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Archive for February, 2009
Using Keywords as Part of Your Internet Marketing Strategy
posted by Luigi_M_Scollo @ 11:05 AM
Saturday, February 28, 2009
Whether your internet marketing strategy utilizes websites, blogs, article marketing or press releases correctly using keywords is an absolute must.
Anyone involved in an online business will tell you their marketing efforts are dramatically reduced if they haven’t optimized their published content correctly with the right keywords.
Keyword optimization is a very integral component of an effective online
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Google Street View Continues to Raise Privacy Concerns
posted by Luigi_M_Scollo @ 10:55 AM
Thursday, February 26, 2009
By Brian Cooper (c) 2009 Medium Blue
Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion of privacy, complaints about inappropriate images, and even a lawsuit.
Aaron and Christine Boring vs. Google
The lawsuit came from a Pittsburgh couple in April 2008. The couple lives
Search Engine Optimization and the Three-way Benefit
posted by Luigi_M_Scollo @ 10:50 AM
Wednesday, February 25, 2009
Who benefits from using Search Engine Optimization (SEO)?
Everyone.
Let me explain.
It can be easy for business owners to look at SEO as an attractive means of improving their position with search engines. This can be a great long-term strategy that really works well for online business, but the benefits don’t stop there.
Your diligence in SEO also benefits the search engines. That’s right. The
Seven Words That Will Make Your Website Worth Viewing
posted by Luigi_M_Scollo @ 2:46 PM
Tuesday, February 24, 2009
By Jerry Bader (c) 2009
Seven. It’s just a number like any other, but it does seem to come up on a fairly regular basis. There’s the Seven Wonders of the World, The Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and my personal favorite, Grumpy.
Phone numbers are seven digits, and they say the optimum brand name should be no more than seven letters long. Seven it seems is a magical
The Three Key Ways to Make Your Website a Success
posted by Luigi_M_Scollo @ 2:36 PM
Monday, February 23, 2009
Your company website can stand out and attract visitors in three simple ways. It must draw visitors in, keep visitors on the website long enough to understand what you can offer and keep visitors coming back for more.
If you feel that your current website is under-performing and the subject of online marketing brings you out in a cold sweat then check out our simple
24 Essential Pages to include on Your Website
posted by Luigi_M_Scollo @ 2:25 PM
Sunday, February 22, 2009
By Ivana Katz (c) 2009
Wondering what pages to include on your website and why? Here is a list of important information that should be included on your site.
Before you start thinking about what to write, it is important that you create a plan, which outlines what each page will contain. That way you won’t repeat yourself or forget vital information. The most common pages on successful websites include:
1. Home Page (First Page)
10 Steps to Testing the Viability of Your Online Business Idea That Won’t Break the Bank
posted by Luigi_M_Scollo @ 2:04 PM
Saturday, February 21, 2009
By Donna Gunter (c) 2009
The economic recession is pushing more and more people to consider self-employment. Starting an online business is a very low-risk way to put your toe in the entrepreneurial pond because the start up costs are minimal, the overhead is low, and the returns can be high. Despite these benefits, however, an online business is just like any other and needs to be thoroughly researched before starting to determine if there’s a need in the marketplace and how viable the business idea is.
The Internet is rife with exorbitant claims of how much money can be made as an online entrepreneur and that you can be rolling in the dough by next week. Remember, most “overnight” successes are 1, 2, or more years in the making, and online businesses are no exception to this rule.
How do you determine if your online business idea will sink or swim? Here
One of the ways search engines determine site ranking is to sort through your online content and rank the site based on repeated keywords or phrases.
Content rich websites have found success in Search Engine Optimization (SEO) strategies. While I highly recommend this strategy there is another viewpoint that is less dependent on content for exposure for site rankings.
Some webmasters are strong proponents of non-content SEO strategies.
By George Peirson (c) 2009
Whether you are just starting a web design project, looking at revamping an existing site, or just wanting to double check the usability of your current web site you should consider these 7 Basics of Good Web Design.
These basics are aimed at new visitors/customers; your repeat customers will be judging your web site on different values. Just like wearing the
If you currently run or are planning to start up a website that deals in ecommerce, or runs any kind of service, you may want to think about your hosting requirements.
