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Archive for January, 2009
While training in Hawaii last January, Lance Armstrong received a massage every afternoon at 3 p.m. Shaquille O’Neal often can’t sleep after embarrassing losses–he suffers from what he calls “Shaqsomnia.” On Nov. 10, Britney Spear’s son Jayden was hospitalized for food poisoning.
These celebrity tidbits shared in 140-character blurbs on Twitter were once the paydirt of paparazzi who make their careers selling evidence of the
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Microsoft is sure making a lot of news in search these days. As reported here earlier the new look search of Kumo is lurking about although Microsoft is acting like Kumo is some kind of hallucination that deserves a homepage.google-cartoon
Now add to that the news reported in a Computerworld article regarding the U.S. market share of the major search engines. It appears that Microsoft’s share is at a 12 month low which is, well, not real good. Microsoft may be
In the past few weeks speculation has run rampant on the future of search and whether Google might be supplanted by Twitter real-time social search or by Wolfram Alpha, the still to be launched search engine that is billed as a true computational knowledge engine.
Wolfram Alpha (http://www.wolframalpha.com/) is scheduled to launch in May and could very well be a major advance in search technology. In brief,
One of the first books I read about the web which really helped me understand the culture of the web and the concept of the web as a social network was the Cluetrain Manifesto. In it, David Weinberger stated “hyperlinks subvert hierarchies,” a concept that helps explain a lot of the chaos in the current world.
* We see how poorly our leaders act (or sometimes don’t act, even when
In twenty years’ time I’ll be pushing fifty and I’m without a clue as to what could be happening by then. In the shorter term, though, I think we’ll see lots of fun stuff develop. Here are three growing trends that I’m excited to watch over the next few years.
Even more web-based applications: Web-based apps have been around for awhile, so this is a no-brainer, but I think it’ll go gangbusters once popular apps reach the mainstream. Thinking about great web apps like 280 Slides, the Aviary graphics apps, Google Apps, and Photoshop Express, I think it’s fair to say that we’re well on the way to a world where everyone — not just us
It’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site’s content is through the use of a blog.
While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can’t be beat either.
Google likes fresh new content, and setting up a blog on your site, assuming
The Quick and Easy Way to Really Understand Long Tail Keywords
posted by Luigi_M_Scollo @ 12:07 PM
Sunday, January 25, 2009
Have you heard of the 80-20 rule? Well, an Italian economist called Pareto noticed that 80% of land in Italy was owned by 20% of the population. His work was taken up by others until it entered mainstream thinking. You’ve probably heard variations of what’s now become known as the 80-20 rule, or the Pareto principle. They go like this: we spend 80% of our time with 20% of our friends, or we wear 20% of our favorite clothes 80% of the time.
More generally, of course, it is a common rule of thumb in business: e.g., “80% of your sales come from 20% of your clients.” In business, for example, Microsoft noted that by fixing the top 20% of the most reported bugs, 80% percent of the errors and crashes would be eliminated.
So far, so good. But what if you found out that – where your website is concerned – the Pareto principle didn’t hold up so well? That 80% of your
How Much SEO Do You Need To Get Top Rankings?
posted by Luigi_M_Scollo @ 11:58 AM
Friday, January 23, 2009
Perhaps one of the biggest misconceptions, perpetuated by industry SEO experts, is that a website must follow perfect SEO strategies to get top rankings. While adhering to simple common SEO standards does help the search engines both find and index your site more quickly, it doesn’t guarantee by any stretch of the imagination that following those SEO guidelines will propel your site to the top of the rankings.
If only search engine optimization was that easy!
No doubt, there are some SEO faux pas that will do harm to your site’s rankings, especially in Google, the ultimate hall-monitor all puffed up and
Here is a collection of what we consider “must have” tools for webmasters. These tools will benefit any webmaster, both novices and experts alike. Arm yourself with these tools in order to achieve a more professional online presence.
1. Custom 404 Page
Use a custom 404 page, so that if a user incorrectly types a webpage URL, they will still retain navigational options within your site and be provided alternative solutions. When a domain is correctly entered, but a specific webpage’s URL is entered incorrectly, it is possible to display your custom
How to Improve Your Link Pop on a Tight Budget
posted by Luigi_M_Scollo @ 2:58 PM
Wednesday, January 21, 2009
There are a lot of different ways to improve your link pop that don’t cost a cent.
