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Who Created Google?

posted by Web_University @ 8:00 AM
Friday, December 31, 2010

Who Created Google?

Do you want to know a secret? The answer to the question in the title of this article is me. That’s right, I created Google. No, really, and so did you. You don’t believe me? Okay, maybe that is because you have already heard the story of how Google was created by Larry Page and Sergey Brin, PhD’s of Stanford University, and how the concept for Google was born of Page’s dissertation idea to investigate the mathematical properties at work online. It is truly a great story and Page and Brin do get the credit for creating the company known as Google, but they are not solely responsible for the popularity of the company. This is where you and I come into the picture.

Well, before we come into the picture I have to admit the marketing team at Google also played a significant role in the success of Google. While Page and Brin put together the concept behind the page rank system, it is their marketing staff who really helped to promote Google as the superior choice in search engines. The fact that Google produces reliable results is important, but there are other search engines out there such as Yahoo! and Bing that are also doing this, but they are not nearly as popular as Google.

Think about when your friend asks you the name of a song and you can’t think of the answer. Do you tell him to just DogPile it? Do you tell them to Yahoo! it? No, you are much more likely to tell him to Google it. That is because the marketing team at Google has done such an excellent job of branding this company that their name has come to mean search engine in the minds of many internet users. It is the first place many of them turn for any information they want.

Which brings us to why I created Google! Right, it wasn’t just me, you helped too. Page and Brin created the concept their marketing team promoted, but it is the users of the internet who embraced it so wholeheartedly. It is also the users of the internet who have remained loyal to the brand. While other fads on the internet have come and gone, this search engine is showing no signs of losing popularity because the internet users are happy with the results they receive when they use Google.

The Advantages And Disadvantages Of Using Twitter Hashtags

posted by Web_University @ 8:00 AM
Thursday, December 30, 2010

Twitter is a free social networking and micro-blogging service that was originally launched in March of 2006 and has since grown into a real-time short messaging service that works over multiple networks and devices. Twitter enables users to stay in touch and share information with each other in real time. Users can use a maximum of 140 characters per message or “tweet” as they are called. You can tweet as little or as often as you want, as long as each individual tweet does not exceed 140 characters.

Once you have joined Twitter, you can use their search tool to find specific people, companies, and their tweets. Hashtags are an effective method of allowing users to sort topics into useful categories to revisit later. Hashtags are a community-driven convention for users to provide add additional context and other relevant info to their tweets. The basic structure of a hashtag is simple: it’s the pound sign (#) followed by an acronym or word.

Twitter didn’t itself create hashtags; they were borrowed from IRCs (i.e. Internet Relay Channels such as chat rooms). Rather, the Twitter community adopted them as a means of creating “groupings” on the service without having to alter the basic service itself.

The Twitter community uses a hashtag in front of frequently used terms in order to categorize them for searches and filtering. So, when talking about an iPod for example, people might also reference “#Apple.” If you’re looking for company specific news that’s happened recently or what’s being said about a company’s product, the hashtags can be very helpful.

Using hashtags to search Twitter for specific information is now even easier since the company purchased the search engine Summize in July of 2008. Twitter can now track hashtags itself at search.twitter.com. The engine tracks keywords too, which makes hashtags not quite as necessary for trend tracking as they were in the past. Nonetheless, they still possess unique advantages. For example, you know that anyone tagging their tweet with one of these acronyms means for it to get categorized within that topic. It also serves as a visual indicator to others following their Twitter stream that they’re tweeting about a particular subject.

One of the potential disadvantages of hashtags is their very popularity. Hashtags are so prevalent on Twitter these days that it can be hard to keep track of them all as well as what they mean. However, there is a resource available that can assist with this as well. Tagalus is a service that acts like a dictionary for hashtags. Tagalus enables users vote on definitions for tags if there’s more than one version. The definition with the most votes will be the one that defines the tag. If you invent any new tags or just want to help build the resource, you can send a tweet to @tagalus to suggest a meaning for a tag. The format for doing so is as follows:

@tagalus define mynewtag as a new tag that describes everything about me.

Do You Have a Twitter Strategy?

posted by Web_University @ 8:00 AM
Wednesday, December 29, 2010

Do You Have a Twitter Strategy?

A young adult asked: “I need help with regard to Twitter. Any advice on how I can attack this in a productive manner will be much appreciated.”

First, it’s impressive that this young adult realized that a productive plan is needed to use Twitter for business. Second, I like the phrase “attack this in a productive manner.”

Why do I like the phrase “attack this in a productive manner”? Because using Twitter effectively is similar to planning a battlefield strategy. Now, of course, our purpose is not to crush the other people on Twitter. But we do want to figure out how to engage in a way that they pay attention to what we’re doing.

First I recommended reading my Twitter business articles whose links are at the bottom of my bio at Site-Booster.com — http://www.site-booster.com/blog/2009/09/phyllis-zimbler-miller-profile/

Then I said the next step would be to write a bullet point list of what the person would like to achieve on Twitter, including which areas of interest to focus on.

Let’s say the person is interested in restoring antique cars. Now will this be a hobby or a business? First, as we’ve discussed before in terms of Twitter profiles, the Twitter profile should reflect this primary focus and whether this is a hobby or a business.

We’ll say for now it’s a hobby that you would like to turn into a business.

So you do a search (using Twitter search functions as well as third-party search applications) on words related to restoring antique cars. And we’ll say you find recent tweets from five different Twitter users with keywords relating to restoring antique cars.

The first thing is to follow these five people and then to engage with them in conversation about antique cars. For example, one of these people might tweet a question about needing help finding a part. If you know the answer, you would send a public tweet reply with the answer.

And if you are on Twitter every day engaging in conversation on this topic, you will be drawn into a wider conversation as you follow other people who engage about antique cars with your first five antique car Twitter users.

By sharing in this conversation you are beginning to establish yourself as someone with knowledge on the subject as well as someone who is wiling to share this knowledge.

When you are ready to take the next step, you get a website that supports your planned business of restoring antique cars and you put the link to your website on your Twitter profile. Now at your website you collect email addresses by offering a compelling freebie such as “5 Tips You Should Know Before Restoring an Antique Car.”

And every so often on Twitter you can tweet about this freebie report. You can also tweet that you’ll answer questions on Twitter about antique car restoration. Also, you can create your own Twitter list of antique car aficionados.

While you may tweet about other things to demonstrate you are not a one-dimensional person, your battlefield strategy for engagement on Twitter will center around taking part in antique car conversations.

With attention to detail as in any good battlefield plan and staying focused on the prize, you should be able to carry out a productive business strategy on Twitter.

Cool Combination: Internet And TV

posted by Web_University @ 8:00 AM
Tuesday, December 28, 2010

Cool Combination: Internet And TV

Households without internet and a television set are hard to find. How about the advantages of a combination of the two? Try internet and tv.

It sounds logical to combine internet and tv. Let’s face it, everyone has internet and very few people don’t own a tv. But it’s not so clear for many what exactly the combination of internet and tv really is. Let alone how you can get it and what it takes to install it. It really isn’t that complicated. Promised!

* What are the advantages?

Internet and tv is nothing more than a combination of the two in one package. With a lot of cool perks! For example, you’ll get to know the superb sensation that is digital tv. It’s possible to choose the channels you want to watch. Less costs. But you do need to make sure you’ve got a decent (or at least the one that suits you best) internet connection.

* Can I select the channels myself?

No and yes. With internet and tv you can dedide which channels you want to watch. But they come in packages (choose between two) so you won’t be able to pick out the channels one by one. There’s two packages to choose from; a standard package and a premium package. The standard package contains all the channels you’ve got on your tv right now. The premium package extends the channel offer. Pick for example Eredivisie Live (all the Dutch football games live on tv) a theme channel (travel, cooking) or HD TV. With HD TV you’ll watch tv in a whole new way. Thanks to a higher resolution the colors are brighter, the sounds are better (depends a bit on your stereo though) and everything is sharper.

* What do I need for internet and tv?

One of the most important ingredients has got to be a phone line. Not even a connection to that line (so you don’t need a phone at home) but just the line itself. It should be hidden in your house somewhere, just look for a little box. Then of course, you’ll need an internet connection. But you definitely don’t need to get the fastest, most expensive connection. That depends on what you do online.

* Which internet connection should I choose?

There are severel internet connections to choose from. Make sure you get the right one, in other words the one that isn’t overprized. For internet and tv you don’t necessarily need an expensive, rapid connection. Just think about how you use your internet. Are you online to look up stuff and to send emails? Then the standard connection will do. But are you one of those downloading freaks with several computers at home (several people using the same connection) you should opt for the connection with high download speed.

* What about the installation?

It’s possible to install internet and tv yourself. The user guide is clear and convenient and with a bit of knowledge you should be able to fix things yourself. However, there are always adjusters available if you do need any help. Try it yourself first though! You don’t want to pay a guy that fixes things you easily could’ve done yourself.

5 Reasons You Should Use LinkedIn Groups for Business Social Networking

Today, social media networks allow business professionals to network like they never have before. LinkedIn, Facebook and Twitter allow business professionals to connect with people within their industry from all over the world. Social networking sites not only allow professionals to expand their contacts faster than ever before, but it also lets them share news, tips and tools of the trade in seconds.

LinkedIn currently has over 75 million professionals who are actively participating on the site today. The site includes many features such as allowing users to upload their full resume, updating their status to let the world know what projects they are currently working on and participating in group discussions. Many LinkedIn users take advantage of these features, but there are still some that aren’t sure how to make the most out of them.

LinkedIn groups are a great way to interact with other professionals in your field by sharing information and building contacts in other parts of the world. Although joining many groups can make you look more important and connected, it can also be overwhelming to maintain. Aren’t sure how to use LinkedIn groups?

Here are 5 tips for getting the most out of groups, provided by the LinkedIn blog.

1. Make a commitment to a few groups that focus on your greatest professional interests

LinkedIn allows business professionals to network and collaborate with others that they may have never spoken to otherwise. If you haven’t joined any groups yet, pick a couple that spark your professional interest and jump right into the conversation. According to LinkedIn, many of the most active members find that their participation in the right groups “directly enriches what they do at work.”

2. Post news on group discussions

One of the easiest ways to start participating in groups is to post current news and ask an open-ended question. This will start a conversation and you will be able to see what stance your fellow professionals take on the issue. Expressing your opinion on a certain news piece will give you a chance to show others your professional expertise. This will boost your credibility and increase your chances of making useful professional connections. To find material, subscribe to industry-related newsletters, RSS feeds, Facebook feeds, company blog or Twitter.

