San Clemente Web University: FREE Web Marketing & Advertising Classes

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Archive for July, 2008

Video Ads, Its About Branding

posted by Luigi_M_Scollo @ 11:34 PM
Tuesday, July 29, 2008

Searches for all sorts of terms on YouTube are turning up. Notice the videos on the right-hand side of results?  Those are the “promoted videos” the searches are turning up as well. Every one of the ads consists of one small image and Google Adwords style text ad.

Search Engines Triumph Over Yellow Pages

posted by Luigi_M_Scollo @ 6:55 PM
Friday, July 25, 2008

Still think your money is best invested with Yellow Pages?  This couldn’t be further from the truth.  When customers are looking for local business they are turning to Search Engines. Recent Data confirms what we at Link Web Services suspected, that this year more people are turning to search engines.  This, after last year’s information showed that Yellow Pages were on top.

What the Study Revealed

Gr8 Points for Copy

posted by Luigi_M_Scollo @ 2:23 PM
Monday, July 21, 2008

Here are 8 points you NEED to know to have success in emailing campaigns.

Point 1,  Know your audience
Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a
master key to getting results from email marketing, knowing what appeals to your target market.

Point 2, Get the emails opened with great subject lines
Before an email can generate results, recipients need to open it. But what can you do to spark their interest and get their interest “motor” revved up? The SUBJECT LINE.

Manners Matter in Social Networks

posted by Luigi_M_Scollo @ 11:12 PM
Thursday, July 17, 2008

Social networking is all about being social and networking – duh The question is: How do you do this; what does that mean? It means being active in the community; it’s saying thanks to people who vote your stories up; it’s responding to comments on your blog; it’s posting comments on other folks’ blogs. It’s starting topics of conversation and being a part of other conversations.

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