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Archive for the ‘Business Networking’ Category

10 Networking Blunders That Cost You Sales

posted by Web_University @ 8:00 AM
Tuesday, July 26, 2011

10 Networking Blunders That Cost You Sales

Networking is a critical skill sales; after all, the more people you connect with the more you sales opportunities you create. However, many sales people make a variety of mistakes that prevent them from maximizing the power of networking. Here are ten blunders and mistakes you need to avoid.

1. Attending the wrong networking events. When I first started my business I attended as many local networking events as I could fit into my schedule. However, I quickly noticed that I encountered the same people at these events-other small business owners out looking for business. These people were not my target market and very few of them interacted with the type of decision-maker I usually worked with so I realized that I was going to the wrong events. Get the most from your networking opportunities by showing up at events that your prospects attend.

2. Waiting for people to introduce themselves. Let’s face it; the vast majority of people are reluctant or hesitant to approach strangers. However, if you take the initiative to introduce yourself to others you will be perceived as a person of authority and power. Not to mention that the other person will be relieved that they didn’t have to make the first approach.

3. Spending too much time talking. One of the most fatal mistakes is to dominate the conversation. If you truly want to make a great impression, limit the amount you talk to no more than 40 percent of the airtime. Remember, networking events are not the appropriate setting to sell your solution. However, they are perfect situations to uncover potential sales opportunities.

4. Failing to ask other people questions. The most effective way to create a connection with someone is to ask them questions about their business and what they do. Ask them about the challenges they face and what they enjoy most about their work. High-value questions encourage people to share information and help you position yourself as an expert and a great networker.

5. Becoming distracted by other people. Have you ever had a conversation with someone who constantly watched the room instead of paying attention to what you were saying? If so, you likely felt ignored and unimportant. I also suspect that you would not refer business to that person. Don’t make the same mistake. Pay close attention to every person you meet and learn how you might be able to help them.

6. Focusing on your self-interest. This follows the last point. If you make the effort to find out how you can help someone else, the chances are they will reciprocate. In the words of motivational guru, Zig Ziglar, “You can anything you want in life if you just are willing to help enough other people get what they want.”

7. Failing to articulate your value proposition. I once spoke with a small business owner at a networking event and after a 20 minute conversation I still had no idea what she did because she was unable to clearly articulate the purpose of her company and her ideal client.

8. Failing to establish a connection. Effective networking means connecting with people. Although you will not connect with everyone you meet, you can improve your results by making great eye contact, smiling, asking questions, and showing interest in the other person.

9. Executing the “meet & move” strategy. We’ve all encountered the person at a networking event who introduces themselves, gives you their business card, asks for yours in return, and immediately moves on to repeat the process with another victim. You get much better results by connecting with a small number of people rather than trying to meet as many people as you can.

10. Failing to follow-up afterward. Post-event follow-up is critical. However, don’t make the mistake of calling someone three months after a networking meeting and saying something like, “We met a few months ago and I thought I’d touch base with you.” This approach simply does not add any type of value to the relationship. Here two follow-up strategies to consider:

- When you meet a potential customer, arrange to contact them shortly after the event. Mark it in your calendar and make sure you contact them on the agreed-upon day and time.

- After you meet someone who is NOT a prospect, look for opportunities to refer business to them. You can also help them by sending articles or information related to their business.

Networking effectively can have a dramatic impact on your sales providing it is done correctly. Avoid these fatal networking mistakes and improve your results.

Internet Network Terminology Explained

posted by Web_University @ 8:00 AM
Saturday, November 20, 2010

Internet Network Terminology Explained

If networking terms puzzle you, this should hopefully explain some of the main ones:

a) ADSL – Asymmetric Digital Subscriber Line, is the most popular form of net connection in the UK

b) IPTransit – An internet connection provided by a transit provider.

c) Atom – Is like traditional RSS, but with more options. It is still being developed but is becoming more common place. The technology is based on RSS.

d) Bandwidth – Refers to data transfer from one location to another. Bandwidth is generally measured in megabits per second.

e) Blog – Similar to an online diary where a person or society may publish its thoughts or opinions, but can also publish facts. Most bloggers update once a week, where blogs are chronologically arranged.

f) A generic high speed internet connection – Faster than a standard modem.

g) Co-location – Where an ISP hosted an individual or companies server or hardware on their behalf.

