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Archive for March, 2009
Q: What is a Title?
A: The “Title” of a web site is probably the single most important element for natural search engine positioning. The Title is placed within the “head” of the html, is generally 12-15 words long and should be descriptive in nature.
Q: What is link popularity?
A: Link popularity refers to the number of web pages on the Internet which are recognized by a search engine to have a hyperlink reference to your site,
10 Ways To Increase Pages Indexed In Google
posted by Luigi_M_Scollo @ 9:12 AM
Sunday, March 29, 2009
For a while now webmasters have fretted over why all of the pages of their website are not indexed. As usual there doesn’t seem to be any definite answer. But some things are definite, if not automatic, and some things seem like pretty darn good guesses.
So, we scoured the forums, blogs, and Google’s own guidelines for increasing the number of pages Google indexes, and came up with our (and the community’s) best guesses. The running consensus is that a webmaster
Influence…Not so much
The mind is a deeply complex organ, at times influenced by small,
seemingly trivial things, and at others closed off to any external
stimuli. Think of it as an onion, with belief at the center and
perception at the outermost layer. Subtle stimuli can alter
perception not just more easily than they can belief, but also
can alter perception in nearly imperceptible ways, as air overtime
hardens and dries the top layer, not affecting the layer beneath.
Case in point: Associations with brand logos. No core belief is
needed to deal with company logos and associations made with them,
7 ways to get foot traffic to your retail store
posted by Luigi_M_Scollo @ 2:19 PM
Friday, March 27, 2009
By Jeff Wuorio
Computer mice may click, letters may be addressed and stamped, but there’s still only one time-tested way to help ensure the success of your retail business.
Get customers to walk through your front door.
Driving foot traffic to a bricks-and-mortar store may seem something of a
The Age-Old Question: How Do I Get More Referrals?
posted by Luigi_M_Scollo @ 2:10 PM
Thursday, March 26, 2009
By Dr. Ivan Misner, BNI Founder and Chairman
Over the years there is one question that crops up time and time again: “How do I get more referrals?”
The answer is simple, but not easy. It includes both a mindset and a skill set. The mindset involves a concept that most members have heard from me—”give referrals.”
Let’s operate from the assumption that a chapter gets that. No, really. I
A web directory should be just that. A directory. A directory is
meant to be helpful for finding information. Unfortunately, that’s
just not the case with many of the directories that are out there
on the web. The vast majority are just endless pits of links with
maybe some good ones, but they are usually thrown in with less
than stellar ones, which tend to be quite prevalent.
Human-edited directories tend to be more useful, but are still
usually aimed more at the submitter promoting their business than
Use Your Keywords In Your Titles
A <TITLE> tag is essentially an HTML markup tag whose job is to do exactly that — provide a title for a page. Your Web browser will typically also use this tag to update its title bar.
Search engines use title tags to gather information about your Website. The
When it comes to your company’s Web site, there’s no shortage of advice on what you absolutely have to have there. But little is often said about those elements that should never see the light of day. And that’s too bad, because poor planning and neglect of your Web site can lead to lost business, security concerns, slow traffic and other problems.
However, Web site missteps are preventable. Here are nine items to avoid.
by,
Bill Tancer doesn’t seem to be enjoying his lunch. As we talk in the Bluewater Grill, he dissects and nibbles his Reuben sandwich, leaves half untouched and doesn’t ask for a doggy bag. When we find a satisfaction questionnaire tucked in with our bill, Tancer leaves it on the table.
“I don’t believe in surveys,” he says offhandedly.
For Tancer, the head of research at online analysis firm Hitwise, leaving surveys blank is more than a matter of apathy; it’s a matter of principle. No number of polled opinions, Tancer insists, will ever add up to a reliable
With the economy in limbo what should search marketer’s focus on? WebProNews spoke to Milind Mody, CEO of eBrandz Inc, an SEO and SEM firm, about online marketing and advertising.
Mody said because of the economy “a search engine marketer might have to scale down branding campaigns in favor of tactics which yield great ‘short as well as long term Return on Investment’.”