3. Take advantage of the “Following” tool

Groups make social networking online easy by giving professionals a great way to keep track of which news stories their colleagues think are interesting and what they have on their minds. To keep up with all the current information, subscribe to the digest emails that summarize the activity of a group. Also use the “Following” tool to watch specific discussions that interest you. This will allow you to sit back and observe then jump in the conversation when you feel you have something provocative to contribute.

4. Get your coworkers involved

Why not create your own LinkedIn group and invite some of your trusted coworkers, clients and/or customers to join? You already discuss your professional interests with them which make them the perfect people to collaborate and network with on LinkedIn. Once other professionals see the intelligent discussions you are having, they’ll want to join the group too and you’ll be able to engage in a broader collaboration than you ever felt possible.

5. Learn more about the professionals on LinkedIn

Make sure to click through the profiles of your fellow group members to spark conversations about what they’re currently working on. As your relationship and conversation grows, you can invite them to become a professional connection. The more connections you make, the more chances you have to expand your business and learn from others in your industry.

LinkedIn groups are a powerful way to reach out to others in your field, get noticed and improve and grow your professional network. Groups also allow you to discuss important issues with others and collaborate with other professionals. Best of all, they are completely free to join, which means you can start online networking with LinkedIn groups today.

Ten Reasons Why Interactive TV Is A Must

posted by Web_University @ 8:00 AM
Sunday, December 26, 2010

Ten Reasons Why Interactive TV Is A Must

* Not as complicated as it seems

Interactive tv? Sounds complicated but really it isn’t. Interactive tv is a form of digital tv and that means nothing more than razor sharp images with lots of details.

* Better quality and sound

Because interactive tv actually is digital tv, you’ll experience a unique way of watching tv. Brighter colors and a killer sound: everything is clear and it feels like you’re right into the middle of it all. With interactive tv you’ll have the same kick ass quality as digital tv.

* You get to choose

With digital tv you no longer depend on your tv guide. It doesn’t matter anymore if you miss a show or two. With interactive tv you can watch whatever you want, whenever you feel like it. Just the way you like it.

* Create the ideal tv evening

You can now create the perfect evening of television. Just select your favorite shows and/or movies and watch them in the order that suits you best. There’s always something on with interactive tv!

* Pause

You’re the one who’s in control with interactive tv. Walk the dog while your watching? Just pause it! Interrupting airings is possible when you feel like it and you can resume watching. when it suits you. You no longer need to miss parts of the programs you were watching. Just pause and continue, whenever you’re ready.

* Record

Does your partner want to watch the big game but you actually want to watch a movie? No problem, just tape it! You can watch it when the time’s ready. Your time. When you’re ready. That actually goes for that big game as well, but is might be more fun to watch is you don’t know the score.

* No more commercials

Because you can fast-forward through movies and programs, you no longer need to endure those endless annoying commercial breaks. Toilet paper, tampons, shampoo…from now on they’re only in your own bathroom, not on tv!

* Movies on demand

With interactive tv you’ll get the video store right into your living room. Just press the button and there’s a wide selection of new, cool movies. Apart from movies you can choose from the best and most popular tv series as well. No need to go outside on a rainy day. Sit back, relax and watch some movies!

* Missed airings

Although you create your own tv guide with interactive tv, it can still happen that for some reason you miss something on tv you actually want to watch. With interactive tv it’s possible to watch programs that have already aired and you forgot to tape. The main three stations offer their programs from today and yesterday. You can also watch aired programs from other channels, but you need to arrange this yourself. Just adjust your subscription details.

* Participate on tv

With interactive tv you can actually be part of what’s on the tube. Give the answers in a game show, guess the questions during a test; just use the remote control to vote or to select your answer.

Is It Possible To Have Great, Professional Features In A Bargain Price Website?

A cheap, bargain website – or should I say an affordable website, doesn’t have to to mean a poorly built, featureless website, without the inclusion of some vital and important features. There are web design companies in the market who will offer extremely good features for a very reasonable price, including some of the important features and nice touches that you would expect to find only in a high end package.

* What Features Should I Expect In My Budget Website?

Here are 10 features that in my opinion even a budget price website package should contain:

1. A CSS driven design with external CSS files. In simple terms, this is a far more convenient way of managing the design and layout on a site-wide basis.

2. Website code that passes from the W3C validation process. This is an important feature as websites with code that passes the validation process will be much easier for search engine robots to crawl and therefore make indexing of your website a speedier process.

3. All meta tags should be completed and the extremely important description tag on every page should contain a page specific description, not a site wide generic description that is repeated time and time again on every page.

4. The other very important tag is the title tag and these tags should be completed on every page incorporating some of the important keywords for that particular page. Once again, the title tag, like the description tag should be page specific and not a generic tag that is repeated throughout the site.

5. It goes without saying that you will want your website to have a nice, modern, fresh looking layout that is uncluttered and easy to navigate. Web 2.0 sites are particularly good at creating a minimalistic appearance that is easily navigated.

6. Do you have a robots.text file? Is there going to be one included in your website build or will this be left out? This is an extremely important file to have on your server as it tells search engine robots which files they are permitted to index, and which ones they are not.

7. Do you have a site map? The sitemap.xml file is easily submitted to Google in the Google Webmasters panel by your site builders and is very important as it helps your site to be quickly indexed by Google, informing Google of a very page that exists on your site.

8. What about an interactive contact form? Will your website company be incorporating a contact form into your site as part of the affordable package price or will it be an additional cost?

9. How will your images be displayed on your new budget website? Will you have an impressive light-box style gallery or will you just be permitted to have a few images throughout the whole site.

10. And while we are on the subject of images, will you have to provide the designers with all your own images or will they be able to provide you with some relevance stock images in the event that you do not have any available?

So there you have it. 10 features that in my opinion every website, even affordable budget websites should have included in them. If your web design company is not prepared to include these features, maybe you should consider looking for an alternative company to build your website for you.

ABC’s of RSS

posted by Web_University @ 8:00 AM
Friday, December 24, 2010

ABC’s of RSS

Implementing RSS (Really Simple Syndication) can be aided by an understanding of the terms relating to RSS.

Learn the ABCs of RSS:

A – AutoDiscovery

Auto Discovery is code that is inserted into the header of an HTML web page, which then indicates to readers that an RSS feed is available for the content.

B – Blogs

Blogs are web logs that are updated regularly, usually on a daily basis. Blogs generally contain information related to a specific topic. In some cases, blogs are used as daily diaries about people’s personal lives, political views, or even as social commentaries. The truth of the matter is that blogs can be shaped into whatever the author wants them to be. While initially thought of as diaries or online journals, blogs have evolved into the latest fresh web content.

C – Cache

Cache is a temporary storage area for frequently-accessed or recently-accessed data. Having certain data stored in a cache area speeds up the operation of the computer. Using a cache with RSS feeds will help minimize bandwidth and display an RSS feed’s content quicker.

D – Display

RSS Many webmasters post the content of an RSS feed on their website. They use either PHP, ASP, or javascript for such purposes. If done properly, the feed’s content will dynamically update as the content of the feed changes.

E – Elements

Within an RSS feed, there are various feed elements. The elements of an RSS feed are defined by tags.

F – Filter

Many RSS feeds contain duplicate or similar content. Publishers can filter RSS feeds so that they only see content that they wish to see, by filtering out duplicate postings.

G – GUID

GUID stands for Globally Unique IDentifier. The RSS specification strongly suggests that each RSS feed item have a unique GUID. If you are creating feeds, a GUID is important because GUIDs are often used by feed readers and aggregators to determine if a feed item is new or simply an existing item that has been updated. Each item in the RSS feed should have a unique GUID.

H – HTML

HTML, which is the acronym for HyperText Markup Language, is frequently used to design websites.

I – iTunes Namespace

The iTunes Namespace allows the user to add the information necessary to have a podcast listed on the Apple iTunes Music Store (ITMS). J – JavaScript Javascript can be used to display the content of an RSS feed.

K – Keywords

Keywords should be integrated into the RSS feed to help search engines determine what the RSS feed is about.

L – Links

Links are used to direct RSS readers to the original webpage containing information that directly relates to the feed.

M – Mashup

A mashup is a combination of multiple RSS feeds that have been merged together to create a new, single feed.

N – Namespace Extensions

The RSS specification allows you to create and use your own custom elements (tags) in any RSS feed by declaring your own namespace. Doing this is 100% in line with the RSS specification and the feed will validate. However, you should have a specific and well-planned reason to do so. No RSS readers, or other RSS processing applications, will be able to use your custom info for any purpose. Adding elements (tags) would typically be used only in an in-house situation where both the writing application and the reading application have prior knowledge of the new tags.

O – OPML

OPML, or Outline Processor Markup Language, is a file format standard that can be used to exchange subscription lists between programs. OPML is used as a standard to import or export groups of RSS feed subscriptions. OPML was initially designed by Radio UserLand as a file format for outlines. The purpose of this format is to provide a way to exchange information between outliners and Internet services. OPML has since been adopted for other uses, the most common being to exchange lists of RSS feeds between RSS aggregators. OPML is an open format, allowing other services to extend the format. While OPML was not initially designed as a vehicle to share RSS feeds, it has become the de facto standard. OPML, like RSS, is based on RSS, and because of the similarities, those familiar with RSS have embraced OPML as a way to share RSS feed collections

P – Podcasting

Podcasting is online audio content that is delivered via an RSS feed. Many people equate podcasting to “radio on demand”. However, in reality, podcasting gives the listener far more options than radio does, in terms of content and programming. In addition, podcast listeners can determine their own time and the place for listening, meaning they decide what programming they want to receive, and when they want to listen to it. Listeners can retain audio archives to listen to later, at their leisure. While blogs have turned many bloggers into journalists, podcasting has the potential to turn podcasters into radio personalities.

Q – Query

Webmasters can create RSS feeds based on search queries for their websites.

R – RSS

RSS is a standard format for syndicating content on the Internet. The content can be anything! Information contained in an RSS feed is often syndicated on other sites, which expands its reach. Website visitors love RSS because they choose which feeds they wish to subscribe to. If at any point they are unhappy with the content contained in the RSS feed, they simply unsubscribe and no longer receive notification of feed updates. RSS is really a win-win for both subscribers and publishers. In order to get a better understanding of how RSS works, download an RSS reader or use a web aggregator and subscribe to an RSS feed (they are usually indicated by a small orange icon).

S – Syndication

Syndication is the supply of material for reuse and integration with other material.

T – Template

Many webmasters use templates to layout the contents of their RSS feed and make it match there website.

U – URL

URLs can be embedded into the description of the RSS feed items, so that when the feed is syndicated, the content originator gains backlinks.

V- Validate

Feed validation is important. If a feed is not properly formed, it will not always be valid for reading.

W – Website

Updates RSS feeds can be set up to notify visitors when a website changes.