h) DHCP – Dynamic Host Configuration Protocol distributes IP addresses dynamically to clients on a network.

i) DNS – Domain Name System is used to translate domain names into IP address, with a DNS server providing the translation service.

j) Domain name – All websites have a unique domain name. Domain names have three sections to them- in the center a dot, separating the name, and at the end a tld or domain ending such as .com.

k) Ethernet – A standard networking method via a LAN, with varying speeds.

l) Firewall – Can be either hardware or software based to prevent access to another network for security reasons.

m) FTP or File Transfer Protocol – Is a method used to transfer files to and from the internet.

n) Host – A client on a network that provides services to other computers or clients on that network.

o) HTTP – HyperText Transfer Protocol is used for moving hypertext files around the internet. HTTP is best known for loading websites.

p) IMAP – Is gradually replacing POP as the main protocol used by email clients in communicating with email servers. Using IMAP, an email client program can not only retrieve email but can also manipulate content stored on the server, without having to actually retrieve the messages. So messages can be deleted, have their status changed, multiple mail boxes can be managed, etc.

q) IPv4 – Internet Protocol version 4, this is the most widely used version of the internet protocol. IPv4 has a maximum of four billion IP Numbers (technically 232) but due to the way it was designed this is actually less than that due to some inefficiencies.

r) IPv6 – Is the next generation of IPv4 with over a sextillion addresses (theoretically 2128) deployment of IPv6 is slow currently but will get great when more and more devices cover it.

s) LAN – Local area network, which is normally defined as being inside the same building or floor of a building.

t) Network – When two or more computers are connected together to share resources.

Where would a company find these services? IP transit provider would be able to provided these hosting services for a company or individual.

Top Tube Video Downloader Tools

posted by Web_University @ 8:00 AM
Sunday, September 5, 2010

Top Tube Video Downloader Tools

YouTube has become a household name for entertainment and anything else involving videos, which is why a tube video downloader is such a useful tool. Everything from short goofy clips to involved online tutorials is available through the popular website with the only minor drawback being viewing access. You have to be on the internet, log in to find your favorites or search for the video and hope that your bandwidth is running at optimum performance so you can watch the video uninterrupted. But now you can enjoy the convenience of downloading videos on to your computer, this is made possible through a few different devices.

First off, the logical solution to this problem would be for YouTube to make the content downloadable. YouTube is in the testing phase of giving video uploaders the option to make their videos downloadable for a price or for free. This will eliminate any outside problems of copyrights or law breaking since no matter how videos are shared after download they will still contain the original users YouTube source. This will most likely become a standard option, instead of just a test, in the not so distant future.

For now though, other options are still available for downloading pleasure. One well known option with unknown abilities is RealPlayer. Most RealPlayer versions can be used as a tube video downloader to download YouTube videos directly from the site. When you move over the video screen an option appears to download the video straight to your RealPlayer library. RealPlayer is also capable of burning the files to DVD, but this usually requires a version available through upgrade, meaning it isn’t free.

Other software options such as Savevid.com or Keepvid.com will still let you download the videos just not directly from the site. The process is slightly more involved but still not complicated. Simply copy the video URL or web address onto the toolbar and hit download. There are two different quality options, the higher MP4 version or its original FLV type. The FLV or flash format usually isn’t supported by normal video players so a converter will have to be downloaded as well if this option is chosen. You can find one easily by searching the web for an FLV converter.

One of the easiest to use is the Tube Video Downloader add-on. It’s compatible with Explorer and Firefox, which are the two most popular browsers. Once installed for free, you simply go to the video you’re interested in and hit save. That’s it!

After downloading your favorite videos it’s easy to unlink from your computer by simply downloading the video onto a media storage device or mp3 player with video playback. As discussed, some programs will even enable you to make your own DVD from the content. Beyond browser compatibility and certain attached fees, it’s a cut and dry process anyone can do in a matter of minutes. You can now watch hamsters do a back flips as many times as you want without even connecting to the internet!

Social Networking for Business Guide

posted by Luigi_M_Scollo @ 8:00 AM
Monday, March 15, 2010

It seems like there’s an over-abundance of social sites nowadays. For a newbie, it can be quite intimidating when first joining a network or two and building a community. A handful of questions may run through your head:

• Which networks to join?
• How to participate?
• What’s enough, or too much?
• How will it help my business?

So, to answer some of these, I’d like to present my “Social Media For Dummies” overview. First, a quick recap of my favorite networks and what they’re about.