Specifically Mody said that local search is an important part of the overall
No More DMOZ or Yahoo! Directory for Google?
posted by Luigi_M_Scollo @ 12:33 PM
Friday, March 20, 2009
By Chris Crum
Google is no longer suggesting that you should be listed in relevant directories. In fact, they’ve even removed the suggestion from their webmaster guidelines, as Brian Ussery noticed. The page used to have bullet points for:
- Have other relevant sites link to yours.
Want links? Google says be interesting
Google’s Maile Ohye concluded Link Week with a tutorial on
inbound links. It says basically what SEO experts have been saying
for years: content and inbound links are most important, and in
that order.
Just because it’s old news doesn’t mean it’s bad news. Google’s
Like finding change in your couch
It’s been said links are the currency of the Web, and an
honest-gotten inbound link is like a tip for good work. Locating
broken inbound links, then-links attempted but because of an error
don’t connect with a page on your site-is like an opportunity to
locate missing money.
Google recently introduced a feature to its webmaster portal
An Extensive Look at the Peeves
At the beginning of the year, eBay announced some changes it was
bringing in with its new CEO John Donahoe. The changes spoke of
things like “Detailed Seller Ratings (DSR)” and “discounts for
sellers.” To some, the changes didn’t sound like anything to be
concerned about, but some saw through the plan and noticed other
phrases in there, like “removal of bad feedback for buyers” and
saw the potential for smaller businesses to be shut out. This is
a notion we are seeing proven accurate months later.
BusinessWeek took a look at some real-world examples of businesses
being affected by eBay’s policy changes and the frustrations that
have plagued sellers. WebProNews has covered such frustrations in
A few weeks ago I found myself in the subway of New York City. Posters and billboards from a prominent bank promoted credit card decaled the underground landscape.
These well-crafted advertisements promised ten dollars back for every $100 spent on subway fares. It gave the current economic crisis and recession as the explanation for their incredible generosity and compassion.
Everybody around me seemed thoroughly impressed by this overwhelming
Discover The Answers To The Top 10 SEO Questions
posted by Luigi_M_Scollo @ 11:14 AM
Saturday, March 14, 2009
Owning any type of online business will strongly benefit from a few SEO techniques. However, everyone and their brother has advice on how to do it. All this ‘expert’ advice can make the simple task of optimizing your site incredibly confusing.
Here are some straightforward answers to the most common SEO questions.
1. What is SEO?
SEO stands for search engine optimization. A search engine is a tool many internet users use to find sites that are relevant to their needs. The three biggies when it comes to search engines are Google, Yahoo and MSN. There
Internet Marketing Tactics For These Tough Times (From Google and Me!)
posted by Luigi_M_Scollo @ 11:11 AM
Friday, March 13, 2009
By Titus Hoskins (c) 2009
As we enter into what many enlightened souls are calling the most dire economic times since the Great Depression, online marketers need all the help they can get – regardless of the source. You have probably heard of Google; but chances are almost 100% certain, you have never heard of me. Lucky you!
Actually, the only thing you need to know about me is that I am a full-time online affiliate marketer and I make a very comfortable living from the web.
How to Pitch Media Members for Free Publicity
posted by Luigi_M_Scollo @ 11:05 AM
Thursday, March 12, 2009
After optimizing your site for search engines and pursuing other marketing efforts, it’s time to use the power of the press to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter?
Here are some quick tips to help you through the media process:
1. Know Your Targeted Media Members.
Before you even reach out to a reporter, you should know what that person writes about and what he or she will be interested in discussing. Do your
How to Get Massive Free Websíte Traffic
posted by Luigi_M_Scollo @ 11:00 AM
Wednesday, March 11, 2009
By Willie Crawford (c) 2009
There is only one real secret to getting a lot of visitors to your website. That is merely figuring out where lots of your ideal visitors are, and standing in front of them.
When you think of it in those terms, it’s really simple.
