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Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. Imagine seeing a web address like, arsecommerce.com. This domain name may appear rather ordinary to us Americans. But to those who speak “the Queen’s English” – including those in the UK, Canada, Australia, New Zealand – I bet they get a chuckle when they see it. You can imagine them thinking to themselves “Is this the company that put the “arse” in commerce?”. The company is ARS Ecommerce, not Arse Commerce.
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