Facebook – The ultimate platform for keeping up with (stalking) friends. I joined Facebook way back in 2005, you know, when it was just for college students and before you could even share photos (gasp!). I’ve witnessed the evolution of this mega-network over the years, and it has become, not only the 4th largest website in the world, but the best place to find people, keep up with them, and inform them. It is the son of Classmates.com on every possible steroid ever ingested by humans. The ability to share and communicate with friends and colleagues is seamless. Overall, Facebook is a great place to start your social networking endeavors.

LinkedIn – A must-have in every business person’s arsenal of tools. If you are (or hoping to be) in business of any sort, LinkedIn is a great place to set up shop. Very similar to Facebook, minus the annoying applications, plus job postings and resumes. This is where you network with those in your industry, join groups, research companies, and prospect clients. Build your credentials by asking colleagues for recommendations or head to the “Q&A” section to provide advice.

Twitter – Share, Learn, Meet. I wouldn’t be surprised if Webster adds a new definition for “tweet” this year. Within the first half of 2009, Twitter has gone from nearly 5 million users to over 23 million. It is the social media platform of choice at Fortune 100 companies. Easily share links, pictures, videos, articles… Oh, and personal updates… with followers. Twitter is kind of like the cocktail party of social networks. Here, you can easily reach out to strangers by tuning in to their tweets or quickly replying to them. A limited amount of customization keeps annoying advertisements and outlandish profiles at bay, unlike the outdated MySpace.

Digg, del.icio.us, StumbleUpon, reddit, etc. – Social Bookmarking to share and store your favorite links. You just read an article over at NYT.com that you loved. Use one or more of these bookmarking sites to share it with the world. Looking for information or articles on a certain subject? Head to one of these sites and search your topic, you’ll be able to peruse a list of articles or sites that others have found useful or interesting. Not only are these great for sharing, but storing sites for later use as well. Say you have a home desktop, a netbook for travel, and a work computer… customize your bookmarks and easily access them on each computer without updating each machine.

FriendFeed – All of your networks in one place. FriendFeed lets you put all of your networks in one big stream. Users can see your Facebook status, latest Tweet, pictures posted on Flickr, blog post, bookmarked article and much more when they follow your feed. Much like Twitter, but a whole lot more.

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These are the networks that I tend to spend most of my time on and are probably some of the key ingredients that should be in the pot. Every person and business is different and may need to change their recipe accordingly, but the key to all of these is to contribute and become a part of the conversation.

Now What?

So, now that we’ve covered some of the major players in the social networking field, it’s time to discover how we can use them. As a person in business, especially an industry with a significant amount of its target market online (which is really all of them now), you’ve got to understand that these networks are an integral part of their lives. Just like in previous decades where television commercials were considered a major part of any advertising/marketing plan because every one watched TV… now, as many are leaving cable in the dust and turning to the Internet for their information and entertainment, it’s more crucial than ever to join the ranks of the digital pioneers.

However, the people using these networks are smart. They don’t fall for blatant advertising traps like they used to. They want to know that there’s something in it for them. If your product isn’t it and that’s all you’re talking about on Twitter, then they’ll ignore you. Social networks aren’t about advertising – they’re about building relationships.

Say you run a small business, maybe you own a restaurant, a clothing boutique, a PR firm or a chiropractic firm… What is in it for you?
• Take a look at your customers or clients when they’re in your office or store. Are they on their iPhone or Blackberry checking email? Did they mention finding you online? Did they hear about you from a friend? If you can answer “yes” to any of those questions, then you’re missing out on connecting with your customers and should probably put on a pot of coffee, cause you’re going to be here for a while.

• Social media is a chance to be at your market’s finger tips when they look at their phone or get online in a friendly and non-obtrusive way.

• You can quickly address customer service issues by communicating directly with the customer.

• Prospect new clients.

• Learn about trends in your industry, stay up-to-date with competition and network with power players in your industry.

• Provide existing customers incentives, coupons or interesting information to keep them tuned in to your brand.
Many people will pay thousands of dollars trying to get these things with traditional techniques. Social media is free… despite, of course, any operating costs like time and possibly design fees to add a professional touch. You need to be on here… Do a Google News search for “small business social media”. BusinessWeek, LA Times, NY Times will be some of the publications insisting you buck up and make it happen.