There are also only three real ways to get in front of the traffic flow. You can
Do you have a plan? Most companies spend a considerable amount of time, energy, and money planning what to do and how to do it.
Let’s say you need a website, so you develop a plan, present it to a bunch of website designers, and get quotes or proposals. You’re not going to get caught with your pants down like the last time by some nerdy geek, you know the skinny kid with the scraggly beard, whose techno-babble gave you a headache, or the bizarre young lady dressed in gothic chic with the black lipstick and tattoo to match – yikes, no thanks, not this time, this time you got a plan.
Human Motivational Optimization
You read all the blogs on website design, you know all the ins-and-outs of
2009 Resolution — Give Your Site a 10-Point Legal Check-Up
posted by Luigi_M_Scollo @ 10:27 AM
Monday, March 9, 2009
By Chip Cooper (c) 2009
It’s early in the year, and it’s time to fulfill your resolution to give your site a quick legal check-up.
Online businesses are now highly regulated, and there’s substantial liability if your site’s not legally compliant. In addition, your customers are becoming more Internet savvy, and a site that’s not legally compliant is not going to be trusted.
So, let’s get started.
Before Your Web Site Makeover Goes Live: A Checklist
posted by Luigi_M_Scollo @ 10:16 AM
Sunday, March 8, 2009
By Marcia Yudkin (c) 2009
The web designer shows you her final version of your long-in-the- making revamped site. You clíck around and can hardly believe how gorgeous and rich it is.
“Love it! Launch it!”
Oops, not so fast. Too many times I’ve seen that sentiment lead to frantic scrambling, even to disaster. Before making your revamped site live, use
(When It Comes to Your Website)
By Ivana Katz (c) 2009
Imagine meeting someone new … they have a beautiful face, lovely hair, stunning smile, drop dead gorgeous body and are dressed in designer clothes. Naturally you are attracted to their striking appearance, so you start talking to them. After a few minutes you realize this person has no personality, only talks about himself/herself and has no interest in finding out about you. Any attempt on your part to speak gets shut down and if you do manage to ask a question their answer is usually “Yes, but … let’s get back to me”.
How long do you think you would stay and chat to this person? Do you think
The Importance of Deep Linking in Your Search Engine Marketing
posted by Luigi_M_Scollo @ 9:36 AM
Wednesday, March 4, 2009
By Trey Pennewell (c) 2009 Links And Traffic
If you are an experienced webmaster then you probably know that creating back links to your website is one of the best things that you can do to improve your Search Engine Ranking Placement (SERP). Google openly discusses the importance that their algorithms place on back links and even recommend that webmasters who want to improve their traffic use back links. Both Yahoo! and MSN are starting to talk openly about the importance of back links in their search algorithms as well.
There are a number of strategies that you can use to create back links to your website. Some of these strategies include emailing webmasters and
Identifying target markets for your brand is critical because your customers are the future success and growth of your business. But who are your customers and how can you find more like them?
In their book on leveraging creativity, Juicing the Orange, Pat Fallon and Fred Senn discuss the strategy of one of their clients, United Airlines, as it struggled to find a way to differentiate itself among the other legacy air
How to Create a Bad Website and Frustrate Your Visitors
posted by Luigi_M_Scollo @ 9:25 AM
Monday, March 2, 2009
By Jason OConnor (c) 2009
If you’re a sadistic kind of webmaster or website owner and have a burning desire to royally frustrate and anger your site visitors each and every time they visit your site, these three lists are just for you. If you want to have a terrible website that looks bad, works horribly and breaks fundamental marketing rules, read on.
First let me explain why there are three lists. One way to look at any website
Using Keywords as Part of Your Internet Marketing Strategy
posted by Luigi_M_Scollo @ 9:17 AM
Sunday, March 1, 2009
Whether your internet marketing strategy utilizes websites, blogs, article marketing or press releases correctly using keywords is an absolute must.
Anyone involved in an online business will tell you their marketing efforts are dramatically reduced if they haven’t optimized their published content correctly with the right keywords.
Keyword optimization is a very integral component of an effective online
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