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5 Steps to a Social Media Avalanche of Customers

“Build it and they will come” the saying goes.

Not.

You can build a blog or video site and you can still be
lacking connections.

Connection is the nuclear core of social media. But you must
make an effort in order for that to happen.

Whether you have a social media home business, traditional
brick and mortar business, or an online business, you must
get into the social trenches and connect and converse. It is
that simple and that plain.

It is all about connecting and creating a magnetic
conversation with people that draws them towards you.

But why are people in social media not doing that?

Maybe they do not know this powerful 5 step “Avalanche
Process” for getting new customers and keeping them in
social media.

The first thing you must do is connect with the social media
culture. It is what marketing is about in social media. Some
people think that they can be anti-social in social media
and think they can broadcast their message and people will
still come.

That simply is not going to happen. Not in social media. You
do not build ‘it’ but instead, build relationships that can
become doorways and then eventually become customers.

Here is the “Avalanche Path” you can follow:

1) Connect –> 2) Conversation –> 3)
Value –> 4) Doorway –> 5) Customer.

Let’s take a quick look at each step:

1) Connect

Connection with people is where success in social media
starts. Connect with people on Twitter, on Facebook, on
LinkedIn, on Youtube, on Orkut, or every other niche site
out in the social sphere that matters. You must connect.

Here’s a little tip:

Connect to those who are looking for you. They will find you
if you are visible, and accessible to connect to.

2) Conversation

This step is where the conversation with people starts. You
talk about the prospect and where they want to go. You talk
about what they want to talk about. You study their profile,
pictures and videos on their social sites because you can
learn a lot just by paying attention.

Then make sure that you stay in touch and listen when they
are communicating with you. If you do that, they will want
to stay connected to you.

3) Value

This step is where you bring in the magnet to pull them
towards your message. Show them value they can obtain with
your message in their life. Show them how your message can
help expand, increase, enlarge and improve their life. You
do it through tips and how to’s in videos and blog posts
and podcasts, as well as tweets and twips. Show them how you
can make their life easier and show them how to do something
they want to learn. You show them how to be or do something.
If you can increase the size of their dreams, you can get
them as a customer.

The more value people perceive you have for them the more
likely they will walk through the “Doorway.”

4) Doorway

This is the doorway to conversion where you convert them to
a customer. You must convert prospects into customers if
you are going to have any kind of business. That is simple
to do.

Give them an offer where “No” is impossible to say. That is
the secret. Give first and then make the offer so compelling
they cannot say “No.” We do it all the time. We just ran a
social media special on our training products and it blew
the roof off our shipping department. It has created a flood
of new customers and new orders for us. All we did was give
them an offer that was difficult to turn down.

The secret of success we experienced can be found in the
word “Give.”

Give away something they must have, and something that will
improve their life, and they will get it.

5) Customer

This final step is where they purchase your message,
products, or webinar or event. This is the beginning of
your relationship though – not the end.

Here you must start building the relationship between you
and the customer even more.

Give more than they expected and throw something in for free
they were not expecting. Give them a free download or ebook
and let them see a Private video collection as a special.

Encourage more. Make sure that you send a note of
encouragement and stay in touch with them.

Thank them more. Make sure they know you are thankful for
their business and connection. We send out free downloads
all the time to say thanks that some people paid $$$ for in
the past. Thank them in everything you do and they will come
back for more.

Get your customers addicted to your Value, Message and
Emotions. They will become more than a customer. They will
become a loud speaker for you and tell everyone you know you
are the best at what you do.

That is what you want to happen in your home business or
traditional business in social media marketing.