How to Participate Effectively:
• Do not start a social media campaign if your intention is free advertising. No one will listen and you will waste your time. Period.

• Take a minute and figure out what you want to get out of being involved in social networks. Research how other businesses have been successful. Make a plan. Mashable is a great place to learn about social media.

• Twitter is a great place to find people in your area, geographically or by industry, and interact with them. Start a conversation, always give if you ever want to receive and don’t constantly advertise. No one likes spam… so don’t spam your followers with pleas to go to your website or go into business with you. Provide your followers a coupon or discount if you’re hoping for business from them… Keep them up-to-date on any changes to your menu or services… Share fun pictures from happy customers… Follow-up with an unhappy customer or use your competition’s bad customer service as a great way to introduce you into their lives. Just remember to keep it real, be you, because every one wants to know that there’s a human behind your username.

• Facebook is generally most successful for companies with a large following or customer base. But that doesn’t mean you should skip it… create a personal profile so you can network with friends and family. By being there, you can instantly share things about your business with people who already like you and will probably listen more than the average stranger. By keeping your brand in their mind, they’ll be more likely to spread the word and pass you along to their friends, and so on. Word of mouth, my friends…

• LinkedIn is a must for anyone in business. Very straightforward here, like a virtual resume on steroids. It’s always good to network with past and present colleagues and continue to build relationships, because you don’t know when you may need them or vice versa.
Last Words: Keep your brand consistent among all of the networks you decide to join. Monitor your brand using tracking tools. And remember to Collaborate, Communicate, and Participate.

Best and Worst Practices for Social Media Marketing

posted by Luigi_M_Scollo @ 11:31 AM
Monday, February 16, 2009

Best and Worst Practices Social Media Marketing
by Lee Odden

Social media is hot, just take a look at Google Trends and to see the comparison between topics like “search marketing” being eclipsed by “social media” in terms of search volume and news references – at least according to Google. Along with all that “hotness”, there’s good and bad when it comes to the way companies are beginning to engage social media channels.

How To Use Web Analytics To Grow Your Business

posted by Luigi_M_Scollo @ 10:03 AM
Sunday, February 15, 2009

How To Use Web Analytics To Grow Your Business
By Mike Tekula (c) 2009

Got a website?

If you own a business, chances are you do. But don’t pat
yourself on the back too quickly.

By now it’s widely-accepted that if you have a business
card you should probably have a website. It doesn’t matter
what your company is selling – a website, however modest,
has become a standard.

Networking Offline

posted by Luigi_M_Scollo @ 1:18 PM
Tuesday, November 11, 2008

By combining the best of what online networking has to offer (quick introductions, transparency) with offline networking (human interaction, personal branding) professionals who practice Onffline Networking have a higher likelihood of getting noticed and eliminating the potential of alienating a particular demographic.

Brilliance on Basics – Brian Tracy

posted by Luigi_M_Scollo @ 12:42 AM
Tuesday, September 23, 2008

I was inspired by this and wanted to share it with you, an article from the famed sales guru, Brian Tracy…

When Vince Lombardi took over the Green Bay Packers some years ago, he was asked what he was going to change. The players? The plays? The training process? How was he going to turn this team around after a string of failures?

Don’t Dissappoint Your Blog Readers

posted by Luigi_M_Scollo @ 1:56 PM
Monday, September 1, 2008

Your competitors customers know, like, and trust them. With their prices so much higher than yours, why aren’t they coming to you? Simple, your not doing the things right to get them to know, like and trust you.

In this century, any illusions you still entertain about controlling the customer relationship need to be removed. So here’s how we’re going to improve your company blogging today…

Email Subject Lines that Work

posted by Luigi_M_Scollo @ 2:05 PM
Thursday, August 7, 2008

Today, I`m going to give you IRRESISTIBLE EMAIL SUBJECT LINES that have proven their ability to grab attention, and then transform attention into interest, and interest into desire.

You can copy some of them exactly and use others as
templates for your email marketing campaigns. If you`re
feel extra creative, you can use these tested subject lines to light the fire under of your email marketing campaigns.

Gr8 Points for Copy

posted by Luigi_M_Scollo @ 2:23 PM
Monday, July 21, 2008

Here are 8 points you NEED to know to have success in emailing campaigns.

Point 1,  Know your audience
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a
master key to getting results from email marketing, knowing what appeals to your target market.

Point 2, Get the emails opened with great subject lines
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up? The SUBJECT LINE.

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