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Archive for April, 2009
Universal Search Strategize Your Way to the Top
posted by Luigi_M_Scollo @ 10:20 AM
Thursday, April 30, 2009
By Leona Griffin
While we all work to beat the competitors for targeted search terms, hoping to land that top ten ranking; Google’s Universal search provides additional opportunities to improve your website’s exposure by mixing in universal search results.
Most companies are not taking full advantage of universal search and are really missing the opportuníty to improve their exposure and interact with
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By Nancy Fraser
The Owl and the Pussy-cat went to sea
In a beautiful pea green boat,
They took some honey, and plenty of money,
Wrapped up in a five pound note.
Edward Lear must have had some precognition about what was in store for us all with the development of the internet when he wrote this nonsensical poem.
How Much Face-Time Does Your Website Need?
posted by Luigi_M_Scollo @ 9:31 AM
Tuesday, April 28, 2009
By Jerry Bader
How much time does it take your website to deliver your marketing message? Assuming the site traffic you generate is the least bit interested in what you have to say, how much of what you’re saying do they remember, or more to the point, how much do they need to remember?
Have you ever thought about, or even considered, how much face-time your website needs to be effective? It is probably the last thing many business
By Jason Lee Miller
Blackhat SEO spammers force Google’s hand
Google is set to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google’s search results, according to an inside source.
Over the past few months, cybercriminals have been using blackhat SEO
Why Profitable Keywords are the Cornerstones of Your Internet Marketing?
posted by Luigi_M_Scollo @ 9:33 AM
Saturday, April 25, 2009
By Titus Hoskins
Keywords are ground zero. They are essential to your online success. You must get your keywords right or it’s game over before you even get started. Mainly because keywords are the most important element of your online marketíng.
It can’t be emphasized enough, especially to beginning online webmasters or marketers, choosing the right profitable keywords will largely determine
Blog Flipping: 10 Important Factors When Selling Your Weblog Or Website
posted by Luigi_M_Scollo @ 8:59 AM
Thursday, April 23, 2009
By Chuck Crawford
blog flippingThe market for blogs has exploded. Many companies do not want to invest the time in developing a blog in their respective niche, which has given rise to a whole new cottage industry, blog flipping.
Blog flipping is done in a few different ways. Some flippers buy an existing blog that has potential, but is not currently producing. They take that blog
By Jason Lee Miller
About 2 a.m. East Coast time, Ashton Kutcher declared victory in attracting one million followers on Twitter. For what it’s worth—is it worth something?—CNN piggyback publicity team conceded victory, but would reach a million itself sometime in the wee morning hours.
Finding Balance Between SEO and Non-SEO Traffic Generation
posted by Luigi_M_Scollo @ 1:23 PM
Tuesday, April 21, 2009
By Kurt D. Lynn
So much SEO.
You might think, from all the buzz about search engine optimization – SEO – that it offers a cure for all the world’s business ills. Somehow, SEO has been propelled from the backwaters of Internet geekdom into the forefront of modern business marketing. For example, if Google’s own search results are any indication, the interest in SEO yields almost 50% of the interest in general advertising. That level of interest seems way out of proportion to the realities of business advertising.
By Chris Crum
Starts Offering Movies and Shows
YouTube has finally announced after months of talks about deals with major media companies that they are now offering new sections on the site dedicated specifically to movies and television shows.
Google’s Need For Freshness Sours Search Results
posted by Luigi_M_Scollo @ 12:51 PM
Saturday, April 18, 2009
By Jason Lee Miller
Link velocity a clue to gaming search
Every so often SEO professionals produce a list of what they believe to be the top factors influencing search engine rankings. The latest update to this list of proposed factors looks much like past lists, focusing on traditional factors like links, content, HTML tags, and domain registration age, and some new ones like geographical factors and personalized search history. But one term might be new to many people: link velocity.
By Scott Van Achte
As the population with internet access explodes, and more and more people are using search engines to find what they need, the usage of local search also continues to rise. For any sites servicing a local or specific geographic audience, submission to local search based engines is becoming more and more important.
What is it?
In a nutshell local search involves the use of specialized search engines
By Matt Siltala (c) 2009
From month to month I have the opportunity to present 4 different webinars on different topics related to Internet marketing to brand new online business owners.