X – XML

RSS is a subset of XML, or eXtensible Markup Language.

Y – Yahoo Answers

Yahoo’s interactive system of questions and answers can be tracked using RSS feeds. You can create keyword or category feeds for anything in Yahoo Answers.

Z – Zero Feeds

Not having RSS feeds for your website puts you at a competitive disadvantage. RSS feeds bring traffic and help the stickiness of your website.

Choosing the Right Merchant Processor

posted by Web_University @ 8:00 AM
Thursday, December 23, 2010

Choosing the Right Merchant Processor: What to Look For?

Almost all the businesses today accept credit cards. If your business doesn’t then its high time it began accepting debit and credit cards, as they are being increasingly used by customers to make purchases on account of the convenience factor.

The credit card industry has revolutionized the way people make their payments and are constantly coming out with new innovations like cash-back bonuses, mileage credits, and numerous others to make them more acceptable for customers. Small, online business owners are circumspect about processing sale on a credit card, because they are unsure about choosing the right merchant processor.

Given below are a few tips that would help you select the right merchant processor. So without further ado here they are:

* Your Business Bank can be a Good Option

Your search for a good merchant processor can end with the bank you are doing business with. However, not all banks offer merchant services to start-ups or new businesses. The standard practice of most banks is to avoid offering merchant processor services to a business that has been in operation for less than a year.

However, if you can convince the bank, you can’t choose a safer merchant processor than where you do your business banking.

* Peer Referrals

Choose a merchant processor that your peers might refer to you. A peer might have been using the services of particular merchant processor company for a significant period of time, and hence can give you his feedback and enable you to make the correct choice.

* The Transaction Fee and Percentage

You will find that there is not a single transaction fee and percentage across all banks. The transaction fee and percentage for credit card purchases as well as debit card purchases differ from bank to bank. Do extensive research on the specific rates offered by each bank pertinent to specific cards like MasterCard, Visa, Discover, American Express etc.

At times various businesses come together through a trade association to negotiate rates with a merchant processor. Herein, the processor might just charge less, as compared to the existing market rates. Explore this opportunity to see if you can get some benefits.

* The Independent Sales Organizations

Try not to choose those merchant processors who act as an agent for an independent sales organization (ISO). Pick an ISO who works with major banks. You won’t go wrong there. Your local chamber of commerce might be able to help you out in this regard or the local board of trade.

* The Primary Bank

Choose a merchant processor who is associated with a big-time primary bank. This ensures good services and timely payments to your checking account, which is an absolutely must for any business.

* Track-record and Clientele

Find out how long your merchant processor has been in business. This should not be your only parameter of selection, but it does give you a good indication of what you can expect from the merchant processor. Moreover, it will be infinitely easier to work with a well-established merchant processor.

You must also try to get some idea about the clients who have formed an association with a particular merchant processor. The more the clients the better it will be. More importantly if the processors have some big clients up their sleeves, then the better for you.

* Contract Length

Most banks would ask you to sign a 3 year contract. If this is the case, then select the services of a bank that gives you good rates with respect to the time frame. Always try and choose the bank that offers you advantageous rates if it asks for a long term contract.

* Manual Processing of Cards

Choose a merchant processor who gives you an option to manually process the cards. This makes for a great convenience if you have a power cut.

* Customer Support

Your merchant processor must be known for its superior brand of customer support. The hours of operation must be commensurate with the hours of functioning of your business. You also might want to get in touch with your merchant processor at odd hours at times, in case of problems. Choose somebody by taking into account all these aspects.

We hope these pointers would enable you to choose a merchant processor who you can have a successful working association with. Study all your options thoroughly before making your choice.

Top 13 Must-Have Facebook Applications For Business

posted by Web_University @ 8:00 AM
Wednesday, December 22, 2010

Top 13 Must-Have Facebook Applications For Business

It’s now or never if you want to secure your business real estate on Facebook. Fan pages for business are quickly catching on for all types of industries; however, not all fan pages are maintained effectively thus missing valuable traffic and engagement with fans AKA potential customers and clients.

Facebook and other social networks are all about people and relationships. A business owner would want to build their reputation, so that they become trustworthy, credible and knowledgeable about their audience to provide them with the products or services they need.

Social networks work the same way. Who is your company’s audience and what do they want from you? How are you going to attract more people to your page’s network?

Two ways to increase your network and reputation on a Facebook Fan Page: consistent updates and applications.

Post often on a fan page, allow more than one person to manage a fan page, to provide the valuable information and expertise that your business prides itself on. The second way to establish a reputation and engage with your network is through Facebook applications. These add-ons will both visually enhance a fan page much like adding special features to a Web site and stimulate engagement, conversation and ongoing interactions with your fans.

Once a business creates a fan page the standard applications include Photos, Video, Notes, Events and Discussion; however, these are only the basics. In order to really add uniqueness to a Facebook page as well as your social media marketing strategy, you’ll need one or more of the following Facebook applications:

1. Reviews

The reviews app is perfect for those who have specific products and services they provide. Customer reviews is one of 2010′s marketing strategies that has taken the online shopper and business owner to a new level of providing better customer service. More customers are reading reviews online about a particular service, product or business and are making specific buying decisions based on such reviews. Now your fans can give a review right on your business fan page.

2. Polls

There are a few different poll apps that you can use for a business fan page or profile. One of the most recognized social media polls is Polldaddy which is widely used both as a social media marketing and customer engagement strategy. Create a poll for your page: ask a question, provide two to four answers, and post. Check the results and post them on your page. This social media marketing tool can jumpstart a new campaign or give you ideas about future sales or promotions.

3. Networked Blogs

Does your business maintain a blog? Add the Networked Blogs app to your business page and profile so your fans and network receive immediate updates every time a blog is posted. There is a little bit of coding that needs to be installed on your blog so ensure you’re able to access your blog or ask your blog developer to do this. Want to keep informed of other blogs in your industry or track trends? Sign up for their blog feeds too by using this Facebook business app.

4. RSS Feed

If you have a blog, news site or other feed that you’d like to see updated on your business fan page, then there are a couple worthy RSS apps you can add. One all-in-one app is Social RSS which can be configured to automate updates from any type of RSS feed that creates a post on a business page on a tab at the top of the page or on your wall. Although many fans in your network prefer authentic posts from a company, this is one method to consistently update a fan page.

5. Slideshare

This site’s application has gone to the next level for attracting business on Facebook. Install Slideshare’s app to share presentations & documents with your network including conference chats, PDF’s, PowerPoint (PPT, PPS and PPTX), MS office documents and more. Impress fans with this app’s savvy marketing strategy to attract more customers and clients. Create a dynamic social media triad by linking your account with Facebook and LinkedIn. What is good for one is good for another.

6. Constant Contact

You’ve got email (marketing)! Now let your fans and friends in your network sign up to receive the latest news from your business directly from Facebook. As long as a business uses Constant Contact, they can also add this app.

7. Static FBML

If you’re familiar with Hyper Text Markup Language or HTML, this is Facebook’s version for adding bling to your business fan page. Companies like Nike, Ford and Twilight the Movie all have this feature on their fan pages. Add a “box” to your page for better fan engagement and interest. With a combination of FBML features a fan page can be transformed into a mini website. This wow factor can also be added to your sidebar that includes images from your website or blog, links and ads.

8. YouTube

Video as a social media marketing strategy is receiving more rave reviews and traffic than other traditional media advertising. With YouTube’s easy upload, a business can produce and publish a very affordable video campaign that will reach millions. Add the YouTube for Pages app to your tabs – you’ll have to sign up for a free Involver account. Choose your settings and you’ll have something that other large companies have – added value.

9. Twitter

Maximizing the power of any business social media strategy is to link as many social networks as possible. Facebook has several Twitter apps that you can link a fan page to a company’s Twitter feed. The social network mogul allows third party developers to add their own apps, so be sure to check out which Twitter app works best for your business’s needs and feed. Applications include Twitter for Facebook, Selective Twitter (update your fan page from Twitter with the hashtag fb), Twitter and mobile applications too.

10. Promotions

What do you have that your competitors don’t? A sizzling contest, giveaway or other promotion to attract more people to your website or storefront. Add the Promotions app as a social media marketing strategy to get fast results and traffic to your page. Sign up for a free account on the WildFire web site to get started; just follow the instructions with this application and soon you’ll be attracting more business than before. Offer something “free” and you’ll have your fans hooked. Just be ready to make good on your promotions!

11. Payvment eCommerce Storefront

Import your e-commerce’s products right on a business’s Facebook fan page. Download the free app from Facebook. This social media app supports more than 20 currencies worldwide.

12. Coupons

Another feature of signing up with Wildfire is the ability to add coupons to your fan page for your fans to use for purchasing products or services. Track with special coupon codes just for Facebook fans and remind customers to provide a review of your company on the Reviews tab you just added.

13. LinkedIn Contacts

Create a tri-fecta social media presence online with the top 3 social networks by adding this app to either your business profile or fan page. Share and connect with a LinkedIn network on Facebook too. Fans and friends can see your qualifications and join your network all in one place.

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How to Participate in a Tweetchat

posted by Web_University @ 8:00 AM
Tuesday, December 21, 2010

How to Participate in a Tweetchat

You can get to know people on Twitter in your area of interest by participating in a tweetchat on a related subject.

* What is a tweetchat?

It’s a stream of tweets on the same topic in real time. Imagine it as a gigantic instant messaging free-for-all on a stated topic.

First let’s talk about participating in one. Then we’ll talk about how starting one can help you market on Twitter.

Let’s take this scenario:

I announce that a tweetchat on #ficbkmkt (hashtag for fiction book marketing) will take place on a specific date and time. (I make sure to state what time zone in the U.S. this is.) I tweet about this ahead of time and get others to also tweet the topic, time and date.

At the specific date and time I use a third-party application to participate in a tweetchat in real time. This way I can follow the tweets of people I’m not following yet and people who are not following me yet can see my tweets on the subject.

While there are other third-party ways to participate in tweetchats, I like tweetchat.com the best. Just know that you can change the speed of how fast you get the new tweets. I’m a fast typist so I choose to get new updates every five seconds (the fastest). For others that may be too hard to follow and you’ll want to leave it at the 10 seconds default or even increase to a longer interval between tweets.

At the date and time I go to tweetchat.com and enter my Twitter username and password. Then in the room prompt I enter #ficbkmkt and I’m part of the conversation.

When I tweet from inside this “room” the hashtag #ficbkmkt will be automatically added to my tweet (which is why I don’t have the full 140 characters in a tweet).

If people not participating in the chat are following any of the people in the chat, these outside people can see in their regular Twitter stream the tweets with the hashtag of the people they’re following. And the outside people can respond from their regular Twitter stream but must manually add #fictbkmkt to their tweets so these tweets will show up in the tweetchat room.

