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Are a Bad Idea

Before search engines got smart, a site’s page ranking was based on keyword match-ups.  When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention.  Google decided to focus on a site’s “popularity” instead.  The number of incoming links became the focus of PR criteria.  The theory behind this system was that if a lot of sites link to another site, that site would contain valuable content.

But again, webmasters got sneaky.  With this trend, we began to see the evolution of “Link Farms” and “Free-for-All” (FFA) sites.  These pages were