San Clemente Web University: FREE Web Marketing & Advertising Classes
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Archive for November, 2008
Success comes from EDUCATION, REPETITION AND VARIETY
posted by Luigi_M_Scollo @ 11:47 AM
Thursday, November 27, 2008
Just about every business on the planet does this. And it’s not bad… until you realize how much money you’re leaving on the table. The fact is, for every deal you close using this common process, there’s another 2 – 3 deals (or more!) you COULD close. Most small businesses market their products and services like this:
(0 Comments)
24 Ways To Provide Amazing Satisfaction To Online Shoppers Part 2
posted by Luigi_M_Scollo @ 11:40 AM
Tuesday, November 25, 2008
I recently posted an article and reviewd how to find a need for the online shoppers. I even showed how there is a lot of ball-dropping. Fortunately, it can all be corrected to give yourself a leg up on the competition. Here are some more tips:
• Search is fundamental. Be there at every entry point possible.
• The landing page is crucial. You should have a landing page relevant to the search term.
24 Ways To Provide Amazing Satisfaction To Online Shoppers Part 1
posted by Luigi_M_Scollo @ 11:37 AM
Tuesday, November 18, 2008
Three-quarters of online shoppers surveyed said website content is insufficient to complete research or purchase a product online always, most, or some of the time. Nearly 80 percent rarely or never purchase a product without complete information, and 72 percent will take off to a competitor that does supply that information.
It seems that consumers really want to buy online, but retailers aren’t making it easy for them. Sometimes, it seems like retailers go out of their way to lose customers.
Better Ads, Better Clicks, Better Money
posted by Luigi_M_Scollo @ 8:35 PM
Thursday, November 13, 2008
Online video ads are not as popular as perceived with only 11 percent of consumers saying they were likely to click on video ads, according to a recent study. Simple text ads were found to be the most likely to receive clicks with 25 percent of consumers doing so, followed by display ads at 20 percent and banner ads at 12 percent.
It seems the video audience is mostly young people under the age of 25, a group that accounts for nearly one-third of the video-ad viewing audience.
By combining the best of what online networking has to offer (quick introductions, transparency) with offline networking (human interaction, personal branding) professionals who practice Onffline Networking have a higher likelihood of getting noticed and eliminating the potential of alienating a particular demographic.
Make Keywords Your #1 Goal
If you didn’t know, this is the single most important factor for most online success stories. Focus on making keywords and high ranking for keywords in all search engines your main objective if you’re marketing online. Many new marketers don’t truly understand how important getting top rankings for your chosen keywords will be in your online success.
From a social media marketing standpoint, YouTube isn’t an ideal social site because of the way it hoards PageRank, so it can’t be leveraged to increase your site’s rankings in the same way that a site like Digg can. But with Google’s “universal search”, YouTube now wields a lot of power to rank in Google’s web search results — which means that getting into video is a good idea. Video blogging or trying to create something that has the potential to go viral can be a great thing for your business.
So how do you optimize video content?
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