Tweetchats are usually for an hour or more. Some are the same time every week and others are for a special event.

The regularly scheduled tweetchats may have a specified topic for each chat or they may be an open exchange of information. The tweetchat organizer decides the format.

I will admit that the tweets can fly fast and furious. Leaders of well-organized tweetchats often have a series of questions and ask people to put the question number before the reply to make it easier for people to follow the conversation. Thus a tweet reply inside the tweetchat that answers “How do you search on Twitter?” (which has been designated as question 4) may look like this:

Q4: There are numerous applications that allow you to search Twitter by different criteria. [hashtag of tweetchat automatically attached]

Now let’s say you want to host a special event tweetchat or start a regularly scheduled tweetchat:

Why would you do this? To establish yourself as a leader in a specific niche. To be known as someone who truly contributes to the conversation in this area. To help out someone.

For example, when getglue.com was new, I offered to host a special tweetchat with a representative from getglue so that he could explain to book authors how getglue could be used for book marketing. The tweetchat afforded book authors the opportunity to learn from the getglue representative and also share tips with each other.

Now I admit I offered to do a tweetchat for getglue for a self-interested reason: I wanted myself to understand how getglue could be used for book marketing. But I did put effort into promoting the tweetchat ahead of time plus I edited the transcript from the tweetchat and put it on my FictionMarketing.com blog so that others who didn’t participate in the live tweetchat could benefit from the advice.

This I utilized the Twitter marketing strategy of providing valuable information for others while learning information for myself.

One other hosting tip: Because many people on Twitter don’t know what a tweetchat is, when I sponsor a special event tweetchat I create an announcement through twitwall.com. This way I can have a headline about the tweetchat (which becomes the tweet) and then a link to the twitwall announcement with instructions about how to join the tweetchat.

P.S. And if you’ve added good information as a participant or host of a tweetchat, you’ll discover that a lot of people from the tweetchat who weren’t following you before will now be following you.

A Few Tips on Using Twitter for Your Business

posted by Web_University @ 8:00 AM
Monday, December 20, 2010

What Does This Mean For Google’s Future?

posted by Web_University @ 8:00 AM
Sunday, December 19, 2010

Google Acquires SocialDeck: What Does This Mean For Google’s Future?

It seems that in recent times, Google has made some mistakes when coming up with new programs. Google Accelerator, Google Answers, and Google Wave are all examples of programs that flopped. And with the recent merger of Yahoo and Bing, Google might be losing its grip on the search engine monopoly. However, it seems that Google may have something up its sleeve. Recent acquisitions reveal that the Internet giant has big plans for their social network platform that is currently under development. And it seems they are taking every measure to ensure that this next project of theirs won’t be a flop, and can even rival social media giant Facebook.

This is evident by the fact that Google recently purchased social gaming developer SocialDeck, which is one of five acquisitions made in August. The popular games created by SocialDeck, such as Pet Hero and Color Connect, are available across a variety of platforms, including Blackberry, iPhone, and Facebook. SocialDeck uses their own social gaming platform technology, which enables simultaneous game play across mobile devices and social networks.

With the acquisition of SocialDeck, Google will be able to integrate SocialDeck’s games into their future social network. In addition, Google is looking to either purchase or work out deals with other social gaming companies which work over multiple platforms, such as Zynga, Playdom, and Playfish, which all currently produce games popular on Facebook, such as Mafia Wars.

It seems Google may have some big plans in store. Chris Morrison of InsideSocialGames.com mentioned the possibility that Google is working on a viral platform for the web and its own mobile devices, like Android. Earlier this summer, Google purchased social application developer Slide, and also has purchased other companies involved in social gaming and other aspects of social networking. Just days before acquiring SocialDeck, Google purchased Angstro, which developed Knx.to, an address book that combines a user’s connections from social networks. Google also has acquired Jambool, which makes “virtual currency,” and visual shopping engine Like.com. Each acquisition is another piece to the puzzle of what Google is planning.

Google’s activity has been generating a lot of buzz over the Internet. Many speculate, “Will this social network,” rumored to be called Google Me, “be the ultimate social network? Will it dethrone Facebook as king of social media?” While the growing popularity of Facebook caused many people to flee from MySpace, there is no guarantee we’ll see people fleeing from Facebook to join Google Me in the same manner, but it’s certainly a possibility. With confusing and ever-changing privacy policies, some Facebook users might be eager to make the transition to a new social network. There are also rumors that the way Facebook founder Mark Zuckerberg was negatively portrayed in box-office smash The Social Network might turn away Facebook users if they have another option for social media.

While some are predicting success for Google, others are not so optimistic. Danny Sullivan, editor in chief of Search Engine Land, has taken note of Google’s unsuccessful attempts at social media, such as Google Buzz, and doesn’t foresee Google Me as an instant success. He states, “So far, Google’s failed to have a hit in the social-networking space, swinging and largely missing with both Orkut and Buzz. It’s unclear whether a third, new service (or a renamed Buzz) will do that much better.”

Negative press regarding Google Buzz alone has caused some to be doubtful that Google can gain a foothold in the realm of social media. Harry McCracken, the founder of tech site Technologizer.com, believes that the failure of Buzz shows that people may not want their relationship with Google to be a foundation for social networking.

When Google’s social platform emerges, possibly later this year, we’ll see how these applications integrate and whether or not Google will achieve the success it’s after. If Google has made wise choices and can provide a social site that provides users what they want, and has features not found on Facebook, including clear-cut privacy policies, Google Me just might prove to not be another Google Wave.

Do You Need a Social Media Newsroom?

posted by Web_University @ 8:00 AM
Saturday, December 18, 2010

Do You Need a Social Media Newsroom?

Curriculum vitae, work experience, references, skills inventory, resume: all describe a source of information where people can condense the vital information about themselves into a single document for interested parties to examine. The idea is giving people an overview they can sort through in order to weigh your merits and strengths against their needs, as well as to get an idea of how you present yourself.

This concept has been adopted for the web in a number of ways, but none more unique than the social media newsroom. A combination bulletin board and press collection, the SMNR is a one-stop location for people to find out critical information about you. Whether you have a new book you’re promoting, a lecture tour you want to draw attention to, or a business plan you wish to propose, the SMNR is the place you gather all the information about your venture together into a clear, concise summary.

* SMNR Basics

As implied in the name, a newsroom is a page where you compile relevant press (your own and others’) about the relevant topic. It lists the basic information, quotations, summaries and news stories in question, but then it also goes a step beyond the basics.

In previous articles we’ve discussed the advantages of integrating your audience into the brand, and taking advantage of the web’s powerful communication abilities to bring their influences into the picture. The SMNR doesn’t just present good press, it includes communication venues for people using Facebook, Twitter, Linkedin, Digg and more. It includes a comments section for added communication, and options for instant messaging or blog connectivity. In short it is more than just a static page, and is an active communications hub.

* Do You Need One?

Any organization interested in creating and maintaining a vital web brand will find the SMNR an incredible, vital tool toward this purpose. If you have any good press, such as a positive review or mention from a SM group, consider putting up an SMNR page to centralize further promotion efforts.

The value of the SMNR lies in its convenience for your audience. As we have discussed, the web has allowed people to develop an incredibly short and discerning attention span. If you centralize your relevant information so that people can browse easily, they will be more likely to stay and peruse your content than if they had to hunt down the information themselves. Instead of looking for reviews of your company’s quality, they can find it all right at hand in your SMNR.

* Which Social Media?

Given the sheer variety of social media networking sites, there is no one design of SMNR that will work in every situation. There are of course the broad guidelines already discussed, but these are not specific to any situation and for good reason. Applications such as Twitter or Digg are fairly universal, serving as conduits rather than direct sources of information. However services like Myspace and Facebook have differing user bases, and one may be more appropriate to your organization than the other. You must do the research to see what suits your business needs.

The most important piece of advice is to make your SMNR its own distinct element. We have discussed the importance of giving your online marketing efforts their own focus, rather than simply getting to them as you have time. The SMNR is no different. It will not replace the draw of a good blog or video series, just as an author’s webpage does not replace the act of actually reading his books.

Instead, find the social media networks that tie most organically into your usual web branding efforts, and build from there. If you’re focusing on a smaller audience, include instant messaging service so people can drop into the page chat room for quick input. If you’re going for a wider audience, Twitter is still an excellent way to quickly link your newest article or bit of press.

* The Press Release

An integral part of any newsroom is the press release. This is not strictly speaking a traditional news story so much as it is a formalized announcement using the news style. As an illustration of the difference, a news story is when a journalism organization covers an event and relays the information. A press release is when the organization itself gives out information they feel is important, usually through a news channel. A good press release keeps to the basic facts, and is short and punchy.

The press release is therefore an outstanding tool for any SMNR. Brief and concise, it explains why your newest venture or change in policy deserves attention. It can be linked through your preferred social media tools and disseminated quickly, bringing people to your page for the full story. From there they can be directed to other materials, and you have your audience at hand.

* Extra, Extra

Once again, the focus of the SMNR is as much about drawing in user commentary as it is about distributing information. Take the time to analyze the comments and usage figures from your newsroom against your chosen metrics. Listen to what people are saying, and engage them about these comments. Many good ideas have been lost simply for lack of communication, so take advantage of the fact that your audience is literally right there, in the newsroom with you, and ready to have a dialog.

Tips That Will Help You Easily Locate The Best Netbook Sleeve For You

Having a netbook sleeve to protect your computer is a smart idea, but locating the best one is not always easy. There are some tips that you can use to help you easily find the sleeve for your netbook that will make your search easier and less time consuming.

The following are the tips that you have to know, remember and use to find the best sleeve without wasting a lot of time:

1. Cost

This is one of the first things you need to consider. It is important to know how much you will be able to afford for a sleeve. Everyone these days is on a budget, so having an idea of what yours is before shopping is definitely smart.

This will prevent you from wasting your time on sleeves you can’t afford, which will cut down on your search time.

2. Your computer or the sleeve

There are many different styles of sleeves these days. This means that one of the first things you need to decide is if you want the design and style on the sleeve, or if you want to find one that is clear that will show of the style and design of your computer?

Sleeves come in many different colors, designs and styles that knowing what you are searching for will save you a lot of time. Many people like the sleeve that you can easily see through so that they can display their computer and also provide protection for it.

You have to decide what you are searching for because this will make it much easier to locate exactly what you want.

3. Take advantage of the internet

Going online to do your search to locate the best sleeve will save you a lot of time. Plus, you can shop from the comfort of your own home when you have time for it.

By using the internet, you will be able to look at your different options for sleeves. So that you can easily choose the type that you want the most, this will help you get a sense of what is available.

