San Clemente Web University: FREE Web Marketing & Advertising Classes

Once your website is up and raring to go, it is important to start formulating a marketing strategy.  The obvious goal is to attract as many visitors as you can.  One of the best ways to do this is through a “Linking Campaign”.

In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links.  A reciprocal link simply means that two websites are linking to each other.  Both sites generate traffic for each other simultaneously.  This follows the philosophy of, “You scratch