Unfortunately, these methods can be very time-consuming. But, you get what you put into it. And even if you only spend an hour a day constantly striving to increase your PR, it will be an hour well spent.
First, email all the websites you can and simply ask for a link. You’ll be surprised at how many people say yes. Politely explain that you’d like to increase your traffic, and explain why you think his or her site’s users have
Pros and Cons – Hiring an SEO Company for Your Site
posted by Luigi_M_Scollo @ 2:51 PM
Tuesday, January 20, 2009
If you’re looking to give your website the best advantage possible, hiring an SEO company may be the way to go. As with anything in this world, there are the pros and cons to having an SEO company do it for you. Here are some things you will want to consider when deciding between you or getting SEO help.
Pros
1. Time constraints can certainly be an issue when building a website because of the multiple duties that you take on. By hiring SEO help, it can
Getting Your First Links Using Link Directories
posted by Luigi_M_Scollo @ 2:48 PM
Monday, January 19, 2009
What are Link Directories?
Link directories exist to help websites exchange links. These links are also called reciprocal links. If website A and website B want to exchange links then website A links to website B and website B links to website A. This way both the websites benefit. The value of reciprocal links in terms of search engine optimization may not be much.
But it is a good start.
Link directories exist only for one purpose. They are a meeting place for website owners who want to do link exchanges with like-minded people. The
Submit To Yahoo Directory: Getting into the Yahoo Directory
posted by Luigi_M_Scollo @ 2:43 PM
Sunday, January 18, 2009
To submit to Yahoo directory there are two submission options: “Standard,” which is free, and “Yahoo Directory Submit,” which involves a submission fee. If you own a non-commercial website then you can use the standard submission option. There is no guarantee that any Yahoo editor will ever get to review your site considering the volume of sites that are submitted every day.
If you want a faster turnaround to get your website indexed quicker then you can go for the paid option even in the non-commercial category. The fee is $299 to submit to Yahoo Directory. The fee for the non-commercial
Directory Submission Software Makes Directory Submissions Fast And Easy
posted by Luigi_M_Scollo @ 2:39 PM
Saturday, January 17, 2009
There are dozens of directory submission software available on the Internet today. They make the work of submitting your websites to hundreds of directories really simple.
1. If you have to submit websites by hand you need to first compile the list of the thousands of directories that exist on the web. This itself can take you
Are Automated Directory Submitters Better Than Manual Submissions?
posted by Luigi_M_Scollo @ 2:34 PM
Wednesday, January 14, 2009
Directory submitters are usually automated software that submit website URL’s to the hundreds of directory sites on the web. Directory submissions can also be done manually but it is a time consuming and tedious process. With automated directory submitters on the other hand the task of website submissions becomes fast and easy. You can submit to dozens of websites in minutes.
Most directory submitters submit your website to hundreds of websites. So, you are guaranteed to get at least a few dozen backlinks if not hundreds.
Your starting to send emails as a way to marketing and communicate on a large scale. Creating winning email marketing messages is part art and part science, with a generous helping of innovation thrown in. The following elements are common to all aspects of email marketing, whether you are inviting customers back to buy again or seeking new customers.
Add Directory Link Submission To Your Marketing Toolkit
posted by Luigi_M_Scollo @ 2:29 PM
Monday, January 12, 2009
One of the quickest ways to work towards a number one ranking on Google and other search engines is to add directory link submission to your daily list of marketing tasks.
High ranking on Google and other search engines depends on two factors – on-page and off-page.
On-page factors include keyword density, optimized title and Meta tags, systematic internal linking, themed content and frequent updates.
Off-page factors are primarily related to qualified inbound linking. When you
There is no secret behind the success you can have by increasing your Google pr, but the true secret is how you can do so. There is an array of different ways you can increase your Google pr, but persistence and using a combination of several methods will help you climb up the search engine and increase your pr faster. So, here’s how to increase your Google pr.
1. Link exchange
How to Choose a Domain Name That Attracts the Right Visitors
posted by Luigi_M_Scollo @ 2:20 PM
Saturday, January 10, 2009
Naming your website can be a lot of fun. I believe that there is, in fact, an art to it.