Just be sure you look at all your options so you are happy with your final choice. Also, be sure you find one that will protect your computer the best, since that is the main function of these sleeves.

Now that you have these tips in mind, you will not have a hard time locating the best netbook sleeve for you. Start your search now and before you know it, your computer will be protected and you will have a sleeve that fits your personality the best.

12 Quick Tips To Search Google Like An Expert

posted by Web_University @ 8:00 AM
Thursday, December 16, 2010

12 Quick Tips To Search Google Like An Expert

If you’re like me, you probably use Google many times a day.  But, chances are, unless you are a technology geek, you probably still use Google in its simplest form.  If your current use of Google is limited to typing a few words in, and changing your query until you find what you’re looking for, then I’m here to tell you that there’s a better way – and it’s not hard to learn.  On the other hand, if you are a technology geek, and can use Google like the best of them already, then I suggest you bookmark this article of Google search tips.  You’ll then have the tips on hand when you are ready to pull your hair out in frustration when watching a neophyte repeatedly type in basic queries in a desperate attempt to find something.

The following Google search tips are based on my own experience and things that I actually find useful.  The list is by no means comprehensive.  But, I assure you that by learning and using the 12 tips below, you’ll rank up there with the best of the Google experts out there.  I’ve kept the descriptions of the search tips intentionally terse as you’re likely to grasp most of these simply by looking at the example from Google anyways.

* 12 Expert Google Search Tips

1. Explicit Phrase:

Lets say you are looking for content about internet marketing.  Instead of just typing internet marketing into the Google search box, you will likely be better off searching explicitly for the phrase.  To do this, simply enclose the search phrase within double quotes.

Example: “internet marketing”

2. Exclude Words:

Lets say you want to search for content about internet marketing, but you want to exclude any results that contain the term advertising.  To do this, simply use the “-” sign in front of the word you want to exclude.

Example Search: internet marketing -advertising

3. Site Specific Search:

Often, you want to search a specific website for content that matches a certain phrase.  Even if the site doesn’t support a built-in search feature, you can use Google to search the site for your term. Simply use the “site:somesite.com” modifier.

Example: “internet marketing” site:www.smallbusinesshub.com

4. Similar Words and Synonyms:

Let’s say you are want to include a word in your search, but want to include results that contain similar words or synonyms.  To do this, use the “~” in front of the word.

Example: “internet marketing” ~professional

5. Specific Document Types:

If you’re looking to find results that are of a specific type, you can use the modifier “filetype:”.  For example, you might want to find only PowerPoint presentations related to internet marketing.

Example: “internet marketing” filetype:ppt

6. This OR That:

By default, when you do a search, Google will include all the terms specified in the search.  If you are looking for any one of one or more terms to match, then you can use the OR operator.  (Note:  The OR has to be capitalized).

Example: internet marketing OR advertising

7. Phone Listing:

Let’s say someone calls you on your mobile number and you don’t know how it is.  If all you have is a phone number, you can look it up on Google using the phonebook feature.

Example: phonebook:617-555-1212 (note:  the provided number does not work – you’ll have to use a real number to get any results).

8. Area Code Lookup:

If all you need to do is to look-up the area code for a phone number, just enter the 3-digit area code and Google will tell you where it’s from.

Example: 617

9. Numeric Ranges:

This is a rarely used, but highly useful tip.  Let’s say you want to find results that contain any of a range of numbers.  You can do this by using the X..Y modifier (in case this is hard to read, what’s between the X and Y are two periods.  This type of search is useful for years (as shown below), prices or anywhere where you want to provide a series of numbers.

Example: president 1940..1950

10. Stock (Ticker Symbol):

Just enter a valid ticker symbol as your search term and Google will give you the current financials and a quick thumb-nail chart for the stock.

Example: GOOG

11. Calculator:

The next time you need to do a quick calculation, instead of bringing up the Calculator applet, you can just type your expression in to Google.

Example: 48512 * 1.02

12. Word Definitions:

If you need to quickly look up the definition of a word or phrase, simply use the “define:” command.

Example: define:plethora

Hope this list of Google search tips proves useful in your future Google searches.  If there are any of your favorite Google expert power tips that I’ve missed, please feel free to share them in the comments.

7 WordPress Twitter Plugins to Spice up Your Blog

posted by Web_University @ 8:00 AM
Wednesday, December 15, 2010

7 WordPress Twitter Plugins to Spice up Your Blog

Although I have been involved with Twitter from shortly after it’s launch there is so much to learn. People come up with different ways to use Twitter to market and develop a community of people and this is one great area of Twitter to follow. The other area of Twitter that is equally as great is all the plugins and hacks that are developed to make the entire Twitter experience more and more unique.

I want to list a number of WordPress Twitter Plugins that you should know about for your personal Twitter experience:

1. Tweet Meme

You are possibly familiar with the little graphic that shows the number of tweets a blog post has and then you see a green button under that number that says retweet. This is the Tweet Meme plugin for WordPress and it makes it easy for your visitors to tweet your blog to their Twitter feed.

2. Tweet backs

With the explosion of blogging and Twitter this WordPress plugin will import Tweets about your post as comments. You can display the tweetbacks nested in other comments on your blog or display them separately. The more comments you have on your site the better ranking your page can get in Google since it shows activity and value.

3. Twitter Tools

Twitter Tools is a plugin that creates a complete integration between your WordPress blog and your Twitter account.

4. Twitt twoo

Twitt-Twoo is a simple little plugin that will allow you to update your Twitter status right from your blog’s sidebar. AJAX takes cares of the hard work, and means that your page doesn’t even have to reload, allowing for quick and easy status updates. Displays your latest Twitter status, and when it was last updated.

5. Twitter Updater

The Twitter Updater automatically sends a Twitter status update to your Twitter account when you create, publish, or edit your WordPress post. You can specify the text for the updates, and also have the option to turn the auto update on/off for the different post actions in the admin panel.

6. Twittar WordPress Plugin

This WordPress plugin will try to load the twitter avatar of the person leaving a comment on a blog post. It will try to match the email address in the comment to the Twitter account. If this cannot be done it will attempt to use the Gravatar. There are a number of other style settings you can use for customization.

Find Out What Makes A Good Backup Software

posted by Web_University @ 8:00 AM
Tuesday, December 14, 2010

Find Out What Makes A Good Backup Software

If you store valuable information on your computer, it is wise to use backup software. System backup software stores information you have on your computer. It is like having another copy of everything that you keep on your computer.

Performing data backup software is especially useful when your work is done on a laptop, whether at the office or at home. So, in case something bad happens to your hard disk, the information on that drive can be restored, once the drive is fixed or replaced, with your back up files.

The concept of retrieving the data you saved on your laptop is the primary benefit you can get from pc backup software. This is very important particularly in corporations and business enterprises that view information as revenues. Losing data can cost millions of dollars.

Having backup software enables you to save time. Imagine the amount of time you can save if you use software to backup all files, programs, and special applications on your computer and then the next day your hard drive crashes. There is even an automatic backup software that immediately performs backup whenever new data is saved on the hard drive or whenever you have set a backup schedule.

The backup software is compatible with different media and devices. However, if you choose a built-in software, the capability of doing backup is limited. External software allows you to conveniently do backup on your data to any device, optical media and storage systems. You can even initiate partitioning tasks with backup applications. Thus, you can zip your data into smaller bits and store them in many media.

Almost all backup software is capable of encryption. Many of the best backup software available in the market can automatically encrypt your data during transfer and backup operations. Hence, you can have the confidence to transfer files onto another disk drive without worrying about data leakage. Encryption is essential, if you are transferring data to a web server.

Backup software comes in many types to meet the varying needs of the persons and enterprises. For example, there is specifically designed enterprise backup software. Depending on the operating system you are using, there is software that is compatible for your computer.

So, if you are using windows, you can enjoy the benefits of backup using windows xp backup software, vista backup software, windows server backup software and Microsoft backup software. There is also linux backup software for linux operating systems.

For remote operations, choose the appropriate remote backup software or offsite backup software. If you are transferring files to a web, it is good to have the online backup software. Data recovery is a feature of backup software that is very convenient.

In case of disasters, your data is not lost. It can be retrieved and restored back into your systems as if nothing happened. The best software does not even require special hardware or complicated software to make things happen the way you should want them to be.

For more information about the backup software that best suits your need, check out the web for resources. You can also read reviews on products , forum discussions and articles.

Blogging: What Is It All About?

posted by Web_University @ 8:00 AM
Monday, December 13, 2010

Blogging: What Is It All About?

Blogging is hard even if you’re a natural or trained writer. It’s difficult to write and write well on a consistent basis, let alone every day. It is all about sharing knowledge and experience. Thus it is important, that you must have lots of knowledge relevant to your blog niche.

Blogging is an art form in its own and is a valuable resource in this day-and-age. Print media simply CAN NOT keep up with the digital world (or the public’s demand) and for a company that, as the author has pointed out, has tons of money invested in blogging, it’s pretty damn stupid to go and insult that which gives you money. It is still the center of the social media universe. Now you could easily argue I am a bit biased on that point but the facts support the argument. Blogging is much closer to the informal discussions you have in the hallway or via email than it is to peer-reviewed papers. We have to convince faculty members (and other people involved in science) that blogging is the new email.

Blogging is the perfect small business marketing tool. If you’re selling and gaining leads via the web, then the web is also your main marketing super-channel. It isn’t just a hobby, it’s a way of experiencing the world. Blogging isn’t dead in my eyes. I think a person’s first instinct is to give up if their blog isn’t popular, but all it means is that they have to get better.

Blogging is often taken as informal writing. While this may be true, it does not mean that it is okay for a blogger to disregard writing rules. It is about not following a form, but making your own form. To all those bloggers out there who say you “have to be a niche blogger” in order to be successfull I say . Blogging is not for the faint of heart!

Blogging is one of those things which has inserted itself into American culture whether we like it or not. According to the BlogWorld site, of the 147 million Americans who use the internet, almost 40% of them read blogs. Blogging is a GREAT way to achieve that level of communication. Blogging is a reflection in the mirror of what we want to show to the world. For the most part, blogging is about us.

Blogging is not a unique concept, its simply one of the oldest concepts applied to HTML rather than pen and paper. In this matter the buzz word blog and ever possible tense there of are nothing more than keeping a journal and using HTML rather than Pen and Paper to do it.

How To Eliminate The Lag In Your Computer?

posted by Web_University @ 8:00 AM
Sunday, December 12, 2010

How To Eliminate The Lag In Your Computer?

