appears to download the video straight to your RealPlayer library. RealPlayer is also capable of burning the files to DVD, but this usually requires a version available through upgrade, meaning it isn’t free.
Other software options such as Savevid.com or Keepvid.com will still let you download the videos just not directly from the site. The process is slightly more involved but still not complicated. Simply copy the video URL or web address onto the toolbar and hit download. There are two different quality options, the higher MP4 version or its original FLV type. The FLV or flash format usually isn’t supported by normal video players so a converter will have to be downloaded as well if this option is chosen. You can find one easily by searching the web for an FLV converter.
One of the easiest to use is the Tube Video Downloader add-on. It’s compatible with Explorer and Firefox, which are the two most popular browsers. Once installed for free, you simply go to the video you’re interested in and hit save. That’s it!
After downloading your favorite videos it’s easy to unlink from your computer by simply downloading the video onto a media storage device or mp3 player with video playback. As discussed, some programs will even enable you to make your own DVD from the content. Beyond browser compatibility and certain attached fees, it’s a cut and dry process anyone can do in a matter of minutes. You can now watch hamsters do a back flips as many times as you want without even connecting to the internet!
How To Use Web Analytics To Grow Your Business
By Mike Tekula (c) 2009
Got a website?
If you own a business, chances are you do. But don’t pat
yourself on the back too quickly.
By now it’s widely-accepted that if you have a business
card you should probably have a website. It doesn’t matter
what your company is selling – a website, however modest,
has become a standard.
I was inspired by this and wanted to share it with you, an article from the famed sales guru, Brian Tracy…
When Vince Lombardi took over the Green Bay Packers some years ago, he was asked what he was going to change. The players? The plays? The training process? How was he going to turn this team around after a string of failures?
Your competitors customers know, like, and trust them. With their prices so much higher than yours, why aren’t they coming to you? Simple, your not doing the things right to get them to know, like and trust you.
In this century, any illusions you still entertain about controlling the customer relationship need to be removed. So here’s how we’re going to improve your company blogging today…
Today, I`m going to give you IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.
You can copy some of them exactly and use others as
templates for your email marketing campaigns. If you`re
feel extra creative, you can use these tested subject lines to light the fire under of your email marketing campaigns.
Here are 8 points you NEED to know to have success in emailing campaigns.
Point 1, Know your audience
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a
master key to getting results from email marketing, knowing what appeals to your target market.
Point 2, Get the emails opened with great subject lines
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up? The SUBJECT LINE.
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