First, choose a name that describes your site. Try to give away as much information in the title as possible. For example, JoesClothes.com is a good title because it tells us that Joe sells clothing on his website. This is a better name than JoesEmporium.com, which doesn’t give us any insight into what is actually on the site.
Next, you will want to keep it simple. Try to limit the amount of words in your
Everything You Need to Know About Reciprocal Link Exchange
posted by Luigi_M_Scollo @ 2:11 PM
Friday, January 9, 2009
Reciprocal Link Exchange is still a very popular practice. It should be– after all there are still many benefits to organizing a link exchange campaign.
First and foremost, a Reciprocal Link Campaign encourages webmasters to explore the various websites in their genre. It helps establish communication among web developers and creates strong online communities. This can be a valuable tool for information sharing and promoting the advancement of a specific topic, like education or technology.
Reciprocal Link Exchange is still a very valuable practice. For one, it is easier to acquire reciprocals than one-way links. This follows the
Adding a little personalization and sincerity, that simple message can become a great way to build customer satisfaction. The idea is that, the more effort you put into making your messages to your customers personal and sincere, the more likely they will return to your site for shopping over and over.
Top 10 Ways to Improve Your Site’s “Link Pop”
posted by Luigi_M_Scollo @ 2:04 PM
Wednesday, January 7, 2009
10.) Post comments in discussion groups and on message boards. Be sure to make useful, relevant statements based on topics being discussed. Comments that only contain a link will usually be deleted or banned. If you make valuable contributions, people will want to find out what else you have
Seven Things to Avoid When Looking For Link Partners
posted by Luigi_M_Scollo @ 1:59 PM
Monday, January 5, 2009
Designing a Reciprocal Link Campaign can be a tricky endeavor. As a webmaster, you must choose your linking partners wisely. Generally, a good rule of thumb is to ask yourself one question: “Will this be a valuable resource to my readers?” If you view it as a legitimate, valuable website, chances are Google will too.
Below you will find 7 tips for avoiding the major pitfalls new web developers
Why Link Farm and FFA Submissions Are a Bad Idea
posted by Luigi_M_Scollo @ 8:46 AM
Sunday, January 4, 2009
Are a Bad Idea
Before search engines got smart, a site’s page ranking was based on keyword match-ups. When webmasters stock-piled their sites with keywords, the wrong sites were getting too much attention. Google decided to focus on a site’s “popularity” instead. The number of incoming links became the focus of PR criteria. The theory behind this system was that if a lot of sites link to another site, that site would contain valuable content.
But again, webmasters got sneaky. With this trend, we began to see the evolution of “Link Farms” and “Free-for-All” (FFA) sites. These pages were
How Link Pop Affects Your Website’s Page Rank
posted by Luigi_M_Scollo @ 8:36 AM
Saturday, January 3, 2009
What is Link Pop?
Link popularity, sometimes referred to as “Link Pop,” plays a very important role in determining a website’s visibility among the top returned search results. Your site’s link pop will be determined by the quality, quantity, and relevance of the other websites that link to your page.
What is Page Rank?
“Page Rank,” sometimes abbreviated PR, was developed by Google’s founders Larry Page and Sergey Brin. Here is how Google describes the “Page Rank”
The Advantages of Using Directories to Build “Link Pop”
posted by Luigi_M_Scollo @ 3:26 PM
Friday, January 2, 2009
Link popularity, often called “link pop,” can be a tricky thing. In the good old days, search engines determined a site’s page ranking by the number of times the keywords appeared in the text. Soon webmasters learned that if they squeezed an obnoxious amount of keywords into their site’s text, the site would eventually gain a very high page ranking.
Since search engines like Google gain users by providing quality webpage matches, they had to get smarter than the web developers. Google decided
Reciprocal and Non-Reciprocal Links… What’s the Difference?
posted by Luigi_M_Scollo @ 1:51 PM
Thursday, January 1, 2009
Once your website is up and raring to go, it is important to start formulating a marketing strategy. The obvious goal is to attract as many visitors as you can. One of the best ways to do this is through a “Linking Campaign”.
In order to begin your campaign, you must first understand the difference between reciprocal and non-reciprocal links. A reciprocal link simply means that two websites are linking to each other. Both sites generate traffic for each other simultaneously. This follows the philosophy of, “You scratch
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