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Archive for September, 2008

Giving and Paying it Forward

posted by Luigi_M_Scollo @ 12:36 AM
Tuesday, September 30, 2008

Recently, someone at a Leadership Team Training Meeting asked my friend, how come he knew so many people. He responded, “Because every day, I make it my point to introduce two people to each other”.

Absolutely nothing is more energizing than bringing two strangers together for their mutual benefit. I owe my commitment to this ideal to a movie I saw in 2000, starring Kevin Spacey, Helen Hunt and Haley Joe Osmont, entitled Pay It Forward.

SEO / Web Marketing

posted by Luigi_M_Scollo @ 11:23 PM
Thursday, September 25, 2008

Search engines such as Google, Yahoo and MSN are really just databases. When you do a Google Search you’re not searching the Web, you’re searching Google’s database. There are two ways to get into these databases. One is to submit your site to the different search engines. In 6 to 9 weeks the search engine will index your site. They capture key elements from the code on your page and your content. These are then stored in the database. Typing in keywords into a search engine signals the algorithms to determine the which links should be displayed as a result of your search.

Brilliance on Basics – Brian Tracy

posted by Luigi_M_Scollo @ 12:42 AM
Tuesday, September 23, 2008

I was inspired by this and wanted to share it with you, an article from the famed sales guru, Brian Tracy…

When Vince Lombardi took over the Green Bay Packers some years ago, he was asked what he was going to change. The players? The plays? The training process? How was he going to turn this team around after a string of failures?

Landing Pages Don’t Need To Be Hard

posted by Luigi_M_Scollo @ 11:39 PM
Thursday, September 18, 2008

Landing pages are critical to converting clicks into leads. From the prospect’s perspective, clicking on your link is easy and doesn’t cost (them) anything. In contrast, converting and becoming a lead requires them to invest their time and energy to understand your offer and fill out your form, not to mention risk unwanted marketing since you require they share their contact information.

Checklist for SEO

posted by Luigi_M_Scollo @ 11:59 PM
Tuesday, September 16, 2008

There are no tricks here, just a bit of work and some time. So let’s get started by reading the following list of SEO Techniques!

1.   Domain & File Names: Choose your site domain name that contains words from your primary keyword phrase.

2.   Keyword Phrases: Use keywords that are being searched for.  

Considering Working From Home?

posted by Luigi_M_Scollo @ 12:35 AM
Thursday, September 11, 2008

Cast aside your fears and take the leap, but don’t take that leap without a safety net. That’s where many people make their first mistake when starting their own business.
They underestimate the time it takes to establish a business and they often run out of money before their business gets to that point, forcing them to close up shop and go back to a job.
They find themselves under constant financial pressure, and they make decisions about managing and marketing their business accordingly, instead of looking at what’s in the best interest of their business.
Before you do anything, create a plan, prepare before you jump. Plan to quit your job and start your business, don’t just leap into the unknown.

Social Media Strategies

posted by Luigi_M_Scollo @ 11:55 PM
Tuesday, September 9, 2008

When you’re new to any social situation, your best bet is to listen and learn about the dynamics of the community or group. By understanding the social web as it relates to fundamental marketing principles, tactics, tools and best practices, you can create a framework for the development of a working strategy.

Page Rank Magic

posted by Luigi_M_Scollo @ 10:20 PM
Monday, September 8, 2008

The days of creating good, unique and newsworthy content, coupled with intelligent onsite optimization strategies, was at least enough to get your website found are now gone.  It doesn’t matter what some nave or misleading SEO experts might still tell you.

Page Rank is determined by the quantity and quality of websites that are linking to yours and has now become the single most important factor in having your site found in the organic search results of the leading search engines. The higher the page rank, and the more relevant the content of the site, the more significant the affect will be.

 

Organic or Paid, what’s the difference?

posted by Luigi_M_Scollo @ 11:20 PM
Friday, September 5, 2008

When deciding on how to begin your internet marketing campaign it is important to know your options.  While an SEO expert may charge you to get optimized, you should know what you are paying for.  Paying for your site to be optimized for natural searches is different than paying for “paid search placement”.   

Don’t Dissappoint Your Blog Readers

posted by Luigi_M_Scollo @ 1:56 PM
Monday, September 1, 2008

Your competitors customers know, like, and trust them. With their prices so much higher than yours, why aren’t they coming to you? Simple, your not doing the things right to get them to know, like and trust you.

In this century, any illusions you still entertain about controlling the customer relationship need to be removed. So here’s how we’re going to improve your company blogging today…

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