Technology has definitely came a long way. With all of the advancements in technology, it seems really ridiculous to experience computer problems. But, that is the problem with technology, it is not perfect. Since technology is not perfect and we do experience troubles with it from time to time, we should look for ways to fix it rather than hope for perfect pieces of technology. Fortunately, this is a much more logical expectation. If you are experiencing a lag in your computer, do not get frustrated with technology. You do not need to shrug it off to the age of the computer. Purchasing a new computer is not the only solution. There are ways to fix the issues with technology.

A lag in your computer can be the result of multiple different things. However, you do not need to assume that you will need to get out a check list and spend hours going through the possibilities. The most common thing to do is assume that it is one of the common reasons and solve that first.

The most common reasons for a lag in a computer is due to the following things:

- The computer has little to no storage space left.

- The computer has a slow speed that is likely continuing to decrease over time.

- Or it could be a mixture of both options.

Regardless of which option it is, neither of them are good for your computer and if it is both possibilities, then that definitely is not good for the computer. However, they are both quite fixable. The easiest way and quickest way to deal with these two possibilities is to perform a clean up scan on the computer’s registry.

The clean up scan is a scan that will be conducted on the computer’s registry. Just like the name of the scan, it will “clean up” the computer’s registry. This means that any information located in the registry of the computer that is no longer used or needed will be removed in order to make more space in the registry. With more space being freed up in the registry, it also means that the speed of the computer will increase. If any information stored in the registry is found to be broken, the scan will also notify the user and allow repairs to be made to the broken files. The clean up scan should be done once a month.

How to Avoid Four Surefire Ways to Kill Your Brand

posted by Web_University @ 8:00 AM
Saturday, December 11, 2010

How to Avoid Four Surefire Ways to Kill Your Brand

There are no guarantees of success when developing a modern brand. There is no switch that will pour out money, there are no stunts that will automatically create attention, and there is no how-to manual that, if assiduously followed, will assure your brand’s place in the annals of the great Internet legends. Brands are driven as much by the customer as they are by the originator, and the customer doesn’t always want what’s being sold.

That said there are certain behaviors and practices that are guaranteed to kill a brand, virtually without fail. There are always exceptions to the rule, but by and large you can at least count on these ‘do nots’ as fairly ironclad rules. What follows are four ways you can miss the point, and some advice for avoiding them.

Misfire #1 – Number Chasing

This may feel like a complete turnaround from previous articles. After all, we’ve discussed metrics and their usefulness in measuring success, haven’t we? Surely the larger an audience the better a brand is doing.

The problem with this logic is that it confuses the goal with the measurement. Instead of focusing on satisfying customer demands for particular content or a certain product quality, the company focuses on making sure web traffic stays high. This kind of thinking disconnects you from the actual cause-and-effect of working on the product you’re pitching, and creates an artificial reality that will do your brand no good.

As a rule of thumb for avoiding this behavior, consider the way you set goals. If you find the goal focusing on increasing audience numbers or some abstract figure instead of refining your core product, it’s time to re-evaluate.

Misfire #2 – Going by Rote

Part of maintaining a modern brand is providing regular content. Updating frequently enough to maintain viewer interest is vital for any service, and making sure the physical product is advertised for the public’s awareness is equally important if sales are the goal.

That said, there is a problem inherent in a scheduled updating system that can sneak into the provider’s routine. Specifically we’re speaking of the tendency to update without purpose. You see it frequently on twitter or certain blogs, where the provider is strapped for ideas and just posts a bit of airy, fluffy filler because ‘it’s time to post.’ While this does meet the customer’s expectation, this can work against you, as it leaves a bit of the ‘what was the point?’ question in their minds.

Instead, consider missing out a day if you genuinely don’t have content to provide. It happens, there are slow days for everyone. Missing the routine for a day will give you time to pull up some new content, and when the audience chimes in and sees there isn’t an update, they’ll be curious and more likely to check back the next time.

Misfire #3 – Fadding Out

The difference between a movement and a fad is that a fad sits on the surface of things, changing very little; whereas a movement alters the very basics of how the world functions. ‘Virtual Reality’ was a fad. People hyped it up, but there was no way the majority of people were going to shell out thousands for VR systems and their ten-pound headsets. Twitter is a movement, having developed a broad appeal and fundamentally changed the way people think about spreading information.

We have spoken of the need for innovation and the ability to take risks in brand development, and these things are still true. However, how innovative is it to jump on board something someone else has created? Instead of following the trends, focus on what your brand needs and how it functions. If adding in an element makes sense, do so without hesitation. If you have to force it, forget it.

Misfire #4 – Losing Focus

At this point it’s virtually ancient history, but there is a lesson for modern brand development in the Video Game Crash of the 1980s. The short of it is that every single company worth mentioning decided video games were the future, and opened up a video game division. They launched these efforts without any serious dedication to the craft of game design, and some succeeded while others failed. The most bizarre entrant was Quaker Oats, the people that make oatmeal. The result was a complete disaster.

What business would an oatmeal company have making games? On the surface, any business they desired. Perhaps it was always their secret passion, who knows? However, they lacked any serious experience in the venture, and you probably can’t find ten people out of a thousand who remember what game or games they put out.

Focus on your message. This ties in with the idea of fads, but warrants its own point. If you have to stretch yourself or come up with a new department to accommodate a new idea, it’s time to sit down and decide just how essential this idea is to your core message.

Social Media Marketing Agencies

posted by Web_University @ 8:00 AM
Friday, December 10, 2010

Social Media Marketing Agencies

Experts exist for a reason. For example, there are many tasks the average car owner can perform on their own with a little practice; they maybe can change the oil, replace brake pads, tune a few elements. But in many cases it’s far more efficient and effective to let an expert dig into the heart of the machine to make it really purr.

Marketing has its own experts, for every conceivable aspect. Entire businesses are founded on the effort to market a product to a client, and there are people who are very, very good at what they do. Almost as soon as there was radio, there were commercials. Television followed suit, and advertising on the Web has begun to follow the same trend.

Fairly new to the field of brand marketing, but establishing a firm foothold all the same, is the social media marketing agency. In many ways similar to the traditional marketing agency, they still stand apart as experts in a particular field, one that is coming to dominate the way net surfers communicate. They offer specific advantages in their expertise that a more general agency might not fully grasp, and are worth a look for anyone serious about developing their brand into an online powerhouse.

* A Specific Focus

There are two broad types of marketing agencies, generalists and specialists. General agencies frequently have several departments covering various angles, and definitely have a place in a modern advertising campaign. However, they lack the purity of focus that can come from a specialized approach, and may not be as committed to the realm of ideas the latter can provide.

A social media-specific advertising agency doesn’t have the clutter of distraction a more generalized body would. They train specifically in the tasks that gain ground for a brand through social media, including SEO, visual presentation, and linkback techniques. Since they focus on one specific element, there isn’t a temptation for them to ’suggest’ broadening the horizon by including a television campaign in a social-media effort.

* Engage, Engage

The modern brand relationship is no longer the example of the producer making proclamations and staging showings. Instead it is a conversation, an exchange back and forth between the audience and the speaker. Comments can be left, videos and podcasts can go viral and spread word lightning fast, and genuine up-to-date feedback can pour in as fast as an article goes up.

A social media marketing agency will understand these needs, and have the tools to facilitate the conversation. They know how to pick out the groups that are likely to be interested in a product, or the kind of article that will see more attention on Digg. They are practiced in developing the conversations between you and your client, and their services in this field are easy to appreciate.

* Making it Stick

The net offers a new power to people looking to make their brand stick in people’s minds that has never been consistently available before – the power of persistence.

Previously, a commercial would come up when it came up. The advertiser had limited control over when a commercial might air, and the viewer had no serious way of knowing what commercials would show when. The Internet has changed this significantly. Websites catering to a user’s interests are only seconds away at any given time, and can be visited any time the user has a computer and a connection.

This creates the persistence that drives a good brand. When someone is coming to your blog day after day, week after week, your brand becomes part of their life Social media is a great way to make this happen, as it is easier than ever to integrate a blog, Twitter, and Facebook into a sort of press service for your product, be it physical or philosophical. A good social media agency can show you how to bring these ideas together, how to make them work in concert so that thoughts of your brand become as automatic as reading the paper to your audience.

* A Clean Fit

There is a lot of talk on the Web about ‘organic’ results. This doesn’t have anything to do with ethically sourced food, but rather with making things fit together seamlessly. An organic effort ‘works’ together, and doesn’t seem forced or choppy. Instead of statements that cram in the same keyword phrase regardless of grammar, it focuses on content that fits into existing topics, that looks genuine because it is genuine.

For example, organic promotion can include work that doesn’t mention your brand directly at all. In some cases you might register a forum account on a discussion board that includes topics related to your blog, and provide content of your own to the discussions at hand. You never once mention your website, but instead focus on joining the discussions and making friends, and the entire time your site is linked in your signature. Eventually someone will click it, and start talking about it.

Getting people talking is part of organic promotion as well. When others are sending your link forward and sharing it with people of common interest, you’ll see the value of having relied on social media. That’s the real power behind it, the power to send out the ripples that get people to notice you. It starts slowly, but builds up irrevocably. So consider looking into an agency that specializes in maximizing social media, as there may be a lesson they can share that gets you the edge you need.

Twitter: A Playground for Email Marketers

posted by Web_University @ 8:00 AM
Thursday, December 9, 2010

A recent post from the official Twitter Blog tells of how much the number of tweets has grown in the past years, minus spam. From 5,000 tweets daily in 2007, to a sudden leap to 300,000 the following year, and a huge 2.5 million messages in 2009. The bottom line today: an average of 600 tweets every second!

While there are no conclusive breakdown of figures to explain that immensity, one is left with a feeling that if the law of statistics and probably do not exclude Twitter, then this social media behemoth is indeed a rich goldmine just waiting to be tapped by savvy e-mail marketers.

With all the world using social media, it’s an easy step for e-mail marketers to integrate their campaigns with Twitter. Despite its 140-character limitation, and the low-key “thin” APIs, the elements are already in place that allows e-mail marketers to wage a successful campaign here.

* Wearing Two Marketing Hats in Twitter

Unlike traditional email campaigns, many marketers may still be in the dark of how to go about integrating email campaigns in the Twitterdom. They may scratch their heads because of the alien nature of the social media service when compared with traditional email systems.

After all, the messaging system here is a far cry from traditional email. There are short tweets instead of multi-paragraphed messages. There are text-based posts rather than graphic-rich communications. Subscriptions here are of the form of followers and following. And most importantly, messages here are sent and received in “real-time”.

The last characteristic is an important difference when conducting the marketing campaign, because it urges e-mail marketers to evolve in order to tap into Twitter’s immense customer base. The nature of communication in Twitterdom is more suited for customer relationship-building — it is active and two-way. Users participate through questions and feedbacks, contrary to emails which simply park the message on inboxes and wait for what happens. As such, marketers must learn to “listen” to customers to deliver the campaign suited for their specific preferences.