You will probably be expecting a great deal of traffic and you will want to make sure that your customers have a great online experience of your business, so perhaps you should consider using a dedicated server.
What is a dedicated server?
How to Use Web Analytics to Grow Your Business
posted by Luigi_M_Scollo @ 6:34 PM
Wednesday, February 18, 2009
By Mike Tekula (c) 2009
If you own a business, chances are you do. But don’t pat yourself on the back too quickly.
By now it’s widely-accepted that if you have a business card you should probably have a website. It doesn’t matter what your company is selling – a website, however modest, has become a standard.
Tips for Starting a New Online Business
One of the biggest mistakes that many businesses online and offline make is that they do not have a plan for success. Even though it is an online business, you should still have a business plan and you should have a search marketing strategy and know that you are targeting a large enough market. You should do searches online on Google, and Yahoo, and MSN, and see which of your competitors come up for that search term.
You should also do some market research analysis so that you know which search terms people are searching for the most. Some search terms might only produce a couple, 10 or 20 searches a day, and other search terms
How To Use Web Analytics To Grow Your Business
posted by Luigi_M_Scollo @ 10:03 AM
Sunday, February 15, 2009
How To Use Web Analytics To Grow Your Business
By Mike Tekula (c) 2009
Got a website?
If you own a business, chances are you do. But don’t pat
yourself on the back too quickly.
By now it’s widely-accepted that if you have a business
card you should probably have a website. It doesn’t matter
what your company is selling – a website, however modest,
has become a standard.
20 Best Blog Post Ideas for Small Business Blogging
posted by Luigi_M_Scollo @ 1:01 PM
Saturday, February 14, 2009
By Donna Gunter (c) 2009
“So, what do I blog about each time?” is a question I often get from clients. To keep your blog active and healthy, I recommend blogging at least 3 times per week. However, that notion is overwhelming for many. Even though you may be an expert in a topic, your mind may go completely blank when it comes time to blog, and then at other times when you’re not blogging, your idea cup runneth over.
The primary thing to remember is that blog posts don’t have to be long and complicated. You’re not writing an article, a report or a thesis. Many times a blog post is only a paragraph consisting of a few sentences that contain your
Ten Website Design Rules For High Search Engine Rankings
posted by Luigi_M_Scollo @ 11:21 AM
Friday, February 13, 2009
Ten Website Design Rules
For High Search Engine Rankings
By Case Stevens (c) 2009
While millions of people run some sort of website, only a few – it’s estimated at only 1 to 2% – are really successful in accomplishing what they want on the Net.
The main reason for this is the lack of well defined goals and the necessary focus to achieve them. A great plan goes a long way. Part of a good plan is web design.
Successful website design lets your visitors focus on the most important part of your website: the content.
Whatever the content is, sales pages or valuable information, great website
Four Simple SEO Tips for Good Search Engine Rankings
posted by Luigi_M_Scollo @ 11:12 AM
Thursday, February 12, 2009
Making simple changes to a website to improve search engine rankings and drive traffic is not as complicated as it sounds. This article details the factors that can be simply manipulated yet produce big improvements if implemented correctly.
They are worth bookmarking or printing so they can be used in the future as a checklist when creating new pages or reviewing your website.
10 Best Strategies to Massively Increase Your Visibility Online
posted by Luigi_M_Scollo @ 11:08 AM
Wednesday, February 11, 2009
Increasing online visibility is the goal of most online business owners. After all, without visibility, you have no traffic and thus no business. However, when you start to research how to improve your online visibility, you discover many options, but find that there is little time for research and implementation. Where does an online entrepreneur turn first to get the visibility (and traffic) to promote an online venture?
New tricks and gimmicks come out every day, but unfortunately, most of them are like so many recording artists and become one-hit wonders. In my
Thoughts On The Search Engine Industry
posted by Luigi_M_Scollo @ 9:59 AM
Tuesday, February 10, 2009
I thought it might be fun to write what I have noticed recently in the ongoing evolution of the Search Engine industry. To help set the stage – allow me to provide a little background.
