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Marketers: Make Way for MightyMeeting

posted by Michael Garrity @ 12:00 AM
Thursday, May 3, 2012

Thanks to modern technology, professionals can conduct meetings and collaborate from seemingly anywhere. Mobile sales and collaboration solutions provider MightyMeeting is attempting to take it to the next level with a recent update to its iOS application.

The MightyMeeting app was built to help Web professionals conduct online meetings and deliver presentations face-to-face directly from their iPhone and/or iPad devices, and these new updates will now support nearcasting and voice conferencing, among other things.

The app offers support for images, documents and spreadsheets in addition to presentations and demo videos, allowing users to manage, share and present materials from their mobile devices. It will now also provide a team meeting option so attendees can take turns presenting content from their devices, which was designed to help share news and updates among groups that have a mix of local and remote attendants. Users will even be able to create a list of “Favorite” files, and then others can access and save those files locally on their individual device for offline access.

The biggest update, however, is support for nearcast meetings, which lets up to 16 devices quickly connect in a peer-to-peer network to share presentations, demo videos and much more. Nearcast works over Bluetooth or Wi-Fi, and can also be used to share content even without an Internet connection.

Finally, voice conferencing will be coming to the application, allowing meeting attendants to join remotely from any part of the world. Like nearcast, this feature will work over Wi-Fi with no additional long distance or data usage fees.

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In-Store Mobile Apps Coming to a Retailer Near You

posted by AllisonH @ 11:00 PM
Saturday, December 17, 2011

Mobile isn’t going away any time soon, which poses a lot of questions for retailers looking to optimize their brand's mobile experience for consumers.

While options such as geo-location apps or mobile compatible websites are good ones, a different possibility is rising in popularity among retailers – in-store apps.

According to a recent survey of retail executives that was commissioned by mobile commerce solution provider AisleBuyer, only 14 percent of respondents currently have a mobile app. However, 50 percent of those that don’t have a mobile app are planning on introducing a shopping app in 2012.

Among the group of retailers planning on introducing a shopping app, 54 percent plan to include promotion functionality as part of the app, while 24 percent plan to add mobile self-checkout, and 46 percent plan to introduce a tablet-based mobile store associate app for employees.

“Retailers clearly view mobile as the key to enhancing the in-store experience,” says Andrew Paradise, AisleBuyer’s CEO. "From mobile self-checkout to equipping store associates with tablets, the survey data validates the major shift we are seeing in the use of mobile in stores. Mobile apps provide retailers with a wealth of previously unavailable information on in-store shopper behavior that will ultimately improve revenue, profitability and customer loyalty.” 

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