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Having a website that effectively communicates your image can be a rewarding and profitable experience if you follow five basic concepts:
1. Know you Audience, you can be proud of your site but remember, it’s the customer who buys. You are designing your website and logo for your customers, not for yourself. Your likes and dislikes may be similar to your clients’ likes and dislikes, but since they come first, your website and logo should reflect what they need and will respond to.
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