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Archive for September 18th, 2008
Landing Pages Don’t Need To Be Hard
posted by Luigi_M_Scollo @ 11:39 PM
Thursday, September 18, 2008
Landing pages are critical to converting clicks into leads. From the prospect’s perspective, clicking on your link is easy and doesn’t cost (them) anything. In contrast, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill out your form, not to mention risk unwanted marketing since you require they share their contact information.
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