* Integrating Twitter with E-mail

E-mail marketers must go the roundabout way in the Twitterdom to conduct their campaigns. It’s all about luring customers with interesting tweets that link to email sign-ups, and emails that link to Twitter. Here are some ways to do this:

1. Create useful tweets with links to the full article’s landing page. In the landing page, there can be an option to sign up to get the full version of the information. If the information is valuable enough, Twitter followers can be made instant email subscribers in this manner.

2. Create Twitter pages for every products or services offered, for fine-grained user segmentation that allows delivery of better-targeted campaigns.

3. Dedicate an account solely for customer support, and man them with qualified personnel to handle customer questions, requests and feedbacks.

4. Promote the Twitter account on other marketing channels, for example, as a signature in e-mail campaigns, a footer in newsletters, or a website link, or by quoting customer tweets in other social media accounts.

This unique nature of real-time social media services like Twitter urges e-mail marketers to re-think their ways and perspectives in order to come up with cross-channel marketing campaigns. Failure to do so is a big loss and a denial to tap into a huge customer base all ripe for the picking.

How to Resolve a Corrupt File?

posted by Web_University @ 8:00 AM
Wednesday, December 8, 2010

How to Resolve a Corrupt File?

Have you ever went to open a file on your computer only to receive an error message instead of the folder and its contents? Corrupted files can happen to anyone, but that sure does not make them any less annoying. A lot of times, when an individual receives an error message regarding a corrupt file they give it up for lint. Instead of trying to solve the problem with the file, they just chalk it up as a lost cause. However, you no longer have to do that. It is possible to get passed the annoying error message regarding the file.

Fixing a corrupt file can be done by just about anyone thanks to registry clean up scans. A registry clean up scan is a scanning procedure of your computer’s entire registry.

- The scan will go through the entire registry until it locates the file that is corrupted.

- When the file is located, the registry clean up scan will prompt the computer user of the find.

- The prompt provided by the computer will provide crucial details regarding the file and the problem with the file.

- You can choose to resolve the problem with the corrupt file through various different ways. How you choose to fix the problem is entirely up to you.

- Most registry clean up programs will provide you with a brief understanding of what each choice means and how it will effect the computer. This will allow you to choose the choice that is best for you and your computer.

You do not need to worry about manually going through the registry since the scan of the registry is an automated scan. There is an option to manually scan the computer’s registry but that option is reserved for individuals who have an extensive knowledge of computers.

There is no need to panic about knowing whether or not you are making the right choice since the vast majority of registry clean up scanning programs will provide you with a brief bit of information regarding your solution options. You can read over your options and determine what each option will mean for your computer and that particular file and base your decision off of that. There is no need to be a computer expert with this program. It is easy enough that a person with a limited knowledge of computers can operate the program. All you have to do is take some action !

Dedicated Server Hosting in UK

posted by Web_University @ 8:00 AM
Tuesday, December 7, 2010

Dedicated Server Hosting in UK

Dedicated server hosting is a form of website hosting protocol that is specifically designed and implemented to run the services of only one particular client. This form of server hosting is essential for organizations that wish to keep their online activities robust and have them running smoothly 24×7.

One of the issues that arise with website hosting is caused not by the creation of the site itself, but by the actual implementation i.e. the web server. This is because there are several factors involved. For example: The type of server on which the server sits; the server installation & build, monitoring the operational status and carrying out regular maintenance work. Here, IT firms have the upper hand as their employees generally have the desired skill set for carrying out these jobs. But what can non IT organizations do? Hiring dedicated network administrators for this job might not always be in the interest of such businesses. This is why it may be a good idea for them to outsource such services to dedicated server maintenance firms.

* Shared versus Dedicated Server Hosting in the UK

The world of web hosting is divided into two categories, shared and dedicated. Here, shared server hosting means running several websites on a single server. This implies the sharing of vital hardware resources such as network connectivity, CPU speed, memory and disk access. To maintain equality, certain restrictions are placed on the extent to which such resources can be used by any particular website. Despite this, such websites are sometimes unable to perform effectively. Data loss, slow response rates and long load times are some of the common drawbacks.

Dedicated server hosting does away with all the shortcomings of the shared format. Here, the whole server is designed to support only one business client and their website. This means that the network port and processing power are focused on a single role. However, these servers can be a little bit more costly than the standard shared models.

So, which server hosting is best suited for your website? The budget is probably the first parameter that can help answer the question. You will also have to consider the expected net traffic the website will attract daily and the level of security that you need to provide to them. For organizations that wish to use the website for advertisement of the online sale of products and services, dedicated server hosting is a serious option.

* Factoring the Cost in Managed Dedicated Servers

Assuming you decide on dedicated server hosting for your website, you then need to choose how to look after your server’s needs – its configuration and maintenance. Without in-house technical resources to call on, managed dedicated servers could be the perfect solution.

With these servers, you decide on the server that meets your requirements (for the non-techies, a good hosting company will help you decide which server is best). A service contract is set up and then, the rest is handled by the server management team.

Here are some of the benefits of using an organisation providing dedicated server hosting in the UK:

• state of the art systems with redundancy features to provide 99.995% uptime.

• 24/7 support ticketing for server management issues.

• Secure and resilient hosting.

• Using economies of scale to provide high levels of equipment and services (such as high speed communication links) not normally available to small businesses

However, hiring all these services might mean paying a good amount of money each month. So, what can you do if you have a limited budget? Cheap dedicated servers are the best option for you. Here are a list of options you might want to look out for:

• Processing Power: Either a quad or dual core CPU

• Connectivity of 100Mbps – capable of supplying 300,000 typical Web pages each hour

• Protection against disk failure (uses RAID technology)

• Your chosen web platform may be limited to specific operating systems, so at least one of these should be supported by the dedicated server

• The option of monthly billing, which makes it easy to budget for and to spread the cost

As you can see, the word ‘cheap’ is relative in this case, as even these servers can come packed with power.

Several Reasons to Buy Your Gifts Online

posted by Web_University @ 8:00 AM
Monday, December 6, 2010

Several Reasons to Buy Your Gifts Online

These days, online shopping is increasingly becoming a preferred method for a lot of people, and for good reason. The internet has certainly provided an effective avenue for local as well as international consumerism to flourish and now, it is continuing to be an amazing tool for sellers as well as buyers.

If for instance you are looking to purchase a gift for someone special, you might want to buy your gifts online. Here are the top 4 reasons why you should:

* Wide Variety in Product Choices

The internet is a veritable marketplace for a lot of products and if there is one thing you can expect from it, it is that there is a plethora of choices from which you can choose. Regardless of the type of product you are looking for, you will get the chance to pursue as many of its kind as possible.

* Budget Friendly Prices

Just as online shoppers have the opportunity to choose from among a wide product selection, they can also choose affordable gift items that suit their budget. If you are looking to spend as little money as possible, online stores would be the perfect place for you to shop. You would also be pleased to know that there are several deals you can score if you know which websites to go to..

* Convenience in Shopping

While it can be fun to purchase gift items at the mall, not everyone has the time to do it, especially when you have a full time job and other responsibilities. With online shopping, all you need to do is enter the site and check out the available products they have available. When you are done choosing, a few clicks will finalize the transaction. In addition, you do not have to carry items home with you because everything will be shipped to you within a day or two.

* Tips

When purchasing items online, you have to take advantage of the choices. That is, it would be beneficial if you compare product quality as well as prices before making a decision. Shop around first and see what else is being offered so you can get the best deal there is.

Buy only from reputable online sites. Keep in mind that you run the risk of getting sub standard products if you are not careful in choosing which online stores to buy from.

In all, shopping for gifts online can be incredibly rewarding not only for you but also to those whom you will give the present.

How to Use Twitter Like the Pros?

posted by Web_University @ 8:00 AM
Sunday, December 5, 2010

How to Use Twitter Like the Pros?

For those that haven’t heard, Twitter is a super-sweet medium where folks can glance into your life to see who you really are. This being said, it’s a good idea to post “Tweets” about things that are going on in your life daily, as well as what you’re doing and thinking about. Now, I’m not saying you need to document your entire life’s story, but simple let people know when something worth posting surfaces. I recommend Tweeting articles and videos that are comical in nature or regular things that allow someone to look into your world.

The tweets that you post daily are very revealing about yourself and basically tell others if you have things in common or if you’re just plain crazy! I’ve met several people that are interesting in outdoor sports, internet marketing, and people that have the same type of dog I do. It’s pretty incredible with whom you can connect with in this form of social media

When navigating on Twitter, pay attention to what people are saying. If there is a question someone has posted, go right ahead and answer it. I know, at first it may feel like eavesdropping, but I assure you everything is fine. When viewing a Tweet that you want to comment on, don’t think, just do it.

This is a short-list of reasons to use Twitter every day:

1) You can easily establish connections and meet new friends

2) You get fresh, minute-by-minute insight as to what is happening in peoples lives

3) You get access to links to articles folks have read and particularly enjoyed

4) It’s the perfect place to ask legit questions and obtain answers

5) You can connect with people in your local area

6) You can get loads of new business

Twitter is actually pretty easy to understand, you just have to begin today and get familiar with it. I would rate it much simpler than many other social networks that I’ve discussed in the past. Keep in mind that you always want to add value to a Twitter conversation. This is very basic. If you contribute something of value, individuals will thank you and be inclined to remember you. Some my decide to also follow you in return. In its basic form, though, you’ll have gotten someones attention.

The first thing to do once you get on Twitter is to get yourself a user name. I chose @MatthewLoop, so feel free to follow me so you can stay up-to-date on the newest social media happenings and strategies. Decide which of the examples below you want to mimic. If you want, you can alter the names later, but makes sure you think ahead. In a local niche, review these hypothetical listings below for ideas:

- Plummer & your Name = @PlummerJack

- Attorney Related = @AttorneyLady

- Name & Area / Location = @JaredMI

- Brand-Name = @FreeCreditBen

Do yourself a favor and set-up an account on Twitter today. I can promise you it’s just as fun and addicting as Myspace, YouTube, or Facebook. In the coming days I will also be putting up a video on one of my YouTube channels so keep your eyes posted as well. Continued success!

The Most Common Traits Of Social Networking Sites

posted by Web_University @ 8:00 AM
Saturday, December 4, 2010

The Most Common Traits Of Social Networking Sites

With the development and frequent use of internet, more and people are keeping in touch with one another. Not just keeping in touch with current friends but making new ones from others with common interests and views. Because of this, social networking sites like Youtube, MySpace, Hello Hello, Friendster and Facebook have increased exponentially.

