Web University

Pay Per Click Marketing vs Facebook Advertising

Google is the Bad Egg of Internet Marketing & MLM. With so
many accounts slapped and closed down for good, Top Gurus
are turning to Facebook Advertising as a far superior
option for cheap targeted traffic.

Don’t Put your Eggs in One Marketing Basket

Savvy Pro marketers like our members aren’t panicking -
we’ve always had a back up plan on the go. Our advice has
been simple – don’t put all your eggs in one basket -
especially Google’s! If you’re using Pay Per Click
Advertising, then make sure you also have some SEO going on
- to generate organic traffic.

It takes a lot of hard work to get your site ranked
through organic traffic – writing articles, forum posts,
blogs, squidoo lenses, hub pages, video marketing – to
build up your online presence and expertise for your chosen
niche keywords.

Organic takes time. So if you don’t have the patience and
want to generate lots of traffic fast, PPC is a good to
have as part of your marketing model.

But internet marketers and PPC experts are absolutely fed
up with the arrogance of Google. So if we’re not doing
Google Adwords for our marketing, where do we get the
masses of traffic we are still able to generate on a daily
basis?

Adding Content Rich Social Marketing into the Mix

If you want free traffic, you usually have to spend masses
of your time with manually writing copy and creating
podcasts and video marketing. So really it’s not free at
all – time is money and all that. Hiring a copy writing
group to create niche content can become quite expensive.

So all this organic SEO friendly traffic takes time to
build up and requires consistent daily effort. This is good
to add to your marketing mix but won’t give you fast
traffic.

What’s super important too is that organic SEO content is
ultimately still controlled by the search engines, so
Google still has power over how you get seen by your
prospects.

How hard is it these days to do enough clever keyword
research to get your unique niche and rank on page one of
Google. Almost impossible – especially if you’re one newbie
trying to compete with the big gurus in internet marketing
or MLM network marketing arena.

What Marketing Strategies to Use that Beat Google Adwords
Fair and Square?

What company is fair and sane, loves affiliates and direct
marketers? What company attracts nearly 40 billion views a
month and the traffic is uber quality and dirt cheap? Who
is this company? Well, it’s your friendly neighbourhood….
Facebook!

Facebook is the only company that Google actually
acknowledges is a real competitor to them. Facebook is
currently showing up as having four hundred million active
members – that makes it 5 times the size of Google!!!

Yet Facebook ads represent just 5% of the advertising done
on Google.

Now don’t be thinking Facebook is just for youngsters!
Insidefacebook.com published its statistics and show that
only 11% of users are aged 13-17. While 33% are 18-25s, a
whopping 18% are aged between 35 and 44. That’s 100 million
people! And a further 9% are aged 45-54 and 4% 55-65.

Don’t spend another cent with Google till you’ve checked
out Facebook Advertising.

Why Facebook is the New Face of Paid Advertising

Facebook is pretty much untapped compared to PPC
advertising on Google, Yahoo or Bing.

It’s truly a “sleeping giant”, an ingenious source of
traffic that is…

- much bigger than PPC

- less competitive than PPC

- more targeted than PPC

- less expensive than PPC

And what’s more, Facebook’s integrated personal profiles
mean you can hone in on exactly the demographic you are
trying to target – not just on keyword phrases, you can
also target only Facebook members who are in particular age
groups, regions and/or have specifically stated certain
interest areas – it’s simply awesome how deep you can get
into Facebook – giving you massive choice and combinations.

Because of this, Facebook allows you to use the same ad in
many different ways so you can really hit the hot spots of
your users and their interests. Imagine being able to
target by age, gender, film interests, AND keywords… you
can really hit your message home.

So what this means in practice is that the clicks you get
on your Facebook ad are immensely more targeted and convert
far better and cost far less than what you’d achieve on
Google Adwords.

If all that targeting isn’t enough to convince you, here
are some more benefits of using Facebook advertising:

- Facebook is also great for newbies. It’s really easy to
use and to set up your campaigns. If you can send an
email, you can do Facebook ads.

- Facebook ads work in any market and will give a far
better ROI than PPC, even for affiliate marketing.

- Facebook advertiser competition is minimal right now,
so now is the time to tap into this massive source of
traffic.

- Your ad in Facebook can include not only titles and
descriptions but also images, which you can’t do with
PPC ads.

- Facebook ads leave little wastage because you can seek
out ultra targeted members who are likely to respond to
your offer.

Following the Facebook Rules

There is a downside.

Facebook is hugely protective of its users. So you have to
really study and follow their rules. And this will take you
some time.

The general rule of thumb stems from what is called
“permission marketing”. So make sure you check this out so
you don’t get your account cancelled.