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Archive for December, 2008
Why success comes from goal-setting and persevering to the end.
posted by Luigi_M_Scollo @ 1:16 PM
Tuesday, December 30, 2008
More than 5,000 years ago, in the ancient mystery schools of Egypt, the mental and spiritual laws and principles of success were taught to students who dedicated their entire lives to learning the “Esoteric Arts.”
One of these “secrets” was the Law of Attraction, which said that your mind is a magnet and that you invariably attract into your life people and circumstances in harmony with your dominant thoughts, especially those that are emotionalized.
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OMG, Your Company on the Net is WHAT??
posted by Luigi_M_Scollo @ 11:05 PM
Thursday, December 18, 2008
Be careful when converting your company name / brand name into an (available) domain name; it can have embarrassing repercussions. Imagine seeing a web address like, arsecommerce.com. This domain name may appear rather ordinary to us Americans. But to those who speak “the Queen’s English” – including those in the UK, Canada, Australia, New Zealand – I bet they get a chuckle when they see it. You can imagine them thinking to themselves “Is this the company that put the “arse” in commerce?”. The company is ARS Ecommerce, not Arse Commerce.
Avoid Getting Dumped from Directory Submission
posted by Luigi_M_Scollo @ 11:16 PM
Tuesday, December 16, 2008
Directories are a great way to get your business publicized. However, simple mistakes can cause you to not be added at all. Here are a few quick reminders that I would like to share with you prior to your submission:
Motivation for the Team During a Recession
posted by Luigi_M_Scollo @ 11:15 AM
Tuesday, December 9, 2008
When a recession follows a boom (as it often does) it’s even more difficult to keep up the spirits of your sales team. Denial is generally followed by despair. It will be up to you, the business owner, to put your own anxieties aside and focus on creating a strategy to get your team, and your company, through it.
Face It Head On
The first thing you will have to do is revaluate your own expectations and get realistic about the market. Take your team out of the office for a day and work together to create reasonable sales goals for 24 months. It’s important to let employees be empowered, as opposed to set up to fail. You may need to reconfigure compensation: less base, more commission. Or use this as an opportunity to usurp high commissions with profit sharing. If cash flow is going to be a problem, consider offering the team a four-day week, flex-time, or the option to work from home for a cut in pay.
Interesting Links Makes Us Interesting
posted by Luigi_M_Scollo @ 10:44 PM
Thursday, December 4, 2008
Content and inbound links are most important for SEO, according to experts, and in that order. Even though this is old news for experienced SEO experts, it is still good news for new ones joining the online community.
Experts were often left to theorize and test—and worse, try to game, in response to Google’s silence on the subject. However, when Google started hitting the PageRanks of paid directories, they seemed to confirm basic SEO tactics.
By not following these 5 points in your checklist, you are putting yourself at risk.
1. Copyright Notice. Check Your Copyright Notice. Your copyright notice consists of the following elements: the word “copyright” or copyright symbol (c in a circle) followed by the year of first publication followed by the name of the copyright owner.
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