Within each of those sites, there are different niches. Niches as in online communities with common passion be it business, hobbies, political views, religion, sex just to name a few. Each niche allows you to post blogs, comments, photos and videos. The same goes for your friends and anyone whom you accepted as friends.

Signing up for social networking sites is easy. Simply fill up the eapplication form and answer a few questions. Such as your name, age, gender, profile, user name and password. It is not compulsory but highly recommended that you upload your photo so that people will know they are communicating with the real person rather than someone hiding behind the PC screen.

When you are done, you get opt for your profile visibility. You can choose to let everyone or just your friends to see everything. Most social networking sites will respect your decision whichever that may be.

Once you hit the enter or submit button, your profile will be seen by people from all over the world and your list of contacts will grow. Some are people you already know while others are people you do not know but have the right whether to accept their friend request or no.

However not all social networking sites started that way. One good example is Classmates which is specially set up to help you locate your classmates from secondary school and college.

To outdo one another, each social networking site developer have to come up with new features and benefits quickly. Some of those include blogging, community niches, mobile interactions, RSS feeds, social gaming networks etc.

It is not compulsory for you to join all social networking site available. Just 1 to 3 popular ones will do. Facebook, MySpace and Twitter are great examples.

Despite all the hype and popularity, the one thing that most social networking sites cannot totally control is privacy of users. This is especially when they meet people who are not really whom they claimed to be online and ended up as victims in either money scams and rape scandals.

Lottery and Nigerian scams as well as guys luring gals out under the pretext of dating and friendship but ended up raping them are the most common incidents that emerged over the years.

These are the common traits of most social networking sites no matter how established and popular they are. What distinguishes them is their target audience and features that eventually persuaded you to sign up as their member.

Still social networking sites is the easiest and fastest way to make friends in different parts of the world. You no longer can share interesting experiences or things you like with them and they are great places to drive traffic to your sites since their accounts are usually free and more and more people signing up.

You can find out more about social networking sites via Google search and your friends who have been on some of those sites. But whichever your choice, the best way is to join them first which are usually free. That way, it will be much easier to determine which ones work best.

The Ebook Revolution

posted by Web_University @ 8:00 AM
Friday, December 3, 2010

The Ebook Revolution

Electronic books or ebooks as they are commonly known, are “books” published in digital format. Files that you can immediately download to your computer or just save on your desktop. Green publishing. Instant information. Now any author can publish! You can shop virtual book stores at any time of the day or night and have the information you need instantly.

You might be wondering “Why would I buy information when everything is available for free somewhere on the Internet?” Well why would anyone buy a paper book? Simply value! Your time is valuable. Yes, almost any information can be found somewhere on the Internet…but you have to do the hours of work. Searching, Sifting, then compiling all that information and that takes a lot of time and effort. After all that work you may not find exactly what you’re looking for anyway. You buy information, whether digital or on paper because of value. Exactly what you’re looking for when you need it. Someone else has done the research, the writing, and organizing of the information you need now. That’s value!

Another big plus for ebooks:

Ebooks can be multimedia! If you’re looking for lessons, like guitar, voice or even cooking, you will find ebooks that incorporate audio, video and pictures in addition to the written part of the book. Think of the possibilities! For example, if you’re a parent or a teacher…

A teaching program has been created, lets say math or reading lessons for young children using multimedia. You buy the ebook or eprogram and use it to teach your child or students. Now kids who don’t learn as well from audio lessons, have visual help too. If the student learns better through reading, there it is. All learning styles are supported. Yes, a teacher might have the ability to create their own ebook, but if they don’t have the time or inclination to make videos, create audio, and write the ebook, the one time purchase of an ebook or program already done will be a godsend and can be used year after year for one low cost! That’s value!

Music lessons are another perfect example. Audio, video, print. All combined to help you learn. Sure, if you want to learn the piano you will no doubt find free videos on YouTube, or posted somewhere on the Internet, but how good are they really? Or you can pay $40. (or more) for each private lesson. However, if you can get a beautifully put together, comprehensive, structured lesson plan that will take you through the process of learning with audio, videos and printed lessons that you can review again and again for under $50 bucks…well, that’s value!

There are ebooks written on every subject imaginable. From cooking to home remedies. Lessons, directions, information.The information you need when you need it. Another great thing about ebooks is, when purchased through a responsible third party such as Clickbank your purchase is always guaranteed and can be refunded if you find the information is not what you need, or you feel it’s not useful. It’s much harder to return a printed book to a major bricks and mortar bookstore if it can be returned at all.

Ebooks are an exciting new way to learn what you want and need to know. Epublishing is opening up amazing possibilities to writers looking to publish. A wave of creativity and knowledge is coming our way!

List Building In The Age Of Twitter

posted by Web_University @ 8:00 AM
Thursday, December 2, 2010

List Building In The Age Of Twitter

Andy Warhol got it wrong, he meant to say 15 seconds instead of 15 minutes! That lower number seems much more appropriate in the fast moving world of Twitter, the souped up mass online messaging tool that never quits or takes a breather. But how effective is Twitter as a list building tool?

Recently, one well-known Internet Marketer deleted his Twitter account which had over 25,000 followers, saying his messages or tweets were no longer being read and the response rate was next to nil. While this seems a little drastic, for SEO reasons alone it would be very foolish to delete a Twitter account with that many subscribers.

However, does this marketer have a point? Do your tweets get read or are they lost in the endless flood of other tweets quickly passing through the system. There is probably a lot of unread tweets flowing in our cyberage wasteland and the effectiveness of tweeting has diminished drastically as countless marketers plaster this latest medium with their marketing sales pitches.

So is Twitter an effective list building tool or not? Yes and no, it would all depend on how you approach the situation.

Twitter is a quick and effective way of building a large list of contacts which you can send messages to in a spam-free way. Lists with millions of followers is not unknown – thank Ashton Kutcher. Even for the online marketer and webmaster, Twitter can be an effective way to build a list of contacts very quickly.

However, the real issue remains, are your messages or tweets being read? Sadly, in many cases, because of the transitory nature and the sheer volume of tweets – your messages are probably not getting read or are not seen by as many people as you would like to see them. Therefore, one could argue about the effectiveness of Twitter as a list building tool; what’s the point if your messages are not making contact with your followers?

The key to success here is the same as with any list – you have to build a loyal group of followers who are eager to read your messages. It’s the relationship, stupid.

Besides, many people forget that Twitter is also one of the most popular web sites on the net, so having your messages and more importantly your links on this popular site is a “must-do” for webmasters and marketers. For SEO reasons alone, Twitter is extremely important. Your links are indexed by the search engines, especially if your Twitter profile is seen as an Authority Account with lots of influence.

With this fact in mind, here are some simple Twitter list building tips:

1. Make sure you build an attractive Twitter Profile targeted to your audience.

2. Place links to your Twitter Profile from all web sites and other social media sites/accounts.

3. One effective way is to use a Twitter bookmark on all your relevant content and pages.

4. Attach a link to your profile in all forum posts and email signatures.

5. Use your Twitter account as your main tool for contact with tech/customer support.

6. Add your Twitter Profile to your marketing articles and blog posts.

7. Offer free ebooks, courses and special reports to anyone who re-tweets your messages.

8. Become active within Twitter, link to other related Twitter profiles and build a strong presence.

    Having said all that, I haven’t used Twitter much, except for SEO link building purposes. I find most messages or tweets do get lost in the constant flow of tweets. If a tweet falls in cyberspace, and no one reads it, is it really a tweet?

    Then again, as an online affiliate marketer I have found other list building methods much more effective than sending a tweet. At the moment, one of my most effective list building techniques is at the opposite end of the spectrum, one that’s totally anonymous and invisible. If you’re into affiliate marketing you’re probably already using this technique; simply promote or pick affiliate products/program which have a cookie attached to them, when someone clicks your link they are “cookied” with your affiliate ID. I like picking affiliate programs which have at least a 90 day cookie, you can quickly build up an invisible list of prospective customers and if they buy within 90 days, you are credited with the commission.

    Of course, one could always combine this affiliate list building method with your Twitter account/followers, which would be extremely effective if anyone ever bothered to read your tweets and click your links. Now if everyone could just spare 15 seconds, you have a very slim possibility of becoming both rich as well as famous.

    Issues on Privacy Concerns on Facebook

    posted by Web_University @ 8:00 AM
    Wednesday, December 1, 2010

    Issues on Privacy Concerns on Facebook

    It seems that you can barely log into the internet today without finding dire warnings about the privacy of your FaceBook account. Hundreds (and possibly thousands) of users have declared May 31, 2010 as “Leave FaceBook Day”. Since the dawn of the internet, privacy has been a concern. However, if you put a google search in for “Facebook Privacy Concerns” it returns 17,400,000 results while Twitter returns 15,500,000 results and LinkedIn at the bottom of the pile returns 667,000 results.

    In a viewpoint, Facebook is approximated to have the largest number of users among the three. And truthfully, the three (although often lumped together) are really different and have different audiences. With that said, how concerned should you be about your FaceBook security?

    Well, like anything else that’s on the internet, it’s not hack-proof. Even the strongest privacy policy isn’t going to protect you if someone really wants to get at your information. Changes on the privacy policy on Facebook however seem to be on a craze and they don’t really mind how many protests they receive, it is more like a “woops” to them. Then there is the audacity of Facebook founders to tell you that having multiple “online” identities is displaying unethical behavior? He’s simply letting you know that your account for business and personal account on Facebook must be one and the same or you don’t have the ethics. And the answer to that?

    Probably not – most of us tend to like to keep our “personal” and our “business” lives (especially online) separate as much as possible. I mean seriously – do your children really care if the company that you are promoting has already reached 1000 blog readers? Do those people who follows your company really need to know that your grand daughter is a part of a cheerleading tournament? Probably the answer to both of these is “not so much”.

    Given the number of issues that have come around you’ll find hundreds of articles including a very interesting one from the New York Times where they referred to FaceBook privacy options as “A Bewildering Tangle of Options”. Unless you are willing to spend the time to verify all of these potential options, you might just want to rethink your FaceBook account. However, keep something else in mind – deleting your FaceBook account borders on amusing and is certainly confusing for most.

    * Words of Caution:

    - Disabling your Facebook account and deleting it are NOT the same thing!

    - Links shared by other users after you posted them don’t get removed

    - Photos that you shared who others shared don’t get removed

    - There are other restrictions that can still cause you privacy issues.

    - If you get through the delete process and don’t stay out of Facebook it negates the entire process!!

    * With that here are some options to help:

    - A 33 slide show on how to lock down your privacy at Facebook

    - Video instructions on how to delete your Facebook account

    - Make sure you read some of the information and make an informed decision.

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