San Clemente Web University: FREE Web Marketing & Advertising Classes

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Archive for February 10th, 2012

Valentine’s Day is just around the corner, and for some retailers, the holiday that is synonymous with love and romance is also one of the biggest sales days of the year.  Unfortunately, as we all know, with more sales comes the possibility of more returns. In a perfect world, no one would ever want to return anything that they purchased, or anything that was given to them, especially not something that they were given as a Valentine’s Day present.  In the real world, when someone does want to return an item, for whatever reason, here are three ways that you as an ecommerce store owner can help to make sure that this process goes as smoothly as possible. Be Upfront And Easy To Understand No one wants to have to wade through complicated legal jargon to find out what they really want to know: how can they quickly return or exchange items that they purchase from you.  While complex legal jargon is essential, and should be included on your site, you should always make sure that they most frequently asked questions (and answers) associated with your shipping and return policies are clearly displayed, easy to find, and easy for all of your customers to understand. Avoid Bad Surprises There are two kinds of surprises: the happy kind that we get when someone we love surprises us with the perfect present on Valentine’s Day, and the unhappy kind that we get when we get bad news.  Here’s an example: Good Surprise: Receiving a free gift item along with your order.
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