The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question by completely different
Peeling Back the Onion: Metrics that Matter to a Good Search Engine Optimization Company
posted by Luigi_M_Scollo @ 11:16 AM
Tuesday, April 14, 2009
By Scott Buresh (c) 2009
“I want to be number one on Google for (insert hyper-competitive keyphrase here).”
It’s usually the first thing we hear in terms of search engine optimization – a company wants to be in that coveted top spot on Google, Yahoo!, Ask, and MSN. No matter the industry or specialty, when companies approach us
By George Peirson (c) 2009
We are going to look at 7 Basics of SEO below. These aren’t the only things you want to know about SEO, but are the areas you should learn first. Some topics will only take you a minute, some will take a little longer, and others will become an ongoing process. But after reading through this list you should have a good handle on where to start and where to proceed next.
SEO Basic 1: Let’s start off with a definition. SEO stands for “Search Engine Optimization” and is the process by which you Optimize your web site so that it is positioned well in the search engines. This is not the same thing as designing a site so that it attracts customers and entices them to buy.
SEO is what you do specifically on your site to improve your Search Engine Position. If you do a search on Google for any search term you will be
Masters Of The Google Universe: How To Achieve Top Google Rankings
posted by Luigi_M_Scollo @ 11:10 AM
Sunday, April 12, 2009
By Bill Platt (c) 2009
For years, it has been well known that Google’s search algorithm is driven by the number and quality of links pointing to a particular URL. And as a result, it was all the rage for some time to buy links on web pages that had a high Google PageRank (PR).
But in March of 2007, Google’s mouthpiece Matt Cutts declared that Google was going to fight back against Paid Links. Google put a shot across the bow of many online marketers, letting them know that the days of easily buying links from high PageRank pages in order to influence a website’s ranking in Google were over.
The Shot Heard Around The World
Your Website & the Importance of Keeping an Eye on Bounce Rate
posted by Luigi_M_Scollo @ 11:02 AM
Friday, April 10, 2009
By Merle (c) 2009 Merle’s Mission
When you hear the word “bounce”, you’re probably more inclined to associate it with a checking account, not your website. But for those who study and understand website statistics, they understand that “bounce rate” is an important measure of your website’s effectiveness.
Bounce rate, simply put, is the percentage of people who come to your site, then immediately leave without viewing any of the inside content pages. Think of it like window shopping. Say you browse by a shop and don’t really
By Chad Sweely
Since many employers are laying off their employees, for example, IBM laid off 5,000 last week alone, and many former employees are going to be
By Jeff Beale (c) 2009
Business owners are facing a harsh reality: A website in itself offers no assurance of business. “If you build, it they will come” is a cliché that has misled many into believing all a company needed was an online presence to succeed. However, without a strategic marketing plan and a tactical approach, you’re more likely to fail than to reach your goals. Proper planning will not only improve your chances of success, but it will also keep you from throwing away money on e-commerce fiascos.
The first step of planning is to define your goals in light of the target market
6 Things You Can Do Today to Drive More Traffic to Your Website for Free
posted by Luigi_M_Scollo @ 10:41 AM
Monday, April 6, 2009
By Ivana Katz (c) 2009
Website (and business) marketing is not a one off exercise. Whether you have a brand new website or one that you’ve had for a while, you need to continue promoting it in order to bring you more visitors.
You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones.
The following 6 methods are simple to implement and can be done for free
By Sharon Housley (c) 2009
Here is a collection of what we consider “must have” tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided
How Much SEO Do You Need To Get Top Rankings?
posted by Luigi_M_Scollo @ 10:05 AM
Thursday, April 2, 2009
By Titus Hoskins (c) 2009
Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it doesn’t guarantee by any stretch of the imagination that following those SEO guidelines will propel your site to the top of the rankings.
If only search engine optimization was that easy!
No doubt, there are some SEO faux pas that will do harm to your site’s rankings, especially in Google, the ultimate hall-monitor all puffed up and
Proven Insider Tips to Get More Web Visitors Quickly and Easily
posted by Luigi_M_Scollo @ 10:01 AM
Wednesday, April 1, 2009
By James Gladwin (c) 2009
Believe me, in spite of the current financial turmoil, there hasn’t ever been a better time to generate an online income stream!
And yet it seems that so many budding Internet marketers are finding it hard to break through VNB – the “Visitor Numbers Barrier.”
When I started, I thought there was some magic elixir or secret technique that would transform my visitor numbers! If only I could find THE ONE
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