That was then…
I was very active in building websites in the mid to late 90′s, I know, I know – that was oh so last century. I learned a great deal about how to help my clients get their websites into good positions on the search engines without using what is referred to today as Blackhat SEO. Eventually my interest in developing websites led to a position in a small dot com where I developed
Internet Marketing Tips for Small Businesses
posted by Luigi_M_Scollo @ 9:30 AM
Monday, February 9, 2009
In this economy, any marketing tool you can use to find new customers is worth considering. But perhaps the best marketing tool available to many small businesses is a yellow-pages-style web site. Such a site means prospective local customers looking for a business like yours know that you’re in business and ready for their patronage.
But a word or two of explanation… While the traffic statistics of the typical small business web site may not impress Google, eBay or Amazon.com, many small business web sites do generate significant numbers of prospects compared to the other marketing tools available. Commonly, for example,
Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffíc, but that is just the first step. Now you need that traffic to do something.
Website Conversion Defined
The percentage of total visitors who come to the website, follow through after clicking on the company’s desired point of action (POA) and submit
You could run a web site on any topic at all, so how can you choose an appropriate niche?
Not all topics will be of interest to you; conversely, you’ll have certain skills, talents, or natural abilities in particular realms, or market spaces. I’d advise you, when you’re choosing a niche for your site, to choose one that you’re good at, or in which you have an interest. You’d be surprised by how many people decide to start an online career and set up a site in a sector in which they have no previous experience. In most cases, people see other sites that are obviously successful and want a piece of that success for themselves, but if you don’t have any experience in a given niche market, chances are you won’t make any money. You’ll have to endure a steep learning curve, and the
The Curse of the Abandoned Website and Ten Things You Can Do To Avoid It
posted by Luigi_M_Scollo @ 9:08 AM
Friday, February 6, 2009
Ideas are one thing, putting them into action is another thing entirely.
You find out that many people come up with ideas for websites that they never get round to executing. Some never get as far as ordering a website hosting service, while others do substantially better by getting a website up but fall victim to one factor or the other and later abandon the same website that they have invested their money and efforts in. This is a very bad habit
9 Hot Tips to Increase Site Conversions
posted by Luigi_M_Scollo @ 8:35 AM
Thursday, February 5, 2009
“Site conversion” is a very dry and unexciting way of saying “how to get more profíts from the same amount of website traffic.” Isn’t that a more upbeat way of expressing it? Who doesn’t want to get more profíts from the same number of visitors?
Increasing your conversion rate is a straightforward, even dramatic way of positively impacting your bottom line. It really cannot be emphasized too
Proven Insider Tips to Get More Web Visitors Quickly and Easily
posted by Luigi_M_Scollo @ 8:27 AM
Wednesday, February 4, 2009
Believe me, in spite of the current financial turmoil, there hasn’t ever been a better time to generate an online income stream!
And yet it seems that so many budding Internet marketers are finding it hard to break through VNB – the “Visitor Numbers Barrier.”
When I started, I thought there was some magic elixir or secret technique that would transform my visitor numbers! If only I could find THE ONE
How to Cut Marketing Costs without Endangering Business Growth
posted by Luigi_M_Scollo @ 2:40 PM
Tuesday, February 3, 2009
As business owners and/or marketers, we’re all under pressure to cut costs. Unfortunately, many business owners get so intent on reducing costs, they lose sight of what it’s going to do to the business. It’s hard to grow – or even survive – if you don’t have any customers.
Reducing marketing costs without screwing up your ability to grow is easier than you might think.
Here are five ways to do that.
Improve Every Aspect of Your Business With Twitter!
posted by Luigi_M_Scollo @ 2:26 PM
Monday, February 2, 2009
You’ve seen countless articles and e-books written about it, but do you know how to market online with Twitter? If you don’t, you’re not alone. Most marketers are still boggled when it comes to using Twitter in their promotíon efforts. The main reason is because marketers don’t realize the sheer ingenuity of our favorite microblog’s 140-character limit communication. The reality is that the internet is information overload for most people. The genius of Twitter is that communication is forced into small chunks of information which most people can willingly digest.
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